Brainium Information Technologies

Farm-Fresh is a subsidiary brand of GMG that wanted a content-based website to sell and educate people about the goodness of healthy farm foods. With this UX case study, we want to show you how we can create a content-based platform around food products.

Challenges

From high-quality animation work to meeting a tight deadline, our team had to face quite a few challenges to complete this project.

Technology

It is a completely WordPress-backed website. Here is a list of technologies we have used for this project:

Our tech stack included:

• CMS- WordPress 6
• Web Frontend- HTML, CSS
• Database- MySQL 

Our Project Execution Protocol:

Usually, we opt for comprehensive planning, mostly, relying on the Waterfall Model for our software development projects, but this time it was a little different. From the get-go, we were sure that elaborate planning wouldn’t work for this project's execution. We needed to focus on quality output in a very short amount of time. So, we worked with developers who were available at the present moment. We constantly focused on QA to ensure everything lives up to the client’s expectations. However, like any other project, we kept in constant communication with our client regarding his preferences and upgrades of the work.

Sections Introduced to the website:

We introduced the following sections to the website:

• Products 
• Recipe 
• FAQ
• Dynamic Quiz 
• Question Answer section on the Food Buddy page

Admin Panel Categories:

The admin panel is the backbone of any website. The admin panel of the website helps the brand to manage all the CMS content. Here are the categories we kept for the admin panel:

• Product Uploading
• Product Management
• Food Buddies
• Quiz Management
• FAQ management
• About Us
• Admin User Management
• Setting Permission Option
• Recipes Management
• Contact Page
• Contact Form Management

Our website design process led to the following results:

Our development team worked day and night to complete this project which led to the following results:

• WordPress CMS makes the platform extremely SEO-friendly and flexible. Considering that WordPress is the predominant choice for website development globally, we ensured the site was lightweight and fast.
• As per our client’s requirement of keeping the website lightweight, we chose the WordPress platform with a Linux server. Due to its low infrastructure requirement, Linux shows an exceptional performance rate and freedom of customization.
• The website has product listings, customer data, and other information that needed a robust database. MySQL database will provide the necessary data protection for transactional processing, data support, and customer information.
• As it’s a content-based website, the primary structure and UX designs are built to meet scalability.
• The use of design elements like quirky fonts, videos, quizzes, pictures, and subtle animation gives an interactive quality to the platform.

Fire Alarm Depot is an eCommerce platform selling online security alarms along with new and refurbished parts. The client wanted us to improve their search engine visibility and website traffic for Google US and Canada.

Freedom2Work is a Dubai-based company that provides freelance licenses and residence permit to help you establish your freelancing business in Dubai. They needed us to redevelop their existing website with better UI/UX and dynamic features. 

Holistic Learning is a specialized EdTech company that needed a website where apart from learning, students can book a particular teacher for a one-on-one learning session according to their needs.

Our client, ICA Group, wanted us to design a learning management website from scratch. The application and admin panel were already existing, but we needed to create a fully-functioning website where students can take courses and give exams. 

Our client wanted to build an AR application that allows users to create AR content without any hassle. From sharing the content over social media to viewing the performance and flagging the content, The Client wanted the app to be dynamic and feature-rich. We developed and ensured that the app performed smoother and delivered a better user experience. 

It is a UK-based company that provides consumers across Europe with authentic and high-quality Indian grocery items at affordable prices. From food grains and spices to natural healthcare items, they have it all in their inventory. The company also supplies fresh, locally produced fruits and vehicles to consumers. We built them an ecommerce platform to streamline the online sales process so more people get access to their offerings irrespective of where they stay in Europe and get the same delivered. We developed an intuitive ecommerce platform that is user-friendly and functional. In terms of technology and tools, we used Shopify, Jquery, and CSS amongst others. We also integrated an online payment system, making it easy for the consumers to pay securely and without any glitches. Once the project was delivered, it helped the company gain significant traffic and improvement in sales numbers.

