GrowMy.Tech

Fractional CMO & Digital Marketing for IT Firms

5.0 4 Reviews
Visit website
Write a Review
Claimed Profile

GrowMy.Tech is B2B Fractional CMO Service, Marketing Consulting and B2B Marketing Agency for small IT firms. All you need to get results fast. For IT Service & SaaS Firms in B2B.
 
We are a one-stop shop for small IT Service Companies operating in the B2B market that need to build or improve their marketing and sales.

Who We Serve
➡️  CEOs, Owners, in Small Tech Companies
➡️  CMOs and Marketing Managers in Software Development Companies

What we do
➡️ B2B Marketing & Growth in highly flexible and customised models of cooperation
Our services are flexible and customised to your current needs, evolving with your growth to deliver results throughout your journey.

$50 - $99/hr
2 - 9
2020
Locations
Poland
PGE Narodowy al. Ks. J. Poniatowskiego 1, Warsaw, Warsaw 03-901
0048606918409

Focus Areas

Service Focus

70%
20%
10%
  • Digital Marketing
  • Writing Services
  • Business Services

Client Focus

100%
  • Small Business

Industry Focus

70%
30%
  • Information Technology
  • Startups

GrowMy.Tech Executive Interview

Marcin Małaszuk
Marcin Małaszuk
Founder, Fractional CMO and Consultant
Visit Profile
Please introduce your company and give a brief about your role within the organization.
GrowMy.Tech is a fractional CMO service firm and digital marketing agency dedicated to small IT and software companies that deliver services for their clients in the B2B market. We also serve them in a consulting model, which shows that we adjust to our clients' needs. I am first in line to cooperate with our clients. Today, most of the fractional CMO jobs we deliver are handled personally by myself.

When it comes to digital marketing services, I support the GrowMy.Tech team in translating our clients' strategies into effective tactics and operations.
What is the story behind starting this company?
Well, this story differentiates GrowMy.Tech from most marketing companies. We understand our niche 200% like no one else. We focus on small IT service firms and do not concern ourselves with industries we are not experts in. My background is in B2B, from both clients' and vendors' perspectives, from IT itself, and finally from business ownership. I worked in the corporate supply chain, which led me to establish two tech startups delivering solutions to the B2B logistics market. At that time, my focus was on marketing and sales. I experienced all that marketing has to offer on my own projects, investing my own funds, which, as in any startup, were limited. At the same time, I built my internal development team and worked with external vendors as well. All these experiences give me the credentials to work with our clients and provide a unique perspective on their business needs.
What are your company’s business model–in house team or third party vendors/ outsourcing?
Our model at GrowMy.Tech is hybrid. We develop some skills internally but outsource others to our close network and partners. This approach allows us to offer the best, unbiased solutions for our 
clients. Additionally, our work is closely connected with consulting. We structure our offers for clients only after thoroughly learning about their business, and customizing our proposals each time. This approach presents scalability challenges for us but guarantees that we recommend what is most effective for our clients, rather than what we need to sell in volumes.
How does your company differentiate itself from the competition?
The biggest differentiator is our 100% focus on the target market. We understand our clients like no one else, inside and out. We live and breathe the IT services industry. Another key differentiator is our flexibility in cooperation models and the broad scope of services we deliver to our clients.
What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?
All our clients are from the IT sector. Most of them deliver IT services, while some build SaaS solutions. All of our clients are small companies. We have a high client retention rate, with a significant portion of our clients being repetitive. We worked once with a corporate software development company but the project we did was an internal startup so work dynamics was almost the same as in small companies.
Please share some of the services that you offer for which clients approach you the most for?
We prefer to engage with our clients from the perspective of their business challenges and opportunities they face, such as finding a niche, international expansion, starting their marketing from the ground up, working on customer journeys, or increasing their sales in the early stages of company development. To address these challenges, we primarily employ the following tactics: communication, content marketing, SEO and PPC, online reputation marketing (rate & review), outbound marketing, and establishing a presence on LinkedIn or other relevant social media platforms. Additionally, potential website design and development are incorporated into our strategy. Overall, we offer a comprehensive 360-degree marketing service tailored for software and other IT professional services firms.
What is your customer satisfaction rate according to you? What steps do you take to cater to your customer’s needs and requirements?
In most cases, we join our clients' teams at a stage when they have a demanding challenge, such as international expansion or starting their marketing and sales from the ground up. These projects 
typically last one to two years, during which we conduct analytical and research work, craft strategy, implement it, deliver results, and set foundations for full-time marketing managers. This is when we usually close projects and support our clients with the transition from our fractional CMO service to full-time marketing manager ownership. In the early days of GrowMy.Tech, our service focused solely on Fractional CMO. However, over time, we have developed an in-house team of marketing specialists and built a trusted network of external specialists who act under the GrowMy.Tech brand when our clients need specific marketing services. This way, we make it easier for clients to grow. Additionally, we take full responsibility for what we deliver, allowing us to manage the entire marketing process and ensure a comprehensive and coordinated approach.
What kind of support system do you offer to your clients for catering to their queries and issues?
We maintain regular and frequent contact with our clients. Our approach is to speak, ask, listen, and learn in order to understand their needs fully. This allows us to address their queries and issues effectively and ensure their satisfaction.
What kind of payment structure do you follow to bill your clients? Is it Pay per Feature, Fixed Cost, Pay per Milestone (could be in phases, months, versions etc.)
We are very agile with this. In most cases, we bill a fixed price on a monthly basis for a particular package or service, but we can apply a time and materials approach in some cases.
Do you take in projects which meet your basic budget requirement? If yes, what is the minimum requirement? If no, on what minimum budget you have worked for?
The minimum price for a Fractional CMO is 2000 EUR. We also work in a consulting model, which costs a minimum of 1500 EUR. Digital Marketing Services are estimated on a case-by-case basis, but to give you an idea, running a Google Ads campaign costs 500 EUR at the start. However, a number of times we consulted truly consulted companies without budget for free. We love entrepreneurship and try to help each time. Look at our blog; it's packed with actionable items. You read, learn, and do on your own when you have no money for services like GrowMy.Tech offers.
What is the price range (min and max) of the projects that you catered to in 2022?
As mentioned above, the price varies depending on the service provided.
Where do you see your company in the next 10 years?
Our vision statement is that we are building an organization that enables innovative and promising tech companies to transform from small local ventures into internationally established brands. One of our values is to be a leader through innovation. These two elements provide a firm direction for us to act in a dynamic market. No one knows what the future will bring; with AI, each new day might bring change. Whatever happens in 10 years, we want to have in our portfolio globally recognizable (within their niches) brands whose success is based on our work.

