KissMyAds

About the Client
Vinyl Vista (USA) — online music store offering vinyl records, CDs, turntables, and audio accessories.
— Catalog of 200,000+ products, including rare and hard-to-find releases
— Serves music collectors, audiophiles, and vinyl enthusiasts worldwide
— Competitive pricing with a unique pre-order model (customers are charged after shipment)
— Operates in a niche but highly competitive eCommerce music market
— Goal: scale international online sales while maintaining high ROAS

Project Goals
— Scale global sales of vinyl records and related products
— Reach high-intent music collectors and audiophiles
— Maintain strong profitability and cost efficiency
— Achieve high and stable ROAS in competitive markets
— Strengthen brand visibility in the music eCommerce segment

Our Approach
— Built and optimized Performance Max and Search campaigns for vinyl and collector-focused queries
— Focused on high-intent keywords related to vinyl records, rare editions, and turntables
— Optimized product feed structure, categories, and visuals for Shopping/PMax performance
— Highlighted massive catalog size, rarity, and fair pricing in ad copy and creatives
— Allocated $6K budget toward top-performing geographies and products
— Implemented GA4 and GTM for accurate conversion and revenue tracking
— Continuous optimization of bids, audience signals, and creatives to sustain high ROAS

Results
Ad Budget — $6K
Conversions — 1.04K
Cost / Conversion — $5.8
ROAS — 824%

Outcome
— Successfully scaled Google Ads as a profitable global acquisition channel
— Achieved 824% ROAS in a competitive niche music market
— Over 1,000 conversions at a low $5.8 cost per conversion
— Expanded Vinyl Vista’s international reach among collectors and audiophiles
— Built a scalable, performance-driven Google Ads foundation for long-term growth

About the Client:
Mil Baur GmbH (Germany) — retailer of professional paint spraying equipment and industrial solutions for construction and commercial use.
— Specializes in paint spraying equipment, accessories & spare parts
— Serves B2B customers in construction and industrial sectors
— Focus on professional-grade, high-value equipment
— Operates in a competitive industrial eCommerce market
— Goal: launch Google Ads and build a profitable, scalable B2B acquisition channel

Project Goals
— Launch Google Ads from scratch as a new sales channel
— Attract high-intent B2B buyers
— Maintain strong cost efficiency
— Achieve high and stable ROAS
— Build a scalable paid search foundation for long-term growth

Our Approach
— Built a clean and scalable Google Ads account structure from zero
— Search campaigns focused on commercial and product-specific intent
— Prioritized best-selling and high-margin equipment
— Implemented accurate conversion tracking and revenue attribution
— ROAS-driven bidding and budget optimization
— Continuous search term refinement to eliminate low-quality traffic

Results
Ad Budget — €4.4K
Clicks — 9.31K
Cost / Conversion — €97.42
ROAS — 2,068%

Outcome
— Google Ads launched as a profitable acquisition channel from zero
— 2,068% ROAS achieved in the industrial equipment niche
— Consistently high-quality B2B traffic and strong purchase intent
— Efficient cost per conversion at €97.42
— Built a scalable and revenue-focused Google Ads foundation for Mil Baur GmbH

About the Client:

Technical Softwares (Italy) — official distributor of licensed software solutions for businesses and professionals.

— Authorized reseller of Microsoft, Autodesk & Adobe
— Serves B2B and B2C customers across Italy
— Operates in a highly competitive software reseller market
— Focus on licensed, secure, and compliant software products
— Goal: scale online sales while maintaining high profitability
 

Project Goals

— Increase online sales of software licenses
— Maintain strict cost efficiency
— Achieve and sustain high ROAS
— Attract high-intent buyers in the Italian market
— Build a scalable Google Ads setup for long-term growth

Our Approach

— Performance Max campaigns focused on high-value software products
— Commercial-intent targeting with Italy-only geo focus
— Messaging highlighting licensed, secure & official software
— Smart bidding optimized for conversion value
— Google Merchant Center optimization
— GA4 & GTM setup with ongoing bid & budget optimization
— Continuous testing to improve efficiency and scalability

