BroHouse

Project Overview

BroHouse reimagined Cosmopolit Real Estate to elevate the brand presence of a modern residential developer transitioning from functional property sales to lifestyle‑oriented, emotionally resonant home experiences. The rebrand strengthens differentiation, clarifies value propositions, and aligns visuals and messaging with Cosmopolit’s contemporary architectural ethos.

Business Challenge

Operating in a crowded Romanian real estate market, Cosmopolit lacked a unique brand identity that communicated:

• A compelling lifestyle promise beyond square meters and finishes,

• A cohesive visual language across touchpoints,

• An emotional positioning that resonates with aspirational homebuyers seeking modern, connected living.
  The client needed strategic clarity, a differentiated brand platform, and a visual identity system powerful enough to compete with both local and regional developers.

Strategic Solution

1. Brand Purpose & Strategic Positioning
We anchored the brand around “Live the Urban Modern Life” — a promise that positions Cosmopolit not just as a residential developer, but as a curator of urban lifestyle experiences. Communications shifted from transactional to aspirational. 

2. Visual Identity That Speaks Modernity & Accessibility
BroHouse developed a refined identity system combining:

• A clean, geometric logotype with architectural sensibility,

• A contemporary color palette balancing sophistication with warmth,

• A flexible visual system supporting both digital and offline materials. 

3. Brand Architecture & Messaging Hierarchy
We clarified the messaging hierarchy across:

• Corporate identity,

• Individual residential projects,

• Sales materials and digital platforms.
  This ensured consistency while allowing each touchpoint to serve distinct communication goals. 

4. Collateral & Activation Design
The rebrand extended into:

• Proposal decks and brochures,

• Outdoor and indoor signage,

• Marketing materials for digital and print activation,

• Website and social media branding assets. 

Deliverables

✔ Brand Strategy & Positioning Framework
✔ Refreshed Brand Identity & Logo System
✔ Messaging Architecture & Copy Guidelines
✔ Brand Guidelines/ Style Guide
✔ Template Systems for Sales & Marketing Collateral
✔ Digital & Offline Activation Assets
✔ Signage Design & Implementation Guidelines
✔ DTP & Production Files 

Key Results & Impact

• Stronger Market Differentiation: A distinct, modern lifestyle proposition sets Cosmopolit apart in competitive listings.

• Consistent Brand Experience: Harmonized visuals and messaging across all platforms enhance recognition and trust.

• Elevated Buyer Perception: Communication now reflects aspiration, quality, and modern living — helping bridge the emotional gap between product and lifestyle desire.

• Preparation for Growth: A scalable identity system readies the brand for future projects and digital campaigns.

Project Overview

BroHouse worked closely with the management of Bran Castle, Romania’s most iconic tourism brand, to elevate its narrative identity and visual expression. Leveraging the Dracula legend — one of the most globally recognized cultural myths - the initiative aimed to create consistent brand storytelling and a qualitative tourism experience while maintaining historical integrity and strengthening visitor engagement.

Challenge: Navigating Myth, History & Global Recognition

Bran Castle’s status as Dracula’s Castle offered extraordinary global visibility (drawing ~1 million tourists annually) but lacked coherent brand consistency. Countless unofficial interpretations of the legend — from headlines to posters — diluted potential impact and confused visual messaging.

Brand challenges included:

• Fragmented visual interpretations of the Dracula story across media.

• High global recognition but inconsistent tactical branding, reducing long‑term positioning potential.

• Need for a brand experience that honors history yet invites wonder and cultural curiosity for all visitor segments.

Strategic Solution & Creative Approach

1. Deep Brand Audit & Narrative Refinement
BroHouse started with a comprehensive external audit, unraveling how “Dracula” had been interpreted visually and verbally worldwide — from cinema and literature to tourism paraphernalia. This established a baseline for a controlled and meaningful brand platform rooted in story rather than stereotype.

2. Unified Logo & Tagline: “Visit Before Midnight”*
The refreshed identity balances heritage with intrigue — presenting Bran Castle not only as a historic monument but also as an experience platform filled with mystery and anticipation.

3. Visual Consistency Across Touchpoints
BroHouse designed:

• Presentation of three distinct museum exhibitions (Rotonda, Count, Regina),

• Branded collateral for the Queen Mary Tea House Restaurant,

• Promotional materials and guided experience assets,

• Outdoor advertising graphics and digital storytelling assets.

