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CitrusLeaf Software, founded in 2014, is a leading software innovation lab. At CitrusLeaf, we believe that the biggest measure of our success as a software development company isn’t actually about our success, but yours. That’s why every part of CitrusLeaf is designed to help make your business wildly successful. Our main focus is to craft the best digital experiences for the world's best and upcoming brands. Trusted by enterprises and startups alike, our team is built with talented and creative minds.
Our mission is to be an augmented resource to our clients-- we work with companies and brands that may or may not have their own in-house team and need an extra boost of creativity. Because our team consists of people from various enterprise and startup backgrounds, we bring relevant and new ideas to each project that we take and complete them on time too. By doing so, we're able to deliver superior quality projects, on-time, project after project.
We bring your visions to life with our world-class development and design team. Your next project deserves to be extraordinary. Let's build it together.
Industries we've served-
- Travel & Tourism
- Distribution
- Services
- Construction & Real-estate
- Retail & Ecommerce
- Sports
- Education
Locations
India
307-B, The ONE, RNT Road,
Indore,
Madhya Pradesh
452001
+919343836044
United States
2738 S Wentworth Ave Apt 2E,
Chicago,
Illinois
60616
07314911604
Focus Areas
Service Focus
- Software Development
- Mobile App Development
- Web Development
Client Focus
- Small Business
Industry Focus
- Enterprise
- Startups
- E-commerce
CitrusLeaf Software Executive Interview
Amrit Rathi
Founder
Please introduce your company and give a brief about your role within the company?
CitrusLeaf Software is a leading IT solutions provider, found in the year 2015. CitrusLeaf was started with the aim to help both startups and enterprises with end-to-end technological requirements of any kind.
With an adept team of developers, we firmly believe in offering the huge benefits of open-source software to the entrepreneurs of the future, which are currently missing because of less transparency between service providers and the end customers.
We have served many SMEs and startups across the globe with high-quality software solutions. Along with business software, the team is well-versed in delivering quality mobile apps on Android, iOS & Flutter. We hold the expertise in various tech stacks which include Flutter, Android, iOS, Laravel, Java, Python, ERPNext, PostgreSQL, Redis, VueJS, JQuery, HTML, CSS, PHP, to name a few. We understand the development requirements of the client very well and strive to provide solutions that resolve their problems in the most effective way possible.
Our developers precisely work on the requirements of the client to ensure timely development that is within the pre-decided budget. We also offer services for Digital Marketing, Content Marketing, and Consultation services.
I am the founder and CEO of CitrusLeaf Software. Being the founder of the company, I have to play multiple roles at times. I strive hard to ensure strategic, cost-efficient and bespoke software delivery. As a leader, I also have to make sure that my team is always up-to-date with the latest yet stable technologies. Hence, at CitrusLeaf, we have set up a learning environment where we grow along with each other by exchanging ideas and knowledge.
With an adept team of developers, we firmly believe in offering the huge benefits of open-source software to the entrepreneurs of the future, which are currently missing because of less transparency between service providers and the end customers.
We have served many SMEs and startups across the globe with high-quality software solutions. Along with business software, the team is well-versed in delivering quality mobile apps on Android, iOS & Flutter. We hold the expertise in various tech stacks which include Flutter, Android, iOS, Laravel, Java, Python, ERPNext, PostgreSQL, Redis, VueJS, JQuery, HTML, CSS, PHP, to name a few. We understand the development requirements of the client very well and strive to provide solutions that resolve their problems in the most effective way possible.
Our developers precisely work on the requirements of the client to ensure timely development that is within the pre-decided budget. We also offer services for Digital Marketing, Content Marketing, and Consultation services.
I am the founder and CEO of CitrusLeaf Software. Being the founder of the company, I have to play multiple roles at times. I strive hard to ensure strategic, cost-efficient and bespoke software delivery. As a leader, I also have to make sure that my team is always up-to-date with the latest yet stable technologies. Hence, at CitrusLeaf, we have set up a learning environment where we grow along with each other by exchanging ideas and knowledge.
What was the idea behind starting this organization?
After realizing the fact that most of the businesses are still not matching their potential as they lack in business automation, I started CitrusLeaf Software with the motive to promote the acceptance of technical revolutions in businesses. Every business needs a tailor-made software to know their hidden potential. Not just businesses, being a serial entrepreneur, I also realized that many startups do not reach their potential because of the lack of tech know-how. Most of the founders I met were either good at marketing or sales. They lack the proper technical knowledge to build their startup. Seeing an opportunity to help both ends of the spectrum, I started CitrusLeaf.