It merges sustainable chemistry with business sense, through an innovative and intuitive platform enabling a cost-effective and reliable supply of products for eco-friendly chemical production. Their products are based on bio-based chemicals, produced through the process of fermentation. The mission of the team is to make sustainability and economic viability a reality for chemical products across the world. We helped them build a web platform that would help them gain more visibility in front of the target audience, helping them promote their products. For the web development, we used WordPress, Jquery, PHP, CSS, and Figma to make the site agile, visually dynamic, and with fast loading time. It enabled them to drive more traffic to their website and generate more authentic leads, thus increasing the conversion rate.

It is focused on health and fitness, offering sustainable transportation solutions to corporate clients. The team helps organizations use bikes as a form of healthy and eco-friendly transportation. They plan and design world-in-class bike facilities, and design and implement bike commute programs for employees. Along with that they also create and run bike fleets for their clients, bringing positive changes to the world. For them, we were involved in the website development. After studying the requirements, we leveraged our expertise in building them an attractive and dynamic web platform using WordPress, PHP, Jquery, CSS, and Figma, among other tools and frameworks, so they can reach out to more people and succeed on their mission of promoting the value of bikes for sustainable transport and healthy living. 

It has an innovative platform that aids other enterprises with human resource management, reducing workforce attrition by 10% and more. The platform has been developed keeping the existing HR challenges in mind, enabling enterprises to better retain targets and retain their talent. The platform distills critical and actionable insights from an enterprise’s untapped existing metadata. We helped them build and deploy an AI-driven, software-as-a-service (SaaS) Talent Retention Management tool using cutting-edge tools and frameworks. The tool leverages the metadata of all communications, development, and business systems processed via ML algorithms to visualize, understand, and take action on the concerns that affect the team and the workforce.  

It streamlines the process of HR recruiting and talent acquisition using the latest technologies. They aim to revolutionize the legacy techniques of inbound and outbound hiring connecting enterprises with the most suitable candidates that can relate to the respective brands. It is focused on building a strong network of founders and talent leaders to modernize the process of hiring. They approached us to build a complete talent operating system backed by cutting-edge technology. The other aspect of the project was automating their recruiting engine. We took care of and delivered them a highly-functional operating system, backed by tools like Webflow, Jquery, CSS, and Figma along with high-end frameworks. 

Epilog develops cost-effective yet powerful and innovative digital vision technology with unmatched visual fidelity and range, backed by AI. With the ability to translate images into insight, they have usability for any kind of monitoring and for multiple consumer applications. Their products appeal to a broad spectrum of target audiences across multiple industries including public health, automotive, aviation, etc.  We were tasked with web development for them, which we built using advanced tools like Webflow, Jquery, Figma, and CSS. Our team was able to deliver a visually attractive and overall dynamic website that is easy to navigate. It significantly improved their traffic and led to conversions through enhanced visibility. 

It is leading Software as a Service (SaaS) platform for essential Clinical Trial Compliance and Oversight. The platform enables the secure exchange of documents between sponsors, CROs, and sites, along with automatic tracking of study communications, accelerated and centralized study training, and unique Compliance Scoring insights. Headquartered in Philadelphia, the company has an active presence across the USA and the UK. We developed a cloud-based tool powered by Webflow, Jquery, CSS, and Figma, to simplify their task management and communication between the stakeholders, like the sponsor, lead investigator, site manager, and service providers. It enhanced the performance of the platform via seamless communication, lesser disruption, and overall streamlining of the pre-existing protocols.

It is a global company that offers construction solutions backed by advanced technology, making the act of construction easier, smarter, more responsible, and affordable. They offer their services across Europe and the USA. We built them a website using an array of appropriate tools and frameworks, notably, Webflow, Lottie, CSS, Jquery, and Figma, enabling them to expand their reach across geographies and present their vision of merging innovation with construction to their intended clients. We ensured that the site was easy to navigate, and decked it up with attractive visuals, and complementing content, to drive more traffic, generate authentic leads, and driving them to conversions.

KABOU  is a food delivery platform, which offer to local restaurants and delivery persons in a region as a third-party platform for getting the food to the doorstep of the customer.

