Growth Marshal

VERSO
Verso is redefining how designers and teams create exceptional digital experiences. Operating in the Design and UX Tooling space, Verso provides innovative solutions that streamline the design process, empowering users to craft intuitive and visually stunning interfaces.

• 84 Pieces of SEO optimized content created
• +63% Increase in organic traffic

Overview
When Verso partnered with Growth Marshal, they weren’t looking for a complete overhaul of their user acquisition strategy. Instead, they had a clear and specific goal: content creation that would drive meaningful organic traffic.

The results? In just a few months, we delivered 84 short and long-form content pieces, resulting in a 63% spike in organic traffic. This engagement proved the power of focused, SEO-driven content tailored to a niche audience.

Situation
Verso’s content library was, for the lack of a better term, sparse. While their existing content hinted at their expertise, it wasn’t doing enough to engage their audience or attract new users through search.

They needed a partner who could help them fill that gap—not just with words but with strategic, optimized content that would connect with their audience and rank on search engines.

Challenges

1. Niche Audience Needs: Verso’s target audience—designers, UX engineers, and product teams—demanded content that was both insightful and actionable. Generic design advice wouldn’t cut it.
2. Content Gaps: There were significant gaps in their content strategy. They lacked in-depth guides, thought leadership pieces, and evergreen blog posts.
3. SEO Optimization: Without a robust SEO focus, existing content wasn’t reaching its potential in organic search rankings.

Solution
Growth Marshal’s approach was straightforward: Create content that ranks and resonates. Here’s what we delivered:

1. Content Strategy Development: We began by identifying high-value keywords and topics that aligned with Verso’s audience and business goals. The focus was on SEO-driven ideas that addressed their users’ pain points.
2. 84 Tailored Content Pieces: Over the course of the engagement, we crafted a mix of short blog posts, in-depth guides, and thought leadership articles. Each piece was optimized for search engines and designed to engage Verso’s audience.
3. Collaborative Expertise: By working closely with Verso’s team, we ensured every article reflected their voice and expertise, while seamlessly integrating SEO best practices.

Results
The numbers tell the story:

• 84 Pieces of High-Quality Content: From quick reads to long-form deep dives, we built a content portfolio that established Verso as a go-to resource for designers and UX professionals.
• 63% Increase in Organic Traffic: The surge in traffic wasn’t random—it was targeted and aligned with the keywords and topics most relevant to their audience.

These results weren’t just about higher numbers. They represented meaningful engagement from an audience hungry for new UX insights.

DataLoom
DataLoom provides businesses with tools to seamlessly integrate, process, and manage complex data pipelines. Their solutions empower organizations to transform raw data into actionable insights, creating a solid foundation for analytics and decision-making.

• +133% Gain in new users
• +91% Spike in organic traffic

Overview

DataLoom is on a mission to shake up the data engineering world. But their growth rate didn’t reflect the power of their platform. They knew they needed to attract more users and establish their brand as a leader in the space.

Enter Growth Marshal. In less than a year, we helped DataLoom achieve a 91% increase in organic traffic and a 133% surge in new users. The team’s learning rate is accelerating now that they have a growing base of engaged users who are finding real value in the platform.

Situation
When DataLoom approached us, they were stuck in a growth rut. Their platform was solving complex data challenges, but they didn’t have the users they needed to scale.

On the organic front, their competitors were dominating search results. And while DataLoom’s traffic was stable, it wasn’t growing fast enough to support their ambitious goals.

Challenges
Here’s what we faced:

1. Highly Technical Audience: DataLoom’s ideal users were enterprise data engineering leaders—an audience that values precision and expertise over flashy marketing.
2. Niche Keywords: The data engineering space is defined by technical jargon and low search volumes for highly targeted terms. Ranking for these terms required a deep understanding of the field.
3. Content Gaps: DataLoom’s website lacked authoritative content that spoke to their audience’s pain points and positioned them as experts in the category.

Solution
We crafted a strategy that wove together technical expertise with a user-first approach. Here’s how we delivered:

• Keyword Precision: We conducted a deep-dive keyword analysis, identifying high-value terms with strong intent. By focusing on niche, technical phrases like “data pipeline optimization” and “ETL best practices,” we ensured the right audience found DataLoom.
• Authoritative Content Creation: We collaborated with DataLoom to produce technical blog posts, how-to guides, and case studies. Each piece showcased their expertise while addressing the challenges their audience faced.
• SEO Technical Optimization: From fixing crawl errors to improving page load speeds, we ensured that DataLoom’s website performed as well as their platform.
• User-Centric Updates: We improved DataLoom’s site structure and navigation to make it easier for visitors to find the information they needed—and take the next step.
• Outreach and Link Building: By securing backlinks from trusted, industry-relevant sources, we boosted DataLoom’s domain authority and credibility.

