Gurpreet Singh, Bussinessman at Self-employed
Posted on Oct 08, 2018
FansGain
1 Review
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Helping Businesses to reach their Prospects
FansGain: Social Media Agency
FansGain is social media marketing agency based in Noida,India.We provide social media account management services to small businesses , celebrities, public faces, bloggers & online portals.
India
K-31, Sector-11, Vijay Nagar,
Ghaziabad,
Uttar Pradesh
201009
9718188990
< $25/hr
2 - 9
2017
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Executive Interview of FansGain
Sunil Pratap Singh
Founder
Please provide your feedback on how GoodFirms has contributed to increasing your visibility among potential clients.
GoodFirms has significantly enhanced FansGain's visibility among potential clients.
The platform acts as a bridge, connecting us with businesses actively seeking reliable digital marketing services. GoodFirms' structured listing and transparent review system have helped build trust and credibility for FansGain. Many of our clients discovered us through GoodFirms and appreciated the in-depth information and testimonials available on the platform.
By showcasing our expertise and client satisfaction, GoodFirms has not only expanded our reach but also positioned us as a trusted name in the digital marketing industry.
Please introduce your company and describe your role within the organization.
FansGain is a digital marketing agency I founded with a simple yet powerful vision: to help businesses build meaningful connections with their audiences. We specialize in SEO, content marketing, and performance-driven campaigns that deliver measurable results. At FansGain, we pride ourselves on being more than just a service provider—we see ourselves as strategic partners in our clients' growth journey.
As the Founder, my role is multifaceted. I oversee the agency's direction and strategy while staying actively involved in campaign ideation and execution. I work closely with my team to ensure every project aligns with our client’s goals and delivers value. Beyond this, I also focus on exploring new opportunities and keeping FansGain at the forefront of digital marketing trends.
What inspired the founding of your company, and what is the story behind its inception?
FansGain was born out of a decade of experience and a deep understanding of what businesses truly need from a digital marketing partner. Before founding the agency, I spent 10 years as a freelancer, working with clients across industries and honing my skills in SEO, content marketing, and performance-driven strategies.
During this time, I realized that while businesses were investing in digital marketing, many weren’t achieving their full potential due to a lack of personalized, data-driven approaches. I saw an opportunity to bridge this gap by creating an agency that prioritizes measurable results, transparency, and genuine partnerships.
FansGain started with the idea of scaling the personalized service I offered as a freelancer into a full-fledged agency. Today, we continue to build on that foundation, helping businesses achieve sustainable growth through tailored digital strategies.
What are the core values and principles that drive your company's culture, and how do you ensure alignment with these values across your team?
At FansGain, our core value is simple yet powerful: always work for the growth of the clients who rely on us. This principle drives every decision we make and every campaign we design. We believe that our success is inherently tied to our clients’ success, and this mindset shapes our culture and approach.
To ensure alignment with this value, I lead by example, emphasizing transparency, accountability, and a results-driven focus in everything we do. I make it a point to foster open communication within the team, encouraging everyone to take ownership of their work and stay client-focused.
Regular team meetings, knowledge-sharing sessions, and celebrating client success stories are some of the ways we reinforce our commitment to these values. At FansGain, it’s not just about delivering services—it’s about creating meaningful growth for those who place their trust in us.
Can you highlight some of the key achievements or milestones your company has accomplished since its inception?
Since FansGain’s inception, we’ve achieved milestones that reflect our commitment to growth—both for our clients and as an agency. One of our proudest achievements is growing from a solo venture into a team of 7 talented professionals who share the same passion for delivering results.
We’ve had the privilege of serving clients across a variety of industries, from e-commerce to manufacturing and beyond. Each project has been a testament to our ability to adapt, innovate, and create strategies tailored to our clients' unique needs.
Every campaign we’ve delivered and every client success story is a milestone in itself. But what truly stands out for us is the trust our clients place in us, knowing that we’re dedicated to their growth as much as they are. That trust is our biggest achievement.
Could you explain your company's business model? Do you primarily operate with an in-house team or utilize third-party vendors/outsourcing?
FansGain operates with a hybrid business model that combines the strengths of our in-house team with the specialized expertise of trusted vendors. We have a core team of seven skilled professionals who handle strategy, campaign execution, and client communication. This in-house team ensures that every project is aligned with our clients' goals and reflects the personalized approach we’re known for.
To complement our in-house capabilities, we collaborate with carefully selected third-party vendors for specific needs such as web development, backlink creation, industry-specific content, and graphic/media design. These partnerships allow us to deliver high-quality work while maintaining flexibility and scalability.
