GroupBWT

Cosmetics manufacturer decides which products to add to the product line

Learn how GroupBWT helped a client in the beauty industry expand their product line based on competitor data.

Insights based on competitors' product analysis

By continuously analyzing major retailers such as Sephora, Boots, Douglas, Notino, Flaconi, etc., insights can be gained about market dynamics and competitors' pricing strategies. In some cases, it's even possible to gather information about the sales volumes of competitors.

Proper analysis of this data can serve as a key factor in deciding to launch new products that are popular among various consumer groups. Conversely, it can guide the decision to discontinue investment in underperforming products that do not sell well. The objective was to automate data collection for subsequent analysis, thereby reducing manual effort and enhancing the decision-making process

Competitor monitoring system

We developed a platform that gathers data on products from specific categories found on the websites of the top 10 major retailers and competitors’ websites. This process collects data points such as SKU, GTIN, product name, and stock availability. The platform compiles data from all the locations where the retailers operate.

The data is collected daily. However, one of the challenges we faced was mapping products that lack a specific GTIN across multiple websites. To address this, we developed a mapping system using AI algorithms. This system compares multiple parameters, including images, descriptions, and titles, to ensure that product A on one website is the same as product B on another.

Boosting Sales Through Ongoing Competitor Product Analysis

Continuous analysis of major retailers like Sephora, Boots, Douglas, Notino, Flaconi, etc., provides insights into market dynamics and pricing strategies. The system collects daily data on product details, SKU, GTIN, and stock availability from top 10 retailers and competitors.

Challenges include mapping products without specific GTIN across sites, addressed through an AI-driven mapping system. This ensures accurate product identification by comparing parameters like images, descriptions, and titles.

Results: Informed decisions on launching popular products and discontinuing underperforming ones, streamlining data collection and enhancing the decision-making process.

A pharma company gains insights from reviews to gain new markets

Learn how GroupBWT helped the client gain insights about prospects and improve sales.

How to gain insights from consumer voice?

Consumer reviews are a great source of insights. They enable an understanding of pain points and drivers for why consumers use a particular brand. Segmenting consumers can help in determining a more accurate target audience. It's possible to gather information about likes and dislikes related to the brand, pain points that need improvement, and the language consumers use when discussing the brand.

The client aimed to enter new markets and start working with new brands. Therefore, the data retrieved from reviews could become a key factor in tailoring their pitch to specific prospects and offering improvements that their consumers would definitely appreciate.

Turning reviews into informative deck

We developed a platform capable of rapidly collecting reviews for analyzing the desired brand, extracting insights about customer perceptions, likes, and dislikes.

Scrapers were created to aggregate reviews from specific stores, such as Amazon, Walmart, Walgreens, CVS, etc. For a comprehensive overview, the platform also scrapes and retrieves sentiments from various thematic articles, publications, and comments on sources like Reddit.

The platform transforms the insights obtained from the collected reviews into a deck with informative graphs, charts, and statistics. The client uses this output in their presentations to pitch services to prospective brands.

Boosting Sales by 15%: Personalized Pitches with Our Review Analysis Platform

Our platform revolutionized the client's approach to new markets and brand collaborations. By parsing consumer reviews, we identified specific audience segments and fine-tuned brand pitches. Using custom scrapers, we collected data from major retailers like Amazon and diverse platforms like Reddit, providing a comprehensive view.

The extracted insights were transformed into visually impactful decks, incorporating graphs and charts for effective presentations. The result? An impressive 15% increase in sales, underlining the success of our approach.

This not only streamlined the client's strategy but positioned them as a highly adaptable and well-informed partner, resonating with prospective brands in a dynamic market landscape.

Cargo shipping company analyzes their fleet price

Learn how GroupBWT helped a cargo shipping company optimize the process of selling their used trucks.

How to automatically determine the optimal market price for a truck?

The price depends on numerous factors, including the year, make, model, the presence and model of a cooling system, and the vehicle's condition and any damage.

The client requires daily market price data for their several thousand vehicles to determine when and at what price they can sell an existing truck. Similarly, when they need to buy a new truck, they need to find the best option with the right cost and condition.

AI-assisted vehicle pricing

We developed a platform collecting data daily from 18 major ad aggregators like via-mobilis.com, autoline.info, and mobile.de. Additionally, we created an AI-based analytical system using truck photos to identify unlisted ad parameters.

Analysing different damage types we can determine how they affect the pricing. Similar we study price divitations based on any add-ons to trucks or trailers, such as coolers, refregirators, trailers for animals etc.

In the UI that has been developed for data management, the client can study ads for the same truck from different countries, find the best option. They can analyze historical price changes, as well as add or remove trucks that need to be monitored.

Optimizing Truck Transactions: 6% Increase in Selling Prices and 14% Cost Reduction in New Purchases with our System

Our AI-driven platform, pulling data from 18 top ad aggregators, assists our client in determining optimal market prices for trucks. The user-friendly interface allows easy comparison of truck ads from various countries, analysis of historical prices, and efficient fleet management.

