InterTeam Marketing

TeamSlide: 23x Sign-Ups, 72% Lower CPL With SaaS PPC 

InterTeam partnered with TeamSlide, a PowerPoint Slide Library SaaS, to improve lead generation and lower CPLs. 

Challenge: TeamSlide faced high CPLs, wasted budget on irrelevant keywords, and broken tracking that blocked optimization.

Solution: InterTeam launched a three-phase PPC strategy that rebuilt tracking, focused on high-intent search and competitor terms, and retargeted audiences across Google and Reddit Ads.

Phase 1: Fixing Tracking: Resolved iframe and cookie banner errors, created reliable conversion triggers, and added tracking for trial sign ups and booked meetings, giving TeamSlide a full view of their advertising funnel.

Phase 2: High-Intent Search Campaigns: Rebuilt TeamSlide’s keyword strategy with exact match targeting and campaigns around:

• High-Intent Keywords: Terms like PowerPoint Slide Library and Manager, driving stronger CTRs and sign-ups.

• Competitor Keywords: “[Competitor] reviews” and “alternatives,” converting comparison shoppers into leads.

• Branded Keywords: Protected TeamSlide’s name from competitors, ensuring top visibility.

Phase 3: Retargeting Across Google & Reddit: Launched retargeting on Google Display, Demand Gen, and Reddit Ads, aimed at high-intent visitors like those on pricing and demo pages.

Results:

• CPL dropped by $676

• 23x more Sign-Ups

• Multiple weekly booked meetings by Month 3

Check out the full case study to see how we scaled TeamSlide’s SaaS PPC into a reliable growth channel.

CoDev: 7x Leads, 87% Lower CPL via Multi-Channel Performance Marketing

InterTeam Marketing partnered with CoDev, an outsourced talent provider, to resolve high CPL and poor lead quality in their inbound advertising.

Challenge: CoDev faced inefficient ad spend, low-quality leads, messy attribution, and an unscalable funnel that prevented conversion into real opportunities.

Solution: We launched a three-phase, full-funnel digital advertising strategy across LinkedIn, Reddit, and Google Ads, enhanced by CRO and sales automation.

Phase 1: Lead Generation:

• Reddit Ads: Used for rapid messaging tests in niche B2B subreddits, leading to a 3.5x lead increase and over 50% CPL reduction.
• Google Ads: Focused on high-intent search campaigns, delivering high-quality leads and opportunities with a CPL drop of over 60%
• LinkedIn Ads: Revamped CoDev's strategy, cutting CPL from $185 to $55 and doubling lead volume, making it our highest-volume channel.

Phase 2: Funnel Optimization (CRO): Simple fixes to landing page issues (CTA placement, form friction) led to a 49% conversion rate increase (from 8.88% to 13.22%) with no extra ad spend.

Phase 3: Automated Booked Calls: Streamlined sales handoff with an automated follow-up sequence. This resulted in 7 new pipeline opportunities in April, an 87% drop in cost per opportunity, and doubled booked meeting rates.

Results: Within three months, InterTeam delivered:

• A 7x increase in leads (161 total).

• An 87% drop in cost per lead.

• A 6x increase in opportunities (12 total).

• Over $80,000 in pipeline.

• ROI positive within the first month.

Jamie Elgie, CoDev's GM, praised our work: "What sets Cole apart isn’t just the numbers... it’s his hands-on, detail-obsessed approach... He doesn’t 'set and forget' like most do. Cole micromanages every aspect of the account; testing, refining, and optimizing constantly. He treats every dollar we spend like it’s his own, and it shows."

Check out our case study on our website to read more about our work with CoDev!

Doubling Coefficient's Sign-ups With Google Ads In 2 Months

Sometimes, a few strategic tweaks can unlock major growth. For Coefficient, refining their Google Ads strategy led to 2x the weekly sign-ups in just two months, all while lowering CPCs and CPLs.

The Challenge

Coefficient, a B2B SaaS company that brings live business data into Google Sheets, was already running strong Google Ads campaigns. But they knew there was room to improve. They needed a fresh perspective from experts in B2B SaaS advertising—that’s where InterTeam came in.

