Mario Subev, Managing Director at Bookstore MAXOFFICE
Posted on Aug 01, 2023
ExpandX
17 Reviews
Verified
Digital and Web solutions for businesses
ExpandX is an award-winning, full-service digital agency and web solutions provider servicing clients in North America, Europe and Middle East since 2014.
Main areas of expertise:
- Web Development
- E-commerce websites development
- Video Marketing
- Digital Strategy
- Social Media Marketing
- Digital Marketing
- Web Design
- PPC & SEO
- Creative
- Business/Marketign/Web Consulting
ExpandX deliver stealar results on all the mentioned services and fit any industry and budget. Dealing with business segments, startups and private clients, we apply advanced technologies that let businesses grow.
Our initial goal is to make our clients confident of quality. That’s why we immerse into client’s business challenges and involve them in the process as soon as we can.
Our team have global reach and extremely versatile tech stack portfolio fitting B2B and B2C market segments.
Our team of experts in all key domains of expertise: web development solutions, e-commerce, graphic and web design, IT, online advertising, digital marketing, marketing strategy, content marketing, creative solutions and marketing management, works in a unique synergy and efficiency empowering our clients with theright set of marketing skills and expertise.
We can build your corporate website or online shop and will also extend the service to creating a working, consistent, sustainable and efficient marketing campaigns and solutions for your organization.
We will work together with you and your business to create the right and working 360° digital presence impact needed for every specific request or project. Our analytical tools, strong customer insight and expertise will do much more for you than just a website, promo & advertising campaign or social media management. ExpandX!
You can preview details here: https://expandx.com/
United Kingdom
Astral House 1268; London Road, Croydon,
London,
London
SW16 4EJ
+44 20 3951 0901
$25 - $49/hr
10 - 49
2014
Review Analytics of ExpandX
- 17
- Total Reviews
- 5.0/5
- Overall Rating
- 0
- Recent Reviews
What Users Say
We felt we are in the hands of professionals who know where we are going and how we going to get there.
Leda Dimova , Brand Director at K-Express Ltdc
The team has designed very well-thought creatives.
Ethan Miller , Managing Director at AV Apartments Development Inc.
I am impressed with their commitment to really make me happy by giving me the best product they can deliver.
Arnold Abraham , CEO at ArnoldCode Academy
Their vast expertise, professionalism, communication, flexibility, and understanding of our vision are impressive.
Anelia Kostadinova , General Manager and Owner at COMPUTER 2000
We were introduced to ExpandX by reference of a friend, of a colleague of mine whose business partner worked with them before. I did not expect that to become such a good intro as we, later on, contracted ExpandX for few services lines.
Lucy Madison , VP Business Development at DCC Furniture Inc.
What Users Like The Most
- We have obtained fantastic results in the first months of the campaigns that we started. Some figures refer to very low bounce rates (eg 0.001%) and very effective CTR rates (35-40%). Furthermore, the variety and richness of content that the team has produced is of high quality and directly affects the rates of interaction with our audience. They also follow and work in UX, UI, marketing and sales funnels, communication strategies, etc. All of this results in increased customer engagement, retention and lead generation.
- Very well structured. The CEO is on top of everything but we were assigned a project manager to run all the campaigns and project. Reporting, deadlines, project deliveries, communication and timing is great. We worked with the marketing and the web dev team mainly. Their knowledge of the industry we operate in was impressive. Obviously they did a serious market research prior every major step of the campaigns. This proved to be working excellent months later.
- They're super effective.
What Users Like The Least
- None, continue with the same professionalism and love for what you do.
- Maybe communicating through a chat based channel would make the communication more efficient."
- Can't think of any
Detailed Reviews of ExpandX
17 Reviews
- All Services
- Web Development
- Digital Marketing
- Relevance
- Most Recent
- Rating: high to low
- Rating: low to high
Vesela Chervenyakova, Marketing Manager at Max Credit
Posted on Aug 01, 2023
The platform was also an effective strategy in gaining more brand awareness. The team was driven and structured in the workflow.