The client reached out to us to promote their online freelancer hiring app. We were asked to strategize ways to increase the number of app installations. 
After analyzing the demographics and target audience groups, we created promotional texts, images, and videos that reflect the best the app had to offer. Along with that, we set up conversion measurement through Google Firebase and promoted the app via Google Ads Universal App Campaigns. With a minimum installation cost, the outcome was beyond satisfactory. At the same time, we noticed that the ad set performed well. Our team also addressed the pain points, finding appropriate solutions and implementing the same in the right way to deliver delighted customers to the client.

The client contacted us for his family-owned e-commerce business with one concern: the brand site Marcus Uniforms did not rank well on search engines. He further emphasised garnering better organic ranking and traffic. Along with these requirements, he also wanted to increase sales during Black Friday via paid marketing. We solved Marcus Uniforms’ problems regarding Google rank, web traffic and social media sales with our proven strategies.

Vault Active is an Australian-based fashion and lifestyle brand that sells affordable and sustainably designed athleisure wear for men and women. The owner of Vault Active reached out to us as they were displeased with the conversion rate generated from Facebook ads. We worked on improving conversions and garnering higher website traffic from Facebook Ads.

One of our Netherlands-based clients wanted to develop a courier delivery platform named Cargors which would be based in different countries in Europe. The primary intention of developing the platform is to ease the pain of delivery services. It also aimed at bringing the providers as well as carriers on a single platform and making a good deal. With the help of the CARGORS app and website, the middle link between carrier–intermediary–shipper chain needed to be simplified and proved beneficial. The platform also enabled the carriers and shippers to connect directly. The client wanted to develop the web portal and apps with no errors or communication issues and also, it should have been cost-effective for both carriers and shippers.

The clients seemed to be extremely satisfied with our work and really liked the professionalism and skill set of our team. We take immense pride to say that we were able to deliver a completely bug-free mobile application and web portal. 

It is an online store that offers access to the latest technology products on a flexible monthly rental basis instead of buying or financing, thus saving the users from spending a lot of money and from the hassle of storage and resale of products they don’t need anymore.

We designed the online store in a way that perfectly showcases the extensive range of tech products they offer to rent. Also, we developed the structure and UI in a way that makes it super easy and smooth for the users to browse, navigate, and subscribe to the products they want to.

It is an online organic food products store based in Australia that provides its customers and community with the best, nutritious, healthy, non-GMO, and cruelty-free food locally available. They aim to support local farmers and encourage healthy organic & biodynamic eating.

To effectively showcase their wide range of organic food products, we laid out a fine website design that has the crux, that the business needs to deliver along with a great interface and smooth functionality that eases the process of browsing and buying products for the users.

It is a ride-sharing service app that provides a wide range of convenient, affordable, and reliable rideshare services for all customers 24x7 irrespective of their location. The objective is to provide very affordable rides anywhere & anytime with customer satisfaction as a top priority.

We designed a clean, fluid, and highly functional user interface that makes it remarkably easy for the users to book rides and pay; and accept and locate ride requests by the drivers. We designed the app to be flexible enough for tweaks and updates whenever needed.

It is an e-commerce site that offers the t-shirt retailers to sell graphical promotional clothing, customized apparel, & gifts in bulk. With over 20 years of experience, they guarantee high quality branded products, fast turnaround times, & world-class customer service.

We built the e-commerce store to be flexible enough to accommodate hundreds of retail sellers and agents & their own store within it. We built a well-structured & well-designed site that effectively eases the entire process of buying and selling of products online with zero difficulties.

It empowers users to capture the story behind life’s most precious moments and turn them into real, tangible products. It allows a user to take photos, add captions in real-time, and create custom audio-enabled photo books seamlessly.

We built the app with a complete set of features and functionalities for the users, letting them add audio to photos and create audio-photo books. We designed the user-interface of the app very carefully for it to be engaging and entertaining, to precisely serve its purpose.

It is an online custom printing and design store. They let users design their own T-Shirts, Hoodies, Coffee Mugs, Bottles, etc. and let them sell their designed products by setting up their free online shop within the website.

We created the website in a way that gives admin easy control over all the functions and contents at multiple levels and lets the users create and manage their micro store. Site development was done to keep it notably appealing and intriguing for the users.

