Lézard & Balthazar

For our client Lentilles Moins Chères, we developed a series of 2D motion design videos, covering the entire process from storyboard creation to final production. This project aimed to strengthen the brand’s presence in a competitive market through engaging visual content that captures consumer attention.

One of the main challenges was to present technical information about contact lenses in a simple and captivating way. We created detailed storyboards to ensure visual and narrative consistency, and our design team developed dynamic 2D animations featuring modern, colorful graphics while maintaining alignment with the brand’s identity through its colors and logo.

The 2D motion design video series successfully enhanced the visual identity of Lentilles Moins Chères by delivering immersive and engaging content that truly reflects the essence of the brand. These videos now serve as a long-term asset for the brand’s communication strategy, supporting their mission to make product information accessible and engaging.

https://www.youtube.com/watch?v=FhPlAcZ7oPg

We are excited to unveil the complete visual identity we created for Smoky Buns, a brand that exudes passion and flavor. As a communication agency, we were tasked with designing an attractive logo, a cohesive brand guideline, captivating signage, and an overall visual universe that truly represents the essence of Smoky Buns.

Creating a Creative and Captivating Visual Identity

Building on the logo, we developed a comprehensive visual identity that serves as Smoky Buns’ visual language. This includes a carefully selected color palette evoking warmth and indulgence, a typography that balances modernity and readability, and design elements that reflect the brand’s unique character.

Beyond logos and signage, we meticulously crafted a full graphic universe that embodies the spirit of Smoky Buns across all touchpoints. From menus that delight the senses to packaging that adds excitement to every order, every detail was designed to create a cohesive and engaging visual experience for Smoky Buns’ customers.

Discover the video we produced for STUNAS INDUSTRIES, a client who has trusted us with their full communication strategy for nearly three years.

The challenge was to reach a wide audience while highlighting the benefits of the products used by STUNAS INDUSTRIES for specialized building constructions.

We successfully addressed this challenge through a multi-platform advertising strategy:

• YouTube Ads: over 76K views
   

• LinkedIn: nearly 20K views
   

• Facebook: more than 1,764,786 impressions
   

This campaign generated excellent results, significantly increasing visibility and engagement for our client.

An innovative digital and content strategy for Advans Tunisia: Challenges and solutions in the microcredit sector.

Between 2022 and 2023, our agency worked closely with Advans Tunisia to develop a cutting-edge digital and content strategy within the microcredit industry. Given the challenges of communicating effectively in this specialized sector, we devised creative solutions to showcase Advans Tunisia and optimize advertising campaigns.

The microcredit sector is complex and requires a tailored approach to reach the target audience effectively. One of the main challenges was to educate the public about the benefits of microcredits while addressing common misconceptions. Raising awareness about the concept of microcredit and its advantages for potential entrepreneurs was a key element of our strategy.

Solutions Implemented

• Informative and educational content: We created a series of content pieces designed to explain how microcredits work and highlight their positive impact on businesses and individuals. These were distributed across Advans Tunisia’s social media channels to reach a broad audience.
   

• Personalized messaging: We developed targeted advertising campaigns tailored to different customer segments. By understanding the specific needs of potential entrepreneurs, we crafted relevant and compelling messages to capture their attention.
   

Throughout the collaboration, we closely monitored campaign performance using advanced analytics tools. This approach allowed us to identify the most effective campaigns and make strategic adjustments to optimize results.

Discover the captivating promotional video of Sousse Pearl Marriott, crafted with passion by our agency, Lézard & Balthazar.

The first challenge was to create a video that perfectly conveys the enchanting atmosphere of Sousse Pearl Marriott. We meticulously captured every detail—from the sumptuous rooms to the picturesque outdoor spaces—to give viewers a true sense of a luxury escape.

We also needed to highlight the variety of experiences offered by Sousse Pearl Marriott. From the relaxing spa to the gourmet delights of its refined restaurants, it was essential to showcase the essence of these experiences in an engaging and compelling way.

Through our expertise and creativity, we successfully overcame these challenges to produce a promotional video that reflects the elegance and charm of Sousse Pearl Marriott. We are proud to have delivered a video that transports viewers into a world of luxury and relaxation in Tunisia.

Step into a world of refinement and luxury in the heart of stunning Tunisia. With breathtaking views of Sousse Beach and world-class facilities, Sousse Pearl Marriott is the perfect place for an unforgettable experience. Immerse yourself in the captivating atmosphere of this high-end property and prepare for an unparalleled stay. Discover the perfection of Sousse Pearl Marriott in our promotional video and let yourself be transported to a Tunisian paradise.

Here’s a look back at our Boga Cocktails influencer campaign.

To promote the brand, we created six cocktail recipes using @boga_tunisie beverages, in collaboration with the Tunisian Bartender School and influencers @nourasamet, @belleetgourmande, @emnatatou.by, and @itsnourhabbachi.

For this campaign, we curated influencer profiles aligned with the brand, produced recipe Reels, product-themed setups, and a giveaway in partnership with the selected creators.

