HAUT CGI

https://www.instagram.com/haut_cgi_video/ 

The robot sits docked inside a dimly lit living room styled like a mechanic’s garage, watching a Formula 1 race reflected across its sensors. 
Inspired by the race, it scans the room — transforming the apartment in its imagination into a futuristic racetrack. Furniture becomes barriers, rugs turn into racing surfaces, and toys become obstacles. 
A fast-paced training montage follows: sharp turns, drifting movements, rapid acceleration, and precise maneuvering around objects. 
The robot begins behaving less like a household device and more like a true race machine. 
After completing its “training session,” it calmly returns to the docking station. 
As it powers down, a glowing custom pilot logo appears on screen — marking the start of its racing journey. 

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https://www.instagram.com/haut_cgi_video/

This campaign was developed as a three-part CGI mini-series designed to combine entertainment, humor, and product functionality in a cinematic social-first format.
Using surreal oversized donuts as the main “villains,” the story transforms a city street into a chaotic battlefield of frosting, destruction, and cleaning technology.
The episodic structure builds suspense across multiple releases while continuously showcasing the power and intelligence of the Narwal vacuum system.

CREATIVE IDEA

To reflect the magnitude of the occasion, we introduced a surreal yet elegant visual element into the urban skyline.
Using CGI, a fleet of large, beautifully designed airships fills the sky, slowly drifting above the city.
Their movement is calm and monumental, creating a sense of presence and масштаб, while subtly reinforcing the idea of longevity and forward vision.
The repetition and volume of the airships amplify the feeling of celebration, turning the sky into a living canvas that marks the anniversary in a bold and memorable way.

CREATIVE IDEA

The scene opens in a park decorated for Halloween — a pathway lined with glowing pumpkins and scattered with colorful candy.
From a POV perspective, a person throws a sleek, futuristic disc onto the ground.
Upon impact, the disc begins to transform, assembling itself into a robot vacuum in a smooth, high-tech sequence.
Once fully formed, the device immediately activates — moving forward and sucking up all the candy along the path with speed and precision.
The transformation and action happen seamlessly, blending a festive atmosphere with advanced technology.

CREATIVE IDEA

The film unfolds in a vast snowy environment rendered entirely in CGI. A sleek vehicle glides smoothly across the pristine landscape, moving with precision and controlled power.
As the car drives forward, it leaves behind unusual tire tracks in the snow. At first, the marks appear random and abstract, creating curiosity about their pattern.
In the final moment, the camera slowly pulls back to reveal the full composition:
 the tracks form a clear message carved into the snow — “Happy Season.”

CREATIVE IDEA

We filmed influencers on a beach in Dubai using real, ready-made props to capture natural interaction and authentic atmosphere.
The video opens with a close-up of a girl relaxing by the water.
After a few seconds, the camera begins a smooth upward movement, pulling away into the sky.
As the frame expands, it reveals that the character is not on a typical beach — she is located within DAMAC Islands 2.
To achieve this transition, AI was used to create a seamless take-off effect, while the surrounding environment — including a fully CGI water island landscape — was built to support the final wide establishing shot.

CREATIVE IDEA

The campaign is built around the idea of arrival, not as a short-term trip, but as the beginning of a new way of living.
Influencers were used to embody this transition, reinforcing the aspirational and relatable nature of the concept.
The shoot took place in a regular urban location, which was later transformed through CGI and VFX. The environment was carefully refined — signage replaced, surroundings enhanced, and a CGI airport taxi introduced to recreate the feeling of an arrival zone.
The main character appears with a large suitcase, symbolizing not travel, but relocation.
To achieve a natural interaction, a physical prototype of the luggage handle was created during production. This allowed for realistic movement and was later seamlessly replaced in post-production with the final CGI design.

CREATIVE IDEA

We filmed influencers on a beach in Dubai using real, ready-made props to create authentic interaction and natural movement.
To expand the scene visually, we built CG replicas of the physical props and transformed the environment in post-production.
The beach and sea were filled with floating CGI bottles, creating a surreal visual moment that elevated the lifestyle narrative.
AI was used as a creative assistant to help organically integrate the CGI bottles into the live-action footage, ensuring natural placement, movement, and seamless interaction with the environment.

