Brand Matters Inc.

All those big brands, whether its Amazon, Shopify, eBay, BigCommerce, Wayfair, Zappos, etc - they didn’t bloom up in just one night! With constant efforts and improving user experience, they reached that level.    Whether you are trying to increase your sales or developing strategies to attract fresh clients to your e-commerce store, establishing and supporting your own e-commerce brand is equally essential to achieve great success in online business. While there are plenty of ways to encourage your brand here I've pointed two of them.    Building Trust    A business is renowned for its brand. Before and after purchasing a product, the brand value of an eCommerce business is constructed on the basis of the user experience. The buyer should have sufficient trust before purchasing the item. Post that, he/she should be satisfied with the type of services provided by the brand beginning with the shipment, substitution, warranty claims, etc.  Trust is often constructed over time, although you may only have one opportunity to generate a sense of trust in the online shopping experience of your buyer.    Example: Consumers have confidence in Amazon. Shoppers often hesitate to buy when they see a new ecommerce brand. They may feel more secure buying on Amazon from that brand than from the own site of the brand itself. That's the Trust! The trust that Amazon has achieved by offering best-in-class products and services.    Showcase your brand at the right platform        First, you need to understand, who is your target audience, and where can you find them easily. It can be Amazon, eBay, Etsy, AliBaba, etc. But knowing which platform has the highest rate of engagements will get you to the right track of success.  Try Facebook, Instagram, Pinterest, build a website to get individuals back to, offer freebies to fresh visitors, generate advertisements that concentrate on your target audience to maximize visibility! Play with distinct times of your brand posting on these platforms, to see and identify if your target consumers are more likely to it in the Morning or Night.     For Example: Newegg, is an excellent place to sell all computer-related stuff and associated devices. You can sell "I-love-Android" type T-shirts there. And they easily get off from their shelves and are loved by the consumers. The reason for this is quite conspicuous – Newegg's target audiences are gadgets-lovers and geeks.    Make Shipping -your Baby!     Having complete control over shipping has its own advantages–in abundance. You take care of the entire shipping process while delivery your orders on your own.  This involves everything from printing the shipping labels to putting them on the delivery box (you can do your branding here), attaching a handwritten custom' Thank-You ' message, to actually shipping the product on or before time.    Remember, to keep the cost of shipping and processing as low as possible. According to the study conducted among 2,921 online buyers who abandoned the shopping cart– it was concluded that shipping and processing costs were as high as 44% on the list. With cost-effective shipping management software you can save more.    “Only for a short period of time an advertisement creates an impact on consumers. On the other side, a product or service gives a permanent feeling of how the brand is perceived by the customer.”    To know about how to promote your brand on multiple ecommerce platforms- click here!