GOAT Digital LTD

GOAT Digital is a two-director agency in Brighton & Hove, run by Ben Robson and Benedict Adam. There are no account-manager layers: clients work directly with the senior specialists who plan and deliver the work.

The agency's core offer brings together traditional search and the new AI discovery layer. On the organic side, GOAT delivers technical SEO, content strategy and on-page optimisation, and Generative Engine Optimisation (GEO) to improve how brands appear and are cited in ChatGPT, Perplexity, Gemini and Google AI Overviews.

GOAT's AI Visibility Audit is a structured process:

• a prompt bank tailored to the client's buyers
• multi-platform test logging
• competitor and citation-source tracking
• a technical site audit
• a prioritised action plan

On the paid side, GOAT builds and manages Google Ads and Meta campaigns, including Performance Max structures that split B2C and B2B audiences. Its hands-on build capability covers WordPress and Shopify, including custom Liquid development. That means recommendations get implemented rather than left in a slide deck.

GOAT has particular depth with sustainability-focused and purpose-led organisations. Its AI discoverability work for the environmental focused charity increased AI mentions by 141% and LLM-referred sessions by 75.4% year on year. Other clients include eco-product brands, sustainable design studios and agencies in the entertainment sector.

Services

• AI search / GEO: AI visibility audits, citation-source analysis, entity and schema optimisation, answer-first content restructuring
• SEO: technical audits, content strategy, metadata and on-page work, reporting
• Paid media: Google Ads (Search, PMax, Shopping) and Meta Ads
• Web: WordPress and Shopify builds, theme customisation, performance and troubleshooting
• Content and CRM: blog and collection copy, Klaviyo email