HIPOPOTESIS: Market Research for Better Strategy

Hipopotesis is a Strategic Market Research Company that helps global companies grow faster and smarter in any market — by combining qualitative research, quantitative analysis, and social listening into one powerful strategic research partner.

Based in Spain and working internationally in English and Spanish, we go beyond traditional research. We decode human behavior, market trends, and digital conversations to give your company a competitive edge rooted in deep understanding.

Founded by social anthropologists, our team brings a unique blend of business anthropology, design thinking, lean and agile methods, and computational social science. This interdisciplinary approach allows us to translate complexity into clarity — helping CMOs, Heads of Product, UX leads, and innovation teams make bold, confident decisions.

We design every study with precision, combining ethnographic interviews, surveys, online communities, and real-time data from social platforms. Our work uncovers what your customers, users, or employees think, feel, and need — and turns that insight into action.

Whether you're entering a new market, testing a concept, refining a user experience, or exploring brand perception, Hipopotesis is the partner you can trust for strategic research that delivers real business outcomes.

Let’s turn knowledge into growth. 

Hipopotesis | Market Research. Deep Insights. Strategic Impact.