4. Myth & Legend as Brand Drivers
Rather than portraying Dracula as horror, the approach used legend and fantasy as a cultural asset — inviting exploration, interpretation, and emotional connection. A suite of bespoke illustrations served as narrative entry points into aspects of the castle experience.

Deliverables

• Strategic Brand Audit & Positioning

• Logo & Tagline Development

• Digital & Print Collateral

• Marketing Campaign Visuals

• OOH Advertising Concepts

• Illustrated Storytelling Series

• Brand Materials for Official Merchandising

• Production‑Ready DTP Files

Brand Impact & Outcomes

✔ Consistent brand identity that reinforces legend without losing authenticity.
✔ Enhanced visitor engagement through narrative clarity across digital, OOH, and onsite materials.
✔ Stronger tourism positioning with emotional storytelling that respects heritage and drives curiosity.
✔ Opening of three new thematic visitor segments — “Conte”, “Regina”, and “Rotonda” — post‑rebranding.

Long‑term insights: After the rebranding efforts, Bran Castle continued to expand its visitor offerings, aligning narrative touchpoints across exhibitions and experiences that celebrate both history and myth.

Project Overview

BroHouse collaborated with Turabo, a Romanian coffee brand with a rich heritage and a global ambition, to reimagine its identity and packaging for coffee capsules. The entire rebranding focus was on strengthening shelf visibility, modernizing the visual system, and crafting a brand story rooted in optimism and daily rituals — without losing the familiarity and emotional connection customers already had with Turabo.

Business Challenge

The core challenges included:

• Revitalizing a legacy brand that had been absent from the market, reconnecting with loyal customers.

• Modernizing visual communication across packaging and brand touchpoints while preserving recognition assets.

• Creating a flexible system to support a 15‑SKU portfolio with distinct product identities.

Strategic Insight & Creative Solution

1. Brand Storytelling — “Liquid Optimism”
The repositioning centered around a powerful emotional idea — coffee as a daily source of optimism and human connection. Instead of focusing on technical or flavor descriptors alone, Turabo’s packaging and messaging inspire positive mindset and ritualistic enjoyment.

2. Logo Redesign & Identity Refresh
BroHouse refined the visual system while keeping key brand assets (name, color cues, logo structure) to maintain customer familiarity. Typography and compositional systems were updated to support expansive use across marketing, packaging, and communication materials.

3. Packaging Design System
A flexible master system was crafted to unify the 15‑product portfolio, spotlighting each variant while keeping brand coherence. Illustration elements and color cues were tailored for clarity and emotional resonance. This approach helped Turabo stand out in a category often dominated by conventional, muted designs.

4. Visual & Verbal Messaging
The brand platform “Liquid Optimism” became the core narrative, adaptable across packaging, social media, web content, and brand copy — shifting the perception of coffee from commodity to emotional experience.

Deliverables

✔ Brand Strategy & Market Positioning
✔ Logo Redesign & Visual Identity System
✔ Packaging Design for Coffee Capsules
✔ Communication Toolkit & Tagline Development
✔ Marketing & Collateral Materials
✔ Brand Guidelines & Production Specifications

Impact & Results

• Stronger shelf presence through bold, emotionally resonant design.

• Consistent portfolio architecture enabling easy scale and SKU extension.

• Brand story integration that deepens customer connection and loyalty.

• Elevated premium perception without losing brand recognition heritage.

Project Overview

BroHouse collaborated with a forward‑thinking pet nutrition brand to create a distinctive packaging design system for its range of dietary supplements. The goal was to balance premium positioning, clinical trust, and emotional engagement with pet owners - a crucial segment driven by both care and advocacy behaviors.

Categories included wellness formulas, joint support, multivitamins, and specialty functional supplements for dogs and cats.

Business Challenge

Pet supplement categories are crowded with clinical, science‑heavy designs that often feel sterile and disconnected from pet owners’ emotional motivations. Key challenges included:

• Low shelf distinctiveness due to category visuals leaning heavily on medical / pharma cues.

• Weak emotional resonance with pet owners who make purchasing decisions based on trust and caregiving feelings.

• Unclear system architecture across multiple supplement SKUs.