Results

Ad Budget — €4.4K
Conversions — 330
Conversion Value — €84.5K
ROAS — 1,903%

Outcome

— 330 conversions generated on a €4.4K ad spend
— €84.5K in revenue from licensed software sales
— 1,903% ROAS achieved in a competitive software market
— Strengthened brand trust and authority in Italy
— Built a scalable and highly profitable Google Ads foundation

About the Client
SkinGym (US) — eCommerce brand selling high-quality skincare products and beauty tools in the United States.
— Premium skincare tools and self-care products
— Targets beauty-conscious customers and skincare enthusiasts
— Focus on performance-driven acquisition and scalable online sales
— Goal: grow revenue while keeping acquisition costs low

Project Goals
— Increase online sales across core skincare products
— Maintain low cost per conversion
— Achieve high and stable ROAS
— Build a scalable paid media setup for long-term growth

Our Approach
— Performance Max & Shopping campaigns focused on top-selling products
— Product-level optimization based on conversion data
— Audience expansion combined with intent-based targeting
— Strong emphasis on product value, quality, and results
— Full GA4 tracking and ongoing bid & budget optimization
— Continuous testing to improve efficiency and scale

Results
Ad Budget — $5.25K
Conversions — 675
Cost / Conversion — $7.77
ROAS — 1,103%

Outcome
— 675 conversions generated on a $5.25K ad spend
— Consistently low cost per conversion at $7.77
— 1,103% ROAS achieved in a competitive skincare market
— Built a scalable performance foundation for further growth


About the Client:

DIY BARISTA — U.S. coffee brand offering syrups, sauces, teas, and beans to recreate café-style drinks at home
 — Premium Starbucks-inspired syrups, rich sauces, and specialty teas

— Appeals to home baristas and coffee enthusiasts

— Goal: boost online sales and scale ad performance


Project Goals:

— Increase online purchases across syrups, sauces, teas, and beans

— Achieve high ROAS and maintain profitability

— Strengthen brand visibility among coffee lovers

— Build a foundation for future scaling with PMax and remarketing


Our Approach:

— Shopping & Performance Max campaigns for syrups, sauces, teas, and beans

— Audience segmentation: home baristas vs. coffee enthusiasts

— Ads highlighting café-at-home experience and product quality

— Optimized $5.37K ad budget with GA4 & GTM tracking

— Continuous bid, targeting & creative optimization for stable ROAS



Results:
Ad Budget — $5.37K
Conv. value — 65.2K

ROAS — 1.2K%

Clicks — 29.3


Outcome:

— $65.2K conversion value on $5.37K ad spend

— Stable 1,300% ROAS

— 50× sales growth in 2 months

— Expanded reach and strengthened DIY BARISTA’s position as the go-to home coffee brand

About the Client:
The Instrument Place is a California-based online store specializing in high-quality musical instruments for musicians of all skill levels.
— Wide selection of instruments for beginners, hobbyists, and professionals
— Serves customers across the U.S. with a strong eCommerce focus
— Goal: scale online sales while maintaining efficient advertising costs

Project Goals:
— Increase online sales of musical instruments
— Optimize ad spend for maximum ROI
— Improve campaign structure and keyword relevance
— Build a scalable Google Ads system for long-term growth

Our Approach:
— Conducted a full Google Ads audit and restructured campaigns for scalability
— Launched and optimized Search, Shopping, and Performance Max campaigns
— Improved keyword targeting and ad copy to increase relevance and CTR
— Implemented dynamic ads and remarketing to capture high-intent traffic
— Strategically managed a $5.38K ad budget for efficient scaling
— Set up GA4 and GTM from scratch for accurate tracking and measurement
— Continuously optimized bids, audiences, and creatives to sustain high ROAS

Outcome:
KissMyAds transformed Google Ads into a highly profitable acquisition channel for The Instrument Place.
— ROAS: 1,200%
— Ad Spend: $5,380
— Conversions: 106

Through precise targeting, scalable campaign architecture, and ongoing data-driven optimization, The Instrument Place significantly increased online sales, improved profitability, and established a strong foundation for sustainable growth in the competitive musical instruments market.

