Ideas + Outcomes

We are Ideas + Outcomes. It's not just a name. It's our absolute focus. Delivering transformative business outcomes. Moving our clients forward, faster. Creating value, not just things.

Our mission is simple. To become the UK’s Most Recommended Agency.

Ideas + Outcomes is the new name for Logic+Magic. An independent agency business that has been shaped by bold decisions, strategic acquisitions, and a love of great work.

Under our former name, Logic+Magic was the combined business following the merge of Low+Behold and FKC London. Two highly regarded agencies, complementing each others skills - one with a 25 year old reputation as a creative powerhouse, the other an award-winning marketing and technology business working for leading brands.

Low+Behold had already been on an acquisitive journey (snapping up agencies Liquorice, Bugler Smith, JC Social Media, Fathom and Upbeat). Each bringing deep expertise in your brand, digital, social and content, creating a foundation for creative problem solving and execution.

Now, as Ideas + Outcomes, we're setting the bar higher than ever. Focusing on measurable outcomes, solving problems, and delivering real long-lasting change.

We're part of the newly formed Common Thread Group of agencies. A fiercely independent, trusted partner to some of the most exciting brands you know and love.

Today, we are already a Drum Recommended Agency - our clients have rated us 9/10. We listen first. We question assumption and challenge perception. Then we let our work do the talking.

We are excited about our new future. And yours.