By considering factors like damage types and add-ons such as coolers and trailers, our solution enhances decision-making for selling existing trucks and identifying cost-effective options for new purchases.

Travel company optimized their Google Ads expenses.

Learn how GroupBWT helped effectively reduce their client's Google Ads costs using advanced web scraping strategies.

Goal: Consistently be the top-ranked on Google

Being first in Google's organic search results isn't always sufficient, as a competitor's ad could appear above yours, attracting potential customers to them instead. To counter this, you should activate your Google Ads and outbid your competitor to maintain the top position. However, if your competitor stops using your keywords in their ads, it's wise to deactivate your paid advertising to save on costs.

Managing hundreds of keywords across numerous countries and cities can be complex. In such cases, web scraping is essential for effective data handling.

How can you prevent competitors from stealing your brand's traffic with their ads?

Navigating Google Ads can be tricky due to their display being affected by various elements, such as the user's location, browser preferences, and IP address. Furthermore, Google Ads' auction-based system demands consistent and thorough monitoring. Regularly reviewing ad performance is crucial to understand and adapt to bidding changes, helping maintain your ads' effectiveness and reach.

The client was provided with an automated monitoring system that operates 24/7, keeping an eye on their Google search rankings and active advertisements. If there's a drop from the first position, the system quickly notifies and suggests necessary steps to reclaim the top spot.

24/7 Google Rank Tracking System for Automated Ad Management

Our strategy for top Google rankings is a success. Activating strategic Google Ads and using web scraping safeguards customer brand traffic. Continuous monitoring adapts to factors like user location, ensuring sustained ad effectiveness.

Key to our success is a 24/7 automated monitoring system. It alerts us to ranking drops, providing quick solutions.

This proactive strategy not only secured consistent ad effectiveness but also allowed to promptly address any fluctuations in search rankings. As a result, our brand remains resilient in the dynamic digital landscape, attracting and retaining customers effectively.

GroupBWT has optimized business workflows of a medium-sized Mental Health Organization located in Southern California, United States.

Developed and implemented a central system integrated with various tools and solutions for better management of the company locations, clinical staff, and all other aspects of the business without changing any of the previously existing solutions.

The project was performed under many industry-specific regulations and executed correctly under the law in the US.

GroupBWT has built a platform where big manufacturers of FMCG products with a large number of SKUs can register and gather information, including pricing, product description, analysis of product rankings in particular categories, and images (plus, compare them with etalon images).

It is a module that compares trends and changes. Perfect eCommerce Solution for Brand Manufacturers and Retailers.

GroupBWT has been a trusted digital partner of the World Health Organization for the past 3 years by providing them with uniquely tailored conference management solution.

The challenge was to integrate all small nuances in one efficient system, that would allow the following: to register visitors, to approve or decline them based on many criteria, to manage premises and conference rooms occupancy, to view statistics, to predict the level of the plenum for different premises, so space can be used in the most efficient way, and to allow visitors to navigate through the complex during long 3-days agenda, and make their own schedule. 

Our solution not only helped the organizers to avoid overlays, but also avoid crowding, and to see in real-time how many people are inside or outside. On-time amendments and monitoring became possible and made the whole conference experience smooth and pleasing. 

GroupBWT has developed a HIPAA-compliant platform that can be integrated with any healthcare management system, ensuring a seamless transition of paper documents to electronic records.

The system can do a transition of any size basically overnight.

BWTGroup has built the solution capable of extracting unstructured data from PDF files for further sentiment analysis performed with a help of Natural Language Processing.

This project had a purpose to analyze a massive amount of economic documents in different formats, and create a system where you can search for the answers on a question-answer-based approach (just like you might ask Google).

The solution includes the admin panel where the user can log in, upload documents, and search for the required information through the search tool using elastic search. The neural network gets the answer and brings you to the part of the document that contains the answer. The system is constantly getting trained based on the documents uploaded. 

GroupBWT has built an admin panel and three scrapers to extract and segment massive data from e-commerce giants Amazon and Walmart.

The client, one of the major US law firms, used this data to counter unfair competition and pricing strategies of retailers that violate competition practices. It helps to protect brands from erosion and a not adequate presentation on the market.

GroupBWT has developed a web and mobile application for hassle-free trading cryptocurrencies.

The trading platform allows trading of Bitcoin and USDT. Third-party signal alerts suppliers were used to deliver statistical results based on a complex analysis of market trends. This information is spread through Telegram chats.

Custom scrapers for 3 different purposes were built to organize the data collection. By this, the client was able to receive information on the current inventory of the product, still available for in supply. By executing the same algorithms on a daily basis, we created a stable data pipeline. Additionally, we built an administration panel that could be turned into an interactive dashboard.

Web application and data scraper intend for monitoring your favourite product on several dozens of online shops to notify you once the price reaches its minimum. The app combines digital shelf analytics, where to buy, content syndication, and support to help manufacturers improve the sales of their products.