Gravils

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You can reach your KPIs and even more with Gravils

Gravils is a mobile performance marketing agency.
We help companies grow with mobile and web marketing performance. Our risk-free user acquisition solutions allow brands to achieve their performance goals.
Our offering is simple: we invest our own resources in testing the new UA hypothesis, with 100% transparency on every dime spent.
Once we've reached your KPIs we offer you a sharable collaboration model. Are you looking for a reliable UA partner? Let’s get to work!

Latvia

AllaÅ¾u iela 1 - 47, Riga, Riga 1005

+37127341495

Service Focus

Focus of Digital Marketing

Mobile App Marketing - 50%
Video Production - 10%
Media Planning & Buying - 15%
Affiliate marketing - 25%

Industry Focus

Transportation & Logistics - 30%
Financial & Payments - 20%
E-commerce - 20%
Education - 10%
Healthcare & Medical - 10%
Other Industries - 10%

Client Focus

60% Medium Business

40% Small Business

Review Analytics of Gravils

5
Total Reviews

4.9/5
Overall Rating

0
Recent Reviews

What Users Say

One of the most professional companies in the Adtech space. great team, great clients!

Tal Ozeri , COO at Bondaya LTD

A Beneficial Collaboration with Gravils

Diana Svetlauskaite , Head of Growth at IconPeak

Exceptionally skilled marketing team for your business

Mike Nez , Chief Operating Officer at Silverback Trucking Logistics

On time understanding and forthcoming, always adapting to circumstances in the reactive world of digital marketing

Pavel Makarov , Marketing ProdOps at Borzoglobal

Highly professional and experienced marketing team for promotion your mobile app

Melkon Melkonian , Marketing Manager at Publicis Groupe

What Users Like The Most

We value Gravils' proficiency in user acquisition, which encompasses their understanding of traffic sources, campaign launches, and creative production.
One of the most professional companies in the Adtech space. great team, great clients!
Gravils' unwavering dedication to achieving results and their consistent vigilance in staying updated with industry trends hold a special place in our appreciation.

What Users Like The Least

We have had a positive experience with Gravils, and we look forward to continuing our collaboration with them in the future.
One of the most professional companies in the Adtech space. great team, great clients!
We've had a positive experience with Gravils, and we're eager to continue working with them in the future.

Detailed Reviews of Gravils

4.9 5 Reviews

Tal Ozeri, COO at Bondaya LTD

Posted on Nov 27, 2023

One of the most professional companies in the Adtech space. great team, great clients!

One of the most professional companies in the Adtech space. great team, great clients!
Account managers are super responsive and know how to work with international partners.

What was the project name that you have worked with Gravils?

App Developer Client's Management

What service was provided as part of the project?

Digital Marketing

Describe your project in brief

One of the most professional companies in the Adtech space. great team, great clients!

What is it about the company that you appreciate the most?

One of the most professional companies in the Adtech space. great team, great clients!

What was it about the company that you didn't like which they should do better?

One of the most professional companies in the Adtech space. great team, great clients!

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

$10001 to $50000
In Progress
Advertising & Marketing

Diana Svetlauskaite, Head of Growth at IconPeak

Posted on Nov 20, 2023

A Beneficial Collaboration with Gravils

Our partnership with Gravils has been truly outstanding. With years of combined expertise in digital marketing, IconPeak has discovered a steadfast and forward-thinking ally in Gravils.
From the very beginning, Gravils has showcased a profound understanding of the mobile marketing sphere. Their commitment to tailored solutions perfectly aligns with our mission to assist advertisers and publishers in achieving and surpassing their objectives. This synergy has enabled us to craft personalized strategies that yield concrete results for our clients.
What we value most about Gravils is their unwavering dedication to delivering outcomes. Their team's proactive approach and consistent communication have ensured the seamless execution of our joint projects. They consistently go the extra mile to stay updated with the latest industry trends and technology, a key factor in our shared success.

What was the project name that you have worked with Gravils?

Digital Marketing

What service was provided as part of the project?

Digital Marketing

What is it about the company that you appreciate the most?

Gravils' unwavering dedication to achieving results and their consistent vigilance in staying updated with industry trends hold a special place in our appreciation.

What was it about the company that you didn't like which they should do better?

We've had a positive experience with Gravils, and we're eager to continue working with them in the future.