Performance Marketing Case Study
 April’s Aquarium / 3,200% ROAS

About the Client:

April’s Aquarium is a Vancouver-based tropical fish retailer offering freshwater fish, aquariums, and hobbyist supplies.

 — Wide assortment of tropical fish & aquarium products

 — Serves both new and returning hobbyists across the region

— Goal: scale e-commerce revenue profitably in a niche retail market

Project Goals:
 — Increase online sales of fish, aquariums, and accessories

 — Maintain strong cost efficiency while scaling

 — Improve ROAS through high-intent targeting

 — Build a sustainable, scalable acquisition structure for continued growth

Our Approach:
 — Restructured and optimized Performance Max campaigns for high-intent shoppers

 — Improved product feed quality for better relevance and Shopping visibility

 — Audience segmentation focused on hobbyists, repeat buyers, and local intent

 — Creative adjustments highlighting product variety, quality, and brand trust

 — Strategic bidding and budget allocation to maximize profitable conversions

 — Continuous optimization: A/B testing, targeting refinement, and creative iteration

 — Tracking setup and performance monitoring via GA4 and GTM

Outcome:
 KissMyAds delivered exceptional results and transformed Google Ads into a highly profitable revenue channel for April’s Aquarium.

— ROAS: 3,200%

— Ad Spend: CA$5,710

— Revenue Generated: CA$181,000
Through precise targeting, optimized Performance Max structure, and ongoing creative and feed improvements, April’s Aquarium scaled its online sales at minimal cost while strengthening its position as a leading provider of tropical fish and aquarium supplies in Vancouver’s niche market.

Project Description
WoodWatch is a leading European e-commerce brand offering premium wooden watches that blend sustainability, craftsmanship, and modern design. The brand partnered with KissMyAds to scale online sales while maintaining profitability and reinforcing its reputation as a top eco-luxury watch brand. The objective was to expand across European markets, attract eco-conscious customers, and achieve strong returns through a data-driven advertising strategy.

Skills & Deliverables
Google Ads Account Management
Performance Marketing
Google Merchant Center
Google Analytics 4
Google Tag Manager

Client Goals
• Increase e-commerce sales and expand reach across Europe
• Maintain profitability and achieve a strong ROAS
• Strengthen brand presence in the sustainable fashion niche
• Build a scalable foundation for long-term growth

Actions Taken
Campaign Setup: Implemented and optimized Shopping & Performance Max campaigns across multiple EU markets.
Audience Targeting: Segmented by region, language, and interest to reach eco-conscious and design-focused customers.
Creative Optimization: Developed ad creatives emphasizing sustainability, quality, and craftsmanship.
Feed Management: Ensured accurate and optimized product data in Google Merchant Center for better visibility.
Budget Strategy: Allocated €87.1K strategically to maximize conversion value and reach.
Ongoing Optimization: Continuously refined targeting, bids, and creatives to improve ROAS and cost efficiency.

Results
📈 ROAS: 269%
💰 Ad Budget: €87.1K
🛒 Conversion Value: €234K
⚡ Clicks: 168K

Outcome
KissMyAds delivered excellent results for WoodWatch, generating €234K in conversion value from an €87.1K budget with a 269% ROAS. Through smart targeting, creative testing, and continuous optimization, the campaigns scaled sales sustainably and reinforced WoodWatch’s position as one of Europe’s leading eco-luxury watch brands.

Project Overview:
Equinet Academy, a leading digital marketing academy in Singapore, partnered with KissMyAds to attract more premium students, optimize ad spend, and maximize ROI. The objective was to generate higher-quality leads, reduce acquisition costs, and increase long-term client value.

Our Approach:
– Campaign Targeting & Bid Strategy: Refined targeting parameters and optimized bid strategies to reach high-intent users.
– Creative Optimization: Enhanced ad creatives to better resonate with the audience and improve engagement.
– Cost Efficiency: Analyzed performance data to eliminate inefficiencies and maximize cost-effectiveness.
– Audience Engagement: Focused on the most conversion-ready segments to boost lead quality and volume.
– Performance Monitoring: Continuously tracked KPIs and refined campaigns to sustain growth and profitability.