BroHouse was briefed to craft a packaging system that elevates premium perception, supports category navigation, and strengthens brand‑to‑owner emotional connection.

Strategic Solution & Creative Approach

1. Pet‑Centric Brand Language
Instead of purely functional or clinical aesthetics, BroHouse team anchored the design in pet‑human relationships, celebrating joyful moments of care. Visual language communicates trustworthy support with affection rather than sterile treatment.

2. Visual System With Dual Signals
The packaging design blends:

• Scientific credibility — via clean layouts, clear functional badges, and expert cues,

• Emotional warmth — through playful illustrations, gentle color palettes, and expressive pet silhouettes.

This dual approach helps the brand land both logic and feeling — vital in pet supplement positioning.

3. Clear SKU Differentiation
Each variant features:

• Customized color accents tied to functional benefit (e.g., joint support, skin & coat, digestion),

• Distinctive iconography for rapid recognition,

• Consistent master design language for brand family unity.

4. Premium Material & Structural Details
Packaging structure and finishes (matte tactile surfaces, spot UV accents) reinforce premium quality while optimizing shelf impact and unboxing experience - important for both retail environments and eCommerce product imagery.

Deliverables

✔ Packaging design system for the full supplement range
✔ Brand identity extensions and functional icon set
✔ Structural packaging art files & dielines
✔ Production‑ready artwork and documentation
✔ Shelf mockups and marketing support visuals

Award Recognition

BroHouse received the Pentawards Bronze award for the Crida Pharm pet product range, in the Pet Products category. This category is crowded: shelves are full of bright colors, icons, and claims. Many packs look loud, but few feel clear. The challenge was simple to state, but hard to execute: create a visual identity that feels trustworthy, medical, and friendly at the same time.

Impact & Results

• Stronger visual distinctiveness in pet care aisles and online platforms.

• Emotional connection that aligns with pet owners’ care motivations.

• Improved category navigation through a clear, benefit‑driven structure.

• Enhanced premium perception, supporting pricing integrity and brand trust.

Project Summary

BroHouse partnered with HyperPV, a pioneering deep‑tech startup developing GPU‑accelerated system‑on‑chip verification tools, to craft a bold rebrand that aligns the company’s identity with its cutting‑edge technology and ambitious goal of global expansion. The rebranding reinforces HyperPV’s mission to accelerate chip verification performance while positioning the brand as a leader in semiconductor innovation.

Business Challenges

HyperPV needed a brand identity that:

• Communicated the technical sophistication and performance advantage of its GPU‑based verification system,

• Supported international market ambitions,

• Clarified its product suite while maintaining a cohesive brand architecture.

Without strong visual grounding, even technology with global disruptive potential can struggle to articulate value to engineers, investors, and enterprise buyers. BroHouse’s brief was to build clarity, elevate credibility, and underscore innovation.

Strategic Solution

1. Distinctive Brand Positioning
We shaped HyperPV’s positioning around speed, efficiency, and forward‑looking innovation, with a core narrative focused on “Empowering Next‑Generation Integrated Circuits with lightning‑fast system verification” — a direct reflection of HyperPV’s GPU‑powered performance advantage (up to 20× faster than legacy tools).

2. Wordmark Logo with Dynamic Motion
A bespoke wordmark was designed to enhance recognition and brand authority. A gradient within the mark’s horizontal element symbolizes motion and acceleration, communicating speed visually while reinforcing the brand’s tech identity.

3. Unified Visual Identity System
We developed a flexible brand palette and visual style that works across digital platforms, print, and product communications. Each solution in the HyperPV suite — such as HyperDRC, HyperCloud, HyperLVS, and HyperERC — receives distinct color treatments while remaining harmonized under a unified visual system.

4. Brand Messaging & Story Architecture
Clear, benefit‑driven messaging frameworks were created to support HyperPV’s narrative across channels — from web to pitch decks — giving stakeholders a consistent, confident tone and a story rooted in innovation and performance.

Deliverables

✔ Brand Strategy & Positioning Framework
✔ Logo & Visual Identity System
✔ Product Sub‑Brand Architecture
✔ Brand Messaging Guidelines
✔ Web Design & Digital Touchpoints
✔ Marketing Collateral & Print Materials
✔ Responsive Brand Implementation Across Platforms

Impact & Results

• Clarity and Differentiation: A cohesive brand that articulates HyperPV’s technical advantages and strategic promise.