GrowMy.Tech Clients & Portfolios

Key Clients

  • Nextrope
  • WingedIT
  • Ulam Labs
  • SoftServe
  • Zaufane
  • SDSoftware
  • Business Quest Consulting

GrowMy.Tech Reviews

5.0 4 Reviews
  • All Services
  • Digital Marketing
  • Relevance
  • Most Recent
  • Rating: high to low
  • Rating: low to high
Write a Review
Wiktor Tarnawski, PhD

Successful transition to digital marketing with GrowMy.Tech

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$10001 to $50000
Completed
Business Services

Review Summary

Our overall experience with GrowMy.Tech was highly positive. They took full responsibility for the process and outcomes, applying industry best practices and transferring their know-how to our team. The project management was excellent, with close collaboration, timely delivery of items, and responsive problem-solving.
We saw significant improvements in our inbound leads and search visibility within 12 months of the project. The holistic approach to our business, backed by solid data and justifications, impressed us. We extended our collaboration from the planned 3-4 months to 12 months due to our satisfaction with the results.

What was the project name that you have worked with GrowMy.Tech?

Transition to Digital Marketing Strategy

What service was provided as part of the project?

Digital Marketing, Business Services, Writing Services

Describe your project in brief

Winged IT partnered with GrowMy.Tech to transition from traditional trade show-based marketing to a robust digital marketing strategy. The project involved a comprehensive digital marketing plan, including deep-dive business analysis, strategy development, niche market focus, implementation of various marketing tactics, and development of a new website. The objective was to generate leads through digital channels, improve search visibility, and update the company’s brand and communication to compete effectively in the digital space.

What is it about the company that you appreciate the most?

The most impressive aspect of GrowMy.Tech was their holistic approach to our business and marketing needs. They provided well-justified recommendations with clear business rationales. The entrepreneurial background of their team, especially Marcin, added significant value to their insights and strategies. Their ability to deliver a senior and experienced CMO at a fraction of the cost of a full-time hire was also highly appreciated.

What was it about the company that you didn't like which they should do better?

-

Sebastian Horoszko

Effective consulting, business positioning and interim marketing management for B2B SaaS. KPIs delivered.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Review Summary

I was looking for someone to take over from me in marketing management in Zaufane. Grow My Tech delivered service. They took command of all our marketing and communication. They were managing our team and external agencies—everything I needed.

What service was provided as part of the project?

Digital Marketing

What is it about the company that you appreciate the most?

This is top-quality service within the whole range: audit, analysis, road map and strategy building, helped us to reach our goals.

What was it about the company that you didn't like which they should do better?

Nothing. The cooperation is great. I recommend Marcin and Grow My Tech. My rating is 10/10.

Arpit Kumar

Great experience working with Marcin for marketing strategy for Product consulting agency

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$0 to $10000
Completed

Review Summary

We are a product consulting agency in its initial phase and were struggling with devising a solid marketing strategy. We worked with Marcin where he asked pertinent questions in the workshop and analyzed our current marketing infrastructure.
He then suggested the roadmap which is relevant for the phase that we are in.

What was the project name that you have worked with GrowMy.Tech?

Marketing strategy for product management consulting company

What service was provided as part of the project?

Digital Marketing

What is it about the company that you appreciate the most?

Specialization for software companies and Service oriented - everything went as per the expectation

What was it about the company that you didn't like which they should do better?

Nothing that I could think of at the moment. We would love to work with them further

Michał Andrzejewski

Digital marketing and strategy for software house focused on Blockchain, FinTech, and Web3

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Review Summary

Our goal for the cooperation was to optimize the marketing and sales strategy for the entire organization.

Mix of their know-know about both markeitng and the blockchain space was irreplaceable for the company’s strategy.

The communication was flawless and the team was available for all requests made.

What service was provided as part of the project?

Digital Marketing

What is it about the company that you appreciate the most?

The project was accomplished with higher results than initially assumed. The whole Nextrope team was very impressed by the execution of the project an

What was it about the company that you didn't like which they should do better?

Nothing comes to my mind. We're glad to have worked with GrowMy.tech and experienced a substantial increase in the number of leads. Not much to add.:)