This model enables us to provide a comprehensive range of services without compromising on quality or timelines. It’s all about combining the best of both worlds to drive results for our clients.
How does your company differentiate itself from competitors in the industry?
At FansGain, we don’t compete by trying to do it all—we focus on doing what we do best. Our approach is rooted in one core belief: quality over quantity. Unlike many agencies that spread themselves thin chasing volume, we prioritize delivering exceptional results for every client we work with.
This means we take the time to understand each client’s unique goals and challenges, crafting strategies that are tailored and impactful. We don’t believe in cookie-cutter solutions or overloading ourselves with projects—we’d rather serve fewer clients exceptionally well than many clients poorly.
Ultimately, our differentiation comes from our dedication to the growth of the businesses that rely on us. It’s not just about marketing; it’s about making a real difference for our clients.
How would you describe the dynamics within your team, and how do you foster collaboration and teamwork to achieve common goals?
The dynamics within our team at FansGain are built on trust, open communication, and a shared commitment to excellence. With a small yet dedicated group of seven people, we have the flexibility to be agile and work closely together, ensuring that every team member’s strengths are utilized to their fullest potential.
I foster collaboration by creating an environment where everyone feels empowered to contribute their ideas and insights. Regular brainstorming sessions, clear communication channels, and a culture of mutual respect help us stay aligned with our goals. We also celebrate successes together, which reinforces the importance of working as a cohesive unit.
While each team member brings their individual expertise to the table, we always remind ourselves that our ultimate goal is to help our clients succeed. This shared vision keeps us focused and motivated to collaborate, adapt, and achieve outstanding results.
What measures do you take to support the professional development and growth of your employees? Do you offer training programs or opportunities for skill enhancement?
At FansGain, the well-being and professional growth of our team are at the heart of everything we do. I believe that when employees feel supported, valued, and constantly challenged to grow, they are more motivated to deliver their best work.
To foster this, I focus on creating a work environment that prioritizes both personal well-being and skill enhancement. We encourage continuous learning, whether it's through online courses, workshops, or industry events. I make sure our team has access to resources that help them stay up-to-date with the latest trends and technologies in digital marketing.
But skill development goes beyond just technical abilities. We also emphasize soft skills like communication, leadership, and creativity. These are essential to creating a balanced and empowered team.
Ultimately, by investing in the development of our team, we ensure that they’re equipped to grow alongside the company and bring their best selves to work every day.
Could you share a notable success story or case study that exemplifies the impact your company has had on a client's business?
One of our proudest success stories involves an Apple Authorized Partner in India. They came to us with a challenge: they needed to ensure that all 11 of their stores across the country ranked highly in search results for each location.
We took a comprehensive approach, focusing on local SEO strategies tailored to each store's geographic area. Through targeted optimization, keyword research, and content localization, we were able to improve their online visibility and drive foot traffic to their stores.
The results were beyond expectations. Not only did all 11 stores rank on the top for their respective locations, but we also saw a significant increase in customer engagement and store visits across the board. This success not only solidified our partnership with the client but also reinforced our belief in the power of tailored, strategic digital marketing.
What industries do you primarily cater to, and do you have a significant percentage of repeat clients? If so, what is the ratio of repeat clients?
At FansGain, we cater to a diverse range of industries, including real estate, B2B manufacturers, healthcare, law firms, and more. Each of these sectors presents unique challenges and opportunities, and we take pride in tailoring our strategies to meet the specific needs of each industry.
One of the key indicators of our success is the high rate of repeat clients we’ve cultivated. Since the inception of the agency, about 80% of our clients have returned for additional projects. This speaks volumes about the trust we’ve built and the value we provide to our clients. It’s not just about delivering results once; it’s about building long-term partnerships that foster sustained growth.
We believe that our clients’ repeat business is a direct reflection of our commitment to their success and the results we consistently deliver.
What initiatives does your company undertake to foster innovation and stay at the forefront of industry trends? Do you invest in research and development projects?
At FansGain, staying ahead of industry trends is a core part of our strategy. We continuously monitor changes in algorithms, particularly for major platforms like Google, Meta Ads, and LinkedIn. These platforms are constantly evolving, and we believe it’s essential to adapt quickly to these changes to provide the best possible results for our clients.
We don’t just react to changes—we proactively explore innovative strategies that allow us to stay one step ahead. We do this by regularly testing new approaches, experimenting with different campaign formats, and fine-tuning our methods to ensure we're getting the most out of every update.
While we don’t have a formal R&D department, we foster a culture of curiosity and learning within our team. Each team member is encouraged to stay updated with industry news, attend relevant webinars, and share their insights. This collective effort helps us continually refine our strategies and deliver cutting-edge solutions for our clients.