• Stronger Market Position: Enhanced identity supporting international expansion and deeper engagement with tech‑centric audiences.

• Flexible System: A scalable visual language that works across product extensions and complex interfaces.

• Credibility at Touchpoints: From investor pitches to digital presence, the brand speaks with strategic confidence. 

Project Summary

Moldavia challenged category norms in agribusiness by focusing on authenticity, simplicity, and context‑rich storytelling. BroHouse team developed an integrated brand system where logo, packaging, and narrative illustration work together to reflect a calm, honest voice that resonates with consumers seeking natural quality and farm‑rooted trust.

Business Context

In the crowded natural foods category, many products claim “naturalness” but rely on over‑explained visuals and loud messaging. Moldavia aimed to *stand apart through what it is, not what it says. The strategic challenge was to design a brand and packaging system that feels genuine, serene, and premium without exaggeration.

Strategic Insight & Creative Solution

1. Quiet Confidence Through Wordmark Logo
Instead of ornamental symbols, BroHouse created a custom typographic wordmark — drawn from scratch with rounded, balanced forms. It communicates trust, clarity, and calm authority, positioning Moldavia as a confident, credible agribusiness brand that doesn’t need to shout.

2. Narrative Packaging System
Packaging becomes story space, not just label surface. Each SKU features hand‑drawn, sketch‑style illustrations depicting farm life — harmonious animals, open environment, and everyday moments connected to product origins. This narrative approach enriches emotional engagement and invites consumer exploration.

3. Black‑and‑White Visuals for Clarity & Integrity
Choosing a minimalist palette of black on white wasn’t just aesthetic — it removes noise and amplifies meaning. This restrained look suggests honesty, aligns with natural values, and creates premium shelf presence by bypassing category clichés.

Deliverables Provided

✔ Brand Strategy & Positioning
✔ Custom Wordmark Logo & Visual Identity
✔ Full Packaging Design Suite (Egg Cartons & Variant Scenes)
✔ Unified Brand Architecture
✔ Production‑Ready DTP Files

Key Results & Impact

• Distinctive Shelf Presence: Reduced visual noise and increased recognition versus conventional agribusiness packaging.

• Emotional Engagement: Narrative scenes deepen consumer connection by illustrating the world behind the product.

• Authentic Brand Voice: A calm, confident brand personality that feels earned rather than claimed.

• Strategic Flexibility: The visual system supports future product extensions while preserving core brand values

Project Overview

BroHouse led a comprehensive rebranding of Green Corporation, a leader in waste management and recycling, to reflect its commitment to sustainability, innovation, and the transition toward a circular economy. The process unified three distinct subsidiaries — Green Pack, Green Point, and Green Unit — under a cohesive master brand identity that communicates purpose, motion, and environmental stewardship.

Strategic Challenge

Green Corporation operated multiple sub‑brands with inconsistent visual systems and limited shared meaning. The challenge was to:

• Align brand architecture across entities,

• Elevate environmental leadership from service provider to purpose‑driven partner,

• Communicate circular economy principles visually and verbally.

Brand Strategy & Positioning

Master Brand Philosophy: Sustainable Tomorrow
This new positioning captures a forward‑leaning vision of environmental responsibility, emphasizing shared progress and long‑term collaboration with clients, communities, and stakeholders. The promise is not just about waste solutions, but about shaping a more sustainable economy and society.

Identity Solution & Creative Execution

1. The Dynamic “G” Symbol as Core Asset

At the heart of the identity is a revamped “G” mark — a visual metaphor for

• Circular movement (reflecting recycling and closed‑loop systems),

• Continuity and growth,

• Collaborative impact across entities.
  The symbol embodies energy, progress, and interconnectedness — key emotional cues for a brand leading environmental transformation.

2. Unified Brand Architecture

BroHouse created a clear structural hierarchy that brings Green Pack, Green Point, and Green Unit into one ecosystem without eroding their operational distinctiveness. A flexible color system and visual syntax allow each unit to be recognizable while reinforcing the Green Corporation umbrella.

3. Harmonized Color Palette & Visual Language

A thoughtful selection of multiple green tones reinforces associations with nature, growth, and sustainability — the core values of the brand. This palette ensures adaptability across print, digital, and physical applications, from stationery to large‑scale signage.