Results
The results were transformative:

• 91% Increase in Organic Traffic: DataLoom’s visibility skyrocketed, bringing in a steady stream of high-quality traffic.
• 133% Increase in New Users: More traffic wasn’t the only win—new users flooded the site, discovering and signing-up with the platform at unprecedented levels.

These numbers weren’t just a testament to better rankings—they were evidence of a growing community of engaged users ready to put DataLoom’s product to work.

Atrium AI
Atrium AI operates at the cutting edge of Business Intelligence and Data Analytics, transforming how organizations understand and utilize their data. Their platform serves as a hub, bringing clarity and actionable insights to complex datasets.

• #1 Atrium now dominates the SERPs for their primary keywords.
• +279% Organic traffic increased from 350 visits/mo to +1325 visits/mo.

Overview

Atrium AI had the vision. They had the technology. But they were missing one key piece: visibility. Despite offering a great product, they weren’t getting in front of their ideal customers.

That’s where we came in.

Within months, Atrium AI landed first-page rankings for their primary keywords, and their organic traffic exploded by 279%. The results weren’t just numbers; they were a gateway to consistent, high-quality leads.

Situation
Atrium had a bold mission to revolutionize the way businesses interpret and act on their data. Yet, their target customers—IT decision-makers—weren’t finding them, and their competitors were soaking up the attention.

Atrium was sitting on a ton of potential, but they needed a strategy to make that potential visible to the world.

Challenges
The road ahead wasn’t easy. Here’s what we faced:

1. Competitive Keywords: The Business Intelligence space is dominated by some big players. Breaking into the first page for high-value keywords required precision and persistence.
2. Low Domain Authority: Atrium AI’s site was relatively new, lacking the backlink profile and authority needed to compete with incumbents.
3. Content Gap: While their solution was innovative, their website didn’t showcase this expertise. They needed content that spoke directly to their audience’s challenges and aspirations.

Solution
Atrium didn’t need generic SEO tactics; they needed a custom-built roadmap to growth. Here’s what we delivered:

• Targeted Keyword Strategy: We zeroed in on high-intent, niche keywords. Instead of chasing the biggest players head-on, we found the edges of their market and claimed those spaces.
• Content Engineered for Authority: We worked closely with Atrium to create content that captured traffic. In-depth blog posts and whitepapers positioned them as a thought leader in their space.
• Technical SEO Excellence: A fast, crawlable, mobile-friendly site became the foundation of their success. Every technical optimization made it easier for Google to recognize Atrium as a trustworthy source.
• Link-Building Strategy: Quality over quantity. We built relationships with authoritative websites in the data analytics niche, earning Atrium backlinks that mattered.

Results
The results speak for themselves:

• First-Page Rankings: Atrium AI now dominates the SERPs for their primary keywords.
• 279% Organic Traffic Growth: Their increased visibility drove a surge in relevant, high-converting traffic.

This wasn’t just traffic for traffic’s sake. The people finding Atrium were the exact decision-makers they wanted to reach—ready to explore how their platform could transform their business.

Pinnacle
Pinnacle is the Edtech startup redefining learning. With their intuitive platform, they empower educators and students to connect, collaborate, and thrive. Their goal is to make education not just accessible but transformational.

• +119% Booked demos went from 4/mo to 9/mo after eight months.
• +51% Organic traffic rallied from 300 visits/mo to +450 visits/mo.
• +300% Top ten keyword rankings increased from 1 keyword to 3 keywords.

Overview

When Pinnacle approached us, they weren’t looking for just another SEO agency. They wanted a partner who understood what it takes to grow in the hyper-competitive world of Edtech. They weren’t interested in incremental wins. They wanted a seismic shift in how they reached and served their audience.

Eight months later, their organic traffic had soared by 51%, and their demo requests—the lifeblood of any SaaS business—skyrocketed by 119%. This wasn’t magic. It was strategy, execution, and a relentless focus on results.

Situation
Pinnacle had all the ingredients of success: a great product, a strong team, and a clear mission. What they didn’t have was visibility.

Their competitors dominated the search landscape, hogging the first page for high-value keywords. Pinnacle’s site was like a lighthouse in the fog—present but unseen.

And they knew they couldn’t wait for visibility to come to them. They had to go out and grab it.

Challenges
This wasn’t our first Edtech rodeo. But Pinnacle presented unique challenges:

1. Fierce Competition: Edtech is crowded, with incumbents and newcomers battling for attention.
2. Technical SEO Debt: Their site had grown fast, and with that growth came a tangle of technical issues. Crawlability, indexability, and site speed were all subpar.
3. Content Void: Their blog was sparse, their resources limited, and they weren’t ranking for key terms potential customers were searching for.

