Guerilla Marketing most often relies on personalized interaction between a user and a brand. It is usually done on a small scale but often this results in giving more as well as better results than the results achieved using media campaigns often found in Conventional Marketing. Guerilla Marketing & Conventional Marketing have many differences. Conventional Marketing - It is focused towards big businesses. Guerilla Marketing - It is focused towards small businesses. Conventional Marketing - Decicions in this case is taken based on personal judgement & past experiences. Guerilla Marketing - Decisions & strategies are formulated after careful examination of target market's psychology. Conventional Marketing - People tend to skive off work when it seems too complicated to accomplish. Guerilla Marketing - People tend to break down the complicated task into many small simplified & 'do-able' tasks. Conventional Marketing - One invests money to get things to work. Guerilla Marketing - One has to invest time & imagination to get things to bear results. Conventional Marketing - Success is measured in terms of traffic, sales, hits etc. Guerilla Marketing - Success here is measured solely in terms of profit. Conventional Marketing - Long term planning often contains diversification. Guerilla Marketing - The belief here is to maintain focus & keep achieving excellence. Conventional Marketing - Little to no attention is given to following-up with your prospects. Guerilla Marketing - This is solely focused on FOLLOW-UP & re-engaging with customers! Conventional Marketing - It is basically a linear approach to business. Guerilla Marketing - It is a radial approach where one finds several new avenues to expand business at the same time. Conventional Marketing - Believes in agressively competing with companies in the market. Guerilla Marketing - Looks out for positive synergy between businesses with whom one can collaborate to improve product/services. Conventional Marketing - Focuses solely on gaining profit from customers. Guerilla Marketing - Believes in providing additional value to customers for mutual growth. Conventional Marketing - Depends upon company's logo for branding. Guerilla Marketing - Needs more tools to communicate the idea of product/service in an unconventional manner so that it sticks in the mind of customers. Conventional Marketing - Focuses solely on Advertising & PR for business growth. Guerilla Marketing - Integrates several marketing channels to grow the business among the masses. Conventional Marketing - At the end of an year, money earned is what counts! Guerilla Marketing - At the end of an year, relationships built is what counts! Conventional Marketing - Almost negligible tech-savvy. Guerilla Marketing - Relies heavily on latest technologies to get the brand across the target market. Conventional Marketing - People here aim to broadcast message at once to the target market. Guerilla Marketing - People here segment the target audience & compose personalized messages for each segment. Conventional Marketing - Branding is focused solely on the reach from advertisements & marketing efforts. Guerilla Marketing - Branding is present everywhere. Here, every single thing (visual as well as non-visual) communicates about the brand. Conventional Marketing - Most of the times, it ends up being a monologue. Guerilla Marketing - Companies here always aim towards having an active dialogue with the audience. Conventional Marketing - Ultimately, it is "Me Marketing". Guerilla Marketing - Ultimately, it is "You Marketing". Any brand in the market who wishes to achieve more business needs to accept the fact that Guerilla Marketing is the answer. Guerilla Marketing strongly resonates with today's customers & hence is the need of the hour for every brand out there!
Guerilla Marketing most often relies on personalized interaction between a user and a brand. It is usually done on a small scale but often this results in giving more as well as better results than the results achieved using media campaigns often found in Conventional Marketing. Guerilla Marketing & Conventional Marketing have many differences. Conventional Marketing - It is focused towards big businesses. Guerilla Marketing - It is focused towards small businesses. Conventional Marketing - Decicions in this case is taken based on personal judgement & past experiences. Guerilla Marketing - Decisions & strategies are formulated after careful examination of target market's psychology. Conventional Marketing - People tend to skive off work when it seems too complicated to accomplish. Guerilla Marketing - People tend to break down the complicated task into many small simplified & 'do-able' tasks. Conventional Marketing - One invests money to get things to work. Guerilla Marketing - One has to invest time & imagination to get things to bear results. Conventional Marketing - Success is measured in terms of traffic, sales, hits etc. Guerilla Marketing - Success here is measured solely in terms of profit. Conventional Marketing - Long term planning often contains diversification. Guerilla Marketing - The belief here is to maintain focus & keep achieving excellence. Conventional Marketing - Little to no attention is given to following-up with your prospects. Guerilla Marketing - This is solely focused on FOLLOW-UP & re-engaging with customers! Conventional Marketing - It is basically a linear approach to business. Guerilla Marketing - It is a radial approach where one finds several new avenues to expand business at the same time. Conventional Marketing - Believes in agressively competing with companies in the market. Guerilla Marketing - Looks out for positive synergy between businesses with