Inbound360

A Truly Specialist PPC Agency

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About Inbound360
Inbound360 provide a suite of search engine marketing and social media advertising services designed to generate a greater reach and better ROI from your online marketing spend. Our advertising expertise ranges from pay per click advertising management on Google Adwords t...
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$25 - $49/hr
2 - 9
2013
United Kingdom
Inbound360
A Truly Specialist PPC Agency
0.00/5 (0 Reviews)
Services

Google Adwords, Facebook Advertising, Linkedin Advertising, Twitter Advertising, Online Advertising, Retargeting, Social Media Advertising, Display Advertising, PPC, and Pay Per Click Advertising 
 

Focus
Service Focus
Discussions
First of all, let us try to find why we get 404 errors. There are several reasons behind it. For example,The typical reason behind getting an error 404 message is when the page has been deleted from the website.Or when the page was moved to another URL with incorrectly accomplished redirection. Or you entered an incorrect web address or URL.Or due to happening of severe malfunctions, but this generally happens very rarely.Or the domain name entered does not exists anymore.Effects of 404 error on your websiteAlways remember that the more 404 pages you have on your site, the much lesser time users will spend on the site. The longer you have the error pages and broken links on your site, the more users will experience the error. The role of search engine algorithms is very important to know how users behave on your website and their online behavior is the major reason behind the up and down of their ranking process.Visitors always find an HTTP 404 code most frustrating and once they are trying to reach the content seems unavailable, they will leave your website and go to your competitors. As a result, the higher bounce rates and negative user experience due to broken links negatively affect the SEO of your website. How to track broken links?It is highly important to find and fix the broken links on your website to enhance the user experience. You can use certain types of tools for this case:Google Search ConsoleScreaming FrogBing WebmasterYandex WebmasterHow to fix the error 404 pages?You should understand that having a few broken links is normal, but before it goes too many, you should track them and fix them before it becomes too difficult for your website to survive on the internet. Therefore, here is what you can do to fix them:Page Redirection: Redirect the error page to another page using a 301 redirect. This redirect response code signals a browser that the content has been shifted to another URL.Correct the Link: If the error happened due to mistyping the URL or any other similar human mistake, just go back and fix the URL.Restore Deleted Pages: If people might land on a certain deleted page through external links, you can always restore it. But when you want to delete some pages from your website, make sure you have redirected them to the pages having similar content.Check your entire website at least once every month for 404 error pages. Your site regularly and perform technical testing as and when needed. This will surely help you stay ahead of the competition and keep connected with your interested user base.
First of all, let us try to find why we get 404 errors. There are several reasons behind it. For example,The typical reason behind getting an error 404 message is when the page has been deleted from the website.Or when the page was moved to another URL with incorrectly accomplished redirection. Or you entered an incorrect web address or URL.Or due to happening of severe malfunctions, but this generally happens very rarely.Or the domain name entered does not exists anymore.Effects of 404 error on your websiteAlways remember that the more 404 pages you have on your site, the much lesser time users will spend on the site. The longer you have the error pages and broken links on your site, the more users will experience the error. The role of search engine algorithms is very important to know how users behave on your website and their online behavior is the major reason behind the up and down of their ranking process.Visitors always find an HTTP 404 code most frustrating and once they are trying to reach the content seems unavailable, they will leave your website and go to your competitors. As a result, the higher bounce rates and negative user experience due to broken links negatively affect the SEO of your website. How to track broken links?It is highly important to find and fix the broken links on your website to enhance the user experience. You can use certain types of tools for this case:Google Search ConsoleScreaming FrogBing WebmasterYandex WebmasterHow to fix the error 404 pages?You should understand that having a few broken links is normal, but before it goes too many, you should track them and fix them before it becomes too difficult for your website to survive on the internet. Therefore, here is what you can do to fix them:Page Redirection: Redirect the error page to another page using a 301 redirect. This redirect response code signals a browser that the content has been shifted to another URL.Correct the Link: If the error happened due to mistyping the URL or any other similar human mistake, just go back and fix the URL.Restore Deleted Pages: If people might land on a certain deleted page through external links, you can always restore it. But when you want to delete some pages from your website, make sure you have redirected them to the pages having similar content.Check your entire website at least once every month for 404 error pages. Your site regularly and perform technical testing as and when needed. This will surely help you stay ahead of the competition and keep connected with your interested user base.

First of all, let us try to find why we get 404 errors. There are several reasons behind it. For example,

  • The typical reason behind getting an error 404 message is when the page has been deleted from the website.
  • Or when the page was moved to another URL with incorrectly accomplished redirection. 
  • Or you entered an incorrect web address or URL.
  • Or due to happening of severe malfunctions, but this generally happens very rarely.
  • Or the domain name entered does not exists anymore.

Effects of 404 error on your website

Always remember that the more 404 pages you have on your site, the much lesser time users will spend on the site. The longer you have the error pages and broken links on your site, the more users will experience the error. 

The role of search engine algorithms is very important to know how users behave on your website and their online behavior is the major reason behind the up and down of their ranking process.

Visitors always find an HTTP 404 code most frustrating and once they are trying to reach the content seems unavailable, they will leave your website and go to your competitors. As a result, the higher bounce rates and negative user experience due to broken links negatively affect the SEO of your website. 

How to track broken links?

It is highly important to find and fix the broken links on your website to enhance the user experience. You can use certain types of tools for this case:

  • Google Search Console
  • Screaming Frog
  • Bing Webmaster
  • Yandex Webmaster

How to fix the error 404 pages?

You should understand that having a few broken links is normal, but before it goes too many, you should track them and fix them before it becomes too difficult for your website to survive on the internet. Therefore, here is what you can do to fix them:

  • Page Redirection: Redirect the error page to another page using a 301 redirect. This redirect response code signals a browser that the content has been shifted to another URL.
  • Correct the Link: If the error happened due to mistyping the URL or any other similar human mistake, just go back and fix the URL.
  • Restore Deleted Pages: If people might land on a certain deleted page through external links, you can always restore it. But when you want to delete some pages from your website, make sure you have redirected them to the pages having similar content.

Check your entire website at least once every month for 404 error pages. Your site regularly and perform technical testing as and when needed. This will surely help you stay ahead of the competition and keep connected with your interested user base.

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Inbound360
86-90 Paul Street, London , England, London, England EC2A 4NE
United Kingdom
+44-20-3740-3222
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