- 1
- 2
Client Portfolio of ExpandX
Project Industry
- Business Services - 17.6%
- Education - 17.6%
- Hospitality - 5.9%
- Retail - 5.9%
- E-commerce - 11.8%
- Healthcare & Medical - 17.6%
- Food & Beverages - 11.8%
- Information Technology - 11.8%
Major Industry Focus
Business Services
Project Cost
- $10001 to $50000 - 76.5%
- $0 to $10000 - 17.6%
- $50001 to $100000 - 5.9%
Common Project Cost
$10001 to $50000
Project Timeline
- 1 to 25 Weeks - 100.0%
Project Timeline
1 to 25 Weeks
Clients: 42
- Assent
- Exelio
- Karloll
- Monneo UK
- South Thames College Group UK
- CoursesLeap
- ITIDO
- VAYA Estates
- Global BPO
- MartinCo Lettings & Sales
- VINCITORE Dubai
- SD Sails UK
- FEDCo Architects
- RepEat
- Best Western Hotels
- AMFG UK
- LUUUP Switzerland
- Airhosted GmbH
- Barilla
- Simplementesoi UK
- High Tech Investment Corp USA
- Max Credit
- London Virtual Training
- Computer2000
- InfoSec
- ApexGMAT USA
- BREGAHIMI
- PayGroup
- Naval Shipping INC
- Telelink Services
- CORT Furniture
- TYENT Water
- Active Dental
- Rexton
- Vitalogix Naturals
- LuftSweden
- Active Sitting
- Sol Dias Travel
- Naval Cargo
- Star Jewelry
- The Spark Universe
- Science Made Fun
Portfolios: 17
Executive Interview of ExpandX
Temelko Dechev
Managing Partner
Please provide your feedback on how GoodFirms has contributed to increasing your visibility among potential clients.
Since we got listed with a dedicated business profile, GoodFirms has significantly enhanced the visibility of ExpandX Marketing & Web across a global network of businesses actively seeking reliable digital marketing services and web solutions. The platform has helped us attract well-matched clients who value the impact of tailored strategies and measurable results.
GoodFirms' ranking system and verified client reviews have acted as powerful trust signals, directly contributing to the growth of ExpandX Digital Marketing Agency’s online authority and reinforcing our position as a trusted partner for brands aiming to scale. The exposure from GoodFirms has facilitated meaningful partnerships that might not have been possible through traditional channels.
Please introduce your company and describe your role within the organization.
ExpandX Marketing & Web is an international digital marketing agency and web development services provider offering end-to-end solutions in digital strategy, marketing, advertising, web development, video production, PPC, paid advertising, media buying, content marketing and marketing consulting.
During the last 7 years we have won many global awards and recognitions by leading USA and European based ranking agencies such as Clutch, GoodFirms, The Manifest, Ad World Masters, TechBehemots, and others. All those awards are formed on the basis of client’s vetted reviews of projects we worked on. That’s our greatest achievement.
As the Managing Partner at ExpandX, I lead the strategic direction, business development, and global partnerships for the agency. My role bridges client relations, team leadership, and market expansion to ensure that ExpandX Marketing & Web consistently delivers top-tier services aligned with our clients’ growth objectives. Through ExpandX Marketing & Web, we empower businesses to build a robust digital footprint that drives real, scalable results.
What inspired the founding of your company, and what is the story behind its inception?
ExpandX Marketing & Web was born out of the belief that businesses deserve more than just cookie-cutter marketing and web services. After years of work in the marketing, sales and business development industries in various companies across Europe, in 2015, I recognized a gap in the market for truly integrated, transparent, and data-driven digital marketing solutions all fully aligned with sales processes, web solutions and digital assets.
I have built my first website with a classmate of mine in 2004 and created my first marketing project two years before that. Giving unique shape, form, value and meaning to projects, products and ideas is something I tremendously enjoy since I was very young!
My vision was to create a digital marketing agency that partners with clients, understands their unique business goals, and delivers tangible business value. The story of ExpandX Marketing & Web started with a small, passionate team determined to deliver real impact. Today, that same entrepreneurial spirit fuels our growth and our continuous drive to deliver exceptional results for our global clientele.
What are the core values and principles that drive your company's culture, and how do you ensure alignment with these values across your team?
At ExpandX Marketing & Web, our core values—Integrity, Exceptional Professionalism, Growth-driven mind-set, and Long-term Partnership—are the foundation of everything we do. Me and the Partner in the agency, Polina Decheva, who is also Head of SMM and Video Marketing, we believe in building long-term business relationships, delivering measurable value, and marketing strategic advisory evolving to stay ahead of the digital curve.
