Dapper - the demand agency

Storyteq is changing how global brands scale their creative production and activate engaging marketing campaigns. With the Storyteq platform, companies can create creative content at speed and at scale for every market and channel. This way, slow (and expensive) manual processes can be eliminated.

Challenges the company faced

The main challenge was to build an effective demand generation and capture engine through value-led content creation and distribution.

Our solution 

We've introduced a new marketing system that focuses on high-quality content creation in their areas of expertise. Based on the input of their Subject-Matter Experts (more senior employees), we produced demand-gen videos, SEO-friendly blogs, and thought leadership content.

To better distribute this value-driven content, we optimized Storyteq’s LinkedIn advertising strategy and set up a thought leadership program in which SMEs share organic content via their personal LinkedIn accounts. This way, the content effectively reaches their Ideal Customer Profile’s niche.

Lastly, we conducted CRO audits to enhance the effectiveness of their landing pages in driving conversions.

Results

• +243% of Total Engagements (clicks, video views, social engagements) on Google Ads and LinkedIn Ads
• +227% of Total Engagement Rate on Google Ads and LinkedIn Ads
• +54% of inbound pipeline over 7 months

Sustainable Capital Group is a sustainable finance company for mid-market organizations that assist green financiers, impact investors and organisations in achieving their sustainability and financing objectives.

For organisations, they operate in three phases. First, their financial analysts assess whether the plan, project or business is eligible for financing. Then, they determine the most suitable financing possibilities. Thereafter, they realise the necessary financing by matching the organisation to their growing network of green financiers and impact investors.

In parallel, their sustainability experts assess whether the organisation complies with European regulations and standards.

For impact investors and green financiers, they provide EU Taxonomy-compliant investment opportunities.

Challenges the company faced

SCG faced significant challenges when we began working together. They lacked content and relied solely on existing networks. Our mission was clear: boost their brand exposure and revamp their marketing strategy. After a successful rebranding, they needed to break free from their shell and make waves in their niche.

Our solution

Our approach was multifaceted. First, we transformed their Subject Matter Experts into Thought Leaders on LinkedIn. By guiding them in posting engaging content, we boosted their engagement by an impressive 51%.

Next, we established a blog on their website. Regularly publishing SEO-optimized content not only enhanced their online presence but also resulted in a remarkable threefold increase in organic traffic.

To streamline their prospect journey and capture leads effectively, we designed a conversion rate optimization (CRO) proof landing page, and we launched email outreach campaigns to nurture their ICPs.

Results

• 178% Increase in total deal value for SFA service
• 3x Organic traffic driven by blogs
• 51% Increase in Engagement on LinkedIn

Driven by the desire to end the frustrations of directors and creators in gathering feedback on creative projects, ReviewStudio was founded to empower companies to gather internal and client feedback on projects spanning from video and PDF to HTML, and everything in between.

The challenge

ReviewStudio wanted to find a way to sustainably generate free trials signs up for their platform. They were generating leads through SEA activities but they wanted to improve and scale up their campaigns.

Although ReviewStudio is used by both companies and consumers, we decided to bring focus and target only in the B2B sector in order to increase the chances that the free-trial sign-ups would convert into paying customers.

We then started building and optimizing the SEA campaigns with a rapid experimentation strategy.

The solution 

From the beginning of our collaboration, we created a good basis by improving the Google Ad account structure and implementing server-side tracking for more accurate success measurement.

After that, we started the first campaigns and ensured that we segmented across different audiences to make the ads most relevant. In this process, we also optimised ad placement through fast experimentation with different formats and structures.

The ads were segmented according to use case and target user, since ReviewStudio can be used to for various file formats (e.g. PDFs, videos, images, etc.). This allowed us to tailor the ads towards a higher value audiences.

Lastly, we set up remarketing campaigns to make sure non-converting website visitors would be re-exposed to ReviewStudio and could still be captured.

Online Payment Platform revolutionizes payment services by addressing the most significant challenges faced by marketplaces and platforms. Their rich history and deep understanding of the pain points in the market inspired them to establish the company and transform the user experience. Today, their solutions serve hundreds of clients and cater to hundreds of millions users globally, setting the standard for seamless and efficient payment journeys.

