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Paid Ads Lead Gen Marketing Agency

Gradari is a paid ads lead gen agency focused on one thing: helping B2B and SaaS companies get higher-quality leads that actually turn into revenue.

We don’t just crank up volume—we focus on strategy, data, and refinement so your sales team is talking to the right people, not just more people.

With over a decade of experience running ads across Google, Meta, and LinkedIn, we know how to build campaigns that drive real results—and how to spot when something’s not worth pushing.

Whether you’re already running ads or just starting to scale, we help you cut waste, improve lead quality, and close more deals with less stress.

If you're in the lead gen space and want a partner who brings clarity, strategy, and honest insight—you’re in the right place.

Partner Programs

Google Partner
Google Ads Certification
United States United States
Rose Way, Orem, Utah 84059
$100 - $149/hr
2 - 9
2023

Service Focus

Focus of Digital Marketing
  • Social Media Marketing - 30%
  • PPC - 70%

Client Focus

70% Small Business
30% Medium Business

Review Analytics of Gradari

7
Total Reviews
5.0/5
Overall Rating
0
Recent Reviews

What Users Say

Cares for my business and not the money
Joshua Savage
Joshua Savage , Manager at J Savage Law PLLC
They've been an excellent marketing partner to elevate our marketing
Landon Moore
Landon Moore , Owner at The Aurora Lights
10/10 exceeded all expectations
Isaac Z Tai
Isaac Z Tai , Senior Growth Engineer at Cerebras at Cerebras Systems
Gradari opened doors to success beyond the fixes we asked for
Digital Marketing at LoanPro
Honest Expertise When We Needed It
Frazier Olsen
Frazier Olsen , Associate Demand Generation at Marq

What Users Like The Most

  • They were more focused helping me be successful than making money off of me. They understand that the best thing for me is the best thing for them.
  • They are extremely helpful and knowledgeable. Gradari actually knows what they’re doing. Lots of ad agencies that don’t, but they are great.
  • The communication and strategy has been great. We always have great conversations

What Users Like The Least

  • Gradari is really upfront about the mistakes I had made and that was embarrassing.
  • Nothing.
  • The strategy is there for the paid ads, but he doesn't offer the CRO testing, SEO, and some of these other services offerings we're wanting. We're working on him, though. Maybe soon.

Detailed Reviews of Gradari

5.0 7 Reviews
  • All Services
  • Digital Marketing
  • Relevance
  • Most Recent
  • Rating: high to low
  • Rating: low to high
Write a Review
Joshua Savage
Joshua Savage, Manager at J Savage Law PLLC
Posted 8 months ago

Cares for my business and not the money

Gradari has been awesome to work with. They were extremely responsive and eager to help. They made time in their schedule that worked for me and got to work right away. Kyle, the guy helping me, got into the details with me. He was completely honest about the good, the bad, and the ugly, and gave me really solid instructions about what I needed to do next and clearly explained what he was going to do for me.

What was the project name that you have worked with Gradari?

Google Business Profile Set-up

What service was provided as part of the project?

Digital Marketing

Describe your project in brief

Building advertising campaign for start-up law firm in Florida.

What is it about the company that you appreciate the most?

They were more focused helping me be successful than making money off of me. They understand that the best thing for me is the best thing for them.

What was it about the company that you didn't like which they should do better?

Gradari is really upfront about the mistakes I had made and that was embarrassing.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $0 to $10000
  • In Progress
  • Legal & Compliance
Company Response
Gradari
Gradari

Appreciate the kind words, Josh! It was great getting to dig in with you during our session—and I’m really glad the straight talk and action steps were helpful. You’re in a solid spot to move forward, and I’ll be cheering you on as you implement. Looking forward to picking things back up if and when it makes sense. – Kyle

Posted 8 months ago
Isaac Z Tai
Isaac Z Tai, Senior Growth Engineer at Cerebras
Posted 8 months ago

10/10 exceeded all expectations

A true professional. We had a huge knowledge gap around advertising and customer acquisition and Kyle filled it in. Kyle's expertise across both advertising and Hubspot was particularly impressive. We were sitting on 10s thousands of Hubspot contacts and didn't realize how valuable they were for targeting. Kyle set all of the advanced tracking up that most marketers glaze over.