That is how our clients stay ahead of their competitors too! We ensure alignment with these values through transparent communication with the team departments, collaborative goal setting, and a culture of continuous learning. Every team member at ExpandX Marketing & Web is empowered to innovate, take ownership, and contribute to the success of our clients. We regularly conduct internal workshops, feedback sessions, and team activities to reinforce these principles across all levels.
That is how our clients stay ahead of their competitors too! We ensure alignment with these values through transparent communication with the team departments, collaborative goal setting, and a culture of continuous learning. Every team member at ExpandX Marketing & Web is empowered to innovate, take ownership, and contribute to the success of our clients. We regularly conduct internal workshops, feedback sessions, and team activities to reinforce these principles across all levels.
Can you highlight some of the key achievements or milestones your company has accomplished since its inception?
Of course. Some of the key milestones of ExpandX Marketing & Web include:
- Successfully delivering over 650 projects across 25+ countries.
- Building long-term partnerships with both SMEs and Enterprise-level companies.
- Being recognized among the top global B2B service providers by platforms like GoodFirms & Clutch for several consecutive years.
- Becoming an official Google Partner and Meta Business Partner, which validates our expertise in digital advertising.
- Growing ExpandX Web Solutions to provide comprehensive website and online shops development services that power businesses worldwide.
- Being invited as a speaker and contributor to leading international forums and conferences.
- Being recognized as professionals and trusted digital marketing and web solutions services provider from USA, through Europe to the Middle East.
- Having clients which we work with and service for more than 5 consecutive years.
These achievements reflect the sustained impact of ExpandX Digital Marketing & Web Agency across industries, geographies and markets.
Could you explain your company's business model? Do you primarily operate with an in-house team or utilize third-party vendors/outsourcing?
ExpandX Marketing & Web primarily operates with a highly skilled in-house team of marketers, web developers, designers, video editors, creative experts, and business strategists. This ensures versatile quality, consistency, and agility in any project execution. For more than 8 years already we also maintain a vetted network of trusted partners for specific large-scale projects that require niche expertise.
This hybrid model allows ExpandX Marketing & Web to remain flexible while delivering best-in-class services. We deliver projects in English, French, Spanish, Italian, Arabic, Portuguese, Bulgarian, German and other languages. Our in-house leadership remains deeply involved in all projects to guarantee that each solution is fully aligned with our high standards.
How does your company differentiate itself from competitors in the industry?
What truly differentiates ExpandX Marketing & Web is that we can successfully deliver marketing, sales and web development services, all in one, working in full harmony and synergy in order to amplify all the business efforts developed toward a creation goal.
For example, a client might come to us with a request for us to develop and design a brand new website for example, but it often naturally evolves in us also delivering the full digital marketing services mix, the advertising activities, the digital assets and social media accounts management, revamping the lead generation model, updating and upgrading the value proposition, the offering, the services and products presentation, pre-sales, sales and after sales activities, and much more.
Our business-focused, data-driven, and ROI-focused approach. Unlike many agencies that offer isolated marketing services, ExpandX Digital Marketing Agency provides a fully integrated solution combining marketing, advertising, web development, video production, sales strategy alignment and business strategy development.
Our clients appreciate that we act as a business growth partner, not just a service provider. Our ability to scale campaigns across regions, industries, and channels while maintaining full transparency and accountability sets us apart in a highly competitive market.
How would you describe the dynamics within your team, and how do you foster collaboration and teamwork to achieve common goals?
The team at ExpandX Marketing & Web thrives on collaboration, accountability, creativity, and mutual respect. We cultivate a hybrid work environment where open communication, idea-sharing, and cross-functional teamwork are actively encouraged. We achieve this through regular team syncs, brainstorming sessions, and cross-departmental project reviews.
Our organizational structure ensures that every voice is heard, and each team member has a clear path for growth. The shared mission to deliver exceptional business results for our clients creates strong alignment and a powerful sense of purpose within the team. When the results come it is always great to celebrate them together!
What measures do you take to support the professional development and growth of your team? Do you offer training programs or opportunities for skill enhancement?
Of course! At ExpandX Marketing & Web, professional growth is a priority. We regularly invest in training programs, certifications, and industry-specific workshops for our team members. They all need to be always ahead of what is coming next! We also encourage participation in global marketing and tech conferences to stay on top of emerging trends.
