My experience with Ciente was highly positive, they delivered qualified B2B leads consistently
The communication throughout the project was clear, consistent, and professional. We had regular check-ins to review progress, refine targeting criteria, and optimize the campaigns as needed. Ciente’s team was proactive in addressing any concerns and always came prepared with data-driven insights and suggestions for improvement.
One of the standout aspects of the engagement was the quality of leads delivered not only were they accurate and up-to-date, but they also matched our criteria very closely, which significantly increased our conversion rate. We saw a noticeable improvement in our pipeline quality
What was the project name that you have worked with Ciente?
B2B Lead Generation Service to Accelerate Revenue Growth
What service was provided as part of the project?
Digital Marketing, Writing Services, Advertising
Describe your project in brief
Our project with Ciente focused on B2B lead generation to support our sales and business development goals. We aimed to expand our outreach to a highly targeted audience consisting of decision-makers and key stakeholders within our industry.
Ciente provided a comprehensive solution that included identifying potential leads, verifying contact information, and executing outreach campaigns. They tailored their approach based on our ideal customer profile (ICP), ensuring that the leads were both relevant and of high quality.
The scope of the project included:
Defining and refining our target audience
Building a segmented lead database
Running personalized email and LinkedIn outreach campaigns
Delivering regular performance reports and lead insights
Overall, the collaboration was intended to streamline our sales funnel by feeding it with consistent, qualified leads allowing our internal team to focus more on conversion rather than prospecting.
What is it about the company that you appreciate the most?
What I liked most about Ciente was their ability to deliver a consistent flow of high-quality lead generation across the funnel from Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) to highly targeted High-Quality Leads (HQLs) that aligned perfectly with our Ideal Customer Profile (ICP). Their data-driven approach, precise targeting, and proactive communication ensured that each lead was thoroughly vetted and ready for the next stage of our sales process, making our pipeline m
What was it about the company that you didn't like which they should do better?
While our overall experience with Ciente was highly satisfactory, one area that had room for improvement was the initial ramp-up phase it took some time for the lead quality to fully align with our expectations in terms of targeting and qualification (MQLs to SQLs). However, once the feedback loop was established, the team was quick to adapt and optimize the lead criteria, which led to much better results in subsequent cycles.
Rating Breakdown
- Quality
- Schedule & Timing
- Communication
- Overall Rating
Project Detail
- $0 to $10000
- Completed
- Information Technology