Leopard Co

Discover how we generated over 50k visitors to the Birmingham Dogs Home website and raised £££ in donations using the power of Pet PR.
 

Challenge
To drive empathy and support for Birmingham Dogs Home at the height of the Covid-19 pandemic.

Located just a stone’s throw away from our city-centre pad, Birmingham Dogs Home has been rescuing and rehoming dogs in the West Midlands for almost 100 years. Sadly, when the coronavirus pandemic struck, their normal income streams were cut — including their annual fun day — and they urgently needed a fresh way to engage their loyal supporters and new audiences. 

The charity turned to the online community of dog lovers, and their ‘Paws-itivity month’ idea was born. Being Birmingham Dogs Homes’ first digital campaign, Leopard Co teamed up with our four-legged neighbours to help make the digital PR activity an online success using our pet sector knowledge.
 

Solution
We understood that the charity already had a loyal following of supporters, but there was opportunity to showcase their charity to a new audience

We helped the Birmingham Dogs Home team to identify key influencers in the Birmingham area, to recruit them into the campaign to amplify the message and gain their endorsement. ‘Paws-itivity packs’ were sent to local canine influencers — featuring bandanas, homemade doggy cakes, and other branded goodies — to give the influencers a talking point to help engage their followers with the campaign. 

To maximise the visual impact, Leopard Co’s design team worked with the charity to create an eye-catching logo for the campaign and a sharable calendar of the month’s activities.

Impact

• Nearly £4,000 of vital support raised
• New regular giving sign ups — securing £1,300 annual income
• 50,599 new website users — up 73% from previous month
• Video views 7.9K, an increase of 1,165% on Facebook
• 100 new Twitter followers
• 1,000 new Instagram followers

Discover how we created an engaging new brand for the energy sector.

Challenge

To create a new brand identity and logo for the Cadent Educational Academy, developing much needed skills for generation, transmission, storage of hydrogen

Cadent is the UK's biggest gas distribution network that we've been working with for the past 2 years.

Key elements that the client wanted to feature was a motif with accompanying text. It was also important to pair the logo with a strategically relevant strapline. The logo needed to be distinctive and different from other projects working in this area.

Solution

We researched the market and worked on the distinctive icon we needed. We supplied a number of creative solutions, and worked closely with the client to narrow down the creative to the most compelling route.

We then used the Cadent colour palette to give this branding life and pair it with the strap-line that was chosen, “Creating skills for the future”.

We produced a Style Guide to give the client direction for the use of the branding internally, as well as delivering the final assets themselves.

Impact

A striking logo which the client love, with great creative stimulus to get the educational program off the ground.

Repeat business working in the hydrogen sector with Cadent and their partners. Take a look at the further brand development we worked on with East Midlands Hydrogen.

Discover how we helped SnowDome achieve its best Christmas revenue to date by securing national coverage, a 143M+ reach, and record-breaking ticket sales.
 

Challenge
To elevate awareness of the SnowDome’s Santa’s Winter Wonderland, which has been running for nearly 25 years. The Christmas event is locally loved, but was missing out on key press mentions in regional and national media to help drive further footfall and sell more tickets. Especially for midweek and post-Christmas bookings.

Solution

We faced a tight turnaround and a competitive landscape. We leaned on our expert leisure marketing strategies and press release distribution services to sell this story. 

We positioned SnowDome as the ONLY place to guarantee real snow at Christmas, building the rest of Winter Wonderland around this hook. This tapped into the emotional link between Christmas and snow—an angle we knew would grab attention. 

We sold the story into national, regional, and niche media, securing extensive coverage that far exceeded the client’s expectations.

Alongside this, we ran a reactive press office for six weeks, responding quickly to journalist requests on festive activities. This strengthened our regional and national results even further.
 

Impact
In just 6 weeks, we achieved:  

• 17 pieces of press coverage
• Coverage in the likes of The Sun, The Telegraph and I News
• A 143m+ reach from all press coverage  
• 2 media visits from national journalists
• Interest from ITV Central regarding filming at the SnowDome

The SnowDome reported back to us that 2024 was its best Christmas for revenue to date. 

Giving the Finger to Homelessness: How we helped SIFA Fireside achieve a 2300% social reach increase and a 37.54% donation boost.
 

Challenge
To raise awareness of the worsening homelessness crisis and highlight SIFA Fireside’s vital work supporting those in need.

Solution

We developed the ‘Inequality Street’ campaign, reimagining everyone’s favourite Christmas chocolates to highlight the daily issues faced by those experiencing homelessness. One example, the Caramel Whirl, represented how many get stuck in a cycle of precarious housing due to limited options like HMOs and shelters, meaning finding a safe, permanent home is anything but easy. From The Last Penny to The Debt Triangle, this satirical, festive campaign sparked meaningful conversations about the complexities of homelessness, especially during a season associated with warmth and joy.

Using our PR services and digital design expertise, we executed a full-scale press and social media campaign. We also bough the campaign to life on the streets of Birmingham with a pop-up fundraising event. We offered boxes of Inequality Street chocolates, inviting passersby to donate only what they can afford. Our passionate team engaged in conversations about the vital work SIFA Fireside does to support those experiencing homelessness in Birmingham.

Impact

• 117,000 social media reach – an incredible 2300% increase!
• 37.54% increase in donations compared to 2023!
• Media coverage in PR Week, PR Moment, Creative Moment, Marketing Beat, National World, The Canary and more – plus a live interview with SIFA Fireside CEO Natalie Allen on BBC Radio WM.

Discover how we increased Blinds 2go's Domain Authority by 6 points and secured coverage with a reach of 795m+ through strategic Digital PR.
 

Challenge
As a market leader in the competitive blinds sector, Blinds 2go needed to strengthen its online position and capture additional market share from competitors. The brand required a comprehensive digital strategy to boost non-branded traffic, improve keyword rankings, and build high-quality backlinks from authoritative publications. With numerous competitors vying for the same digital space, standing out required a sophisticated approach combining PR expertise with technical SEO knowledge.
 

Solution
We developed and executed a strategic Digital PR plan using our ROAR framework (Research, Opportunity, Activation, Results). Our research phase revealed crucial link-building opportunities and keyword ranking gaps, while competitor analysis helped identify quick wins and long-term growth potential.

We established a dedicated reactive press office, responding to 228 media opportunities, and landing 69 pieces of coverage with an average DA of 67. Our team leveraged seasonal moments and newsjacking opportunities around topics such as film releases and extreme weather events, positioning Blinds 2go as an industry expert. Simultaneously, we implemented a comprehensive link-building programme, optimising 51 directory listings, conducting targeted outreach to over 100 high-quality domains, and developed a local listing submissions programme to improve Blinds 2go’s local SEO across key delivery regions.
 

Impact

• Domain Authority increased from 43 to 49, cementing Blinds 2go's market-leading position
• Secured 43 pieces of coverage including 19 high-quality backlinks, with an average Domain Authority of 67
• Achieved a total media reach of 795,818,854
• Grew referring domains to 4,905 with total backlinks reaching 306,221
• Established Blinds 2go as a trusted expert source for major publications including the Independent and Ideal Home
• Developed a 'very good' ranking on Semrush within the retail category
• Created a diverse backlink profile with strong link power and natural follow/nofollow ratio