We offer tailored mentorship programs and opportunities for team members to work on various projects that challenge their skill sets and foster continuous learning. This investment in our team’s development directly benefits our clients by ensuring they work with knowledgeable and highly motivated professionals.
Could you share a notable success story or case study that exemplifies the impact your company has had on a client's business?
One of our most notable client’s success stories is our work with Assent Inc. We provided multilingual PPC digital paid advertising and Google Ads services as well as digital marketing to them from 2021. The results achieved in an effective and quality lead-generation model speak for themselves. Those robust and complex digital marketing services are delivered in French, Italian, German, and English and cover complex service lines with the main goal of generating leads.
Another great project of ours is related to scaling an e-commerce business from local to international markets within twelve months. We worked closely with the client’s stakeholders, and through a combination of ExpandX Digital Marketing & Web Solutions, strategic paid advertising, multilingual and multichannel PPC, cutting edge video marketing, and a custom marketing mix we increased their online sales significantly and expanded their customer base across Europe and North America. We are not able to disclose the brand unfortunately since we have an NDA signed with the client.
Another great project of ours is related to scaling an e-commerce business from local to international markets within twelve months. We worked closely with the client’s stakeholders, and through a combination of ExpandX Digital Marketing & Web Solutions, strategic paid advertising, multilingual and multichannel PPC, cutting edge video marketing, and a custom marketing mix we increased their online sales significantly and expanded their customer base across Europe and North America. We are not able to disclose the brand unfortunately since we have an NDA signed with the client.
Of course the client’s product was exceptional and the value proposition/USPs of both the business and the products were absolutely well-thought! The comprehensive digital marketing strategy, created and executed by ExpandX Marketing & Web, provided sustainable growth, brand recognition, and a robust online presence. This case study exemplifies our commitment to driving measurable business outcomes for our clients.
We also provide extremely effective Employer Branding digital marketing services to a notable and well-established German-based banking institution with operations across Europe. Developing talent pools for various niche roles, engaging with the best possible potential employees, conveying the company culture, employment benefits, career development opportunities and the “office lifestyle” is a long-term and a very sophisticated marketing effort. Our team work with the client’s stakeholders is very efficient and the results are in place for a second consecutive year! In this case we are again not able to disclose the brand unfortunately since we have an NDA signed with the client.
What’s common in all these stories? Our long-term thinking, measurable impact, and meaningful collaboration we have built with our clients.
What industries do you primarily cater to, and do you have a significant percentage of repeat clients? If so, what is the ratio of repeat clients?
Approximately 70% of our clients return for additional projects or ongoing retainers. This high client retention rate is a testament to the trust and value that ExpandX Digital Marketing Agency consistently delivers.
We have clients that we continue servicing on a regular monthly basis both for Digital Marketing Services and Web Development Services, for more than five consecutive years in a row.
ExpandX Marketing & Web serves clients across a wide range of industries, including:
- E-commerce
- Healthcare
- FinTech
- Real Estate
- Professional Services
- Travel & Hospitality
- Automobile
- Banking
- IT Services
- Fashion
- Beauty and Cosmetics
- And many other service sectors
And yes, the list keeps growing. What’s exciting is that we don’t just work in these industries—we help businesses thrive in them and outpace their competition.
What initiatives does your company undertake to foster innovation and stay at the forefront of industry trends? Do you invest in research and development projects?
Innovation is woven into the DNA of ExpandX Marketing & Web. We continuously explore emerging technologies, trends, and best practices through:
We regularly attend international conferences and workshops to learn from the best and exchange ideas with other top professionals. Inside the company, we host knowledge-sharing sessions, experiment with beta tools, and test new marketing and web solutions before they hit the mainstream.
We also invest in our own technology—performance tracking systems, automation tools, and proprietary solutions that make our work faster, smarter, and more reliable. It’s simple: if we can make something better, we do it.
Innovation and new innovative approaches we use in our daily work stay only once we see them proving to be effective and efficient for our clients! We test a lot internally but not always process the new technologies, practices or models to our client’s project. We first want to be 100% sure that those will be and are better and bring practical results.
Our ExpandX Marketing & Web teams are also developing advanced performance tracking systems to provide clients with deeper insights and actionable data we can independently rely on.