Key Issues We Found

During our audit, we uncovered optimization opportunities, including:
$25K spent on ineffective age demographics (18-24 & 65+)
$21K wasted on lower-income thresholds
$15K lost to “optimized targeting” outside their audience
Conversion tracking errors inflating results by 18%

Our Approach

Rather than making drastic changes, we focused on refining and optimizing Coefficient’s existing strategy.

Improved Segmentation and Ad Copy: Expanded from two ad groups to 10-20 per campaign, increasing ad relevance and reducing CPCs and CPLs.

Smarter Retargeting: Built over 350 custom audiences to focus on high-intent users while excluding low-value segments.

Omnichannel Expansion: Launched YouTube, Responsive Display, Demand Generation, and HTML5 ads to increase reach.

Fixed Conversion Tracking: Collaborated with Google Ads and Coefficient’s developers to accurately track key down-funnel events such as app installations.

The Results

• 2x weekly conversions
• 633 free trial sign-ups (Sept 2024 - Jan 2025)
• 132 tracked app installations

Sometimes, small but strategic adjustments can unlock substantial growth. If you're looking to optimize your advertising and drive better results, let’s talk.

Check out Coefficient Case study

Book a call with us today to explore how we can help.

 

How Rise Vision Improved ROI with Reddit Advertising for B2B SaaS 

Rise Vision offers cloud-based digital signage software that empowers organizations to create, manage, and deploy content across multiple digital displays.

Reddit Account Audit

Their paid ad accounts weren’t performing well, so they asked us to look and see if any improvements could be made. Here’s what we found:

• Rise Vision had spent over $10,000 only to get a handful of free trials and a single lead. 

• However, their retargeting campaigns were performing really well. They’d spent $3800 and got 67 sign-ups and four leads, amounting to roughly $55 cost per free trial. 

Crafting An Ad Strategy For Reddit

Targeting Reddit Communities

We reviewed their campaign performance, segmented the data by communities, and actually found that only a handful of communities amounted to all of their conversions. 

These communities were highly relevant to Rise Visions service, either being specific to the service (groups where people talk about digital signage) or groups for people who had relevant job titles like system admins. 

B2B Audience Retargeting

We created audiences on Reddit for visitors and segmented our campaigns to prioritize more recent website visitors, created an exclusion audience, and tweaked their conversion tracking settings.  

Transforming Rise Vision’s Reddit Campaign Performance

• With 937,478 impressions, we significantly increased their reach using less than a third (⅓) of the budget.

• Reduced cost per signup, averaging $68.99 compared to the previous $185.71. Additionally, the cost per lead dropped significantly to $651.53.

• Reduced the cost per sign-up by 63% and reduced the cost per lead by 77%.

By conducting a thorough review of Rise Vision’s accounts, InterTeam was able to uncover inefficiencies and eliminate thousands of dollars in ad spend.

Read Full Case Study

Want to learn about our work with Rise Vision?

Click the link to read the full case study!

👉 Rise Vision Case Study - 6x ROI & 70% Lower CPL on Reddit Ads For B2B SaaS

Get a Free Ads Strategy

Struggling to see returns on your paid B2B SaaS ad campaigns? Visit our site to receive a free ads strategy call with a complimentary account audit.

Generating 100+ Qualified Leads Using Google, Bing, And LinkedIn Advertising for B2B SaaS 

Celayix offers a workforce management solution for companies in healthcare, security, and hospitality. Their platform simplifies workforce management by streamlining shift scheduling, time and attendance tracking, and enhancing communication between supervisors and staff.

However, despite offering a powerful workforce management solution and hiring an advertising service, Celayix wasn’t generating quality leads. 

Auditing Gaps In Celayix’s Google Ads Strategy

Before diving into the project, we audited Celayix’s accounts to identify high-converting keywords and audience segments from the old campaigns and targeted them in our own. 

Our team created industry-specific campaigns on Bing, LinkedIn, and Google platforms and focused on building retargeting campaigns for people who viewed the demo pricing pages. 