Challenges the company faced

Before partnering with Dapper, Online Payment Platform had not engaged in any marketing activities before. Since the company aimed to grow significantly in the upcoming years, they were looking for new ways to grow in clientele. That is why they started looking for a growth agency to help them.

Our solution

Dapper suggested a demand generation and capture strategy and investing resources to let Online Payment Platform become niche famous within their market.

In order to reach this goal, Dapper started creating monthly videos with Subject Matter Experts (SMEs) working at Online Payment Platform. The content is tailored for each region, taking into account the language spoken and the most prominent struggles within that market. Additionally, Dapper guides the SMEs in becoming thought leader in each of these regions by creating organic content on LinkedIn.

Next to demand gen, Dapper optimized the advertising structure across various platforms. For Google ads, these optimizations have led to a consistent influx of leads. On LinkedIn, ads are running containing the created videos, posts written by the SMEs and motion design videos. The best-performing campaigns boast click-through rates exceeding 11%.
 

• Sales team 200% increase in number of inbound sales calls
  • From 2 to 6 per week
• Increase of almost 53% in leads from 2023 to 2024
• 11% CTR on LinkedIn ad campaigns

FOCUS-ON is a collaboration between SAMSON and KROHNE. Their goal is to improve factories and make them ready for the future with advanced technology. FOCUS-ON produces smart meter valves, called FOCUS-1, that aim to help factories reach their full potential by simplifying and optimizing their process loop enhancing their reliability and efficiency.

The challenge

The process industry is a very conventional industry that is slow at adopting new innovative ideas and devices. Additionally, it is sometimes necessary for a plant to partially or completely shut down its operations to replace the traditional setup with the FOCUS-1 device. This results in a lot of resistance from companies to try the FOCUS-1.

The solution

Since the plant industry is highly conventional and slow to adopt new technologies, Dapper proposed a demand generation strategy. This strategy aims to keep the company visible and top-of-mind with the relevant target audience, ultimately achieving niche fame over the long term.

To achieve this, Dapper created a content calendar for the creation of case studies, blogs, videos, and thought leader posts. Each week, Dapper and FOCUS-ON would create new content which got uploaded organically on LinkedIn and the website. We also used the thought leadership post for paid advertising on LinkedIn to reach a relevant target audience.

On top of this, we planned monthly video shoots with a Subject Matter Expert (SME) to create short thought leader videos which also got posted organically on LinkedIn and pushed through paid channels.

Besides a Demand Generation strategy, we also started with a Demand Capture strategy to capture any demand that was already coming from the market. For this we set up Google ads campaigns with relevant search keywords.

Results (growth between Januari 2024 and Juli 2024)

• Increase in leads by 12%
• Increased PDF downloads by 400%
• We increased organic traffic to the website by 133%
• Increased followers on LinkedIn by 10%

Levellr is a UK-based social listing tool that helps game studios turn Discord into a measurable growth engine. It translates real-time player chatter into actionable insight, so marketing and product teams can read sentiment, lift retention, grow fanbases, and prove the ROI of community engagement.

The challenge(s)

Levellr came to Dapper with a bold ambition: build a clear, differentiated brand presence in a saturated gaming tech landscape.

Levellr had traction, but not enough repeated exposure among studio marketing decision-makers.

Therefore, their primary challenge was awareness: creating the kind of recognition that gets Levellr on the shortlist and drives long-term sales.

They needed a strategy to:

1. Build authority through their internal experts.
2. Clarify and explain their product benefits.
3. Guarantee message reach to high-value audiences

The solution

Dapper built a brand-led marketing strategy backed by targeted paid campaigns.

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Thought leadership

The Thought Leadership Program is a structured, strategic content engine that turns Levellr’s internal experts into visible authorities across the gaming industry. We went beyond simply posting, ensuring Levellr’s voice was clear, consistent, and present wherever their buyers spend time.