The campaign generated nearly one million impressions and over 2,200 redirects to the @boga_tunisie Instagram account.

Description

To modernize the image of its iconic wines — Soleil de Minuit & Désir Rosé, highly appreciated in the Tunisian market — Domaine Shadrapa entrusted Lézard & Balthazar with a complete label redesign. The goal was to give these products a premium, contemporary, and recognizable visual identity while respecting their local heritage. A hyper-realistic 3D visualization was also created to enhance the new label and support commercial communication.

Challenge

How can a historic wine be refreshed without compromising its DNA? The challenge was to deliver a rebranding that appeals to a new generation of consumers while preserving the patrimonial and symbolic dimension of Domaine Shadrapa. Additionally, the visual representation needed to be elegant, high-quality, and compliant with international wine industry standards, strengthening the brand’s presence across digital and commercial channels.

Solution

A creative process focused on branding and 3D visualization:

• Complete label redesign: premium art direction, modernized typography, optimized information hierarchy, and updated color coding for enhanced readability and impact.

• Subtle integration of historical elements unique to Domaine Shadrapa, preserving identity while adding a contemporary touch.

• Photorealistic 3D bottle visualization to showcase textures, reliefs, and the finish of the new label.

• Ready-to-use assets for catalogs, social media, e-commerce, and commercial presentations.

Description

To support the promotion of the BTK Gift Card — the simplest way to offer a flexible, personalized present — Lézard & Balthazar created a premium 3D visual showcasing the card in a modern and attractive way. The goal was to elevate a banking product often perceived as traditional by giving it an emotional and universal appeal through a clean, aesthetic, and instantly understandable visual.

Challenge

How can we create real perceived value for a banking gift card and make it desirable at first sight? The challenge was to design a visual that conveys simplicity, the joy of gifting, and modernity, while staying fully aligned with BTK’s visual identity. The key was to strike the right balance between a rigorous banking aesthetic and a warm, festive tone that resonates with a wide audience.

Solution

A creative process entirely built around 3D design:

• 3D modeling and rendering of the BTK Gift Card to add depth, realism, and sophistication.

• Premium gift-inspired art direction, using light, textures, and reflections to make the card instantly appealing.

• Clean, minimalist composition to clearly communicate the product promise.

• Ready-to-use visual assets (static and animated), optimized for social media, in-store screens, and various digital channels.

Introduction

Nationwide campaign to introduce the new Bio-Oil Gel to the Tunisian market.

Challenges

• Shift consumer habits toward a new gel texture.
   

• Build excitement around a new product format.
   

• Reach younger beauty-driven audiences.
   

Solution

• Lifestyle photoshoot with 18 partnering local brands.
   

• Highly visual content for Instagram and Facebook.
   

• Premium repositioning at Dar El Jeld featuring model Sherine Bey.
   

Impact

• Strong community engagement around the new gel format.
   

• High shareability thanks to partner brands.
   

• Enhanced visibility among lifestyle and beauty audiences.

Instagram : in one year, the brand reached a total of 15.7K followers, 1.5M impressions, and 0.9M people reached. We can observe that the spikes in the number of saves (bookmarks of our shared posts) come from giveaway-related posts as well as product highlight posts.

Facebook: The total number of fans is 12.7K, with 2.1M impressions, 1.3M reach, and 44.2K engagements on the page.

On the occasion of Black Friday, Lézard & Balthazar crafted a campaign for Point M designed to highlight promotional offers.

Objective

Ensure consistent and impactful visual communication for all special campaigns and promotions throughout the year, enhancing product visibility and optimizing the customer experience both in-store and online.

Challenge

Our Approach

• Monthly and seasonal planning

• Tailor-made visual creation

• Coherent art direction: maintaining Point M’s visual identity across all activations, ensuring clarity, attractiveness and modernity.

• Omnichannel optimization: adapting visuals for in-store POS, window displays, signage, catalogs, social media and digital assets.

• Customer engagement: creating visual experiences that capture attention, guide purchase decisions and encourage conversion in-store or online.

Impact

• Harmonization and elevation of the Point M brand image

• Increased visibility for promotions and key products

• A smooth and consistent customer experience across all touchpoints

• Strengthened loyalty and engagement through regular and attractive communication

For the launch of Enda Tao, Tunisia’s new reference in mobile payment, Lézard & Balthazar designed an ambitious 360° campaign combining brand strategy, always-on social media, premium audiovisual production, and data-driven management.

Our mission: position Enda Tao as a key player in financial inclusion and a catalyst for digital banking adoption.

Performance tracking relied on a data-driven approach with continuous optimization, enabling real-time impact measurement and building a strong, lasting brand image.

The goal was to embed the brand in the public’s mind through a cultural, intuitive, and deeply human approach, communicating a clear purpose: unite, simplify, and bring Tunisians closer, whether they live in cities, rural areas, are young, parents, or everyday workers.

The main challenge: define a distinctive brand direction that breaks away from traditional communication codes used by payment facilitators in Tunisia, giving Enda Tao a unique and differentiated positioning.