Creating A More Targeted Ad Strategy On Google, LinkedIn, & Bing

We identified high-converting keywords and audience segments from their old campaigns and built our own campaigns targeting these keywords. 

From there, we created industry-specific campaigns on Bing, LinkedIn, and Google platforms, targeting people in each vertical and searching for keywords with vertical-specific language (i.e., security guard scheduling software). 

After getting the top-of-funnel search campaigns up and running, we focused on building retargeting campaigns for people who viewed the demo pricing pages on LinkedIn, YouTube, Google Discover, and Google Display.

100 More Qualified Leads At Lower CPL

Since partnering with InterTeam in January, Celayix's advertising performance has seen significant improvements: 

• 218% increase in conversion rates

• Overall conversions rose by 160%

• 25% increase in marketing qualified leads

• 5% decrease in cost per conversion 

You can check out the full case study here: Generating 100+ Qualified Leads Using Google, Bing, And LinkedIn Advertising for B2B SaaS

Get a Free Ads Strategy

Struggling to see returns on your paid B2B SaaS ad campaigns? Visit our site to receive a free ads strategy call with a complimentary account audit.

B2B SaaS Case Study - 100+ ROI in 1st 2 Months for C-Suite 

Client Background

The Expert Press is a B2B service that offers a promotional service to get c-suite executives for medium to enterprise companies into the news.They partnered with InterTeam because of our experience with B2B marketing and high-ticket services. Our pitch showcased our ability to find qualified Google searches.

Results Snapshot

This was the most immediately successful high-ticket B2B campaign InterTeam has executed. 

Here are some of the results: 

Landed a full-sail customer in the 2nd week of service 
Paid off our entire ad spend within the first month (roughly USD 15,000) 
Generated shockingly high-caliber executive leads from companies like Fujitsu, eBay, and United Healthcare 

To achieve results like these, we first had to address these challenges:

Challenge #1 - A New Service

There was no name for the service yet, which made keyword research difficult.

To address this, we targeted three groups of keywords that had indirect correlation to their service. We created a keyword strategy based on the service, end-result search terms and thought leadership search terms.

Challenge #2 – No Sure-Fire Way To Qualify Leads

We set up conversions to track MQLs as a separate conversion in Google Ads. This allowed us to see which campaigns the MQLs were coming from, and optimize them accordingly.

Within an unprecedented short amount of time, we generated a number of MQLs, C-Suite level leads from companies making1+ annually.

Result

The typical B2B sales cycle is, on average, 102 days. Expert Press was able to close 2 clients in less than 2 months. We are very proud (and frankly shocked) at how fast we were able to bring in C-Suite level leads due to our research and MQL optimizations from day one.

Read Full Case Study

Want to learn about our work with the Expert Press?

Click the link to read the full case study!

👉 Expert Press Case Study - Google and LinkedIn Ads for B2B SaaS PR Solution

Get a Free Ads Strategy

Struggling to see returns on your paid B2B SaaS ad campaigns? Visit our site to receive a free ads strategy call with a complimentary account audit.

B2B Case Study- Following Up the Top B2B Marketing Agency 

Neon Rain - High Ticket Web Design Agency

Overview

We were hired to build qualified Google Ads campaigns for Neon Rain, a premium web design agency based out of Denver, Colorado. They had previously worked with the top ranked top ranked B2B marketing agency on Clutch and they couldn't get them results, so they were seeking a smaller agency that could give them a more hands-on experience.

It was exactly the sort of challenge and type of client InterTeam loves. The biggest issue was high cost/clicks. We were facing cost/clicks of 25+ and a small budget relative to the high CPCs, so we had to optimize FAST. 

Campaign Advertising Strategy

We then focused on optimizing our conversion rate through 2 avenues:

First, we optimized our audience targeting. We used high quality keywords, bid adjustments at the audience level, and localized our targeting (an idea that we came up with by careful search term analysis early on)

Then we conducted a comprehensive conversion rate optimization audit on their landing page. This included both site performance metrics as well as keyword optimization recommendations. The results were a 10x increase in the page conversion rate (see screenshot)

Results

A combination of quality optimized local targeting and collaborating on building high converting landing pages lead to a steady stream of quality leads in the first 2 months of service, including multiple 6 figure opportunities.