What is your company’s business model–in house team or third party vendors/ outsourcing?
We are equipped with a proficient team of in-house developers incorporating the complete development vision into the veracity. We don’t outsource the project rather our development team takes care of the development from server to UI/UX designs to integrations to QA testing. We have experts to perform distinct development stages. By adopting an in-house model, we ensure complete customer satisfaction and timely delivery of the project.
How is your business model beneficial from a value addition perspective to the clients compared to other company models?
Our belief lies in promoting the business sectors for better future growth. Every member of our development team works closely with each other to produce an optimized solution. We are more focused on the client's requirements and hence the client satisfaction is in our priority list. We follow a streamlined process that results in a cost-effective and timely outcome. More importantly, if there’s something we don’t know or are not confident enough, we simply tell the same to the clients. This is greatly beneficial because in this manner, time and energy are saved at both ends. Of course, such situations are not beneficial for us, but then our code of conduct does not allow us to venture into uncharted territory on our customer’s time and energy. We explore new horizons on our own.
What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?
As I have mentioned earlier that digital transformations are boundless, therefore we don’t limit our services to a bunch of industry verticals. Although, we deliver top-notch solutions for industries including Entertainment, E-commerce, Manufacturing, Construction, Transport & Logistics, Telecom, and Cloud-based services like ERPNext implementation, development, and customization. But indeed the development is based on the requirements of the client. With a huge clientele, we get a lot of referral development projects. In fact, most of our sales happen on a referral basis only.
I believe that, more than 50% of our clients are repetitive and enjoy working with us in the long run.
I believe that, more than 50% of our clients are repetitive and enjoy working with us in the long run.
Mention the objectives or the parameters critical in determining the time frame of developing a mobile app.
Determining the time slice of any development cycle is hard to crack without clarity in the client’s objectives. Although, we follow a streamlined procedure to estimate the approx time frame via analyzing the project requirements deeply, calculating the required resources, and identifying imperative integrations.
The delivery time frame depends on technical complexities, wireframes, and the type of client communication with the project manager.
The delivery time frame depends on technical complexities, wireframes, and the type of client communication with the project manager.
How much effort in terms of time goes into developing the front end and back end of a mobile app?
It totally depends on the requirements of the app. Generally, the backend takes more time because of all the logic implementation. Plus, we've to take care of the security, data encryption, and scalability concerns as well. On the frontend, the efforts depend on the design and the complexity of the app's flow. Apps are generally compiled so the time it takes to iterate is more than the backend code. However, since we use Flutter, it's hot-reload feature comes very handy for faster iteration. Moreover, the designers and developers can work together seamlessly unlike native Android & iOS apps where hot-reload is still in the early stages.
What are the key parameters to be considered before selecting the right platform for a mobile application?
The selection of the right platform basically depends on the requirements of the client demanding a thorough understanding of their business goals including technical specification, geographical market, demographics, required integrations, database, and security parameters. Also, the finances a client is willing to invest in development is one of the key parameters in selecting the right development platform.
If a client has a huge customer base and needs a mobile application supporting iOS and Android platform then we will suggest the development based on a cross-platform using the Flutter framework. Flutter based apps are cost-effective and follow a speedy development cycle.
If a client has a huge customer base and needs a mobile application supporting iOS and Android platform then we will suggest the development based on a cross-platform using the Flutter framework. Flutter based apps are cost-effective and follow a speedy development cycle.
Which platform do you suggest your clients, to begin with when they approach you with an idea (Android or iOS) and why?
Firstly, we understand the core requirements of the business and discuss technical business aspects with the client. For an optimum business solution, we conclude our discussion based on the parameters like the Targeted audience, potential customers, and user specifications.
We suggest to our clients that they opt for Flutter app development by keeping a long term vision. Also, the cross-platform Flutter applications are relatively cheaper than native apps because one gets two apps from one codebase. Moreover, it’s very easy to implement native views in Flutter apps as compared to other solutions like React Native. In fact, we regularly build Flutter based apps and integrate native iOS & Android components as and when required.
We suggest to our clients that they opt for Flutter app development by keeping a long term vision. Also, the cross-platform Flutter applications are relatively cheaper than native apps because one gets two apps from one codebase. Moreover, it’s very easy to implement native views in Flutter apps as compared to other solutions like React Native. In fact, we regularly build Flutter based apps and integrate native iOS & Android components as and when required.
Android or iOS, Native or Hybrid — which platform is best to use to build your app? What are your recommendations?
