Disruptive Advertising INC

THE CHALLENGE
As a newer company, Nani's goal remained to capture market share and grow revenue and brand awareness. With the effects of the pandemic on the market, Nani was faced not only with the inevitable challenges that come with growth, but the additional challenges the pandemic brought to the supply chain, sourcing, labor, shipping, etc as well as shifting uncertainty in the day to day of consumers. In addition, the introduction of iOS14 and other changes in the digital landscape necessitated evolving the way they marketed their products.

THE SOLUTION
Nani brought the Disruptive team on to address changes in the digital landscape, as well as the challenges brought on by the pandemic. Our team was able to strategize with them and come up with winning strategies that resulted in significant growth and positively impacted their business. The first was to expand Nani's marketing services to connect with potential consumers within their target audience and to define the customer journey. Secondly, the Disruptive team tested advertising creative and doubled down on winning content, elevating user-generated content, and growing their digital presence and social audience.

THE RESULTS
YTD Nani has driven 510% more revenue year-over-year. Testing user-generated content on YouTube:

• 75.97% decrease in Cost Per Adds to Cart
• +942.56% lift in Adds to Cart
• +150.55% increase in TOF YouTube Spend

THE PROBLEM
To spread the word about weekly new arrivals, the client did their best to manually create and send new arrival campaigns every week. Consistency was difficult because of the time commitment and every email was sent to all subscribers resulting in 9% average open rates, 2% average CTR, and a 5% unsubscribe rate.

THE SOLUTION
Our lifecycle marketing team created a fully automated email solution that dynamically recommends products to individual subscribers based on past online activity. We also implemented full subscriber preference options, allowing customers to opt-in to emails at their preferred frequency.

THE RESULTS
In the first month of activation, the New Arrivals automation helped total revenue increase +118% YoY. It has added $395k additional revenue in the first 12 months. The open rate increased +222%. CTR increased +151%, and the unsubscribe rate decreased by 60%.

THE PROBLEM
Crossover Symmetry was looking for someone who could scale their Facebook advertising and increase their revenue while maintaining profitability. They wanted a partner that could grow their current efforts in the United States so they would then be in a place where they could expand to Europe and Canada.

THE SOLUTION
We scaled their advertising efforts on Facebook by:
 

• Introducing Dynamic Retargeting
• Writing ad copy that gave more details on the product
• Researching buyer personas and expanding them to include other applicable athletes
• Creating highly engaging ads and stacking the social proof generated from these ads throughout all campaigns

THE RESULT
After 3 months, their monthly revenue from Facebook advertising increased by 158%. Crossover Symmetry continues to scale their marketing efforts, has become a CRO client as well as expanding Facebook advertising into Europe and Canada.

THE PROBLEM
Their goal was to double revenue growth year over year. The client was underperforming YoY. Facebook's costs were up, and it was a huge barrier to scaling because we couldn't generate enough traffic. We had launched email, Google, and Amazon, so we were lower funnel than the previous year. We needed cheap Top of Funnel traffic.

THE SOLUTION
We decided to put 10x more money into TikTok and about 4x less toward Facebook. We launched Spark Ads, which were boosted organic and had a lower CPM.

THE RESULT
Our sales doubled overnight. We later launched Influencer Videos with Jeff Foxworthy. At that point, we put the majority of our ad spend into TikTok. Currently, we are seeing sales days that are QUADRUPLE the sales Year over Year.

THE PROBLEM
The client was managing the Amazon platform and marketing campaigns himself and was having trouble scaling his revenue.

THE SOLUTION
Our strategy was in three parts:
 

• Build out Amazon storefront
• Optimize product listing to rank better for keywords and increase conversion rates
• More efficient PPC campaigns

For organic, we added more comprehensive bullet points, better search term/keyword targeting, and included higher ranking keywords in titles.

In paid channels, we added negative keywords to their existing broad campaigns as well as added bid restrictions on broad campaigns. We also built brand defense, competitor targeting, and manual keyword campaigns.

THE RESULTS
After we started managing the client's account we saw a 97% increase in Q4 revenue YoY. This led to an additional $478,792 in Q4 sales WITH a 30% increase in ROI.