Identity Lab

We develop extraordinary stories for companies and organisations. Our approach to communication work is built on three areas.

- We identify and define the communication environment
- We create content, ideas and concepts
- We realise and implement design solutions

Whom are we talking to? What messages are we sending? Where do we communicate?
Only those who recognise their counterpart and their point of view can communicate successfully. We help create clear structures in communication and develop content that touches and inspires.

How do companies communicate in a comprehensible and trustworthy way?
Today, companies operate in several places - sometimes at the same time. Coherence and consistency play an essential role here.
How to achieve this we can answer.

How can budgets and resources be used efficiently?
Communication work is costly and labour-intensive. Therefore, content must be used in a structured and well-planned manner over a more extended period of time. We help you to invest resources successfully and sequentially. This way, content has an authentic and long-term effect in all relevant channels.

What do people want? What ideas and attitudes do they follow?
For content to be effective, companies need to know their target groups. We analyse markets and trends. We identify target groups and their environment and develop the right communication strategy.

Founded by Philip Reitsperger, our studio works with a network of people.
Philip's interest in communication is built on telling engaging content that works in context. Design is essential, no question, but content, rhythm, and environment determine whether a design solution works. Philip studied Innovation Management at Central Saint Martins in London and Graphics and Advertising at the University of Applied Arts Vienna. Today, Identity Lab employs project-specific teams ranging in size from three to twelve people.