4. “Echo Frame” — A Signature System Element

Inspired by the logo’s circular geometry, the Echo Frame adds movement and elegance to graphic layouts. It’s a versatile design component used across stationery, brochures, and digital templates to create visual coherence and brand recall.

Deliverables

• Strategic brand positioning and messaging framework

• Master and sub‑brand visual identities

• Logo design and color system

• Typography and graphic system

• Brand guidelines and implementation standards

• Website UI/UX and digital brand collateral

• Print and environmental branding templates

Brand Impact & Results

✔ Stronger Market Visibility: A bold, modern identity that stands out in a category often characterized by functional, technical visuals.
✔ Clear Purpose Communication: The new identity communicates Green Corporation’s commitment to sustainability and innovation.
✔ Unified Entity Structure: The refreshed master architecture simplifies brand navigation for customers and partners alike.
✔ Strategic Growth Foundation: The system supports future product lines, services, and communications under one cohesive vision.

Spumos | Story‑Led Packaging Design & Brand Identity

Project Summary

BroHouse collaborated with Spumos, a family‑oriented liquid detergent brand, to build a wholly unique brand identity and packaging design system that transcends category conventions. By combining strategic storytelling with sensory and emotional visual cues, the project elevates everyday cleaning products into a warm, trustworthy brand experience rooted in family values and Romanian folklore.

Business Challenge

Spumos entered a category dominated by technical, functional communications and sterile visuals. The strategic challenge was to:

• Establish a distinctive emotional narrative in a functional segment,

• Create a brand identity that resonates with families seeking gentle and safe care,

• Design packaging that fosters recognition, warmth, and trust at shelf while differentiating across variants.

Strategic & Creative Solution

1. Human‑Centric Brand Narrative
Instead of technical claims, the brand is built around the idea of gentle care as a tender family experience. BroHouse anchored the visual language in the narrative of Făt Spumos, a folklore‑inspired hero who combats dirt with kindness rather than harshness — aligning with the emotional motivations of modern caregivers.

2. Logo Design That Communicates Touch
The logo embraces soft, rounded letterforms that evoke foam and tactile pleasantness — a visual metaphor for gentle cleanliness. The marine blue hue balances calm optimism with visual trust, setting Spumos apart from category norms.

3. Packaging with Emotional Expression & Variant Clarity
The packaging system blends pastel tones, soft texture cues, and storytelling elements. Each fragrance variant possesses its own personality while remaining cohesive within the master system — helping consumers quickly differentiate while reinforcing brand cohesion.

4. Sensory‑Driven Visual Identity
By using rounded shapes, pastel palettes, and narrative elements, BroHouse delivers an emotional experience that resonates on both rational (functional cleanliness) and emotional (family‑oriented reassurance) planes — elevating the product beyond household detergent to a trusted daily companion.

Deliverables

✔ Comprehensive Brand Strategy & Positioning
✔ Logo & Visual Identity System
✔ Packaging Design System Across 4 Variants
✔ Social Media Branding Components
✔ Web Design & Digital Touchpoints
✔ DTP & Production‑Ready Files

Impact & Results

• Emotional connection: Spumos stands as a humane alternative in a category dominated by technical language.

• Shelf presence: The distinctive color palette and narrative visuals improve visibility and recognition.

• Unified system: Packaging architecture supports future expansion while maintaining coherence across product variants.

• Category distinction: The storytelling approach challenges conventional norms in home care, adding cultural and emotional depth.

Project Overview

BroHouse partnered with Solaris, a Romanian leader in natural foods, to reposition the brand from functional category player to emotionally engaging, cohesive lifestyle brand. This rebranding process involved unifying the brand’s architecture and packaging system while strengthening emotional connection and shelf impact across a diverse product portfolio that includes cereals, flours, spices, oils, muesli, and natural remedies.

Business Challenge

Solaris’ expanding product range revealed a key problem:

• Poor shelf clarity and category recognition due to inconsistent packaging.

• Weak emotional engagement, where healthy equals bland for many consumers.
  BroHouse’s strategic brief was to keep Solaris’ identity familiar yet modern, and to build a packaging system that supports portfolio growth without diluting the master brand.

Strategic Solution & Creative Approach

1. Repositioning & Emotional Brand Territory
We moved Solaris from functional communication to a vivid emotional territory, emphasizing positivity, energy, and delight - values core to healthy living.