whom one can collaborate to improve product/services. Conventional Marketing - Focuses solely on gaining profit from customers. Guerilla Marketing - Believes in providing additional value to customers for mutual growth. Conventional Marketing - Depends upon company's logo for branding. Guerilla Marketing - Needs more tools to communicate the idea of product/service in an unconventional manner so that it sticks in the mind of customers. Conventional Marketing - Focuses solely on Advertising & PR for business growth. Guerilla Marketing - Integrates several marketing channels to grow the business among the masses. Conventional Marketing - At the end of an year, money earned is what counts! Guerilla Marketing - At the end of an year, relationships built is what counts! Conventional Marketing - Almost negligible tech-savvy. Guerilla Marketing - Relies heavily on latest technologies to get the brand across the target market. Conventional Marketing - People here aim to broadcast message at once to the target market. Guerilla Marketing - People here segment the target audience & compose personalized messages for each segment. Conventional Marketing - Branding is focused solely on the reach from advertisements & marketing efforts. Guerilla Marketing - Branding is present everywhere. Here, every single thing (visual as well as non-visual) communicates about the brand. Conventional Marketing - Most of the times, it ends up being a monologue. Guerilla Marketing - Companies here always aim towards having an active dialogue with the audience. Conventional Marketing - Ultimately, it is "Me Marketing". Guerilla Marketing - Ultimately, it is "You Marketing". Any brand in the market who wishes to achieve more business needs to accept the fact that Guerilla Marketing is the answer. Guerilla Marketing strongly resonates with today's customers & hence is the need of the hour for every brand out there!
Guerilla Marketing most often relies on personalized interaction between a user and a brand. It is usually done on a small scale but often this results in giving more as well as better results than the results achieved using media campaigns often found in Conventional Marketing.
Guerilla Marketing & Conventional Marketing have many differences.
Conventional Marketing - It is focused towards big businesses.
Guerilla Marketing - It is focused towards small businesses.
Conventional Marketing - Decicions in this case is taken based on personal judgement & past experiences.
Guerilla Marketing - Decisions & strategies are formulated after careful examination of target market's psychology.
Conventional Marketing - People tend to skive off work when it seems too complicated to accomplish.
Guerilla Marketing - People tend to break down the complicated task into many small simplified & 'do-able' tasks.
Conventional Marketing - One invests money to get things to work.
Guerilla Marketing - One has to invest time & imagination to get things to bear results.
Conventional Marketing - Success is measured in terms of traffic, sales, hits etc.
Guerilla Marketing - Success here is measured solely in terms of profit.
Conventional Marketing - Long term planning often contains diversification.
Guerilla Marketing - The belief here is to maintain focus & keep achieving excellence.
Conventional Marketing - Little to no attention is given to following-up with your prospects.
Guerilla Marketing - This is solely focused on FOLLOW-UP & re-engaging with customers!
Conventional Marketing - It is basically a linear approach to business.
Guerilla Marketing - It is a radial approach where one finds several new avenues to expand business at the same time.
Conventional Marketing - Believes in agressively competing with companies in the market.
Guerilla Marketing - Looks out for positive synergy between businesses with whom one can collaborate to improve product/services.
Conventional Marketing - Focuses solely on gaining profit from customers.
Guerilla Marketing - Believes in providing additional value to customers for mutual growth.
Conventional Marketing - Depends upon company's logo for branding.
Guerilla Marketing - Needs more tools to communicate the idea of product/service in an unconventional manner so that it sticks in the
mind of customers.
Conventional Marketing - Focuses solely on Advertising & PR for business growth.
Guerilla Marketing - Integrates several marketing channels to grow the business among the masses.
Conventional Marketing - At the end of an year, money earned is what counts!
Guerilla Marketing - At the end of an year, relationships built is what counts!
Conventional Marketing - Almost negligible tech-savvy.
Guerilla Marketing - Relies heavily on latest technologies to get the brand across the target market.
Conventional Marketing - People here aim to broadcast message at once to the target market.
Guerilla Marketing - People here segment the target audience & compose personalized messages for each segment.
Conventional Marketing - Branding is focused solely on the reach from advertisements & marketing efforts.
Guerilla Marketing - Branding is present everywhere. Here, every single thing (visual as well as non-visual) communicates about the
brand.
Conventional Marketing - Most of the times, it ends up being a monologue.
Guerilla Marketing - Companies here always aim towards having an active dialogue with the audience.
Conventional Marketing - Ultimately, it is "Me Marketing".
Guerilla Marketing - Ultimately, it is "You Marketing".
Any brand in the market who wishes to achieve more business needs to accept the fact that Guerilla Marketing is the answer. Guerilla Marketing strongly resonates with today's customers & hence is the need of the hour for every brand out there!
