DreamDev Solutions

Challenge
The site’s desktop and mobile performance had degraded significantly: visitors couldn’t reliably view images, large CSS/JS assets were render-blocking, and images were not resizing correctly for devices — causing poor UX and slow admin panel responses. The client needed a quick, reliable performance recovery without breaking site functionality.
Solution
We performed a rapid audit to identify heavy assets, JS/CSS bottlenecks and image handling problems. Replaced and reconfigured caching (WP Rocket), introduced automated WebP conversion (WebP Express), removed unused CSS/JS, implemented critical CSS and optimized image delivery and resizing rules. We also tightened frontend loading logic and improved server response patterns.
Tech
WordPress, WP Rocket, WebP Express, critical CSS, asset minification, server-side tuning.
Outcome
Desktop performance improved by ~20% and mobile by ~30% according to post-work performance checks. The site regained consistent image rendering, faster page loads and a smoother admin experience.

Challenge
PrimeBids required a multifunctional platform to handle auctions, agent management, contract tracking, and diverse selling methods (auctions + regular sales). The product needed a clear dashboard for sellers/agents and robust real-time auction features while supporting a global audience.
Solution
We led deep product discovery and business analysis, defined core user personas and mapped required flows (dashboard, auctions, contracts, agent search). Delivered a design system and dashboard components, UX flows for auctions and contract management, and recommended integrations for financial modelling and risk analysis. The redesign included seller/agent profiles, real-time auction views and a unified admin panel for contract oversight.
Tech
Design system, dashboard UI components, real-time UI patterns (websockets/event handling recommended), integrations planning for finance tools and secure data handling.
Outcome
A multifunctional, scalable UX architecture and design system ready for implementation. The project clarified product goals (multifunctionality, accessibility, auction flows) and produced deliverables including dashboard components and interaction models to speed subsequent development.

Challenge
Thruuu is a multifunctional SEO and content tool whose UI and information architecture were outdated: cluttered result screens, poor information hierarchy and unclear user flows were reducing feature discoverability and slowing onboarding. The client also wanted improved reliability and faster load for key analytic screens.
Solution
We conducted UX research (personas, competitor analysis), created a new information architecture with prioritized pages and redesigned key screens for clarity (SERP analysis view, brief template engine, comparison UI). Implemented frontend cleanup, optimized data presentation for heavy tables and added video tooltips and inline tutorials to improve UX. We also tuned the frontend for faster rendering of complex dashboards.
Tech
WordPress/SaaS frontend improvements, responsive UI design, UX research artifacts (frames, prototypes), frontend performance optimisations.
Outcome
The redesign delivered more intuitive flows and clearer data presentation. Reported impact included a ~27% traffic uplift one week post-launch for target pages and improved product reliability (no security breaches since implementation noted on the case page). The engagement included 350+ development hours and extensive prototype frames prepared during the process.

Challenge
A content-heavy WordPress site was slow and unstable: excessive asset requests, bloated DB and plugin conflicts caused poor page performance and intermittent functional failures in filtering/search features. The client needed stability and faster page performance without redesigning the site.
Solution
We performed plugin audit and cleanup, DB optimisation, CSS/JS consolidation, asset conversion to modern formats (WebP), and implemented caching strategies and template-level QA to remove conflicts. We also implemented query profiling and fixed inefficient templates that caused slow page rendering.
Tech
WordPress (PHP), DB cleaning & optimisation, asset optimization (WebP), code refactor, plugin consolidation, caching layers, query profiling.
Outcome
Post-work tests showed desktop performance gains of ~33.8% and mobile gains in the high 30s–40s (improved mobile scores). Stability increased, filtering and search issues were resolved and site became more resilient to traffic spikes.

Challenge
MapTrip experienced excessive HTTP requests, slow image loading, high TTFB and inefficient JS loading which harmed mobile conversions and retention. Certain UI flows were also causing user friction on mobile devices.
Solution
We consolidated and minified JS and CSS (reduced file requests ~38%), implemented lazy loading for images, added pre-caching and deferred non-critical JS. For UX we adjusted critical flows to prioritize visible content and reduce time-to-interactive in main user journeys.
Tech
WordPress front-end optimisation, JS/CSS bundling and minification, lazy loading, pre-caching and server-side TTFB improvements.
Outcome
Desktop performance increased by ~21.5% and mobile performance rose ~44.2%. The product saw faster TTI (time-to-interactive), improved engagement on mobile and a measurable reduction in bounce on key pages.