Ellicode

About:
ABM Cloud is a company specializing in cloud-based solutions for optimizing business processes. The platform provides tools for inventory management, merchandising, assortment planning, promotions, warehouse and transport management, finance, loyalty programs, and marketplace solutions. The website serves as a key channel for presenting products, attracting clients, and communicating the value of the company’s solutions.

Project goals:
The previous version of the website was outdated and did not meet modern standards. The design was complex, and the admin panel offered limited management capabilities. The company aimed to redesign the platform to improve usability, implement a flexible content management system, strengthen security, and ensure a smooth migration while preserving SEO rankings and existing content.

Challenges and tasks:

• Outdated UX and UI design that limited product presentation and user engagement
• Security vulnerabilities that made the website susceptible to external threats
• Limited content management capabilities in the existing admin panel
• Risk of losing SEO rankings during migration to a new system
• Complexity of preserving and structuring existing content for future filtering and navigation

Tasks for our team:

• Development of a custom content management system for flexible content editing and page creation
• Implementation of filtering and connections between clients, products, and case studies
• Support for a large volume of media content, including images and video testimonials
• Migration and optimization of articles for filtering and SEO performance
• Development of vacancy filtering and application forms
• Integration with HubSpot for lead management and communication automation
• Creation of an events section for current and past company activities

UX and UI design:
Before development, UX research was conducted, including analysis of the previous interface, user feedback, and competitor solutions in the cloud software market. The updated design focuses on usability, clarity, and modern visual standards. Additional pages and sections were introduced to provide a more structured and comprehensive presentation of the company’s products.

Changes that were implemented:

• A modern and intuitive design aligned with current digital standards
• A flexible WordPress-based admin panel for easy content management
• A filtering system for products, case studies, and articles
• Improved content structure to support filtering and navigation
• Extended functionality for managing job vacancies and applications
• Custom linking between clients, products, and case studies
• A recommended articles feature to increase engagement
• Support for multimedia content, including video testimonials
• Full multilingual support for multiple regions
• An events section for showcasing company activities
• SEO-optimized migration preserving URL structure and rankings

Technologies used:
The website was developed using WordPress CMS with PHP and Twig for backend logic and template rendering. Apache was used as a web server, and MySQL for data storage. The frontend was built with HTML, CSS, and JavaScript. HubSpot integration enables processing of contact forms and job applications.

Website features:

• Multilingual support with localized content for different audiences
• HubSpot integration for form handling and marketing automation
• Structured FAQ blocks for improved usability
• Flexible page management system for easy content updates
• Video testimonials to increase credibility
• Blog with thematic filtering by products and topics
• Filtering systems on client and blog pages
• Connections between clients, blog content, and products
• Featured articles to highlight key materials
• Search functionality for quick access to content

Results:

• A modern design that improves brand perception and user engagement
• A flexible and functional administrative system for content management
• Simplified creation and customization of pages without developer involvement
• Improved navigation through product and content linking
• Seamless integration with HubSpot for lead and data management
• Implementation of filtering and categorization for better user experience
• Optimized performance ensuring fast loading
• Preserved and improved SEO rankings after migration
• Multilingual support enabling international reach
• Enhanced presentation of key articles and case studies
• Improved product linking for better user navigation

The updated website provides a scalable and efficient platform that supports business growth, improves user experience, and strengthens the company’s digital presence.

About:
FS Group is an international cybersecurity company focused on Infosecurity and Threat Intelligence. The company offers a range of products and services to protect businesses from modern cyber threats. The website serves as a key tool for presenting expertise, showcasing products, and attracting new clients.
 

Project goals:
The previous website was outdated, with limited functionality and frequent technical issues. As the company expanded, there was a need for a modern website with an updated design, scalable structure, multilingual support, integrations, and a convenient administrative system.
 

Challenges and tasks:

• The old website had an outdated design that did not reflect the company’s innovation
• The brand identity was outdated, reducing recognition
• The admin panel had technical limitations and bugs, making content management difficult
• The system did not allow flexible updates beyond its constraints
• There were no integrations with external services, limiting functionality and business process optimization
• Multilingual support was limited, which was critical for an international company
• The site lacked proper SEO settings, reducing visibility in search engines
   

Changes that were implemented:

• A new visual style was created aligned with the updated brand identity
• The design highlights the company’s technological focus through modern typography, color palette, and structured layout
• A custom admin panel was developed, allowing the team to manage content without developers
• The structure was redesigned to clearly present services and products
• Cases and projects can now be linked to specific products
• The site supports multiple languages with adapted content
• Technical optimization was implemented to ensure fast loading
• Navigation was improved for easier access to information
• Integration with HubSpot, GA4, and Looker Studio was implemented
• Identity elements were updated to strengthen brand consistency
   

Technologies used

• WordPress CMS for content management
• PHP with Twig for templates
• Apache as a web server
• MySQL for data storage
• HTML, CSS, and JavaScript for responsive design
• HubSpot integration for marketing automation
   

Site functionalities

• Multilingual support with an adapted interface
• Feedback forms optimized for all devices
• Linking cases and projects to specific products
• Blog categorization for easier navigation
   

Results

• Modern design that reflects the company’s innovative approach
• Built on WordPress for scalability and flexibility
• Functional administrative system for content management
• Flexible creation of service and product pages
• Improved content organization through categorization
• Integration with HubSpot, GA4, and Looker Studio
• Enhanced system security and data protection

These improvements enhance user experience and strengthen the company’s market position.