According to me, a native app is limited to a certain demographic. For example, most of our customers in India want an Android app first and then once they get good results they will invest in an iOS app. This is simply because Android is more popular in India as compared to iOS. However, the same is not true in other countries like the USA where iOS is prevalent. Because of this reason, we prefer developing with Flutter which is a cross-platform app development framework. The apps give performance equivalent to native apps and the development cycle is shorter.
What are the key factors that you consider before deciding the cost of a mobile application?
Estimating the cost of a mobile application needs a clear understanding of the project requirements, complexities, extensions, and addon maintenance services after deployment. Then comes the selection of the technology stack which contributes to the cost variation.
We split up the project in small steps and calculate the resources and workforce required in completing every step. So, the final cost will be based on the developers, designers, QA testers, Project managers required in accomplishing each development step.
We split up the project in small steps and calculate the resources and workforce required in completing every step. So, the final cost will be based on the developers, designers, QA testers, Project managers required in accomplishing each development step.
What kind of payment structure do you follow to bill your clients? Is it Pay per Feature, Fixed Cost, Pay per Milestone (could be in phases, months, versions, etc.)
We have designed our pricing model based on factors like time duration, project complexity, resource requirements, functionalities, development platform, required extensions & integrations. We tender the quotation after analyzing the requirements of the project like UI/UX, Server-side, development, maintenance, and external integrations. The cost is also managed if the client has some parts already developed. For example, if the client has a backend pre-built, then we will do the rest of the development and will not include the backend’s cost. Apart from fixed pricing, we also have monthly and hourly cost models. In any case, we offer milestone-based payments so that all the stakeholders are satisfied.
Do you take in projects which meet your basic budget requirement? If yes, what is the minimum requirement? If no, on what minimum budget you have worked for?
We have defined a systematic pattern to set our basic budget requirements that are based on the required efforts and timeline. Although, we accept the smaller projects as well with our basic budget requirement of USD 2000.
What is the price range (min and max) of the projects that you catered to in 2018?
We built a variety of projects in the form of web-apps and mobile apps. The costs ranged from USD $2000- $12000.
Which business model do you suggest to your clients enabling them to generate revenue from mobile applications? Why?
Again this crucial business aspect depends on the targeted audience and future business goals. But, as per my views, the in-app purchase model and subscription model can generate more revenue for a mobile application when compared to other business models. When it comes to an in-app purchase model, after experiencing the basic app version, users are more likely to invest in the app to experience the premium features. While the subscription model allows the user to explore the app benefits as long as the subscribed plan is valid. This model also removes the unnecessary ads from the application which gives a pleasant user experience and hence, the chances are more that a user will opt for this. This also makes sure that the app’s owner has a recurring revenue each month.
CitrusLeaf Software Clients & Portfolios
Key Clients
- UniqMove
- Build10x
- xpertpack
- nirmal vasundhara
- autovrse
CitrusLeaf Software Reviews
5 Reviews
- All Services
- Software Development
- Mobile App Development
- Relevance
- Most Recent
- Rating: high to low
- Rating: low to high
Ashish Verma, Founder at FewerClicks Software
Posted 7 months ago
A professional team with a good balance of knowledgable resources.
Review Summary
I hired developers from CitrusLeaf for a full-stack mobile and app development project (NodeJS and Flutter). Their developers did a great job and delivered the project on time. They also gave good Quality Analysts with expertise in automation testing.
The developers had expertise in the required field and finished assigned tasks with proper code structure.
Also, they were proactive in communication and even gave some great suggestions during the discussion of the project.
I highly recommend developers from CitrusLeaf.
The developers had expertise in the required field and finished assigned tasks with proper code structure.
Also, they were proactive in communication and even gave some great suggestions during the discussion of the project.
I highly recommend developers from CitrusLeaf.
What was the project name that you have worked with CitrusLeaf Software?
Stealth mode NFT marketplace on solana blockchain
Describe your project in brief
An NFT marketplace project where users can buy/sell NFTs from various collections listed by the users. The user needs to connect any Solana blockchain wallet and have Solana coin to pay the fees. The marketplace is under development.
What is it about the company that you appreciate the most?
Citrusleaf has experienced developers with good knowledge in Node, Flutter.
The candidates had great communication skills and delivered the work on time.
What was it about the company that you didn't like which they should do better?
I couldn't find any downside of the team. highly recommended.