In a few months, we spedran through a couple different advertising strategies, channels (google, linkedin, etc) and really honed in on a target. Highly recommend Kyle for his experience and professionalism.

What was the project name that you have worked with Gradari?

Startup Acquistion

What service was provided as part of the project?

Digital Marketing

Describe your project in brief

We launched a new API product. Despite having a healthy amount of inbounds, we needed to accelerate customer acquisition on the platform.

What is it about the company that you appreciate the most?

- Professional and kind - Clearly an expert in his domain - Works independently

What was it about the company that you didn't like which they should do better?

- That we haven't hired him again yet!

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $10001 to $50000
  • Completed
  • Startups
Company Response
Gradari
Gradari

Thanks so much, Isaac. Working with you and the Cerebras team was a blast. Glad we could close the gaps fast, put that HubSpot goldmine to use, and pressure-test a few strategies to find what sticks. Appreciate the kind words—and I’ll be ready whenever you’re ready for round two! – Kyle

Posted 8 months ago
Landon Moore
Landon Moore, Owner at The Aurora Lights
Posted 8 months ago

They've been an excellent marketing partner to elevate our marketing

We’ve loved working with Gradari on both Google and Facebook. They’ve set up offline conversions so we’re able to start optimizing for leads that progress into business, and not just anyone willing to fill out a form. I’d highly recommend them to anyone trying to generate leads for their business. We made more profit in three months with this company then we did the whole year working with another.

They were able to increase the average ticket price of a job sold, cut the cost per Lead in half and we saw our closing rates go from 30% to 50%.

We're also in the middle of our off-season now, and are creating a playbook for our testing to know what works at each point of the year.

What was the project name that you have worked with Gradari?

Quality Leads & Strategy

What service was provided as part of the project?

Digital Marketing

Describe your project in brief

We’ve loved working with Gradari on both Google and Facebook. They’ve set up offline conversions so we’re able to start optimizing for leads that progress into business, and not just anyone willing to fill out a form. I’d highly recommend them to anyone trying to generate leads for their business. We made more profit in three months with this company then we did the whole year working with another.

They were able to increase the average ticket price of a job sold, cut the cost per Lead in half and we saw our closing rates go from 30% to 50%.

We're also in the middle of our off-season now, and are creating a playbook for our testing to know what works at each point of the year.

What is it about the company that you appreciate the most?

The communication and strategy has been great. We always have great conversations

What was it about the company that you didn't like which they should do better?

The strategy is there for the paid ads, but he doesn't offer the CRO testing, SEO, and some of these other services offerings we're wanting. We're working on him, though. Maybe soon.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $0 to $10000
  • In Progress
  • Manufacturing
Company Response
Gradari
Gradari

Thanks so much, Landon. It’s been awesome working together—and great getting to visit in person too. The results so far speak for themselves, and I’m pumped about the momentum we’re building. Appreciate the trust—more to come! – Kyle

Posted 8 months ago
Digital Marketing at LoanPro
Posted 8 months ago

Gradari opened doors to success beyond the fixes we asked for

I had a really good experience working with Gradari. Kyle helped us fix the problems we were having with Google Ad tags and their conversion tracking with HubSpot. He explained things in a way that made sense and also gave us tips and tools to keep improving on our own. Our meetings did more than just fix problems—they opened doors. Gradari is a great catalyst for success. He’s someone I’ll definitely reach out to again when we need help or feel stuck.

What was the project name that you have worked with Gradari?

Google ads tags and conversion tracking optimization

What service was provided as part of the project?

Digital Marketing

Describe your project in brief

I had a really good experience working with Gradari. Kyle helped us fix the problems we were having with Google Ad tags and their conversion tracking with HubSpot. He explained things in a way that made sense and also gave us tips and tools to keep improving on our own. Our meetings did more than just fix problems—they opened doors. Gradari is a great catalyst for success. He’s someone I’ll definitely reach out to again when we need help or feel stuck.

What is it about the company that you appreciate the most?

How honest and efficient we were with our time.

What was it about the company that you didn't like which they should do better?

