Experience 25/EIGHT

25/EIGHT collaborated with Mixbook to celebrate the company’s brand relaunch party. We created a space for employees, investors, and VIPs to have unforgettable moments at the Hotel Emblem.

Mixbook combines unique, on-trend designs with a powerful editor, allowing you to create one-of-a-kind photo goods that truly reflect your personal style. Mixbook believes photos matter, and that every photo tells a story of what matters most to you. Inside every person is a natural-born storyteller and they want to empower people to tell their stories through beautiful, personalized photo goods.

Services Provided: Full Service Event Planning, Corporate Event, Venue Management, Vendor Coordination, Guest Management, Product Management, and more.

It was an immersive experience that shaped young athletes on and off the court. Eurocamp is the only officially sanctioned NBA pre-draft camp outside of the United States and historically attended by hundreds of NBA and EuroLeague team personnel, coaches, scouts and agents.

Here's what made Eurocamp unique:

• Global Stage: Athletes competed against diverse teams, encountering different styles of play, speed, and physicality. This year’s camp featured 2 US Teams, 2 All-European teams and Team World, which consisted of players from Asia, South America, Africa, the Middle East, and New Zealand.
• Cultural Deep Dive:  Beyond the games, athletes experienced a rich cultural immersion. They were exposed to new ways of living, different languages, and unique cuisines, broadening their perspectives as individuals. The US teams embarked on a day trip to Venice, truly expanding their horizons.
• Coaching by Legends: Eurocamp provided the opportunity to learn from current NBA coaches and players, including James Harden, who made a special camp appearance.

Eurocamp isn't just any other camp, it's a launching pad for future stars. Alumni include National Basketball Association (NBA) standouts like Danilo Gallinari (Milwaukee Bucks), Goran Dragić (Retired NBA Player), Jusuf Nurkić (Phoenix Suns), Lu Dort (Oklahoma City Thunder) and Bogdan Bogdanović (Atlanta Hawks).

Even though the event has passed, its impact on these athletes continues. adidas Eurocamp continues its legacy of empowerment and opportunity, offering athletes from around the world a platform to pursue their basketball dreams.

25/EIGHT Services Provided: Consulting, Travel and Logistics, and On-Site Execution.

BallerTV’s mission is to connect families and communities everywhere through the unifying power of sports. They are building the world’s largest sports network by live streaming youth sports at scale. In 2021, BallerTV live streamed over 350,000 games across basketball, volleyball, soccer, and lacrosse.

BallerTV hosted their 2nd annual company retreat, the Summit, at the Chula Vista Elite Training Center. The Summit included a company wide Hackathon, team meetings and presentations, Holiday party, pickleball tournament, and more.

We collaborated with Legends and Scooter Braun Projects to produce the 5th Annual Huncho Day celebrity charity football game benefiting the Rocket Foundation. $2M dollars were raised with all contributions and proceeds of Huncho Day going to the Rocket Foundation, a newly established charitable organization centered on violence prevention. The Rocket Foundation celebrates the life and legacy of Kirsnick Khari Ball (“Takeoff”) by leading, convening, and investing in violence prevention initiatives in Atlanta and across the country. 

It was a star studded event with the likes of Jalen Ramsey, host Ronnie2K, Gucci Mane, D’Andre Swift, Patrick Surtain, Zion Clark, Xavier McKinney, Marlon Humphrey, Bradley Chubb, 2Chainz, Chad “Ochocinco” Johnson, Taylor Rooks, and Kyle Pitts to name a few.

Coordinated with all event sponsors Morgan & Morgan, Walmart, YOR Water, Incrediwear, and QC Sports.

Supported brand activations by Body Armour, Hibbett Sports, Atlanta Falcons, Slutty Vegan, and local radio stations.

Services Provided: Full Service Event Planning, Sports Integration, Brand Activation, Venue Management, Vendor Coordination, Guest Management, Travel Coordination, On-Site Execution, and more.

Worked with Legends and the X Life.Co to bring the Legends Super Bowl 2023 Takeover to life. There was so much action over the Friday and Saturday leading up to the Super Bowl you didn’t know where to start. Day 1 was highlighted with brand activations from Drip IV, Kane Footwear, G1 Gaming Lounge, and a musical performance by Meek Mill. Day 2 continued with some recovery by Soothe, Drip IV, BLND, and brunch to bring in the day before Chef Jack Arnold started firing up the grill for some amazing BBQ. You could feel the buzz in the air as DJ Durel and Quavo took the stage to close out the night.

Several current and former NFL players were in attendance including Andre Reed, Uchenna Nwosu, River Cracraft, Willie McGinest, Demario Davis, and more. This was truly a experience that brought together the sports, culture, and music worlds.

Services Provided: Full Service Event Planning, Brand Activation, Venue Management, Vendor Coordination, Guest Management, Travel Coordination, On-Site Execution, Product Management, and more.