Please share some of the most sought-after services that clients approach your company for.
I have to say that the most in-demand services at ExpandX include:
- Digital Strategy and Paid Advertising Campaigns (Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads)
- Social Media Marketing
- Video Marketing and Video Production
- SEO and Content Marketing
- Creative
- Web Development and Web Solutions
- E-commerce and online shops development
- Business Consulting and Market Expansion Strategies
Our clients appreciate our holistic, growth-oriented approach that combines these services into cohesive digital ecosystems.
But here’s the thing: clients often come for one service and quickly realize the real power is in combining them. That’s when we create custom, integrated digital ecosystems that really move the needle.
How do you build and maintain strong relationships with your clients, and what mechanisms do you have in place for gathering and acting upon client feedback?
At ExpandX Marketing & Web, building strong and reliable client relationships is at the core of our business. We have become what we are today exactly because of that!
We build relationships the old-fashioned way—by listening, delivering, and showing up when it matters. At ExpandX Marketing & Web, we believe in human-to-human connections. That’s what keeps our clients coming back I would say.
Every project gets a dedicated project manager to ensure smooth, transparent communication. We send regular reports and performance updates, and we’re always ready to hop on a call if something needs quick attention.
But it doesn’t stop there. We actively ask for feedback—through surveys, reviews, meetings, and one-on-one sessions. And when we hear something, we act on it. We continuously improve our services based on what our clients actually need, not just what we think they need.
If you read our client’s reviews submitted over the past 7 years you would read a lot of feedback proving exactly this specific benefit of our services delivery being greatly appreciated by the majority of our clients.
How has your company adapted to changes and challenges in the business landscape, and what strategies have you employed to ensure resilience and sustainability?
Adaptability is a key strength of ExpandX Marketing and Web! We have successfully navigated market disruptions by actually often being ahead of the events.
Change is constant—and we’ve learned to embrace it! I have personally learned to embrace it too! So the company mirrors the manager I would say. Over the years, we’ve built ExpandX to be flexible and resilient. When markets shift, we pivot. When industries evolve, we evolve too.
Our own success is mirroring the success of our clients. It is that simple.
Over the years we’ve expanded into new markets, diversified our service portfolio, integrated new services, and strengthened our ability to deliver effectively remotely. Our business model is built to weather storms because we’re always learning, improving, and staying close to our clients' real challenges. We aim at real results! And sometimes those don’t come necessarily from the well-know, popular decisions, moves and actions you would read and do by the books.
The result? Stability, growth, and the ability to keep delivering value, no matter what.
What payment structure do you typically follow when billing clients? Is it Pay per Feature, Fixed Cost, or Pay per Milestone (phases, months, versions, etc.)?
That all depends on the type of the project we do, whether it is a marketing project or a web development project. It also depends on the volume of work we are contracted to deliver. On the number of team members engaged to work on it. On the length of the contract, etc.
We always offer flexible payment structures to accommodate our clients’ needs, growth opportunities and scaling models.
We know that one size doesn’t fit all. That’s why we offer flexible payment structures:
- Pay per milestone— that’s ideal for big web development and larger, scoped, well-phased projects.
- Monthly retainers— for our ongoing digital marketing services and long-term marketing solutions.
- Fixed project pricing— works well for clearly scoped, one-off projects.
- We also offer a mixture of those when the projects are more complex.
This flexibility allows us to work with businesses of all sizes and structures. We simply adapt to what makes sense for each client! It is important to say that our team is composed of really great professionals and solid experts in their own fields. We have an extremely low percentage of turnover registered over the years. That's so because we value our team members a lot and we reward them well for the excellent work they do for all our clients.
Do you accept projects that meet your basic budget requirements? If yes, what is the minimum budget requirement? If no, what is the minimum budget you have worked with in the past?
Yes, as of June 2025, ExpandX Marketing & Web accept projects that meet various budget guidelines I would say. But that also often comes subject to team capacity, project’s pipeline and availability.
As of June 2025, for smaller one-time web projects, the starting point is usually around €5,000 to €7,500 or the equivalence in US Dollars for our North American and Middle Eastern clients. For more sophisticated, complex, larger and bigger projects we typically deliver at around the range of €25,000 to €100,000. Or more of course when the project is larger or ongoing. It all depends on the scope, the requirements, tech stack, team composition, complexities, etc.