Please share some of the most sought-after services that clients approach your company for.
The most sought-after services that clients approach FansGain for are SEO and Meta Ads.
SEO is at the core of what we do. Businesses know that in order to succeed online, they need to be visible in search results. Our expertise in search engine optimization helps clients achieve higher rankings, drive more organic traffic, and ultimately increase conversions. We specialize in local SEO, on-page optimization, backlink strategies, and content marketing that align with Google’s ever-evolving algorithms.
Meta Ads (Facebook and Instagram) are another area where clients seek our expertise. These platforms offer incredible targeting capabilities, and we help businesses leverage these tools to drive meaningful engagement and achieve their marketing objectives. From creating compelling ad copy to fine-tuning audience segmentation, our focus is on getting the best possible return on investment for our clients.
Both of these services are crucial in today’s digital landscape, and we’ve built a reputation for delivering outstanding results in these areas.
How do you build and maintain strong relationships with your clients, and what mechanisms do you have in place for gathering and acting upon client feedback?
At FansGain, building and maintaining strong relationships with our clients is central to our success. One of the key ways we do this is through transparency. We provide our clients with access to a live dashboard that shows real-time task reports and results. This transparency not only helps them stay informed but also builds trust, as they can see the direct impact of our efforts at any given moment.
In addition to the live dashboard, we provide monthly reporting. These reports give clients a comprehensive overview of the work we’ve done, the results achieved, and the strategies we’ve implemented. It allows them to see the progress and gives us an opportunity to discuss any adjustments or new approaches moving forward.
We actively encourage client feedback, as it plays a critical role in refining our services. By staying responsive to their needs and incorporating their input into our strategies, we ensure that we are continuously meeting—and exceeding—their expectations.
How has your company adapted to changes and challenges in the business landscape, and what strategies have you employed to ensure resilience and sustainability?
FansGain has adapted to changes and challenges in the business landscape by staying agile and continuously refining its strategies. We closely monitor market trends and adjust our approach to align with the latest platform algorithms and digital marketing best practices. By focusing on long-term client relationships, maintaining a lean and skilled team, and being proactive in exploring new opportunities, we ensure resilience and sustainability in a constantly evolving environment.
What payment structure do you typically follow when billing clients? Is it Pay per Feature, Fixed Cost, or Pay per Milestone (phases, months, versions, etc.)?
At FansGain, we typically follow a fixed cost or monthly retainer payment structure, depending on the scope of the project. For ongoing digital marketing services, such as SEO and Meta Ads, we prefer retainer-based agreements, which ensure consistent support and results over time.
For specific one-time tasks or projects, such as website audits or ad campaigns, we may opt for a task-based payment structure. This approach provides flexibility for both us and the client, allowing us to align our efforts with their immediate goals.
This combination of pricing models allows us to offer both long-term value and tailored solutions based on the client’s needs.
Do you accept projects that meet your basic budget requirements? If yes, what is the minimum budget requirement? If no, what is the minimum budget you have worked with in the past?
Yes, we do accept projects that meet our basic budget requirements. Our minimum budget for a project is 30,000 INR (approximately 350 USD). This ensures that we can allocate the necessary resources to deliver quality results and maintain the high standards we set for our clients.
Can you provide an overview of the price range (minimum and maximum) of the projects your company worked on in 2024?
In 2024, the price range for the projects we worked on varied depending on the scope and complexity of the work. The minimum budget for monthly projects was 30,000 INR, while the maximum budget reached up to 150,000 INR per month. This range allowed us to serve a diverse set of clients, from small businesses to larger enterprises, while delivering tailored and impactful solutions that align with their unique needs.
What technological capabilities does your company possess, and are there any ongoing or planned investments in technology infrastructure or tools to enhance your services?
At FansGain, we utilize a variety of industry-standard tools available in the market to deliver high-quality services to our clients. These tools help us with SEO, analytics, ad management, and reporting, ensuring that we stay efficient and effective in our approach.
We are committed to continuous improvement and regularly evaluate and upgrade our tech stack to keep pace with technological advancements. Our goal is to ensure that we have the best tools in place to enhance the quality of our services and deliver optimal results for our clients.
Where do you envision your company in the next 10 years? What are your long-term goals and aspirations for growth and development?
In the next 10 years, I envision FansGain becoming a leading global digital marketing agency, recognized for its innovative approach, high-quality service, and lasting client relationships. Our long-term goal is to continually expand our reach, both geographically and in terms of services while maintaining the core values that drive our success—growth for our clients, transparency, and quality over quantity.