2. Unified Master Packaging Architecture
Developed a flexible master system that:

• Maintains a consistent brand family across categories,

• Allows distinctive SKU expression for quick shopper decision‑making,

• Supports long‑term portfolio extension.

3. Strategic Color Identity — Yellow as Brand Signal
Yellow was preserved and modernized as Solaris’ brand color: a core recognition asset communicating vitality and optimism — crucial in healthy food branding.

4. Taste‑Focused Visual Communication
To counter the stereotype that healthy products lack flavor, packaging incorporates:

• Real product photography,

• Ingredient cues,

• Serving suggestions designed to excite and inspire the consumer.

What BroHouse Delivered

Brand Strategy & Positioning
We clarified Solaris’ emotional promise — joy in natural living — and aligned it with visual execution.

Logo refresh & Brand Identity
A refined Solaris logo preserving historic assets for continuity and recognition.

Adaptive Packaging System
A scalable packaging framework that supports signature visuals while enabling category distinction.

Marketing Materials & DTP
Collateral that extends brand language from pack to shelf communication.

Key Outcomes

✔ Clear shelf presence — improved brand and SKU visibility.
✔ Stronger consumer engagement via appealing, taste‑centered communication.
✔ Cohesive brand platform capable of supporting future Solaris products.
✔ Enhanced brand equity without losing heritage recognition

Blue | Ride-Hailing App Branding - Award-Winning Mobility Brand Identity & Digital-First Visual System

Project Overview

Blue is a modern ride-hailing platform created together with Autonom to redefine urban mobility through trust, clarity, and a seamless digital experience. BroHouse team developed the strategic positioning, brand identity, and visual system, building a scalable brand designed to function across mobile interfaces, vehicle branding, digital communication, and real-world urban touchpoints.

The objective was to create a recognizable and future-proof mobility brand capable of competing in a highly saturated ride-hailing ecosystem dominated by global platforms.

Challenge

The transport and mobility market is defined by strong, globally established brands with powerful visual recognition. Blue required a distinctive brand strategy capable of balancing technological precision with emotional accessibility while ensuring flexibility across digital environments and physical branding applications.

Key challenges included:

• Creating differentiation within a crowded ride-hailing market

• Designing a digital-first identity optimized for app interfaces

• Establishing credibility and trust for a new mobility service

• Building a scalable visual system adaptable across multiple services and future expansion

Strategic Approach

BroHouse approached the project by combining strategic clarity with digital-driven design thinking.

Core strategic directions included:

• Definition of brand positioning centered on reliability and human-centric mobility

• Development of a modern and accessible brand narrative

• Creation of a modular identity system adaptable to both digital and physical environments

• Alignment between product experience, UX clarity, and brand perception

• Design of a scalable visual language capable of long-term growth

Creative Execution

The final identity system integrates:

• A clean and contemporary logo reflecting clarity and movement

• A technology-friendly color palette optimized for UI and digital screens

• Iconography and graphic elements supporting app navigation

• Motion-ready visual components for digital environments

• A cohesive system adaptable to vehicles, digital interfaces, marketing materials, and brand communication

The visual language balances technological precision with an approachable urban aesthetic, reinforcing trust and usability.

Awards & Recognition

In 2025, BroHouse received Gold at the Transform Awards Europe in London for its branding work on Blue, in the category Best Visual Identity – Transport and Logistics, one of the most competitive sections of the competition. This recognition highlights the project’s strategic depth, visual coherence, and impact within the European mobility and branding landscape.

Results & Impact

• Creation of a scalable brand identity supporting platform growth

• Increased brand clarity and recognition across digital touchpoints

• Strong differentiation within the ride-hailing category

• A future-ready visual system adaptable to new services and markets

• International industry recognition through Transform Awards Europe

Frigane | Frozen Food Packaging Design & Brand Identity for  – Strategic Food Branding by Brohouse

Overview

Frigane is a premium producer of frozen semi-finished food products from Romania, positioned around quality, convenience, and authentic taste. BroHouse was commissioned to develop the complete brand identity and packaging system for an extensive frozen product range, building a scalable visual ecosystem capable of supporting continuous portfolio expansion.

The project required a strategic balance between appetising visual impact, strong shelf differentiation, and a flexible design language adaptable across multiple SKUs and product categories.

