letstalkcomm

Company Overview

Affiliation: Franchise of Miami Ad School with locations in major cities, including Atlanta, New York, Miami, Berlin, Mexico, Madrid, and Sydney.
Specialization: Providing top-tier education in Art Direction, Design, and Copywriting.
Unique Selling Proposition: Guaranteed international internships for students.
Additional Programs: Offering specialized boot camps in advertising and marketing.
Campus Locations: Mumbai and Bengaluru, with quarterly student intake of 20 per location.

Project Name

Miami Ads PPC

Category

Education & design

Our Role

PPC

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Initial Challenges

1. Limited Brand Visibility in India – The institution struggled to establish strong brand awareness within the Indian market.
2. High Cost per Lead & Low Volume – Acquiring prospective student leads was costly, and the conversion rate was significantly low.
3. Unclear Student Profiling & Admissions Targeting – There was a lack of precise audience segmentation and targeted marketing strategies.
4. No Defined Media Budget & Strategy: Lead generation efforts were ineffective because there was no structured budget allocation across channels.
5. Inefficient Lead Management – The existing system was unable to track, nurture, and convert leads effectively.
6. Over-Reliance on Google Ads – The campaign was solely dependent on Google Ads, limiting its reach and effectiveness.

Strategic Initiatives

1. Audience Research – Conducted an in-depth analysis of student demographics over the past two years to refine audience targeting.
2. Multi-Channel Advertising – Expanded beyond Google Ads to include Meta (formerly Facebook) and LinkedIn, diversifying lead generation efforts.
3. Optimized Budget Allocation – Structured the ad budget strategically across platforms to enhance Awareness, Trust, and Conversion.
4. Webinar Engagement – Organized free faculty-led webinars to build trust and develop an authentic database of potential students.
5. Performance Dashboards – Implemented real-time monitoring dashboards for daily, weekly, and monthly tracking, ensuring ongoing campaign optimization.

Results

1. Increased Lead Flow – Established a consistent and scalable pipeline of leads.
2. Higher Conversions – Closed six leads within the first month, generating a revenue increase 10x.
3. Pipeline Development – Built a substantial database of 30 students ready for enrollment in upcoming batches.
4. Expanded Media Reach – Refines audience segmentation and develops additional media channels for future campaigns.

Conclusion

Through strategic budget allocation, multi-channel marketing, and audience refinement, the Miami Ads PPC campaign successfully enhanced brand visibility, reduced lead costs, and improved enrollment rates. Implementing performance dashboards and webinar engagements helped establish a sustainable lead pipeline. Continued optimization of audience targeting and media expansion will further strengthen student acquisition efforts.

Project Overview

Our agency has been working with 7E Wellness for the past two years to enhance its online presence through strategic SEO optimization. Our focus has been improving website performance, user experience, and search engine rankings. This involves addressing technical issues, refining SEO strategies, creating high-quality content, and optimizing various aspects of the website to align with 7E Wellness’s business goals.

Company Overview

7E Wellness is a leading brand in the beauty and wellness industry, specializing in advanced microcurrent devices for skincare. The company provides high-quality beauty solutions designed to promote youthful, radiant skin. With a commitment to innovation, 7E Wellness caters to both individual consumers and professionals, offering cutting-edge technology in skincare treatments.

Challanges

Before initiating the project, we conducted a comprehensive SEO audit and identified several significant issues impacting 7E Wellness’s search engine performance. Key challenges included:

• Broken links and 404 errors
• Canonical Issues Affecting Search Rankings
• UI/UX inefficiencies that hindered user engagement
• Low conversion rates due to ineffective call-to-action (CTA) placements
• Lack of optimized content for high-intent keywords

Solutions Implemented

To address these challenges, we developed and executed a well-rounded SEO strategy tailored to 7E Wellness’s needs. The key components of our approach included:

1. Technical Fixes:
   • Resolved broken links and fixed 404 errors.
   • Addressed canonical issues to prevent duplicate content problems.
   • Enhanced UI/UX elements to improve site navigation and user engagement.
2. Competitor Analysis:
   • Conducted in-depth competitor research to identify keyword and content gaps.
   • Evaluated high-impression but low-click blogs to optimize for better performance.
3. Keyword Research & On-Page Optimization:
   • Identified high-traffic, relevant keywords for 7E Wellness’s product and service pages.
   • Optimized titles, meta descriptions, headers, and content with targeted keywords.
   • Improved URL structures for better SEO performance.
4. Content Creation & Optimization:
   • Developed new pages targeting strategic keywords to enhance search visibility.
   • Refined existing content, adding value and improving readability.
   • Implemented internal linking strategies to distribute link equity effectively.
   • Compressed images to enhance page load speed.
5. High-Impression Blog Optimization:
   • Focused on blogs with high impressions but low clicks to improve CTR.
   • Optimized content structure and enhanced meta titles for better searchability.
6. User Experience & Conversion Rate Optimization:
   • Revamped website design for a seamless and intuitive user experience.
   • Optimized CTAs and landing pages to increase conversions.
7. Backlink Building:
   • Implemented a targeted backlink strategy to acquire high-quality links.
   • Engaged in press releases, guest posting, and collaborations to strengthen domain authority.

Results

Our strategic approach yielded significant results:

1. 30% Increase in Organic Traffic:

From January 2024 to June 2024, we achieved a significant rise in organic traffic, driving more potential customers to the website, with organic traffic improving from 5,347 to 6,917, representing a 30% increase.

2. 105% Improvement in Search Rankings:

Key product and service pages moved up /significantly in SERPs, improving overall visibility.

These positive results not only improved the website’s performance and visibility but also contributed to 7E Wellness’s growth and success in the beauty and skincare industry.

3.Higher Engagement & Conversions:

Increased overall traffic due to optimized high-impression blogs.

By addressing technical issues, filling content gaps, and optimizing both new and existing pages, 7ewellness.com saw a marked improvement in its SEO performance, resulting in better rankings and more organic traffic.

Conclusion

Over two years, Let’s Talk Communications for 7E Wellness has significantly strengthened its online visibility, search rankings, and lead generation through strategic SEO efforts. This case study highlights the importance of a well-planned, adaptive SEO strategy for sustained growth in the competitive beauty industry.

If your business wants to improve its online visibility and drive more organic traffic, Let’s Talk Communications can help.