Content Powered

The strategy depends on the client’s budget, the competition of their business, and the age and size of their website. For example, if the client’s budget is very small, if their business is very competitive, and if their site is brand new and has low authority, then their growth is going to be slower than others. Since content marketing is a long-term strategy, education is a big part of our process, so our clients know what they’re getting themselves into. We’d rather talk ourselves out of a sale than have a new client sign up and cancel after a few months because they didn’t understand what a content strategy looked like. Our strategy in the first few months involves going after the low-hanging-fruit-topics with low competition and high traffic to get some results as soon as possible out of the gate.

Our industry is basically saturated with two extremes; the low-end content mill where you can have blog posts written by various freelancers (both foreign and domestic) and the ultra-high-end agencies with a $10k minimum budget that charges $1,000+ per blog post. We describe ourselves as somewhere in-between these two options; a full-service agency-quality blog management company, but without the agency price tag. No part of our process is outsourced, and our quality is always consistent.

We primarily focus on ecommerce businesses or businesses that would benefit from customers nationwide or worldwide, since blog posts are seen by a large number of people each day. If a smaller local business starts a content campaign, it’s fair to say that 99% of the visitors on their site will be outside of their local area, which is a lot of lost opportunity. There are still a ton of benefits of blogging, but the number one goal of most of our clients is usually to improve their sales. It helps if the large majority of their new visitors are all potential customers. All of our clients are monthly recurring customers.

We currently only offer blog management/content creation, though we’ve had a lot of requests for link building, so this may be something we will consider offering in the future.

Having a service that delivers results. If your churn rate is super high, growing is going to be painful. Our goal is for our customers to never cancel with us because we’re making them significantly more money than they’re spending. There are so many fly-by-night agencies that try to charge as much as they can before the customer cancels, and we try to do the opposite with a crawl/walk/run approach.

Our service is flexible to just about any budget, so what I like to do is find out how much they can comfortably and realistically afford each month for at least 6-12 months and go from there. It helps to understand their monthly ad budget, as I think content creation is a great way to diversify their marketing efforts. If a lead’s current monthly ad spend is only $500, it is going to be tough to sell them on a $1000/mo content marketing campaign.

We are a subscription-based business and accept all major credit cards. We bill every 30 days.

Between $12k and $100k annually, per client.

Evergreen blog content, hands down. It’s pretty much a one-time investment for each article, and that content delivers results for years to come. In the short term, it may not make sense for many businesses, but as their site grows and matures and they start to zoom out, blog posts almost always pay for themselves many times over the years. We’ve had customers earn hundreds of thousands of dollars from a single blog post. The key is quality and putting effort into creating something that will stand the test of time. If your blog post isn’t a full head and shoulders above the other results, it will likely never see the light of day, or become outdated and outranked eventually.