Increnta

We Achieve Result FOr The Whole Life

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About Increnta
At Increnta, we help companies like yours to transform their online business acquisition model and become benchmarks in their industry. Through our own methodology , we build relationships and achieve results for a lifetime . We are the leading online marketing agency in ...
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$50 - $99/hr
50 - 249
Colombia
Increnta
We Achieve Result FOr The Whole Life
0.0 (0 Reviews)
Services

Estrategias Globales de Marketing Online, Analítica web, Content Marketing, Search Marketing, Lead Nurturing, Inbound Marketing, SEO, SEM, and Social Media 
 

Focus
Service Focus
Discussions
  • Business Services
  • A/B Testing
  • Ecommerce business
4 Answers
To start with, there are no specific conversion tools. Conversion is a strategic process that includes various methods such as SEO, SEM, and more. For these methods, you may find tools in the digital market. Let me take you through this topic from scratch.What are a Conversion and its types?In layman terms, conversion means a seeker performs an action on your website that you desire. It could be a registration, membership, product purchase, or anything else. Depending on the type of conversion it can be categorized as a macro or micro-conversion.Macro-conversion: If your website is selling products or services then these are the type of conversions you would want.  There are 3 types of macro-conversionsProduct PurchaseQuote requestSubscription for your service or package.Micro-conversion: These types of conversions are not directly profiting your business but here you require retargeting to convert these potential leads.Newsletter acceptanceAccount registrationAdds to favorites, cart or saves for laterWhat is a Conversion rate and its optimization?Simply put, the number of times a user performs a desired action divided by the traffic of your site, that’s how you get your conversion rate. Note: conversion happens after a looker comes on your website. Different tools are used to draw traffic to your page. Considering SEO, it can help in optimizing your organic searchability by monitoring correct keywords. Paid ads also do the job of driving leads to your site but conversion is not guaranteed. There are various methods to calculate the conversion rate. Conversion rate optimization (CRO) is a detailed process for increasing the percentage of visitors buying your product or applying for emails etc. This is the self-study of your website to understand the user behavior on the basis of which modifications can be made to achieve your goal. What are the benefits and methods for CRO?Benefits:Identifying your audience: While SEO involves external research, CRO requires analyzing your own customers and their patterns to determine the right sort of target audience to support your organic and paid searches.Make most of your footfall: You may get many a swarm of viewers to your page but if they can’t convert into buyers, what good does it do to your business?It helps facilitate available resources and put your efforts to get the best from them. Methods:Quantitative Data Analysis Method:This is a statistical type of surveying technique. It will produce a number of visitors and related data. It is highly recommended for large online businesses. Here is where you use tools like Google Analytics or Moz Pro to review the following:Platforms bringing the trafficPages where most landing occursAreas where prospects spend maximum time.Most visited pagesAbout your end-user: demographics, device and browser details, location, etc.Number of lead leaksQualitative Data Analysis Method:It is a User experience analysis. This type of data comes from feedback forms, ratings, onsite-surveys, user-testing and defines the following patterns:Why do people spend a long time on a specific page? What got them hooked?Why did they leave your site? What puts them off?Their searches on the website.List of tools:1 Analytical tools:Google AnalyticsMoz ProWoopra2 Survey tools:Survey MonkeyQualarooGoogle Forms3 Usability Testing tools:Crazy EggOptimizelyUserFeel4 A/B Testing toolsGoogle Content ExperimentsOptimizelyUnbounceTo sum it up: planning, analyzing, optimizing are basics for improving conversions.
To start with, there are no specific conversion tools. Conversion is a strategic process that includes various methods such as SEO, SEM, and more. For these methods, you may find tools in the digital market. Let me take you through this topic from scratch.What are a Conversion and its types?In layman terms, conversion means a seeker performs an action on your website that you desire. It could be a registration, membership, product purchase, or anything else. Depending on the type of conversion it can be categorized as a macro or micro-conversion.Macro-conversion: If your website is selling products or services then these are the type of conversions you would want.  There are 3 types of macro-conversionsProduct PurchaseQuote requestSubscription for your service or package.Micro-conversion: These types of conversions are not directly profiting your business but here you require retargeting to convert these potential leads.Newsletter acceptanceAccount registrationAdds to favorites, cart or saves for laterWhat is a Conversion rate and its optimization?Simply put, the number of times a user performs a desired action divided by the traffic of your site, that’s how you get your conversion rate. Note: conversion happens after a looker comes on your website. Different tools are used to draw traffic to your page. Considering SEO, it can help in optimizing your organic searchability by monitoring correct keywords. Paid ads also do the job of driving leads to your site but conversion is not guaranteed. There are various methods to calculate the conversion rate. Conversion rate optimization (CRO) is a detailed process for increasing the percentage of visitors buying your product or applying for emails etc. This is the self-study of your website to understand the user behavior on the basis of which modifications can be made to achieve your goal. What are the benefits and methods for CRO?Benefits:Identifying your audience: While SEO involves external research, CRO requires analyzing your own customers and their patterns to determine the right sort of target audience to support your organic and paid searches.Make most of your footfall: You may get many a swarm of viewers to your page but if they can’t convert into buyers, what good does it do to your business?It helps facilitate available resources and put your efforts to get the best from them. Methods:Quantitative Data Analysis Method:This is a statistical type of surveying technique. It will produce a number of visitors and related data. It is highly recommended for large online businesses. Here is where you use tools like Google Analytics or Moz Pro to review the following:Platforms bringing the trafficPages where most landing occursAreas where prospects spend maximum time.Most visited pagesAbout your end-user: demographics, device and browser details, location, etc.Number of lead leaksQualitative Data Analysis Method:It is a User experience analysis. This type of data comes from feedback forms, ratings, onsite-surveys, user-testing and defines the following patterns:Why do people spend a long time on a specific page? What got them hooked?Why did they leave your site? What puts them off?Their searches on the website.List of tools:1 Analytical tools:Google AnalyticsMoz ProWoopra2 Survey tools:Survey MonkeyQualarooGoogle Forms3 Usability Testing tools:Crazy EggOptimizelyUserFeel4 A/B Testing toolsGoogle Content ExperimentsOptimizelyUnbounceTo sum it up: planning, analyzing, optimizing are basics for improving conversions.

