Knucklepuck

Relaunching a website can be both exciting and terrifying in equal measure, particularly from an SEO perspective. While a brand new site offers an abundance of opportunities for new business and organic growth, it is also vitally important to protect existing traffic through tactical planning before the migration. In addition, technical SEO issues post-launch must be addressed swiftly to mitigate any negative consequences that could impact user experience or site crawlability.

Our client, a major player in the concrete manufacturing space, chose Knucklepuck to be their SEO Expert and help guide their web development team as they went through the various stages of their site relaunch. Our client required careful management of thousands of URLs throughout this process to protect their existing organic traffic.

Since the beginning of our engagement, Knucklepuck has built a longstanding SEO foundation for our client whose footprint in the construction industry only continues to grow.

Summary

Maumee Valley Movers is an Ohio-based, multi-location commercial and residential moving company. Their websites inform users about the company and the moving process, driving prospects to request a quote.

The Challenge

MVM approached Knucklepuck after getting unsatisfactory results working with a PPC and SEO vendor. Their primary need was to increase the quantity and quality of leads for their Columbus and Toledo locations, each with their own website. They also hoped to eventually reduce their cost of lead acquisition. Knucklepuck’s challenge was to generate high quality leads while driving down the cost of generating those leads.

The Solution

Knucklepuck’s Paid Media Team started with an audit of Google Ads accounts, removing duplicate keyword coverage, bidding according to matchtype and adjusting bid strategy. Next, the Paid Media Team focused on Google Ads account optimization, adding specific campaigns against heavily researched keywords, negatives and tailored ad copy.

Our strategy relied heavily upon analyzing what had been done in the past and fine-tuning those tactics for refined targeting and efficiency.

The Results

By adding Knucklepuck to their team, both MVM websites realized a sizable increase in well-qualified leads, which skyrocketed their conversions. At the same time, costs were significantly lowered.

Six months after relaunching their campaigns, costs had been driven down by 15% for MaumeeValleyMovers.com and by 7% for MVMColumbus.com. Conversions for both sites grew by 71% and 49%, respectively.

Summary

Rosenberg | Perry & Associates, LLC was not always the pre-eminent New Jersey law firm that it is today. Although its growth is driven by diligent, compassionate, and aggressive advocacy for their clients, when the firm started it needed clients to advocate for.

To drive current and future growth, the firm needs a steady flow of clients, most of which seek our legal services through online searches.

The Challenge

When Daniel M. Rosenberg decided to start his own law firm in Burlington County, New Jersey, he knew his success and growth required cultivating a steady stream of qualified clients. Reviewing his options, he concluded that a good website supported with strong SEO would give him enough presence online to draw the right kind of clientele.

Rosenberg soon encountered obstacles to his goal of creating a website that would help him connect with prospective clients. First, he found that options for both SEO and website development were grossly over his budget. Second, he discovered that many well-known digital service providers were reluctant to help him, being a small, one-man law firm, create an online presence.

Daniel M. Rosenberg had built his reputation as an attorney through his legal understanding and integrity, combined with trust and transparency with his clients. Opening up his own firm meant he had to demonstrate those qualities to a broader base of new potential clients. Due to the nature of the business, only a steady stream of new prospects would fuel the growth he planned for.

The Solution

• Website architecture recommendations that would put the site in the best possible position to accomplish Daniel M. Rosenberg’s SEO goals, ensuring that the new site pages would rank for keyword phrases related to key practice areas.
• A site launch strategy to ensure the consolidation of older web assets and the prevention of issues such as broken pages, internal redirects and duplicate content.
• A refreshed content strategy with optimized meta data based on keyword and competitive research to establish a clear direction for Rosenberg’s online presence.
• An editorial calendar for the site’s new blog to ensure continued content production and publication that would generate additional traffic and brand awareness.
• Constant monitoring of analytics and reporting to determine the impact of Knucklepuck’s SEO strategy and prioritize tactics to ensure the team makes regular enhancements to the site that align with business goals.

The Results

Since working with Rosenberg | Perry & Associates, LLC in 2015, the law firm’s website has seen year-over-year increases in organic traffic. In 2018-2019 alone, Rosenberg | Perry & Associates, LLC saw record-high growth with a year-over-year +62% increase in organic traffic and a +64% increase in new users from search engines.

NAFA is the world’s largest association for individuals managing vehicular fleets and mobility responsibilities for their employers. NAFA focuses on providing world-class certifications, education, and peer-networking programs throughout the year. The association has more than 2,000 individual members who come from all corners of the business world. NAFA’s focus on the success of its members and other individuals involved in the profession is central to its mission as an organization. A major part of this is serving as an online resource for the member community and others looking for information on the association or the profession as a whole.

In 2019, NAFA went through a major shift in the organization, with a change at CEO and other leadership positions. NAFA partnered with Achurch Consulting, who led the effort to identify problem areas with the website and source the right technology partner. Ultimately, Knucklepuck was selected due to our ability to deliver a clear, integrated CMS solution to advance NAFA’s mission.

When Brett Snyder founded the company in 2014, it was originally Agora Inbound. Until that fateful day when the cease and desist letter arrived…We needed our new name to show that we’re not exactly like everybody else.
Not different for the sake of being different, but different enough to stand out and be recognized as what we are. Original. Forward-thinking. Valuable. So we chose Knucklepuck.And it fit. The name stands out. And once we have their attention, businesses recognize the advantages of our unique culture and deliberate approach to creating value. No founder’s name or digital buzzword can fully represent the value we bring our clients.
Knucklepuck. Our name stands out, just as our work does.