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

$50001 to $200000
Completed
Advertising & Marketing

Mike Nez, Chief Operating Officer at Silverback Trucking Logistics

Posted on Jul 26, 2023

Exceptionally skilled marketing team for your business

Silverback Trucking Logistics INC, a logistics company headquartered in the USA, specializes in providing transportation services nationwide. Our primary objective was to maximize the installations of our application through a partnership with Gravils, a mobile marketing company renowned for its track record of success. Among the various options we explored, Gravils stood out due to their competitive pricing and extensive expertise in advertising. Through multiple meetings, we extensively discussed the project requirements, and Gravils generously provided promotional videos and banners without any extra charges. They also conducted A/B tests to identify the most effective strategies for our campaign.Thanks to our collaboration with Gravils, we achieved our goal of attracting new users by obtaining over 310,000 total installs within a span of 11 months. We greatly value Gravils' proficiency in user acquisition, which encompasses their profound understanding of traffic sources, campaign

What was the project name that you have worked with Gravils?

Digital Marketing

What service was provided as part of the project?

Digital Marketing

Describe your project in brief

Silverback Trucking Logistics INC, a logistics company headquartered in the USA, specializes in providing transportation services nationwide. Our primary objective was to maximize the installations of our application through a partnership with Gravils, a mobile marketing company renowned for its track record of success. Among the various options we explored, Gravils stood out due to their competitive pricing and extensive expertise in advertising. Through multiple meetings, we extensively discussed the project requirements, and Gravils generously provided promotional videos and banners without any extra charges. They also conducted A/B tests to identify the most effective strategies for our campaign.
Thanks to our collaboration with Gravils, we achieved our goal of attracting new users by obtaining over 310,000 total installs within a span of 11 months. We greatly value Gravils' proficiency in user acquisition, which encompasses their profound understanding of traffic sources, campaign

What is it about the company that you appreciate the most?

We value Gravils' proficiency in user acquisition, which encompasses their understanding of traffic sources, campaign launches, and creative production.

What was it about the company that you didn't like which they should do better?

We have had a positive experience with Gravils, and we look forward to continuing our collaboration with them in the future.

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

$0 to $10000
Completed
Transportation & Logistics

Pavel Makarov, Marketing ProdOps at Borzoglobal

Posted on Feb 20, 2023

On time understanding and forthcoming, always adapting to circumstances in the reactive world of digital marketing

We've been working with Gravils for more then 4 years, having passed a start-up stage,
turbulent lockdown days, that afected our business heavy, and current uneasy times. During all
these years we've tested multiple sources, various approaches, from striclty b2c to leadgen and
while it's impossible to say everything was a huge success (because it's never like this), most of
it was.
What's most important that we can point out is Gravils's flexibility in terms of working with
multiple countries, cabinets and local jurisdiction. Everyone can learn how to run ads, but not
everyone can maintain productive and toxic-free relationship even through stressful periods and challenges

What service was provided as part of the project?

Digital Marketing

What is it about the company that you appreciate the most?

Multitude of available options in almost all advertising directions one can think of

Great support and flexibility, paired with expert opinions that often were an extra mile

What was it about the company that you didn't like which they should do better?

Can't think of anything at the moment. All downsets were taken as they came and worked through

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Melkon Melkonian, Marketing Manager at Publicis Groupe

Posted on Dec 20, 2022

Highly professional and experienced marketing team for promotion your mobile app

Tutu.ru is an online service and app for the sale of tickets for trains and planes. The Goal of collaboration with Gravils was to get a maximum number of installs and orders for our app. We wanted to find a company that had proven success in app promotion. After researching the possibilities, we found Gravils.

When it came to price and expertise in various aspects of advertising, they were able to meet our needs best so we chose them as partners for this project.
We met together multiple times to discuss what we wanted from this project, and Gravils created promotional videos and banners for us at no charge. Then they ran a series of A/B tests, trying out different approaches until we found the one that would work best for us.

Our collaboration with Gravils helped our app gain over 309 thousand installs and 79 thousand orders within a span of 8 months. This enabled us to reach our goal, to attract new people who now use the service we provide.

What was the project name that you have worked with Gravils?

Tutu.ru I trains, air, bus tickets and hotels

What service was provided as part of the project?

Digital Marketing

What is it about the company that you appreciate the most?

Their expertise in user acquisition was amazing. They knew everything about traffic sources, launching campaigns, and creative production

They dove deep into our project and proposed some new approaches which resulted in the best possible solutions.

What was it about the company that you didn't like which they should do better?

Nothing at the moment, we collaborated so well, we would like to keep working together.

