Lead Flux

Lead Flux started because we got sick of watching great service businesses pour money into marketing that didn't translate into booked jobs.

The pattern was always the same. A plumber, electrician, builder or mortgage broker would sign with a marketing agency. The agency would run ads. Leads would come in. But six months later, revenue hadn't moved. The business owner would assume marketing didn't work for "businesses like theirs". The truth was simpler — the marketing was working fine. The follow-up wasn't.

Missed calls. Slow replies. Quotes that went out and never got chased. Past customers nobody contacted again. Websites that bounced visitors in six seconds. Google Business Profiles half-finished. A CRM full of leads that nobody worked.

Our mission is to fix that gap — between marketing activity and money in the bank — for Australian service businesses.

We build the whole system, not just one piece. The website that converts. The ads that bring qualified buyers. The AI receptionist that catches calls at 11pm. The CRM that holds the lead. The automation that follows up in 30 seconds instead of three days. The review system that keeps the reputation flywheel turning. Everything wired together so nothing falls through the cracks.

Our vision is to be the marketing agency Australian service businesses recommend by name to other service businesses — because the work compounds into real, measurable revenue rather than vague "brand growth".

What makes our team unique:

• Outcomes obsession. We measure success in booked jobs and revenue, not impressions and reach.
• One connected system. Most agencies do one thing — ads, or SEO, or websites. We do the whole stack so the parts actually talk to each other.
• Plain English, no jargon. If you can't understand what we're doing for you, we're hiding something.
• Speed-to-lead as religion. Reply in over 5 minutes and you're 21× less likely to book the job. Our systems reply in 30 seconds.
• 10% of profits to Aussie Frontline Foundation. Supporting Australia's veterans and first responders — the people who back the rest of us. Not a marketing line, an actual line item.

Based in Adelaide. Working with service businesses across Australia. Founded by Jerry Lienert.