CREATIVE IDEA

The scene is viewed from inside a moving passenger car, creating an immersive, first-person perspective.
As the car drives along the road, a large billboard comes into view, featuring a tractor and a tire. Suddenly, the unexpected happens — the tractor appears to interact with reality, pushing the tire off the billboard.
The tire rolls out of the frame, falls, and lands directly on the car’s roof.
The driver immediately stops and steps out to inspect the damage — but the car remains completely untouched.

CREATIVE IDEA

The scene opens with a luxury sports car parked by the roadside, surrounded by a calm natural landscape. A person nearby is talking on the phone, creating a familiar atmosphere.
A large roadside billboard advertising tires stands in the background.
Suddenly, the unexpected happens — a tire rolls out of the billboard, breaking the boundary between advertisement and reality. It lands right on the roof of the car, spinning so hard that the car quickly moves forward.

CREATIVE IDEA

The video follows a pair of oversized Beauty Works shopping bags rolling through the streets of London.
As they move through the city, they pass key landmarks including Piccadilly Circus and Harrods, turning the urban environment into a stage for the campaign.
At Piccadilly Circus, the concept is elevated further — the brand’s video is seamlessly integrated into the iconic digital screen, reinforcing presence and amplifying visibility in one of the busiest advertising locations in the world.
The movement, scale, and media integration work together to create a dynamic and immersive Black Friday announcement.

CREATIVE IDEA

The mower glides effortlessly across large green spaces, cutting the grass with extreme precision and leaving behind a perfectly even surface.
As the mowing sequence reaches its peak, the freshly trimmed lawn begins to transform through seamless VFX transitions.
The grass rises from the ground and morphs into the silhouette of a dancing human figure, creating a surreal and unexpected final moment.
This playful transformation adds energy and memorability while reinforcing the product’s speed and accuracy.

CREATIVE IDEA

The story begins with a familiar urban problem — pigeons leaving a mess across outdoor public spaces.
As the situation escalates, the Ecovacs Ozmo Roller suddenly comes to life.
The device “wakes up” and rolls into the city, moving through the environment with purpose as it tackles stubborn dirt and messy surfaces.
With each movement, dirty areas are transformed into spotless clean spaces, creating satisfying visual transitions that emphasize efficiency and power.
The sequence combines playful storytelling with strong product visualization, building excitement around the Prime Day campaign.

CREATIVE IDEA

The scene is set on a public square, where a vertical wind tunnel attraction is operating. Inside, people float and move freely, lifted by strong airflow.
Above the structure sits a giant robot vacuum, revealed as the unexpected source of this power.
As the vacuum activates, it begins to pull air upward, intensifying the airflow inside the tunnel. The people inside react dynamically, navigating the increased force.
Suddenly, the vacuum powers down.
The airflow stops, and the people gently drop onto the soft, cushioned base of the attraction.
Next to the installation, a branded billboard reveals the product — connecting the surreal moment to a clear and direct message.

CREATIVE IDEA

A festive CGI story turning a city commute into a moving brand experience.
The film begins in motion, riding alongside a metro line near the Museum of the Future. Suddenly, a fully branded holiday train by The Body Shop rushes past — its windows revealing a vibrant interior filled with products, like a traveling showcase.
Moments later, the train arrives at the station. As it comes to a stop, the doors open directly toward the viewer, transforming the scene into an invitation.
The transition from passing spectacle to immersive entry point creates a seamless bridge between curiosity and engagement — turning motion into experience.

CREATIVE IDEA

The idea was simple yet visually striking: make the transformation feel instant, seamless, and almost magical — just like the product itself.
Through a clean transformation mechanism, the bangs appear instantly — delivering a satisfying before-and-after moment that feels effortless and premium.