Results:
💰 ROAS 508% — strong and consistent profitability
📈 Monthly revenue $105.6K driven through optimized Google Ads campaigns
💵 Monthly ad budget $20.8K strategically allocated for maximum efficiency

Impact:
With a data-driven and creative approach, KissMyAds transformed Equinet Academy’s campaigns into a highly efficient growth engine. The results proved not only immediately profitable but also scalable, laying the groundwork for sustainable long-term success.

The goal of the project was to attract more high-quality clients, optimize ad spend, and maximize return on investment. By refining campaign segmentation, optimizing bidding strategies, and improving ad creatives, I reduced the cost per conversion by 71% while increasing the number of clients by 51%. Overall return on ad spend (ROAS) reached 2251%, ensuring maximum efficiency and profitability for the client.

Client Goal:
🎯 Increase the number of high-quality clients.

🎯 Reduce the cost per conversion.
🎯 Improve overall return on ad spend (ROAS).

The Work I Did:
✅ Google Ads Account Audit & Campaign Analysis: Conducted a deep analysis of the existing campaigns to identify inefficiencies and areas for optimization.

✅ Audience & Intent Optimization: Focused on attracting high-intent users to improve booking rates and overall client quality.

✅ Campaign Segmentation & Restructuring: Refined audience segmentation, keyword strategy, and bidding approaches to increase efficiency.

✅ Ad Copy & Creative Optimization: Created and tested multiple ad variations to improve engagement and conversion rates.

✅ Landing Page Optimization: Provided recommendations to improve landing pages, ensuring they were aligned with user intent and optimized for bookings.

✅ Bid Strategy & Budget Allocation: Adjusted bidding strategies based on real-time performance data to maximize conversions at the lowest cost.

✅ A/B Testing & Performance Monitoring: Continuously tested and optimized campaign elements, tracking key performance indicators (KPIs) to refine strategy.

The Results:
📉 Cost per conversion decreased by 71%, making client acquisition significantly more cost-effective.
🚀 Bookings increased by 51%, generating more high-quality clients.
💰 Achieved an ROAS of 2251%, ensuring maximum return on investment.

Moto1 NZ is a premier destination for motorcycle enthusiasts in New Zealand, offering a wide range of products from riding apparel and protective gear to spare parts and accessories. The client’s goal was to scale e-commerce sales while maintaining efficiency across Performance Max and Search campaigns. The project required a strategy that balanced cost-effectiveness with growth in a highly competitive niche, ensuring consistent sales and profitability.

 Client goals:
• Scale e-commerce sales of motorcycle products across New Zealand
• Keep cost per conversion low to maximize profitability
• Increase ROAS while managing a mid-sized monthly budget
• Improve visibility across apparel, gear, and parts categories
 Actions taken:
- Campaign setup: Optimized and structured Performance Max and Search campaigns to cover all high-intent product categories.
- Feed optimization: Ensured the product feed was fully aligned with Google Merchant Center requirements for maximum relevance.
- Audience targeting: Segmented campaigns to capture both first-time buyers and repeat motorcycle enthusiasts.
- Ad copy & creatives: Highlighted Moto1’s value proposition — large assortment, fast delivery, and reliability for bikers.
- Budget allocation: Strategically distributed spend across top-performing categories to scale sales without overspending.
- Ongoing optimization: Regularly refined bids, targeting, and creatives to maintain strong efficiency and boost ROAS.

 Results (August vs. July):
Ad spend: NZ$9,285.06
Conversions: 1,023
Cost per conversion: NZ$8.99
ROAS: 2,355.19%
 Outcome:
The campaigns delivered outstanding profitability, generating over 1,000 conversions in a single month with a ROAS exceeding 2,300%. By combining Performance Max with Search campaigns, Moto1 NZ successfully scaled its sales volume while keeping acquisition costs low, reinforcing its position as one of New Zealand’s leading online motorcycle stores.