We are a global content services agency with HQ in Helsingborg, Sweden. Integrated technologies are at the heart of our business. Contentor was born as e-commerce was developing massively. For more than 10 years, we have helped companies create, translate, and automate conte...
We are a global content services agency with HQ in Helsingborg, Sweden. Integrated technologies are at the heart of our business. Contentor was born as e-commerce was developing massively. For more than 10 years, we have helped companies create, translate, and automate content for international e-commerce. Among over 1000 customers that trust us to provide tailored content solutions, you may know brands such as NA-KD, Sportamore, CDON, Orkla, Nordic Choice Hotels, and Partykungen.
Using the hreflang attribute is important when you are using a content in your website in multiple languages. Though it is a simple HTML attribute, Google’s John Mueller has described it as one of the most complex aspects of SEO. However, let me describe the things to make it easy for you.What is hreflang, and how is it important for SEO?The definition of hreflang lies in using an HTML attribute for specifying the language and geographical targeting of a website. If your site has multiple versions of the same page in different languages, a hreflang tag can be used to inform search engines about such variations. This helps the search engines to serve the most appropriate version of a website to its users. For example, if we search for the official Amazon website in the US, the result would be:If we do the same in French, we will get this version:So, this is actually possible because of the hreflang feature.Hreflang tags help improve user’s experience on search engines that reflect in terms of the number of clicks by the users on your page, higher dwell time, lower bounce rate, higher time on page etc. In fact, hreflang tags also have a direct effect on the rankings of your web pages as pages in a hreflang cluster share ranking signals of each other. Hreflang tags are also important in the context of the duplicate content. For example, you have two different versions of your website, i.e. for UK and US readers based on British English Spellings and American English Spellings. Google may find them identical pages and consider them as duplicate content with choosing one version to index. On the other hand, hreflang tags make Google understand the difference between these pages by showing the correct version in the search results; however, it is not guaranteed. These tags are generally a signal and not the directive. How to construct a hreflang tag?It is very simple to construct a hreflang tag when you look up the code for your chosen language and then filling in the tag. The tag supports any two-letter language code. For example ‘de’ is placed for Germany. There are three important rules for efficiently implementing the hreflang tags:Rule 1# Hreflang tags are bidirectional.Rule 2# It is good to practice the self-referential hreflang attributes.Rule 3# X-default tags are recommended, though not mandatory. However, hreflang tags can be best implemented using three ways:HTML tagsHTTP headersXML sitemap.What signals help Google understand that your website is targeting a specific country?You use the ccTLD of the countryYou use the .org, .com or .net TLDThe country’s name included in the subfolder of your websiteYou use the language of the country in your hreflang directive in the header
Using the hreflang attribute is important when you are using a content in your website in multiple languages. Though it is a simple HTML attribute, Google’s John Mueller has described it as one of the most complex aspects of SEO. However, let me describe the things to make it easy for you.What is hreflang, and how is it important for SEO?The definition of hreflang lies in using an HTML attribute for specifying the language and geographical targeting of a website. If your site has multiple versions of the same page in different languages, a hreflang tag can be used to inform search engines about such variations. This helps the search engines to serve the most appropriate version of a website to its users. For example, if we search for the official Amazon website in the US, the result would be:If we do the same in French, we will get this version:So, this is actually possible because of the hreflang feature.Hreflang tags help improve user’s experience on search engines that reflect in terms of the number of clicks by the users on your page, higher dwell time, lower bounce rate, higher time on page etc. In fact, hreflang tags also have a direct effect on the rankings of your web pages as pages in a hreflang cluster share ranking signals of each other. Hreflang tags are also important in the context of the duplicate content. For example, you have two different versions of your website, i.e. for UK and US readers based on British English Spellings and American English Spellings. Google may find them identical pages and consider them as duplicate content with choosing one version to index. On the other hand, hreflang tags make Google understand the difference between these pages by showing the correct version in the search results; however, it is not guaranteed. These tags are generally a signal and not the directive. How to construct a hreflang tag?It is very simple to construct a hreflang tag when you look up the code for your chosen language and then filling in the tag. The tag supports any two-letter language code. For example ‘de’ is placed for Germany. There are three important rules for efficiently implementing the hreflang tags:Rule 1# Hreflang tags are bidirectional.Rule 2# It is good to practice the self-referential hreflang attributes.Rule 3# X-default tags are recommended, though not mandatory. However, hreflang tags can be best implemented using three ways:HTML tagsHTTP headersXML sitemap.What signals help Google understand that your website is targeting a specific country?You use the ccTLD of the countryYou use the .org, .com or .net TLDThe country’s name included in the subfolder of your websiteYou use the language of the country in your hreflang directive in the header
Using the hreflang attribute is important when you are using a content in your website in multiple languages. Though it is a simple HTML attribute, Google’s John Mueller has described it as one of the most complex aspects of SEO. However, let me describe the things to make it easy for you.
What is hreflang, and how is it important for SEO?
The definition of hreflang lies in using an HTML attribute for specifying the language and geographical targeting of a website. If your site has multiple versions of the same page in different languages, a hreflang tag can be used to inform search engines about such variations. This helps the search engines to serve the most appropriate version of a website to its users.
For example, if we search for the official Amazon website in the US, the result would be:
If we do the same in French, we will get this version:
So, this is actually possible because of the hreflang feature.
Hreflang tags help improve user’s experience on search engines that reflect in terms of the number of clicks by the users on your page, higher dwell time, lower bounce rate, higher time on page etc.
In fact, hreflang tags also have a direct effect on the rankings of your web pages as pages in a hreflang cluster share ranking signals of each other.
Hreflang tags are also important in the context of the duplicate content. For example, you have two different versions of your website, i.e. for UK and US readers based on British English Spellings and American English Spellings. Google may find them identical pages and consider them as duplicate content with choosing one version to index.
On the other hand, hreflang tags make Google understand the difference between these pages by showing the correct version in the search results; however, it is not guaranteed. These tags are generally a signal and not the directive.
How to construct a hreflang tag?
It is very simple to construct a hreflang tag when you look up the code for your chosen language and then filling in the tag. The tag supports any two-letter language code. For example ‘de’ is placed for Germany.
There are three important rules for efficiently implementing the hreflang tags:
Rule 1# Hreflang tags are bidirectional.
Rule 2# It is good to practice the self-referential hreflang attributes.
Rule 3# X-default tags are recommended, though not mandatory.
However, hreflang tags can be best implemented using three ways:
HTML tags
HTTP headers
XML sitemap.
What signals help Google understand that your website is targeting a specific country?
You use the ccTLD of the country
You use the .org, .com or .net TLD
The country’s name included in the subfolder of your website
You use the language of the country in your hreflang directive in the header
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