CREATIVE IDEA

The scene unfolds on a city street, centered around a custom installation wall with a large rotating vinyl record embedded in the middle.
In front of it, a minimal living room setup is placed directly in the urban environment — a sofa, chairs, and a coffee table. As the vinyl starts spinning, a rhythmic beat fills the space.
From three docking stations, Ecovacs robot vacuums roll out and begin moving in sync with the music, forming a choreographed sequence.
Their motion feels intentional and coordinated — almost like a dance.
As the robots interact with the environment, their movement triggers unexpected reactions:
 a vacuum slides under the sofa — and the sofa begins to bounce and pulse to the beat. The same happens with the chairs and table, creating a playful chain reaction where furniture becomes part of the performance.

CREATIVE IDEA 

The core idea was to portray the brand’s debut not simply as a product release, but as a grand entrance.
Set against the iconic façade of Harrods in London, the campaign introduces a fleet of elegant, brand-embossed vehicles inspired by refined old-money aesthetics.
These vehicles deliver oversized, beautifully designed Beauty Works boxes — turning product distribution into a luxurious spectacle.

CREATIVE IDEA

The video begins with a graffiti artist spraying paint onto a large glass surface. The moment is interrupted by distant police sirens, forcing the artist to quickly flee the scene, leaving behind his freshly painted graffiti.
A large window cleaning robot appears in the frame. Moving precisely across the surface, it begins to remove the graffiti. The phrase fades until the glass is perfectly clean.
The concept combines urban culture, humor, and product functionality, creating a visually engaging story about technology restoring order—even after the most daring displays of street art.

CREATIVE IDEA

A bold visual metaphor for long-lasting beauty, set within an iconic urban landscape.
The film unfolds along a highway leading toward Dubai Frame, where a surreal intervention transforms the architecture into a storytelling surface. Inside the frame, a large mirrored panel becomes the stage for a striking action.
A sculptural lipstick moves across the reflective surface, leaving behind a vivid message in deep red. As it twists closed, a final mark appears — a lasting imprint in the form of a kiss.
The contrast between monumental scale and intimate gesture reinforces the core idea: impact that stays.

CREATIVE IDEA

The video unfolds against the backdrop of two iconic architectural landmarks: the Sobha building and the Museum of the Future in Dubai.
The urban space between them is activated by sports elements and the dynamic motion of oversized footballs, padel balls, and tennis balls. As they surge through the cityscape, the enlarged balls strike directly in front of the camera and dramatically fragment — breaking apart into multiple balls of their original, standard size.
This transformation enhances the sense of scale and impact, turning the city environment into a high-energy stage for the upcoming event.

CREATIVE IDEA

The video opens with a dramatic shot of the Burj Khalifa, wrapped in flowing fabric, transforming the landmark into a bold fashion statement.
The sound of heavy footsteps breaks the silence. The camera shifts to reveal a giant mannequin in an elegant outfit, walking confidently through the city.
As it approaches, the mannequin places a large luxury handbag in front of the viewer.
The bag opens to reveal a miniature showroom inside — a refined space filled with blooming magnolia flowers, centered around an invitation to the upcoming fashion collection showcase.

CREATIVE IDEA

Created in collaboration with Rapid Peaks GmbH, the film opens with a recognizable venue completely concealed beneath a flowing, fabric-like structure.
The surface moves organically, as if alive, turning the architecture into a mysterious, sculptural form.
At a precise moment, triggered by a symbolic impact, the fabric collapses and cascades away, unveiling the venue in full motion.
The transformation acts as a visual metaphor — a dramatic reveal that signals the start of something significant.

CREATIVE IDEA
The video showcases sleek sneakers effortlessly floating in the air, defying gravity and moving through stylized urban environments.
Subtle “easter eggs” are integrated into the scenes — from minimal billboards to branded elements — gently reinforcing the launch of the new collection without distracting from the main visual.
The focus remains on the sensation of lightness, with every movement designed to feel smooth, airy, and effortless.