None

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $0 to $10000
  • Completed
  • Advertising & Marketing
Company Response
Gradari
Gradari

Thanks so much, Landon! Really enjoyed diving into the tracking setup with you—and I’m glad the sessions gave you both quick wins and longer-term clarity. Appreciate how intentional and efficient you were with the process too. Always happy to jump back in whenever you need a hand. – Kyle

Posted 8 months ago
Frazier Olsen
Frazier Olsen, Associate Demand Generation at Marq
Posted 8 months ago

Honest Expertise When We Needed It

We operate in a niche SaaS space with naturally low search volume, and our previous Google Ads provider didn't have the expertise to navigate our challenges. We were getting poor results but couldn't tell if it was our approach, the platform limitations, or just inadequate management.

Kyle at Gradari brought the depth of knowledge we needed. He quickly optimized our existing campaigns and improved their performance. When we explored expanding into new Google Ads strategies, Kyle was completely transparent about what he saw. When it became clear that the new approaches weren't working for our niche market and weren't likely to improve soon, Kyle didn't try to string us along or keep collecting fees on underperforming campaigns.

This honesty was refreshing and exactly what we needed. Instead of a vendor trying to maximize revenue, we finally had a partner focused on our actual success.

What was the project name that you have worked with Gradari?

Niche Google Ads Optimization

What service was provided as part of the project?

Digital Marketing

Describe your project in brief

We operate in a niche SaaS space with naturally low search volume, and our previous Google Ads provider didn't have the expertise to navigate our challenges. We were getting poor results but couldn't tell if it was our approach, the platform limitations, or just inadequate management.

Kyle at Gradari brought the depth of knowledge we needed. He quickly optimized our existing campaigns and improved their performance. When we explored expanding into new Google Ads strategies, Kyle was completely transparent about what he saw. When it became clear that the new approaches weren't working for our niche market and weren't likely to improve soon, Kyle didn't try to string us along or keep collecting fees on underperforming campaigns.

This honesty was refreshing and exactly what we needed. Instead of a vendor trying to maximize revenue, we finally had a partner focused on our actual success.

What is it about the company that you appreciate the most?

Exceptional communication, data-driven insights, and deep understanding of how different Google channels interact with and impact each other's performance, giving you a complete picture rather than just isolated campaign metrics.

What was it about the company that you didn't like which they should do better?

I really don't have any complaints. They've been exactly what we needed - honest, knowledgeable, and focused on results rather than just collecting fees.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $0 to $10000
  • In Progress
  • Advertising & Marketing
Company Response
Gradari
Gradari

Thanks so much, Frazier! Really appreciated the chance to work with you and the Marq team. Glad we could bring some clarity (and honesty) to a tricky space. Excited to see what's coming next – Kyle

Posted 8 months ago
Max McCusker
Max McCusker, Owner at Ivory Dental Arts and Implant Center
Posted on Mar 03, 2025

Very helpful and professional.

Gradari was extremely helpful in looking at my existing account and helping me implement different strategies to help my ads be more profitable. I was having a hard time scaling my ad spend profitably after a certain ad budget, and Kyle was able to help me clean up the foundation of proper conversion tracking for better data and fraudulent clicks. This helped me provide Google with the best data, which then allowed me to scale my ads and do it profitably. Something I wasn’t able to do before.

What was the project name that you have worked with Gradari?

Google ad optimization

What service was provided as part of the project?

Digital Marketing

Describe your project in brief

Optimize my existing ad accounts to help me scale and be more profitable.

What is it about the company that you appreciate the most?

They are extremely helpful and knowledgeable. Gradari actually knows what they’re doing. Lots of ad agencies that don’t, but they are great.

What was it about the company that you didn't like which they should do better?

Nothing.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $0 to $10000
  • Completed
  • Healthcare & Medical
Company Response
Gradari
Gradari

Thanks a ton, Max! It was great working with you—and I’m really glad we could dial in the foundation and help your account finally scale the way it should. So many people hit that ceiling with ad spend and think it’s just “how it is,” when really it comes down to the right tracking and structure. Appreciate the kind words—and the trust. Excited to see Ivory Dental Arts keep growing! – Kyle

Posted 8 months ago
Harry Fitzgerald
Harry Fitzgerald, Founder at Momentum
Posted on Mar 03, 2025

Fantastic, a diligent and thorough team.