For monthly digital marketing services, we currently service clients at around the price tag range of €2,000 to €5,000 to €7,500 per month (and more), also depending on many factors - how sophisticated, complex, versatile and large the projects are. Also what portfolio of digital marketing services are included in the services mix we manage.
It’s one thing if we only deliver Digital Paid Ads let’s say, and moreover if those are only served in the channel of Google Ads only for example, for one brand, in one language. And it is a completely different case if we deliver Digital Paid Ads in Google, META and TikTok, along solid SMM services (Social Media Marketing) managed in 5 Social Media Business Profiles, content marketing, creative, design, video marketing and video production in various placements, email marketing, SEO, all that served for two brands, and in two different languages – English and Spanish for example.
All our offers and proposals have a very transparent pricing overview. The client can easily see and understand all the services details and immediately know what costs are attributed to which services’ aspects. Once we send the offers we often have a follow up meeting with our clients to talk over and discuss all those details again ensuring that there is full understanding from both sides on all the written services details.
We are honest before everything else — budgets are an important part of the conversation but that is far from everything we need to agree on. We often talk with our clients about other important questions – how they can not be restrained from business growth due to budget caps. Then they zoom out and see the bigger picture from a helicopter view. They seize the potential if there is such. All our clients come to us to register and achieve business growth in the first place. And that comes with an agile approach, flexibility and adaptability all united for the same goal we and they aim at.
The most important point for both sides is the project to align strategically and to has long-term potential, also to make business and financial sense.
Can you provide an overview of the price range (minimum and maximum) of the projects your company worked on in 2023?
That’s a very wide range. I would say that in 2023, ExpandX Marketing and Web delivered projects ranging from approximately €3,000 to over €150,000 or the equivalence in US Dollars for our North American and Middle Eastern clients.
Smaller projects usually covered targeted digital marketing campaigns or smaller-scale web development solutions. On the higher end, we delivered full-scale digital transformations that included web development, web design, UX, multi-channel advertising, video marketing and video production, and strategic business and digital marketing growth.
What drives the pricing? Project complexity, scope, and the depth of collaboration required. No matter the size, though, we always aim to deliver maximum value.
What technological capabilities does your company possess, and are there any ongoing or planned investments in technology infrastructure or tools to enhance your services?
At ExpandX Marketing & Web, technology is one of our biggest allies. We work with advanced web development programming languages and web platforms, as well as web development solutions, AI-driven analytics, smart automation tools, digital marketing tools, and CRM integrations that make life easier and business efficient for all our clients. ExpandX Marketing & Web continuously invests in technology to stay competitive and efficient!
Right now, we’re expanding our proprietary reporting dashboards to give our clients even more precise, real-time insights. We’re also exploring AI-powered campaign optimization tools to push our results to the next level.
Since the very beginning the goal of ExpandX Marketing & Web is to always equip ourselves—and our clients—with the smartest and most efficient technological tools available.
Where do you envision your company in the next 10 years? What are your long-term goals and aspirations for growth and development?
Over the next 10 years, I envision ExpandX Marketing & Web to keep evolving and deliver the top-notch digital marketing services and web development solutions with the same outstanding efficiency as we have been doing during the last 10 years. We have evolved into one of the leading digital marketing and web solutions agencies globally, working on projects in Europe, North America and the Middle east, when being recognized for delivering unmatched value, innovation, business results and strategic marketing growth to its clients.
We have attracted and stayed with exceptional team members who have helped us become who we are today. Me and the partner in the business believe that first we should stay strongly attached to our own modus-operandi, vision and ideology, as well as the beliefs of how we should do business. This is what took us where we are today. We will invest more in that in the upcoming years.
Today we see a company with a truly global footprint—helping businesses from every corner of the world grow, innovate, and succeed. We will do and we are doing our best to preserve that and develop it further on.
We plan to cement our presence in the key markets we currently operate in, scale up our web development solutions, and continue investing in our people and proprietary technologies. I want ExpandX Marketing & Web to become the go-to growth partner for businesses that are serious about their digital presence and understand how crucially important it is for their overall business success and sustainable development.
It’s simple: we’re here to help companies unlock their full potential and be the best in their own fields and market niches. That’s the vision—and we've been building it every day since day one!