Landing Partners

Landing Partners partnered with AO76, a Belgian fashion brand specialized in kidswear, to strengthen its e-commerce performance and support the growth of its digital sales channels. AO76 is a well-established brand with a strong retail presence and a distinctive identity rooted in creativity, comfort, and high-quality design for children. The main challenge was to translate this strong offline brand into a scalable and high-performing e-commerce business.
 

While AO76 had already built a recognizable brand and a loyal customer base through physical retail and wholesale, its online performance needed to be further optimized to support modern e-commerce growth. The objective was to increase online revenue, improve customer acquisition, and build a digital ecosystem that reflects the brand’s playful and creative identity, while remaining firmly focused on performance.
 

To achieve this, Landing Partners developed a full-funnel e-commerce strategy tailored to the fashion and kidswear market. Performance marketing campaigns were deployed to drive online sales and attract new customers, while email marketing strategies were implemented to strengthen retention and encourage repeat purchases. Conversion rate optimization was applied to improve the webshop experience and remove friction throughout the customer journey. Continuous data analysis and ongoing campaign optimization ensured that performance was consistently monitored and improved over time. Throughout the process, special attention was given to preserving the brand’s identity—playful, creative, and designed for movement—while enhancing performance across all digital channels.
 

This approach led to strong growth in e-commerce performance and increased online visibility, alongside improvements in both customer acquisition and retention. In addition, a scalable digital marketing system was established to support long-term growth. As a result, AO76 strengthened its position as a leading Belgian kidswear brand online. Today, the brand successfully combines a strong and distinctive identity with a solid digital foundation, enabling continued growth across both local and international markets.

Landing Partners partnered with Wasted Paris, a well-known Paris-based streetwear brand, to support its international expansion and accelerate e-commerce growth across Europe. The brand had already built a strong following in France, but scaling internationally while maintaining its unique identity required a clear and structured digital strategy.
 

Wasted Paris aimed to grow beyond its home market and reach customers across Europe. However, rising advertising costs and fragmented digital systems made it challenging to scale efficiently while staying true to the brand’s creative DNA and strong community-driven identity. The key objective was to develop a digital framework that could support international growth without compromising on brand consistency or cultural relevance.
 

To achieve this, Landing Partners developed a pan-European digital strategy tailored specifically to the streetwear market and its audience. This included localized performance campaigns, multilingual email marketing, and region-specific creative testing to optimize performance across different markets. Meta advertising campaigns were deployed across key European regions with localized messaging, while multilingual email flows and retention campaigns were set up to engage customers in their native language. Conversion rate optimization and continuous performance testing were applied to improve the online user experience, alongside strategic budget allocation and campaign optimization based on regional performance data. This approach enabled the brand to scale internationally while preserving its visual identity and staying closely aligned with its community.
 

The results of this collaboration included expansion into 12 European countries, as well as 175% sales growth in key regions such as Germany, Spain, and the Benelux. Campaign return on ad spend increased by 45%, while email-driven revenue grew by 60%. Today, Wasted Paris operates with a scalable digital growth engine that supports its continued international expansion.

Landing Partners partnered with Nathalie Vleeschouwer, a well-established Belgian fashion brand, to accelerate its transition from a retail-focused business to a scalable e-commerce growth engine. While the brand already enjoyed strong offline recognition and had built a loyal customer base, its digital performance had not yet been fully optimized for growth. The main challenge was to develop a structured, data-driven digital strategy that could match the strength and reputation of its retail presence.
 

To address this, Landing Partners implemented a full-funnel digital strategy tailored specifically to the fashion industry. Performance marketing through paid social channels was used to drive customer acquisition, while email marketing via Klaviyo was set up with automated flows and targeted campaigns to strengthen retention and increase customer lifetime value. At the same time, conversion rate optimization on Shopify was applied to improve the user experience and increase sales efficiency. Continuous data analysis and weekly optimization cycles ensured that performance was consistently monitored and improved over time. The overarching objective was to translate the in-store brand experience into a seamless, high-performing online journey that aligned with the brand’s identity.
 

This approach led to significant growth in online revenue and overall e-commerce performance, alongside a strong improvement in both customer acquisition and retention. In addition, a scalable digital ecosystem was established to support long-term growth and future initiatives. As a result, the brand was further positioned for expansion into new markets. Today, Nathalie Vleeschouwer has evolved into a leading e-commerce player within the Belgian fashion market, supported by a solid and data-driven digital foundation.

Landing Partners partnered with Atelier Content, a Belgian premium footwear brand known for its handcrafted products and strong focus on quality and design, with the goal of unlocking scalable e-commerce growth. Despite a strong product offering and a well-defined brand identity, Atelier Content was initially cautious about investing heavily in digital marketing. Previous collaborations with other agencies had not delivered the expected results, creating the need for a partner who truly understood both the fashion industry and the complexities of selling premium footwear online.
 

Selling premium footwear online comes with specific challenges. Customers typically have longer decision-making cycles, impulse purchases are less common, and building trust is essential. At the same time, maintaining a consistent brand experience across all digital touchpoints is critical to preserving a premium positioning. The objective was therefore to develop a high-performing digital strategy that would not only increase online sales, but also improve customer retention, support international expansion, and safeguard the brand’s premium image.
 

To achieve this, Landing Partners implemented a dual-track strategy focused on both retention and acquisition. Through email marketing using Klaviyo, advanced flows were set up to increase long-term customer value. In parallel, conversion rate optimization efforts were applied within Shopify to enhance the user experience and streamline the purchasing journey. Performance marketing campaigns were launched via Meta Ads, tailored to different markets. International growth was supported through localized campaigns and targeted audience segmentation. Continuous testing, reporting, and weekly optimization cycles ensured that the strategy was consistently refined, allowing both existing and new customers to be reached with relevant messaging aligned with the brand’s identity.
 

This approach resulted in a 62% increase in online sales and enabled expansion into three new European markets. In addition, a clear improvement in customer retention was achieved through the email marketing strategy, while paid campaigns drove a steady stream of high-quality new customers. What began as a cautious test evolved into a long-term partnership built on trust, strong performance, and measurable growth.