I'm always very skeptical about outsourcing marketing as you can end up being just another client to an agency. But this definitely was not the case with Gradari. We could see how much Kyle cared about our success, and it showed in the results.

What was the project name that you have worked with Gradari?

Paid social advertising

What service was provided as part of the project?

Digital Marketing

Describe your project in brief

We began working with Kyle and the team at Gradari to grow our marketing spend profitably, primarily on Meta.

What is it about the company that you appreciate the most?

Integrity and honesty. They weren't shy to tell us when a specific campaign or idea wasn't working, and we could see how much they cared about actual results rather than vanity metrics.

What was it about the company that you didn't like which they should do better?

For us being based in the UK, the time difference made communication slightly more difficult than usual. But this was a worth while trade off.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $0 to $10000
  • Completed
  • Advertising & Marketing
Company Response
Gradari
Gradari

Thanks so much, Harry! Really appreciate your kind words—and the trust you put in us. It means a lot coming from someone who’s been rightfully cautious about marketing partners. We take that seriously, and I’m glad it showed in how we approached both the strategy and the day-to-day. Also appreciate you calling out the time zone challenge. You handled it like a champ on your side, and we’ll keep looking for ways to make cross-time-zone collabs even smoother going forward. Wishing you and Momentum continued success—excited to see where you take things next! – Kyle

Posted 8 months ago

Client Portfolio of Gradari

Project Industry

  • Other Industries - 33.3%
  • Legal & Compliance - 33.3%
  • Advertising & Marketing - 33.3%

Major Industry Focus

Other Industries

Project Cost

  • Not Disclosed - 100.0%

Common Project Cost

Not Disclosed

Project Timeline

  • 1 to 25 Weeks - 100.0%

Project Timeline

1 to 25 Weeks

Clients: 6

  • Webaholics
  • Off Highway Van
  • Ivee Homes
  • Genomic Digital
  • IBC Global
  • Hona

Portfolios: 3

Life Insurance Campaign Yields 60% Lead-to-Opportunity Rate

Life Insurance Campaign Yields 60% Lead-to-Opportunity Rate

  • Life Insurance Campaign Yields 60% Lead-to-Opportunity Rate screenshot 1
Not Disclosed
2 weeks
Other Industries

In launching a new campaign for a life insurance client we made strategic decisions to provided sufficient data for machine learning and AI optimizations, and an increased chance of success.

In just two weeks we generated 59 leads, with 48 progressing to opportunities, resulting in a remarkable 81% lead-to-opportunity rate. This performance translates to a cost per lead (CPL) of $29 and a cost per opportunity (CPO) of $36. With this foundation, we are setting the stage for a focus on prospects likely to become customers once these open deals start to close. This case study highlights the benefits of a focused campaign strategy and the power of data-driven optimization in achieving high-quality leads, opportunities, and customers.

Web App
Boosting a Law Firm's Digital Marketing Performance

Boosting a Law Firm's Digital Marketing Performance

  • Boosting a Law Firm's Digital Marketing Performance screenshot 1
Not Disclosed
2 weeks
Legal & Compliance

Boosting a Law Firm's Digital Marketing Performance
Our digital marketing agency restructured the ad campaigns for a law firm to maximize budget efficiency and data utilization. By structuring the campaigns correctly, reducing the number of broad and general keywords, and closely matching keywords to ads, we significantly improved ad performance within two months. These optimizations led to a 46% reduction in Cost per Lead, a 56% increase in Click-Through Rate (CTR), and a 50% decrease in Cost per Click (CPC).

Web App
Unlock the Power of AI in Google Ads

Unlock the Power of AI in Google Ads

  • Unlock the Power of AI in Google Ads screenshot 1
Not Disclosed
2 weeks
Advertising & Marketing

Drive High-Quality Leads and Maximize ROI with Gradari's Expert PPC Solutions.

tailored PPC Campaigns
Our customized campaigns are designed to target your ideal audience, ensuring your ads reach the right people at the right time.
Get Customers, Not Just Leads
Our data-driven approach leverages your first-party data to not only get more leads at cheaper costs, but allows you to target an audience more likely to convert into customers.
Continuous Optimization
Our team continuously monitors and optimizes your PPC campaigns to maximize performance and ROI embodied by the very name Gradari.

Web App