If Pinnacle couldn’t establish itself as a thought leader and drive traffic, their competitors would.

Solution
We didn’t just tweak a few title tags and call it a day. We dove in, headfirst, treating their growth as if it were our own. Here’s what we did:

1. Deep-Dive Audit: We tore apart their site—figuratively, of course. From keyword gaps to duplicate content to overlooked technical issues, we uncovered every hidden roadblock.
2. Keyword Strategy, Redefined: Instead of chasing high-volume keywords, we targeted intent-driven terms—phrases educators and decision-makers were typing when they were ready to buy.
3. Content That Converts: We didn’t write content for content’s sake. Each blog, guide, and case study was crafted to educate, inspire, and move readers closer to booking a demo.
4. Technical Overhaul: We fixed the foundations. Faster load times, better crawlability, and a flawless mobile experience made the site work for Pinnacle, not against it.
5. Conversion-Focused UX Updates: Ranking is one thing; converting is another. We streamlined Pinnacle’s demo request funnel, cutting out unnecessary steps and making it irresistible to say “yes.”

Grid AI
Grid AI is an enterprise SaaS startup simplifying the development, training, and scaling of machine learning models, empowering teams to deploy AI solutions efficiently. By providing tools that streamline workflows, Grid AI accelerates innovation in AI research and real-world applications.

• +300% Monthly organic traffic went from 5,000 visits / mo to over 20,000 visits / mo after six months.
• +350% Inbound leads increased from ~ 10 leads/mo to 45 leads/mo over a six month time frame.
• +233% Top ten keyword rankings increased from 15 keywords to 50 keywords.

Overview
Grid AI, an enterprise SaaS company specializing in AI and machine learning, needed to increase lead flow. But despite having cutting-edge technology, they lacked visibility in search results for high-value keywords relevant to its target audience: enterprise data science leaders.

Growth Marshal stepped in to revamp Grid AI's online presence and build an inbound marketing machine that would help them reach their growth goals. The results? A 300% increase in inbound leads in just six months.

Situation
Grid AI had a robust offering but needed more demo opportunities. Their website was primarily focused on brand-related keywords, which limited their ability to attract new prospects searching for solutions.

Pain Points:

• Low Organic Visibility: Grid AI ranked poorly for high-intent keywords like “machine learning model training” and “enterprise AI tools.”
• Missed Opportunities: The blog had valuable content but lacked SEO structure, resulting in low traffic and engagement.
• Slow Lead Flow: Most leads came through founder-led networking, making customer acquisition time consuming and and less sustainable.

The leadership team knew they needed a partner who could create a better strategy tailored to their industry and growth stage.

Challenges
Transforming Grid AI’s SEO required addressing several key challenges:

• Highly Competitive Industry: The AI and ML sector is crowded with established players and new entrants competing for the same keywords.
• Technical SEO Gaps: Their website had issues with site speed, broken links, and duplicate content, which hurt search rankings.
• Complex Buyer Journey: The target audience—enterprise data science—required both technical and business-oriented content to guide them through the sales funnel.

Solution
Growth Marshal implemented a comprehensive SEO strategy designed to tackle Grid AI’s unique challenges head-on. Here’s what we did:

Step 1: Keyword Strategy with Precision Targeting
Growth Marshal identified and prioritized high-intent keywords like “scaling AI models,” “AI SaaS platform,” and “AI infrastructure tools.” Using competitive analysis, they focused on long-tail keywords with moderate competition to capture more qualified traffic.

Step 2: Technical SEO Overhaul
Improved Site Speed: Reduced page load times by optimizing image sizes and leveraging caching.

Resolved Technical Errors: Fixed broken links, eliminated duplicate content, and optimized site structure for better crawlability.

Mobile Optimization: Ensured the site delivered a seamless experience across devices.

Step 3: Content Revamp
Created a pillar-and-cluster content strategy to position Grid AI as a thought leader.

Revamped blog posts to include FAQs, use cases, and step-by-step guides, optimized for search intent.

Designed lead magnets, like whitepapers and case studies, to capture email sign-ups.

Step 4: Authority-Building Through Backlinks
Growth Marshal secured high-quality backlinks from reputable tech and AI industry websites, increasing Grid AI’s domain authority.

Step 5: Analytics and Iteration
Weekly performance tracking allowed the team to refine strategies in real-time, ensuring continuous improvement.
 

Additional Qualitative Wins:

• Increased trust and credibility among prospective customers due to consistent thought leadership.
• Reduced dependency on founder outreach.
• Higher engagement rates on revamped blog posts, with time-on-page increasing by 150%.