Forward Push Law Firm Marketing

Forward Push Law Firm Marketing is a full-service marketing agency that works exclusively with law firms. The agency serves law firms generating $500,000 or more in annual revenue that are serious about growth and ready to build a marketing system rather than test isolated tactics.

Founded by Marc Apple, a former marketing executive at CBS Radio and Clear Channel, Forward Push was built on the principle that success is not aspirational it is obligatory. Every engagement is built around a proprietary integrated system called Case Gravity, which combines four AI-powered components with twelve full-service marketing disciplines running from one strategy, managed by one team, accountable to one result.

The four AI components of Case Gravity are Counsel Twin AI, an AI video and audio content engine that uses the attorney's actual voice and likeness to produce content continuously without requiring recurring recording sessions; First Chair AI, an AI voice agent that handles inbound calls around the clock; Sidebar AI, a conversational AI embedded on the firm's website that engages visitors after hours and captures leads before they leave; and Engage First, a retargeting system that keeps the firm visible throughout the seven to thirty day legal hiring decision window.

These components run on top of a full-service infrastructure that includes website design and development, SEO and local SEO, AI search optimization, content and blogging, paid advertising management, social media, reputation management, LinkedIn profile visibility, audio and podcast content, email marketing, traditional advertising, and strategic partnerships with Lawyer.com and Attorney At Law Magazine.

Forward Push is based in the Atlanta metro area and serves law firms across the United States across practice areas including personal injury, family law, estate planning and probate, tax law, immigration, criminal defense, business law, and employment law.