Full-service blog management agency.
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As their name suggests, Content Powered is a blog management firm that grows businesses by creating well-written and engaging blog content, and then works to convert all of those extra search engine visitors into paying customers. They specialize in B2B e-commerce websites, but also work well with professional services and general eCommerce businesses.
675 E. Santa Clara Ste 2612, Ventura, California 93003
Content Powered Executive Interview
Kindly share your feedback on how GoodFirms has been doing so far in increasing your visibility among potential clients.
We’ve been receiving some solid traffic and leads from GoodFirms ever since a couple of our clients left us some positive testimonials on our profiles. There aren’t many content-focused companies that are quite like us, so I think the fact that our industry is a bit less competitive than, say, PPC management, has been an advantage.
Please introduce your company and give a brief about your role within the company?
Content Powered is a content creation and full-service blog management company specializing in ecommerce businesses, or businesses that have either an international or nationwide customer base. As the CEO I oversee day-to-day operations, communicate with new and previous clients, ensure efficiency and communication between our team members, and manage our marketing directives.
Mention the objectives or the parameters critical in determining the Digital Marketing Strategy for a client.
The strategy depends on the client’s budget, the competition of their business, and the age and size of their website. For example, if the client’s budget is very small, if their business is very competitive, and if their site is brand new and has low authority, then their growth is going to be slower than others. Since content marketing is a long-term strategy, education is a big part of our process, so our clients know what they’re getting themselves into. We’d rather talk ourselves out of a sale than have a new client sign up and cancel after a few months because they didn’t understand what a content strategy looked like. Our strategy in the first few months involves going after the low-hanging-fruit-topics with low competition and high traffic to get some results as soon as possible out of the gate.
How does your company differentiate itself from the competition?
Our industry is basically saturated with two extremes; the low-end content mill where you can have blog posts written by various freelancers (both foreign and domestic) and the ultra-high-end agencies with a $10k minimum budget that charges $1,000+ per blog post. We describe ourselves as somewhere in-between these two options; a full-service agency-quality blog management company, but without the agency price tag. No part of our process is outsourced, and our quality is always consistent.
What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?
We primarily focus on ecommerce businesses or businesses that would benefit from customers nationwide or worldwide, since blog posts are seen by a large number of people each day. If a smaller local business starts a content campaign, it’s fair to say that 99% of the visitors on their site will be outside of their local area, which is a lot of lost opportunity. There are still a ton of benefits of blogging, but the number one goal of most of our clients is usually to improve their sales. It helps if the large majority of their new visitors are all potential customers. All of our clients are monthly recurring customers.
Please share some of the services that you offer for which clients approach you the most for?
We currently only offer blog management/content creation, though we’ve had a lot of requests for link building, so this may be something we will consider offering in the future.
What do you find to be some of the most key factors for running a successful agency in the field of Digital Marketing?
Having a service that delivers results. If your churn rate is super high, growing is going to be painful. Our goal is for our customers to never cancel with us because we’re making them significantly more money than they’re spending. There are so many fly-by-night agencies that try to charge as much as they can before the customer cancels, and we try to do the opposite with a crawl/walk/run approach.
What are the key factors that you consider before deciding the cost of a project?
Our service is flexible to just about any budget, so what I like to do is find out how much they can comfortably and realistically afford each month for at least 6-12 months and go from there. It helps to understand their monthly ad budget, as I think content creation is a great way to diversify their marketing efforts. If a lead’s current monthly ad spend is only $500, it is going to be tough to sell them on a $1000/mo content marketing campaign.
What kind of payment structure do you follow to bill your clients?
We are a subscription-based business and accept all major credit cards. We bill every 30 days.
What is the price range (min and max) of the projects that you catered to in 2019?
Between $12k and $100k annually, per client.
Name a couple of activities that you think provide the best ROI in terms of benefit/impact when it comes to different areas of Digital Marketing.
Evergreen blog content, hands down. It’s pretty much a one-time investment for each article, and that content delivers results for years to come. In the short term, it may not make sense for many businesses, but as their site grows and matures and they start to zoom out, blog posts almost always pay for themselves many times over the years. We’ve had customers earn hundreds of thousands of dollars from a single blog post. The key is quality and putting effort into creating something that will stand the test of time. If your blog post isn’t a full head and shoulders above the other results, it will likely never see the light of day, or become outdated and outranked eventually.
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Andrew Greenberg, Founder and President at ContractRecruiter.com
Posted on Feb 24, 2020
I have been using content services for the past 7 years, with varying levels of satisfaction. But none come close to Content Powered. The quality of their content is phenomenal, as is their knowledge how it should be organized, displayed, etc. I finally found the service that I am going to stick with.
What is it about the company that you appreciate the most?
Highly skilled writers
What was it about the company that you didn't like which they should do better?
Can't think of anything.
Cara A Friedman
Posted on Aug 07, 2020
The best in the biz!
James is super knowledgeable and very helpful! He helped me get rid of my nasty website virus in ONE day and he kept me updated as he was doing everything!!! I am so happy I connected with James he is a lifesaver and knows his stuff! I definitely recommend him and look forward to working with him in the future for all of my blogging needs!
Andrea Russell, Contractor at Techcardi®
Posted on Feb 24, 2020
Masters at their craft
Content Powered is our best kept secret. James is a true professional and certainly knows his stuff with WordPress, SEO, content marketing, and coding. He's helped us take our struggling site and audit our content, create higher quality content that is actually ranking and getting traffic, and improve our business. I couldn't be happier.