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

$200000+
In Progress

Client Portfolio of Gravils

Project Industry

E-commerce - 33.3%
Transportation & Logistics - 66.7%

Major Industry Focus

Transportation & Logistics

Project Cost

$500000+ - 100.0%

Common Project Cost

$500000+

Project Timeline

1 to 25 Weeks - 66.7%
51 to 100 Weeks - 33.3%

Project Timeline

1 to 25 Weeks

Clients: 14

Raiffeisen Bank
VkusVill
Burger King
inDriver
Belka Car
Ozon
Borzo
Dostavista
Elementaree
KFC
Dominos Pizza
Tutu
KION
SOKOLOV

Portfolios: 3

4 670 first purchases Gravils generated for the food delivery service VkusVill during the 4 months of collaboration (August — December 2021)

4 670 first purchases Gravils generated for the food delivery service VkusVill during the 4 months of collaboration (August — December 2021)

VKUSVILL — ALWAYS FREE DELIVERY

About VkusVill

VkusVill is a brand of healthy products for a healthy diet, a supermarket chain and a free delivery service.

58 cities in Russia.
85% of goods are made in Russia.
10k+ items.
175k+ orders per day.

Task

Attract new online customers with Huawei Ads platform

Geotargeting

55 regions of Russia.

Huawei Ads in Russia
Percentage of users 11%
CPM 1$
CPI 0,35$
Over 50 million monthly active users

Advertising formats

Tested more than 25 formats on different placements:

Ads on the welcome page.
Native ads.
Rewarded ads.
Fullscreen ads.
Banners.

Total: 400+ different creatives.

Results

137% KPI completion percentage
106k of installs
4 670 first purchases from new users

AppGallery organic traffic growth by over 400%

Additional effect

Growth of positions in categories and key queries in AppGallery:

4th place in the “Food and drinks” category.
3rd place in "Food Delivery".
2nd place in the "Food Delivery" category.
3rd place in the "Food delivery to your home" request.

Average organic installs at start ~ 100

Web App

22 500 first purchases Gravils generated 22 500 first purchases for the taxi app inDriver during the 2 months of collaboration

22 500 first purchases Gravils generated 22 500 first purchases for the taxi app inDriver during the 2 months of collaboration

About inDriver

31 countries
300+ cities
400M+ rides
38M+ users

With inDriver, you are the one who decides how much to pay for your ride. Select the best offers from drivers in terms of the price, vehicle brand and estimated arrival time.
inDriver always shows you the rating of each driver who responds. It also shows you the number of previous trips which they completed. You can even share your ride info and current location directly on the app. You are in control.

Collaboration Goals

Target specific geographic locations.
Increase the number of new users.
Increase the number of paying users.

How we collaborated

Gravils started driving traffic with the CPA and CPI model with a limited budget in November 2019. The purchase was attributed to Gravils for the first 14 days after app installation.

A/B creatives testing

We used dozens of different approaches (1500 advertising campaigns), testing 8000+ of different creatives and define the best one.

GEO

Geotargeting: Worldwide

All available countries: India, Brasil, South Africa, Indonesia, Nigeria, Malaysia, Philippines, Thailand, Russia, Armenia, Botswana, Chile, Tanzania.
Best-performing countries: India, Brazil, South Africa, Indonesia, Nigeria.

(CPL) Cost per Lead

In some GEO, inDriver wanted Gravils to attract both passengers and drivers to maintain a balance of supply and demand.

In November — December 2019 Gravils employs 2,759 drivers.

Results

22,5k First purchases*
48% Average Conversion Rate, iOS**
21% Average Conversion Rate, Android**

*within 2 months on traffic acquired by Gravils
**From install to purchase

Web App

166 730 new clients and 42 127 new couriers were attracted by Gravils for the delivery app Borzo* during 13 months of collaboration

166 730 new clients and 42 127 new couriers were attracted by Gravils for the delivery app Borzo* during 13 months of collaboration

*Formerly the apps Wefast and Mr. Speedy, and Dostavista as well

About Borzo & Dostavista

Borzo and Dostavista are courier services which have provided fast and flexible delivery since 2012.

10 countries

300+ cities

2,5M+ couriers

3M+ clients

Collaboration Goal

Acquire the maximum number of users in the selected countries:
- India.
- Indonesia.
- Malaysia.
- Philippiness.
- Vietnam.
- Mexico.
- Brazil.

How we worked

Collaboration model: CPA*
Traffic sources: Facebook, Instagram, Google Ads.

*with payment for a new client’s first order, as well as for attracting a new courier

Attracting couriers
In addition to the main campaign, Gravils also attracted couriers, as there were not enough couriers to fulfill a large volume of orders from new customers.

42 127 couriers were attracted during 13 months of collaboration with Borzo. The most couriers were attracted in Indonesia, Malaysia, Russia and Vietnam.

Results

42 127 couriers attracted*
166 730 new clients*
32% CR by clients**
23% CR by couriers**

*over 13 months via traffic acquired by Gravils
**From install to purchase

Web App