DigitalMara

Building a Platform for Commercial Construction Professionals 

DigitalMara developed a platform never seen before in the field of commercial construction. Solution was built from scratch to provide feedback and analytics using the most advanced software technology. 

Overview 

The client had an idea how to improve connections between the professionals in construction industry though up-to-date means. Client wanted to expand network of commercial construction professionals to provide the most comprehensive information available across the industry.  

We built centralized platform that allows users to easily share information about contractor performance. Contractors are reviewed on a specific project using the custom rating system.  It offers a comprehensive space with ratings and analytics to allow proper pre-qualification for both General and Sub-Contractors. 

Approach 

The client approached us with the great idea and mock-ups of functional interface. Our team made a business analysis for them and helped to describe the idea into an appropriate technical assignment. This approach allowed us to improve the initial idea with strong functionality and create original interface design. We were also flexible during the development process by making adjustments along the way. 

The project took nearby 5 months and involved a team of 10 experienced developers. We followed the Scrum model meticulously, using weekly calls with the client, submitting reports, and using other well-established practices. Task tracking system allowed us to maintain operational communication between the team and the customer. 

Key product features 

1. Main tab allows users to describe their companies, upload logo, company type and contacts, update their trades and set searching preferences. 

1. Info tab fulfilled with correct data helps to match search query. 

1. Offices tab assists company to find customers at relevant location. 

1. Users tab allows to manage users visibility, their contacts and personal data. 

1. Portfolio tab is used to showcase company’s achievements with all the details and photos. 

1. Promotion opportunities feature companies at the top of the search results and enable monetization of the Platform. 

1. Review is a tool which allows users to recommend the company to others and rate them using a set ofprovided criteria.   

1. Searchable database allows user to find needed company according to trade, company name, location, etc. 

Results  

Solution allowed to create a unique platform, simplifying business contacts in the construction industry. This mean of accountability covers all aspects of what the target user would expect to discover in this tool. Platform brings transparency to the forefront and helping the great contractors in industry rise to the top.   

Technologies 

Java, React, PostgreSQL, AWS 

Enabling Platform Management and Customizable Reporting

DigitalMara developed a system allowing the client to manage their web platform and customized reporting.

Overview

The client sought to bolster the management of various areas of their online platform. This centered around four entities: client website, sales agents, user (customer) profiles, and reporting.

We developed a visual interface, allowing the client to configure their website and its content. Business rules were set to govern the behavior of the web application, which can be further customized. To facilitate website design customization without coding, we deployed the ClientBuilder visual module.

Our team solved the problem of viewing and ordering user-profiles and sales agent groups by building a specific visual interface within the website management system. The client now has access to powerful insights, through both statistical sampling via QueryBuilder, and the Reporting module that presents data in graphical form.

Approach

The problem was clear to the client, and they had some overall ideas on how it might be addressed. We then helped them structure and finalize the concept into a concrete solution, which served as our developmental roadmap going forward.

Experts in Scrum, our team applied this model to guarantee the process moved in the right direction at every stage. Our project manager maintained constant contact with the client, ensuring proper guidance for the team throughout.

Our quality assurance engineers ran multiple tests before handing the product off to the client. After that, the client tested it through their in-house QA team.

Key features

1. User management interface
2. Website management interface
3. Business Rules, an application behavior management interface
4. Reporting through customizable graphic representations of stats
5. QueryBuilder, a visual interface enabling statistical sampling
6. ClientBuilder, a visual interface allowing customization of each website’s design

Results

1. The client can now configure their website without coding; this significantly reduces the costs incurred by hiring developers to execute minor tweaks.
2. By managing user profiles, sales agents easily onboard digitally illiterate or uncomfortable customers and assist them on their path to purchase.
3. The sales team is easily bolstered with new members, thanks to agent profiles that managers can set in a couple of clicks.

Technologies

GWT, SmartGWT, AngularJS, TypeScript, JavaScript(EcmaScript 5, EcmaScript 6), Java, React.js, HighCharts, Spring, Spring Core, Spring Security, Spring MVC, Hibernate, DropWizard, MySQL, REST API, Swagger

Fixing an Online Sales Funnel with a More Personalized Approach

DigitalMara developed a customizable, scalable solution efficiently connecting website visitors with sales reps.

Overview

The client’s website consistently suffered from high bounce rates, resulting in lost profits. They wanted to address this challenge by implementing targeted, highly-personalized visitor assistance through the most common bottlenecks in the customer journey.

We built a system that enables meaningful communications between website visitors and the client’s sales team. A specially-trained assistant steps in as the visitor is about to leave the site and helps them down the sales funnel.

The solution can be easily customized to meet any changes in the client’s immediate needs, and readily scaled as the business continues to grow.

Approach

When the client first approached us, they requested that a solid development team be assembled as quickly as possible. Within the first two weeks, our core team of four kicked off the project. By the end of the month, we had an additional six developers hard at work, completing the project team.

We followed the Scrum model meticulously, using daily stand-ups with the client, weekly reports, grooming, and other specific practices. Our team quickly adapted to the client’s local time to ensure ongoing, real-time communication.

Key features

1. Chat that enables communication between sales agents and website visitors
2. Business rules defining when a sales rep needs to connect
3. A/B testing tools helping learn and improve
4. Matching sales agents with customers based on their specific needs
5. Topic-based script trees for sales agents
6. Integration with the client’s website
7. Scalability allowing the client to operate smoothly as they grow

Results

1. Bounce rates with the website dropped drastically.
2. Conversions have been boosted by 27%.
3. Website visitors are now handled with a personal touch, which raises their satisfaction and increases the chances of a repeat purchase.
4. The client is provided with new, actionable insights on the user experience with their website.