Challenge

The primary challenge was to create a compelling frozen food packaging system that communicates freshness, generosity, and product quality — while ensuring consistency across a wide and evolving product portfolio.

Beyond aesthetics, the solution had to:

• Position Frigane as a modern and trustworthy food brand

• Simplify consumer navigation across product categories

• Support long-term brand growth through a scalable visual framework

• Maintain a strong “what you see is what you get” perception aligned with product authenticity

Strategy & Creative Approach

BroHouse team approached the project by building the brand from the ground up - defining its emotional positioning, visual storytelling, and structural packaging logic.

Key strategic pillars included:

• Developing a distinctive brand ethos focused on exploration, quality, and culinary enjoyment

• Creating a modular visual system adaptable to multiple frozen product categories

• Designing a contemporary aesthetic that balances appetite appeal with functional clarity

• Structuring packaging communication to reinforce both brand narrative and product information hierarchy

Design Solution

The final packaging and identity system combines strong visual appetite cues with an accessible, modern design language.

Key design components:

• Scalable master packaging architecture for future product expansion

• Color-coded category differentiation improving shelf navigation

• Transparent and honest product presentation reinforcing trust

• Narrative-driven packaging visuals that enhance the consumer experience

• A cohesive identity system designed to work seamlessly across diverse SKUs

Results & Impact

The new Frigane branding and packaging system delivers:

• Stronger shelf visibility and product recognition

• A flexible design system enabling portfolio growth

• Improved clarity and purchase confidence for consumers

• A contemporary frozen food brand positioned for international relevance

Pizzeta - Pizza Base Packaging Design | Italian Food Branding, FMCG Packaging & Brand Identity Strategy

BroHouse developed the brand identity and packaging design for Pizzeta, an artisanal pizza base created from natural ingredients and slow fermentation, delivering authentic Italian taste directly at home. The project focused on translating Italian culinary culture into a contemporary, emotionally engaging packaging system that stands out in the competitive refrigerated food category while maintaining authenticity and simplicity.

Project Overview

Pizzeta required a brand identity and packaging solution capable of expressing Italian authenticity without relying on overused pizza clichés. The challenge was to create a familiar and approachable brand while communicating artisanal quality, natural ingredients, and the joy of effortless home cooking through packaging itself.

The objective was to develop a scalable packaging design system that would act as a storytelling platform and brand ambassador directly on the shelf.

Strategic Approach

• Brand positioning focused on authenticity, simplicity and emotional warmth

• Naming development based on accessibility and everyday Italian culture

• Creation of a distinctive visual storytelling concept

• Development of an expressive packaging language capable of international relevance

• Alignment between product simplicity and visual minimalism

The strategy aimed to transform the packaging into a communication medium capable of expressing culture without clichés or stereotypical imagery.

Creative Execution

The visual system included:

• Fluid, natural logo design reflecting artisanal production

• Minimalist line illustrations inspired by iconic Italian hand gestures

• Clean, modern blue background to create shelf impact and emotional recognition

• Packaging architecture designed for clarity and scalability

• A visual narrative that communicates Italian personality through expressive gestures rather than traditional food imagery

This approach allowed the packaging to “speak Italian” visually - elegant, playful, and culturally expressive without relying on predictable visual codes.

Implementation & Brand Presence

The packaging design positioned Pizzeta as a modern artisanal brand within the European refrigerated food category. The identity system supported brand recognition across retail environments and digital communication platforms, creating a consistent visual language adaptable for product line expansion.

Results & Impact

• Strong shelf differentiation within the pizza and ready-to-cook category

• Creation of a distinctive cultural storytelling platform through packaging

• Enhanced brand memorability through expressive visual language

• Clear positioning as a modern Italian-inspired artisanal product

• International publication across design platforms and curated design collections

Leroy Merlin Employer Branding Campaign | Strategic EVP, HR Branding & National Recruitment Communication

BroHouse team developed the first national employer branding campaign for Leroy Merlin Romania, one of the leading home improvement retailers with over 2,000 employees and a strong expansion strategy across the country. The project focused on building a clear Employer Value Proposition (EVP), strengthening organizational culture communication, and creating a scalable employer brand system capable of attracting and retaining talent in a highly competitive retail labor market.