CREATIVE IDEA

At the center of the concept stands a grand Cupid statue, setting a romantic yet dramatic tone.
As Cupid releases an arrow, it flies through the scene and strikes the Target logo — triggering a visual transformation.
The storefront facade begins to unfold like a gateway, revealing a vibrant composition inside. A wave of Vitamasques lip balms rises and levitates into the air, accompanied by Target’s signature heart motif.
The sequence is fast, fluid, and energetic, blending romance with bold retail visuals to clearly communicate the collaboration.

CREATIVE IDEA

The story follows a tennis ball as it travels across three iconic locations in Abu Dhabi.
Each environment represents a different side of the city — innovation, heritage, and sport — creating a layered and visually engaging journey.
As the ball moves through the city, it becomes a symbol of motion, anticipation, and growing excitement. The transitions are fluid and cinematic, guiding the viewer from one atmosphere to another.
In the final scene, the ball lands on a floating tennis court, revealing the stage for the upcoming tournament and completing the journey from city to sport.

CREATIVE IDEA

Set in Dubai, the video features a building with distinctive, textured architecture — visually echoing the complexity of curly hair.
A giant hair straightener enters the scene and glides across the structure, interacting with it as if it were strands of hair.
As it moves, the surface of the building becomes perfectly smooth and refined, dramatically transforming the architecture in real time.
The contrast between the original texture and the final sleek result clearly communicates the product’s core benefit — effortless, high-quality straightening.

CREATIVE IDEA

The video opens with an aerial view of a multi-lane highway completely blocked by traffic. Cars stretch into the distance, forming a dense and immovable jam.
Suddenly, a giant Narwal robot vacuum appears on the road.
Moving smoothly across the highway, it begins to suck up cars as if they were dust, instantly clearing the congestion behind it. The transformation is fast, satisfying, and slightly surreal.
Within seconds, the chaotic traffic jam disappears, leaving behind a perfectly clean and empty road.

CREATIVE IDEA

Created in collaboration with Rapid Peaks GmbH, the film opens with a recognizable venue completely concealed beneath a flowing, fabric-like structure.
The surface moves organically, as if alive, turning the architecture into a mysterious, sculptural form.
At a precise moment, triggered by a symbolic impact, the fabric collapses and cascades away, unveiling the venue in full motion.
The transformation acts as a visual metaphor — a dramatic reveal that signals the start of something significant.

CREATIVE IDEA

To showcase the innovative waterfront lifestyle of Riverside by Damac Properties, we created a CGI video featuring a floating pitch on the water, seamlessly integrated into the skyline. A 3D character scores a goal as the camera pulls back, revealing more players. Technology, sport, and luxury merge at Riverside, where the water is part of the action.

CREATIVE IDEA

At the heart of the video is a miniature factory, designed with intricate detail and a sense of quiet sophistication.
Delicate pearls begin their journey, rolling smoothly through a series of elegant mechanisms. Each movement feels intentional and precise, reflecting the craftsmanship behind the process.
As the pearls pass through different stages, they gradually transform — evolving from raw elements into refined jewelry pieces.
The transformation is seamless and poetic, emphasizing the idea that every creation is the result of careful artistry and attention to detail.

CREATIVE IDEA

At the center of the video is a 3D-designed bus, styled in the brand’s colors and featuring a model visual integrated into its surface.
As the bus moves through the city, a flowing 3D dress extends from it, catching the wind and moving freely in space.
The fabric behaves naturally — soft, weightless, and fluid — visually emphasizing the key product feature.
The motion of the bus enhances the effect, turning the dress into a living expression of lightness and comfort.

CREATIVE IDEA

To highlight Dugasta`s unique selling points, we created a concept where a dynamic, rotating house becomes the centerpiece. As the building turns, key messages appear seamlessly on the facade, each representing a core USP of Dugasta. This engaging mechanic not only captures attention but also reinforces the brand’s commitment to reliability, innovation, and excellence, making the idea memorable and impactful.

CREATIVE IDEA

We showcased the naturalness of the colors by implementing them in natural surroundings. We demonstrated how the environment would look if it were in the shades of our lipstick.

CREATIVE IDEA

We chose the concept of a swipe transition to showcase the product. Then, we used the same swipe effect to place the product on a building.