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Designing and developing digital experiences

We are Buuuk – a strategic design and innovation consultancy headquartered in Singapore. For the past 10 years we have been working with some of the biggest brands in the region including Daimler, Scoot, Audi, Singtel, Starhub, Tupperware, DB Schenker, National Environment Agency, CapitaLand, Decathlon and NTUC.

We help forward-thinking enterprises, startups and government organisations across a range of industries to solve problems that matter by building custom digital products. Since our incorporation in 2008, Buuuk has prided itself in being a dedicated and fun-loving team. We are driven by a shared passion for innovation, quality and customer success.

For more info please visit: https://buuuk.com/

Singapore Singapore
WeWork ARC 380 Jalan Besar, Singapore, Singapore 209000
+6598735984
$100 - $149/hr
10 - 49
2008

Service Focus

Focus of Mobile App Development
  • iOS - iPhone - 50%
  • Android - 50%
Focus of AR & VR Development
  • Augmented & Virtual Reality (AR/VR) - 100%

Buuuk's exceptional IoT Development services give clients a considerable advantage over the competition.

Focus of Cloud Computing Services
  • Amazon (AWS) - 50%
  • Google App Engine - 50%
Focus of Blockchain Technology
  • Smart Contract Development - 50%
  • Private Blockchain Development - 50%
Focus of Artificial Intelligence
  • Deep Learning - 50%
  • Machine Learning - 50%

Industry Focus

  • Automotive - 20%
  • Government - 20%
  • Transportation & Logistics - 20%
  • Retail - 20%
  • Other Industries - 10%
  • Education - 5%
  • Real Estate - 5%

Client Focus

65% Large Business
25% Medium Business
10% Small Business

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Client Portfolio of Buuuk

Project Industry

  • Automotive - 100.0%

Major Industry Focus

Automotive

Project Cost

  • $100001 to $500000 - 100.0%

Common Project Cost

$100001 to $500000

Project Timeline

  • 26 to 50 Weeks - 100.0%

Project Timeline

26 to 50 Weeks

Portfolios: 1

Daimler

Daimler

  • Daimler screenshot 1
  • Daimler screenshot 2
  • Daimler screenshot 3
$100001 to $500000
36 weeks
Automotive

The Challenge

Daimler wanted to create an application for sales consultants so they could easily sell cars on one platform. In the past, consultants had to extensively search to find information, such as the pricing and availability of a car. The goal was to streamline the process by creating an app that would include all of the information needed by the sales consultant.

Our Design Solution
 

The Buuuk team travelled to Australia, Thailand, Korea and Taiwan to conduct user research with the sales teams on the ground. We designed and constructed the app’s UI/UX from scratch, using Sketch to display our work. 

Based on extensive research, workshops, user testing, user behaviour analysis and feedback from the local teams, we created designs for the app’s frontend, including key information for users to buy and sell cars.

The Outcome

The app enabled Daimler to complete a full digital transformation with their sales team, moving away from paper catalogues, brochures and offline docs to a streamlined process that increased the productivity of staff and saw an uplift in sales. 

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