Before we started the writing process, we defined the core messaging and tone of voice for Levellr’s three subject-matter experts. With each SME, we made a custom messaging framework, focusing on their target audience, POV pillars, content formats, and tone of voice.

Every 6 weeks, we interview one of Levellr’s subject-matter experts in turn, rotating across the team.

These sessions help us:

• Gather fresh product updates, real user insights, and the team’s vision for what’s next

• Pull out memorable quotes, stories, and language that sound like Levellr

• Spot new market trends and conversations worth jumping into

We transcribe, structure and synthesise these interviews into content-ready building blocks for new posts.

Based on the SME input, we ghostwrite 2 posts per week per person, with a mix of:

• Interview-based insights
• Timely industry news
• Original POVs anchored in their role and product lens

Besides text-only posts, we created on-brand designs to go with some of the posts.

Further, we added video content to the mix. From podcast snippets to a full-on video shoot!

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Motion Graphic series

We created a series of motion-graphic explainers that make Levellr’s core capabilities instantly clear, especially Discord sentiment tracking and community analytics.

Each video ran 30 to 60 seconds and was cut for the LinkedIn feed and the website.

Every release was packaged with a supporting blog and a set of LinkedIn posts to extend reach and reinforce the message.

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Performance marketing

To ensure consistent visibility among the ideal customer profile, we launched and optimised paid LinkedIn campaigns targeting:

• Game studio marketing leads
• Community and product teams
• Executives in publishing and live service

Bluebird, a specialised recruitment agency in the Software as a Service (SaaS) sector, disrupts the industry with their unique approach. Founded in 2020, Bluebird leverages real SaaS experience to quickly and ideally match individuals with SaaS companies. Their team, comprised of former SaaS professionals & leaders, brings first-hand expertise to recruitment, aiming to elevate industry standards.

Operating from offices in Amsterdam, London, and Sydney, Bluebird serves SaaS companies globally. Their commitment to excellence positions them as trusted partners in filling crucial commercial & technical roles and facilitating the growth of both people and companies.
 

The challenge

Before partnering with Dapper, Bluebird had worked with several marketing agencies, none of which yielded satisfactory results. Despite investing in multiple Google Ads campaigns, they struggled to generate leads and had not explored alternative content formats. With most clients acquired through referrals, there was minimal ROI from marketing efforts. The goal for Dapper was clear: generate leads for Bluebird's sales team.

The solution

Dapper revamped Bluebird's Google Ads campaigns to capture existing demand more effectively. Simultaneously, we developed a content strategy to boost brand awareness and demand within the SaaS market. As part of it, 14 LinkedIn thought leaders from Bluebird were equipped to post weekly from their LinkedIn account, aimed to position Bluebird as an industry authority. Our sponsored posts garnered impressive results, including a CTR exceeding 12%.

All awareness content assets that Dapper produced with expert input from Bluebird, such as thought leader posts, SEO-blogs, videos and carousels, funnelled prospects towards mid- and bottom-of-the-funnel content like banner ads and testimonials. This comprehensive strategy guided prospects through the buyer's journey, leveraging demand generation methods to drive tangible results for Bluebird.

Description of the company

&Ranj is a pioneer in serious game development, specializing in game-based solutions that drive behavioral change and enhance corporate learning. With over 25 years of experience, they design custom gamified tools for skill development, compliance, and employee engagement.

Challenges the company faced

Due to the premium nature of its personalized games, &Ranj faced challenges positioning its high-ticket products in a market with declining L&D budgets. Their main hurdle was reaching potential clients early—long before demand was formally recognized—while competing against cheaper, less-effective alternatives.

Our solution

Dapper developed a content strategy, focused on demand generation, that positioned &Ranj’s game developers as LinkedIn thought leaders. Through consistent SEO blogs, LinkedIn posts, ads, videos, and whitepapers, we demonstrated the value of serious games as a strategic corporate asset. This approach built long-term awareness, leading to direct inquiries from qualified leads.

• 10+ marketing-qualified leads, with potential for large deals.
• 77% of target audience reached in 10 months.
• Engagement rates on LinkedIn exceeded 5%, significantly above the industry average of less than 1%.