It is a streaming music service that includes songs and workouts that are used in the KID-FIT preschool P.E. program created by Aerobic Fitness Consultants, Inc. The KID-FIT Preschool P.E. program has been operating since 1994.

The app needed to be quick loading, easy to navigate with a user interface that is super engaging and pleasing for kids. So, we designed the UI in that way with optimum usage of colors, themes, & other elements. We enabled music streaming, offline mode, playlists, age-appropriate search, and content, etc.

They are an equestrian retailer based out of Mann in the United Kingdom offering the widest premium equestrian range for both the discerning horse and rider. Superior service to the horse lovers is their success recipe as a luxury equestrian retail site.

They offer luxury and premium equestrian range and we developed and designed their site in that way. We made the site visually appealing with clean transitions, appeal and advanced e-commerce functionalities for complete and fulfilling user experience.

It is a revolutionary offer platform which allows users to crowd-source 'real world' offers for other users to access. Users can upload offers they find at a local restaurant, to the platform. This helps local businesses reach a wider audience and helps people find the best offers nearby.

The app offers one of its kind facility, hence we specially developed and designed it to meet its purpose. We implemented all the functionalities needed for users to locate and share the best offers along with building a clean interface, and appealing features.

It is an online store specialized in ladies' apparel and accessories. They offer an extensive array of designer wear, swimwear, sportswear, footwear, jewelry, and other accessories from all leading brands. They also have multiple stores in Florida.

Keeping in view the types of products they offer and the audience, we built a well-structured website that effectively showcases their products and makes it as easy as possible for the users to find the item they are looking for and buy.

It is a social media app that lets users make money online and hire people to take up their projects and volunteer for their cause in quick time. The app lets users instantly hire freelancers, monetize their skills, find volunteers and locally connect service seekers and providers with a robust payment and service model.

We developed the app keeping in view the type of users and the type of services in question. Unlike any other freelance job portal, we designed it to be clutter-free and smooth for a fulfilling user experience which encourages users to engage more and easily find or be found for a job.

Founded in 1949, they are creating tires for vehicle enthusiasts for over 7 decades. Driven by passion and innovation, they create tires with quality engineering and rigorous testing procedures that combine modern aesthetics with cutting-edge technology.

We built a highly engaging website that perfectly showcases the wide range of tires they create with striking graphics and easy navigation. We made quick loading web pages and a good site structure to improve indexability and SEO rankings.

It is a non-profit app that encourages every person on the planet to pick up one piece of trash a day, take a quick picture, then dispose of it responsibly. Each person can see how many pieces they've picked up to date, per year, etc. as well as global stats for the amount of litter that people have disposed of around the planet.

The nature of the app demanded it to be quick loading and easy navigation with flawless user interface and we developed and designed it in that manner. We included features like keeping count, taking photos, accessing the global count of disposing of litter, sharing the contribution on social media, etc.

Powered by the passion for ‘Quality Beyond Class’, they offer a huge collection of exquisite quality furniture all across the United States that are made with a personal touch, and a fine blend of craft and ergonomics.

To impressively showcase the range of furniture they offer, we built a well-structured website with special attention to visuals, user experience, and functionality to grab the visitors' eyeballs and make it super easy for them to browse, find, & buy.

It is a Social & Dating app that lets people discover and meet singles in and around their area and engage with the people that interests them. The application is all-inclusive of necessary and cool features like browsing daily photos, messaging, see people who crossed paths with, mingle room, etc.

We developed and designed the app in a way that it efficiently captivates and engages its target users. We enabled features like accurate location tracking, advanced privacy protection, destination search, seamless messaging and photo browsing, etc. that adds to good user experience.

It is a chain of beauty parlors spread across Australia, offering a wide range of classic beauty products and services. They have a team of highly skilled beauticians & beauty experts dedicated to enriching your beauty.

We laid out a fine website design that elegantly presents the experience of an ideal beauty product and services destination. We made the site run really fast with captivating visuals and textual content and clear CTAs and navigation to acquire more leads and customers.