To start with, there are no specific conversion tools. Conversion is a strategic process that includes various methods such as SEO, SEM, and more. For these methods, you may find tools in the digital market. 

Let me take you through this topic from scratch.

What are a Conversion and its types?

In layman terms, conversion means a seeker performs an action on your website that you desire. It could be a registration, membership, product purchase, or anything else. 

Depending on the type of conversion it can be categorized as a macro or micro-conversion.

Macro-conversion: If your website is selling products or services then these are the type of conversions you would want.  There are 3 types of macro-conversions

  1. Product Purchase
  2. Quote request
  3. Subscription for your service or package.

Micro-conversion: These types of conversions are not directly profiting your business but here you require retargeting to convert these potential leads.

  1. Newsletter acceptance
  2. Account registration
  3. Adds to favorites, cart or saves for later

What is a Conversion rate and its optimization?

Simply put, the number of times a user performs a desired action divided by the traffic of your site, that’s how you get your conversion rate. 

Note: conversion happens after a looker comes on your website. Different tools are used to draw traffic to your page. Considering SEO, it can help in optimizing your organic searchability by monitoring correct keywords. Paid ads also do the job of driving leads to your site but conversion is not guaranteed. There are various methods to calculate the conversion rate. 

Conversion rate optimization (CRO) is a detailed process for increasing the percentage of visitors buying your product or applying for emails etc. This is the self-study of your website to understand the user behavior on the basis of which modifications can be made to achieve your goal. 

What are the benefits and methods for CRO?

Benefits:

  1. Identifying your audience: While SEO involves external research, CRO requires analyzing your own customers and their patterns to determine the right sort of target audience to support your organic and paid searches.
  2. Make most of your footfall: You may get many a swarm of viewers to your page but if they can’t convert into buyers, what good does it do to your business?

It helps facilitate available resources and put your efforts to get the best from them. 

Methods:

Quantitative Data Analysis Method:

This is a statistical type of surveying technique. It will produce a number of visitors and related data. It is highly recommended for large online businesses. Here is where you use tools like Google Analytics or Moz Pro to review the following:

  • Platforms bringing the traffic
  • Pages where most landing occurs
  • Areas where prospects spend maximum time.
  • Most visited pages
  • About your end-user: demographics, device and browser details, location, etc.
  • Number of lead leaks

Qualitative Data Analysis Method:

It is a User experience analysis. This type of data comes from feedback forms, ratings, onsite-surveys, user-testing and defines the following patterns:

  • Why do people spend a long time on a specific page? What got them hooked?
  • Why did they leave your site? What puts them off?
  • Their searches on the website.

List of tools:

1 Analytical tools:

  • Google Analytics
  • Moz Pro
  • Woopra

2 Survey tools:

  • Survey Monkey
  • Qualaroo
  • Google Forms

3 Usability Testing tools:

  • Crazy Egg
  • Optimizely
  • UserFeel

4 A/B Testing tools

  • Google Content Experiments
  • Optimizely
  • Unbounce

To sum it up: planning, analyzing, optimizing are basics for improving conversions.

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Increnta
Cra. 7 #156-10, Bogotá, Colombia, Bogota, Bogota 110111
Colombia
+57 1 7180834