HOL Experiences

HOL Experiences is an award-winning Singapore-based experience strategy and design consultancy, founded in 2005. We design galleries, visitor centres, exhibitions, heritage interpretation and digital visitor experiences for public agencies, museums, cultural institutions, healthcare and research organisations.

We take projects end to end: audience research, narrative development and interpretive writing, exhibition and spatial design, interactive and digital experiences, and design guardianship through fabrication and installation. Our work is guided by our proprietary CRM methodology, Communicate, Resonate, Motivate, which tests every touchpoint on whether it communicates clearly, resonates emotionally and motivates deeper exploration.

Our clients include Changi Airport, the Singapore Oceanarium, Esplanade, the Urban Redevelopment Authority, the National Museum of Singapore, National Gallery Singapore, the National Centre for Infectious Diseases, the Singapore Chinese Cultural Centre and SingHealth Duke-NUS, with current work for Think City (urban planning subsidiary of Khazanah, Malaysia's sovereign wealth fund) in Malaysia. Almost every client on this list has put their name to a written testimonial, and we are glad to introduce you to any of them.

We also build browser-based digital trails under our GIMME product, which require no app download and report engagement data from day one, including dwell time, station-by-station engagement and visitor flow. Pip's Trail at Esplanade, commissioned as a one-month activation, is now in its third year and won a MUSE Silver Award in 2024. Our Genomic Garden work for SingHealth Duke-NUS took MUSE Silver in 2025, is a 2026 UX Design Award finalist, and is described in Cell Genomics as part of a model other institutions can adopt.

Storytelling for Spaces. Move hearts. Change minds.