CemtrexLabs

Developing a New Hub for One of the Largest Festivals in the Nation

Essence, one of the leading magazines for African American women, had recently gone independent, and they needed to revamp their old festival website. They wanted to improve user experience while making the site easier to maintain for their internal team. 

CemtrexLabs’ team developed and designed the user interface and user experiential design based off of the brainstorming sessions with the Essence team. The festival’s homepage, along with a number of key subpages, were reworked according to their specific type of function. 

An important priority for the team was to empower the Essence team to manage the site autonomously. We equipped them with a WordPress site along with a variety of short-code widgets to manage content easily. 

To complete the process, CemtrexLabs transferred all of the pre-existing Essence Festival site assets and migrated them into the new festival site. The Essence Festival hosts more than 400,000 attendees per year and their newly developed & designed website serves as the sole platform; for festival schedules, ticket purchasing, sponsor information and more. 

The migration went off without a hitch. The result was a refreshed festival website for their massive festival.  There was no downtime for the website, no issues of corrupted or missing