Fractional CMO

Unlock Insights is a US-based IT company that offers Robotic Process Analytics and Retail Analytics solutions to Fortune 1000 companies across the globe. It is a part of a company that works closely with the US Government.

Although Unlock Insights caters to Fortune 1000 companies, they did not have a digital presence. The leadership wanted to create a strong presence across different digital channels. Apart from that, they also wanted to use the inbound marketing methodology to generate leads. 

As a HubSpot Silver Agency Partner, Fractional CMO was well-equipped to help Unlock Insights in implementing inbound marketing methodology as well as to create a strong digital presence for them. The team at Fractional CMO created 89 website pages, 70 blogs, and create over 860+ social media postings for them. Fractional CMO enabled Unlock Insights win two projects and five Proof of Concepts within a span of eight months. In addition, we helped Unlock Insights achieve 21 keywords rank on Page 1, generate 234 MQLs, and generate 80 sales leads. 

Incorporated in 2008, VBHC is a real estate company based in India that offers good quality homes at a reasonable cost in cities such as Mumbai, Bangalore, NCR, and Chennai.

Despite pumping in a considerable amount of money, the company was finding it difficult to generate genuine sales qualified leads. When VBHC realized that they were quickly exhausting the budget without a good outcome, they decided to hand over the campaign to someone with digital marketing expertise and a proven capability of optimizing the campaign to get the best ROI out of it.

Fractional CMO took over the campaign and audited the entire campaign set up. In the first phase, we identified the irrelevant keywords and removed them from the campaign. We started afresh with a new set of relevant keywords and placements. In the second phase, we added new campaigns and channels to reach out to the buyers where they are.

This two-pronged approach helped VBHC to increase leads by 300% and reduce the CPl by 150%. Fractional CMO generated 8,440 leads, out of which 2,400+ were sales qualified and created 1,300+ leads from Facebook Advertising.

Maisonette Holding is a UAE-based company that designs and develops tailor-made software packages to help the real estate industry in its daily functioning. Despite its expertise in creating robust real estate software systems, Maisonette was facing challenges in Holding its position in the growing real estate software industry.

In a span of three months, Fractional CMO created an omnichannel digital presence for Maisonette Holding. The team created 38 website pages, 30 blogs, and 240 social media posts for the company. 

The inbound marketing methodology of Fractional CMO led to:

• 40% increase in B2B leads
• 73% increase in website traffic
• 50% decrease in Cost Per Lead (CPL)
• 9 keyword rankings on page 1

BakeMate is a highly reputed FMCG brand, which manufactures and distributes Cookies & Confectioneries across continents. With growing competition from its peers, Lead & Demand Generation was a big challenge for BakeMate. 

Fractional CMO partnered with BakeMate to create an omni-channel digital presence and inbound marketing methodology to generate leads organically. 

A US-based company, Aviso specializes in delivering Artificial Intelligence to the sales team, helping them close up to 20% more deals. 

Aviso partnered with Fractional CMO to ramp up the campaigns and to lower the campaign production cost. As Fractional CMO’s operations team was based in India, they were able to deliver projects with a lower turn around time, taking the advantage of multiple time zones. Fractional CMO’s rich pedigree in SaaS marketing was put to use as the team was able to translate strategies into high-performing campaigns.

The team helped Aviso in their HubSpot operations, which included - creating workflows, high-velocity A/B testing program for ads, emails and landing pages, email funnel, and integrating Salesforce with HubSpot to automate their work. A great example of an A/B test which Fractional CMO assisted the Demand Generation team was in deploying B2C tactics for a B2B audience by using Display advertising, which generated more lead volume.

Parley Pro is a secure cloud-based platform for modern contract negotiation and management. The platform automates contract management processes and helps businesses to negotiate better contracts faster.

Parley Pro partnered with Fractional CMO to create microsites that can be used in Search and Display marketing. Leveraging digital channels such as Google and LinkedIn, Fractional CMO helped Parley Pro improve their brand awareness and website traffic

Growth Robotics is an White Label SEO Audit Tool which generates white label SEO audit reports for any website in just 60 seconds.

Fractional CMO helped Growth Robotics with website creation, Paid Ads campaign, landing page creation and product marketing. With the help of Fractional CMO's go-to-market strategy, Growth Robotics could launch the product faster

Turnitin is a plagiarism detection software used by over 30 million students in 15,000 institutions in 150 countries.

Turnitin wanted to foray into APAC region. Fractional CMO curated account based marketing (ABM) strategy for Turnitin. In addition, we used Google Display Ads, Re-marketing Ads and Facebook Ads to boost website traffic.

The result - Turnitin witnessed 250% increase in leads