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Want to learn more about our work with Neon Rain?

Click the link below to read our case study!

👉 Neon Rain Case Study - Outperforming the Top B2B Advertising Agency for Web Development Agency

Get a Free Ads Strategy

Struggling to see returns on your paid B2B SaaS ad campaigns? Visit our site to receive a free ads strategy call with a complimentary account audit.

Scaling Success: Optimizing Google Ads for FrontLobby

FrontLobby is a Property Tech SaaS company that sought to maintain its successful Google Ads campaigns while scaling. 

Partnering with InterTeam, their objective was to optimize campaigns and streamline the sales life-cycle for better results.

• Results Snapshot
• Increased 10x increase in premium upgrades from Jan to Feb
• Sales life-cycle reduced by 50%
• $75,000 in Revenue generated

Problem

Front Lobby faced the challenge of maintaining effective Google Ads campaigns while scaling, as well as managing the long sales life-cycle. 

Staggered data made it difficult to measure the immediate effectiveness of tests and eroded confidence in the strategy.

Challenge

FrontLobby struggled with maintaining its proven effective strategies while scaling.

Approach

InterTeam conducted an extensive analysis of FrontLobby's data, identifying high-performing audiences, keywords, ads, extensions, and copy elements. 

By reallocating ad spend and implementing a retargeting strategy, FrontLobby maintained visibility, reaching its target audience and increasing conversions.

Challenge

FrontLobby's long sales life cycle posed challenges in measuring effectiveness. 

Approach

InterTeam shifted focus to conversion value per cost (ROAS), prioritizing high-value leads to streamline the sales process and accelerate conversions.

Result

Data-driven optimizations maximized ROI and cost efficiency. FrontLobby achieved significant improvement in premium upgrades, setting new records for January and February. 

The sales life-cycle was reduced to 2 weeks, increasing conversion efficiency. FrontLobby gained confidence in scaling and handling larger campaigns.

Read Full Case Study

Want to learn about our work with FrontLobby?

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👉 FrontLobby Case Study - 2x ROI With Google Ads Audit For Property Tech B2B SaaS

Get a Free Ads Strategy

Struggling to see returns on your paid B2B SaaS ad campaigns? Visit our site to receive a free ads strategy call with a complimentary account audit.

How InterTeam Increased Pimly’s Leads by 3x and Landed a 100K Deal in 2 Months 

Pimly is a B2B SaaS company that offers a PIM solution for small to midsize manufacturing companies. Their Salesforce-native software centralizes branding content, making it simple for businesses to add changes to their marketing assets across all channels from a single platform. 

Pimly hired InterTeam to gain the competitive edge they needed to thrive in a crowded industry and boost their advertising output and ROI.

Challenges

1. Pimly competes in a hyper-specific niche against other high-quality advertisers, targeting competitive keywords with low search volume and high CPCs. While they had a unique selling point, it was also limited to certain clients. Keywords, including “Salesforce,” would have helped it stand out, but due to the trademark, they were unavailable.

2. Early campaign CTRs were low due to aggressive ads prompting first-time readers to sign up for a demo or meeting, causing friction. Pimly’s software is a high-ticket solution with an annual product life cycle, making it a significant financial and operational commitment.

Solution 

1. The key was getting access to keywords, including “Salesforce.” So, we applied for and were able to negotiate a trademark exemption. It had a massive impact on the campaign. Since May, CTR has consistently been above 10% across all pages, which is a 29% increase from before we were able to use it. 

2. We switched to a lead magnet strategy and used a simple form to collect emails in exchange for a free guide. From there, we offered additional guides like “Optimize PIM for Speed” and “How to Choose the Best Salesforce PIM” to educate prospects and let them approach us when ready. In total, we created eight different guides—some with conversion rates of 30%!

