digData Inc

digData is a boutique marketing analytics company with vast expertise analyzing the customer journey from end to end.  Before starting the company, our founder was the Director of Analytics at a very large digital agency. She loved the client work but hated a lot about the agency model: the overhead, the obscurity on rates and timelines, the numerous people between her and the client, and the talent “bait-and-switch” that happened between pitches and practice.

digData is different. As a boutique analytics firm, we have an intentionally small team focused on data analytics and data science and work with a very limited number of clients. All of our clients were initially looking to hire a full-time team member instead of an agency. What they found was we were a better option for multiple reasons:

• We are typically cost-neutral with a single full-time hire and our clients frequently comment on how much more we are able to get done.
• For their budgets, data thought leadership was hard to find. They may be able to find people with technical skills, but getting people to tell them the “what, why and when” that elevates the whole team was very difficult.
• We have various levels of expertise and experience, meaning when a senior resource is needed it’s used and when a more junior resource can be used it is. This helps us move faster and be more efficient with costs.
• Our cost-savings come from efficiency not offshoring. The resources you meet with are the same resources doing the work.
• We seek clients that are synergistic but not competitive. This means all our clients benefit from the systems we build.
• We have developed many proprietary workflows and automations that can both be deployed quickly and personalized to your needs.
• Our built-in transparent project management means we can hit the ground running and take on a wide range of tasks with various dependencies without missing a beat.