Ashwini Sharma, Software Developer at Trufis Limited
Posted on Nov 14, 2019
Development of Discount and Deals App
Review Summary
I'm a software developer by profession and wanted to try an idea which I had in my mind. It was similar to GroupOn a bit but with some extra functionalities. I was also looking to get an app which can work on both the platforms because I wanted the apps quickly. I looked through the internet quite a bit and found that Flutter fits the bill. I then started looking for an agency which take this idea of mine and create a full-stack Flutter app. I quickly found CitrusLeaf in search results because they one of the very few companies who are professionally working on Flutter. I contacted them on the email and they replied promptly. I then shared a rough sketch of my requirements which CitrusLeaf team quickly understood. After a few phone calls, I got a quotation from them which fit my budget very well. Honestly speaking I was surprised by the transparency CitrusLeaf had shown even before starting the project. They suggested me to remove some features along with good reasoning. I decided to trust their experience over mine. Since I didn't have any designs with me, CitrusLeaf provided me with designs as well. Since I know software development quite a bit, I asked for the tech-stack and they happily shared everything and even suggested few hosting providers to save initial costs. Apart from communication issues, I'm very pleased with the way CitrusLeaf handled this project. Almost every milestone was delivered on time. They deployed my app on the server as well. Ultimately, my idea was brought to life thanks to CitrusLeaf. I'm very happy with the outcome and would highly recommend them.
What is it about the company that you appreciate the most?
I liked the transparency from day 1. They explained their decisions to me regarding designs, tech-stack etc. They were very professional in their dealing throughout the project.
What was it about the company that you didn't like which they should do better?
The communication was delayed sometimes but then this was obvious because they already had a lot of work when they took my project, but still delivered it on time.
Gaurav Rathi, Lead Design and Corporate Communication at UniqMove
Posted on Oct 16, 2019
CitrusLeaf is reliable tech-partner for all development needs
Review Summary
CitrusLeaf has been our development partners for last 4 years. They are an extremely talented bunch of geeks who know their stuff. Apart from some communication & time issues, they have been providing us quality software solutions for almost every area of concern, from backend to frontend to mobile apps. I highly recommend them as a reliable tech-partner.
What is it about the company that you appreciate the most?
Their ability to work on different kind of projects with ease. I also liked the way they use the latest technologies in every other project.
What was it about the company that you didn't like which they should do better?
Communication and overall project improve on could be improved. That's not a deal breaker though.
Amit Arora
Posted on Oct 16, 2019
CRM customization services of CitrusLeaf helped us manage our business with ease
Review Summary
We are a telesales firm and has been working in the market since last 5 years. We have been managing the customers and sales data traditionally for so long. As the business expanded it was complex to keep track of every single entity like lead generation, mapping, sales confirmation, etc and hence, we opted for a CRM software. After digging deep, we found CitrusLeaf as one of the leading solution provider in the assigned budget.
The team has talked out all the complexities of our business and empathised our needs. Then they have designed an outlook for the software. As soon as the draft was ready, the CitrusLeaf team started working on its development. They considered our very core requirements and kept us updated about the progress of the project. Before launching the software they gave us a brief walkthrough of the software.
This software helped us increase the efficiency of lead generation to convert them into customers. We witnessed drastic changes in terms of sales conversion and improved waning of time. They empathised our business quickly, so it was a great deal for us. The development process just went a bit out of budget and could be completed in a lesser amount but, I suppose according to quality of work it was justifiable.
The team has talked out all the complexities of our business and empathised our needs. Then they have designed an outlook for the software. As soon as the draft was ready, the CitrusLeaf team started working on its development. They considered our very core requirements and kept us updated about the progress of the project. Before launching the software they gave us a brief walkthrough of the software.
This software helped us increase the efficiency of lead generation to convert them into customers. We witnessed drastic changes in terms of sales conversion and improved waning of time. They empathised our business quickly, so it was a great deal for us. The development process just went a bit out of budget and could be completed in a lesser amount but, I suppose according to quality of work it was justifiable.
What is it about the company that you appreciate the most?
All I can say is that the team is highly motivated and knows their direction pretty well. The work culture is amazing and knowledge flows freeley throughout the organization.
What was it about the company that you didn't like which they should do better?
The team has thickened the delivery time slice yet covered it up with best possible software delivery within the given finances. So, I would recommend them to be strict about the project deadlines.
Rahul Sethiya, Owner at www.eknumber.in
Posted on Jul 09, 2019
Friendly and professional. Almost like an added team now.
Review Summary
It's been a pleasure to work with CitrusLeaf. Friendly and professional. Responsive and always explains very clearly. I recommend. Almost like an added team now.