For one of the leading European hotel chains, research was conducted to explore the possibilities of blockchain usage. Main research was centered about the idea of loyalty program based on blockchain. A conclusion was that using blockchain for this particular purpose wouldn&...
For one of the leading European hotel chains, research was conducted to explore the possibilities of blockchain usage. Main research was centered about the idea of loyalty program based on blockchain. A conclusion was that using blockchain for this particular purpose wouldn’t serve any technological benefits, compared to ‘classical’ databases. Marketing benefits of such technology should be considered as well.
Another approach tested was to create a full currency, which can work as a loyalty points. This approach was much more promising, especially if it was combined with support on hotels premises, including transaction in hotel bar, restaurant etc. The best and most prospective possibility would be to implement this currency into the whole ecosystem - allowing biggest operations, like booking a room via it as well. This would allow bigger customer retention, as the currency will make bookings in this hotel chain easier. This should include developing a dedicated wallet, which will allow to handle commercial communication, like discounts and special offers, easily.