Project Overview

In a context marked by talent shortages and increasing recruitment competition across retail sectors, Leroy Merlin required a strategic employer branding platform that went beyond traditional recruitment campaigns. The objective was to create a long-term employer brand capable of building internal engagement while increasing external visibility and attractiveness among potential candidates.

The result was the “Start With Yourself” campaign - a human-centered communication framework designed to reflect real employee values and organizational culture.

Strategic Approach

• Development and interpretation of the Employer Value Proposition

• Organizational culture analysis based on 452 surveys, focus groups and interviews

• Definition of employer positioning and key messaging

• Creation of a scalable employer brand language

• Alignment between internal culture reality and external communication

The strategy moved away from generic “happy employee” visuals and instead focused on authentic employee beliefs, personal growth, and the power of individual choice - building credibility and emotional resonance.

Creative Execution

The employer branding system included:

• National OOH campaign and recruitment communication

• Social media activation and digital engagement

• Career website design and content strategy

• Job fair environments and recruitment materials

• Digital illustration system aligned with DIY brand values

• Integrated online and offline communication ecosystem

The visual direction was built around abilities and personal development, translating Leroy Merlin’s DIY philosophy into an employer branding narrative that positioned employees as creators of their own career paths.

Implementation & Market Presence

The campaign debuted at the Hipo job fair in Bucharest, generating record engagement levels from candidates. The communication mix included social media, in-store communication, OOH activations in major Romanian cities, and digital platforms dedicated to recruitment and employer brand storytelling.

Results & Impact

• Increased internal engagement and employee retention

• Strengthened employer brand awareness in the labor market

• Growth in candidate interest and recruitment visibility

• Consolidation of HR credibility inside the organization

• Creation of a long-term employer branding communication framework

The campaign demonstrated that employer branding functions as a continuous strategic process rather than a short-term recruitment campaign, contributing to long-term cultural alignment and sustainable talent attraction. 

Vegie Life Vegan Packaging Design |  Award-Winning Plant-Based FMCG Branding & Packaging System

Vegie Life is a contemporary plant-based food brand developed to stand out in the increasingly competitive vegan and healthy lifestyle category. BroHouse led the strategic positioning, visual identity creation, and packaging design system, building a bold and scalable brand language designed for modern retail environments and conscious consumers seeking accessible plant-based alternatives.

Project Overview

The objective was to create a modern vegan packaging design that communicates taste, trust, and clarity while avoiding predictable organic design clichés. The solution focused on strong shelf impact, intuitive navigation, and a modular visual system capable of supporting multiple SKUs and long-term brand evolution.

sThrough a combination of vibrant color coding, contemporary typography, and clear product architecture, the packaging design ensures fast recognition in crowded FMCG environments while maintaining a consistent brand experience across product lines.

Strategic Approach

• Development of a distinctive plant-based brand positioning

• Creation of a scalable visual identity and packaging system

• Strong emphasis on shelf visibility and retail communication clarity

• Modular design framework allowing rapid product portfolio expansion

• Balance between functional information hierarchy and emotional storytelling

The design language was intentionally built to reflect a confident, modern plant-based lifestyle - approachable, energetic, and relevant to contemporary consumers without falling into stereotypical “eco aesthetic” territory.

Creative Execution

The final packaging system integrates:

• High-contrast color palettes for product differentiation

• Clear typography for readability and quick scanning

• Consistent visual architecture across SKUs

• Flexible design components enabling future growth

• Strong brand personality adaptable across packaging and digital touchpoints

This approach helped establish Vegie Life as a recognizable and scalable vegan FMCG brand capable of standing out both visually and strategically.

Awards & International Recognition

The Vegie Life packaging design received global recognition, winning a Bronze Trophy at the Pentawards 2020, one of the world’s most prestigious international awards dedicated exclusively to packaging design. Selected from over 2,000 entries across 60 countries, the project was awarded in the Food Trends category for its innovative approach to contemporary vegan branding and packaging systems.

This recognition reflects the strong collaboration between BroHouse and SanoVita, whose openness and courage enabled the creation of a distinctive plant-based brand with real market impact.

Results & Impact

• Strong shelf differentiation in a competitive vegan category

• Scalable visual system supporting rapid product expansion

• Clear communication structure tailored to modern retail

• Enhanced brand perception through contemporary design language

• International industry recognition through Pentawards