Results

Despite a slow start, the campaign became and continues to be a massive success. Pimly closed a $100,000 deal within two months and generated over 60 leads since working with InterTeam. 

Click the link below to learn more about our work with Pimly!

👉Pimly Case Study - $100K ROI in 2 Months With Google Ads And LinkedIn Ads

Get a Free Ads Strategy

Struggling to see returns on your paid B2B SaaS ad campaigns? Visit our site to receive a free ads strategy call with a complimentary account audit.

Client Background & Problem

InTouchLink, a B2B SaaS provider for senior living, was dealing with low-quality leads due to their previous advertising agency. InterTeam stepped in and found that around 50% of targeted keywords were set to "broad match", leading to irrelevant searches and unnecessary expenditure.

Challenge & Solution #1

Facing an underperforming website and outdated keywords, we revamped their strategy by focusing on specific keywords, eliminating irrelevant ones, and creating optimized landing pages. This approach reduced ad costs, improved revenue, and cut CPL by 50%.

Challenge & Solution #2

Retargeted leads for InTouchLink weren't converting due to aggressive asks and long forms. We created a second landing page with a shorter 'Book a demo' form, streamlining lead generation and improving conversion rates.

Challenge & Solution #3

Using Microsoft Clarity, we identified prospective customers being lost to dead clicks. We resolved this by creating a third new landing page, leading to 15 high-quality leads in the first month with deal potentials ranging from $1,000 to six figures.

Results

InterTeam boosted InTouchLink's leads from 5 to 53 per month, reduced CPL by 50%, and set up Salesforce reporting. We delivered a 10x increase in qualified leads and helped them achieve their best month ever with $3M earnings. Notably, Bing ads outperformed Google in cost-effectiveness.

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Want to learn about our work with InTouchLink?

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👉 InTouchLink Case Study - Google & Bing Ads For B2B Senior Living SaaS

Get a Free Ads Strategy

Struggling to see returns on your paid B2B SaaS ad campaigns? Visit our site to receive a free ads strategy call with a complimentary account audit.

500+ Qualified Leads in 6 Months With Google, YouTube, Facebook And Instagram Ads for Luxury Real Estate Development

Client Background & Challenges

Client Name - One London Road

Industry - Real Estate

Platforms - Google Ads and Facebook Ads

One London Road developed luxury condominiums with 1, 2, and 3-bedroom flats in London's suburbs.

However, the units received minimal interest after being listed on the market during preconstruction. 

The client needed exposure and a marketing funnel to generate high-intent leads quickly.

Results

• Search Ad CTR: 13.2% (Industry Average: 2.47%)
• Search Ad Conversion Rate: 4.68% (Industry Average: 3.71%)
• Overall Cost per Lead (CPL): £24.21 (Industry Average: £101)
• Total Leads Generated: 234
• Booked Viewings: 131
• Cost per Booked Viewing: £24.91

Our Approach

InterTeam developed campaign infrastructure and content for Google and Facebook ads, targeting various audiences.

Our multi-modal ad strategy on Google included search, display, discovery, and video ads through YouTube.

Facebook allowed us to efficiently target high-intent audiences with the lowest possible cost.

The Strategy

To generate leads within a tight monthly budget of £2,000, we created copy-optimized landing pages for the development and each unit type.

We also developed an Investor Guide to attract potential investors, end engaging image and video creatives for top of funnel awareness.

Results

Our campaign successfully generated three quality leads per day at a cost of less than £25 per lead. 

The CTR and conversion rates for search ads surpassed industry averages, showcasing the effectiveness of our approach. We generated a total of 234 leads and 131 booked viewings, indicating significant interest from potential buyers.

The overall CPL of £24.21 was substantially lower than the industry average of £101.

Read Full Case Study

Want to learn about our work for One London Road?

Click the link to read the full case study!

👉 One London Road Case Study - Facebook And Google Ads for Luxury Real Estate Development

Get a Free Ads Strategy

Struggling to see returns on your ads? Visit our site to receive a free ads strategy call with a complimentary account audit.