The integrated launch campaign included:

• National teaser & reveal, including the official brand slogan and voice-over script
   

• TV spot and 4 product video capsules illustrating app usage and benefits
   

• Urban OOH advertising and national radio campaign
   

• Social media campaigns (Meta, Google, LinkedIn, YouTube)
   

• Influencer collaborations, press relations, and editorial content
   

This holistic strategy reinforced Enda Tao’s position as an accessible, practical, and culturally grounded mobile payment solution, combining creativity, technology, and data-driven efficiency to engage the Tunisian audience effectively.

At Lézard & Balthazar, we have been supporting Wafacash since its launch in the Tunisian market with a 360° strategy combining branding, digital, offline, and influencer marketing. Here, we highlight three recent influence campaigns designed to activate key market segments through localized storytelling, engagement, and alignment with the brand’s objectives.

1️⃣ Sousse Branch Opening – with Eya Haggui

• Objective: Establish Wafacash’s local presence in Sousse.
   

• Instagram Reel
   

2️⃣ National Visibility & Simplified Services – with Nour Benzarti

• Objective: Promote Wafacash money transfer and payment services to a broad audience.
   

• Instagram Reel
   

3️⃣ Diaspora & International Transfers – with Salma Jardak

• Objective: Reach the Tunisian diaspora and strengthen international service legitimacy.
   

• Instagram Reel
   

Why this is a benchmark case:

• Custom KOL mapping for each activation.
   

• Strong artistic and editorial direction, co-managed with each influencer to ensure authenticity and brand alignment.
   

• KPIs tracked, analyzed, and integrated into an omnichannel strategy (TV, radio, OOH, social media).
   

Conclusion:
These campaigns demonstrate our ability to create high-performance, data-driven influence strategies, fully integrated into a 360° communication plan. At Lézard & Balthazar, influencer marketing is never an isolated “one-off” but a strategic pillar supporting a durable, engaging, and impactful brand image.

Before becoming an app, Enda Tao is a licensed payment institution approved by the Central Bank of Tunisia, designed to unite, simplify, and bring all Tunisians closer—whether they live in urban areas, rural regions, or belong to any age or professional group.

Lézard & Balthazar developed an ambitious 360° campaign to introduce the brand.

Our mission was to embed the brand in the public’s mind by creating a strong cultural territory, intuitive and deeply human, highlighting the utility and inclusivity of the platform through a spot that is clear, accessible, and grounded in real user experiences.

The challenge:
Make it clear that Enda Tao is more than just an app. We needed to simplify information without losing institutional credibility and create a unifying message that is relevant and understandable for everyone.

The spot positions Enda Tao as a distinct, memorable, and practical solution from the first interaction. It draws from Tunisian daily life—gestures, habits, interactions—without resorting to clichés.

Creative approach:

• Script writing carefully crafted to translate the brand’s DNA into a compelling audiovisual story.
   

• Original music composition inspired by Tunisian sounds, reinforcing a strong local identity and emotional recognition.
   

• Cultural immersion in storytelling, showcasing a plural and inclusive Tunisia where the solution is accessible to all.
   

• Visual and audio break from conventional narratives, illustrating what Enda Tao enables every day: pay, send, receive.
   

Tagline: Tao أقبض. ابعث. خلّص. — a simple, memorable code representing usability and accessibility.

Data-driven activation:

• Optimized reach and impressions week by week
   

• Continuous increase in brand awareness
   

• Amplified virality through targeted media signals
   

Key metrics:

• 2,812,708 impressions across social media
   

• Over 2.5 million views
   

• Reached 1.1 million unique users
   

This campaign demonstrates how Lézard & Balthazar combines strategic storytelling, cultural insight, and digital expertise to make a payment solution both practical and emotionally resonant in the Tunisian market.

For its annual summer campaign, Diptox, a leading household insecticide brand, entrusted Lézard & Balthazar with the creation of a 2D motion design video series.

Objective:

• Raise awareness about product efficacy in a short, impactful format tailored for social media.
   

• Reinforce a seasonal campaign that has become a key annual touchpoint for the brand.
   

Creative Deliverables:

• Complete storyboard aligned with product storytelling.
   

• Original vector illustrations (insects, household scenes, product shots).
   

• Professional 2D animation with dynamic layers, rigging, and smooth transitions.
   

• Art direction consistent with brand identity.
   

• Vertical format (9:16) optimized for Instagram, Facebook, and TikTok.
   

Impact:

• Demonstrates long-term collaboration with clients, ensuring graphic consistency, creative renewal, and technical excellence.
   

• Strengthens the brand’s seasonal presence with engaging, shareable content on digital platforms.

For the launch of Enda Tao, the new benchmark in mobile payment in Tunisia, Lézard & Balthazar developed the official brand slogan, the result of a thorough strategic and creative process.

In a globalized world where brands must be consistent, clear, and local, the challenge was to create a simple, memorable phrase that communicates the brand’s promise instantly.

The slogan design allowed the agency to develop a cohesive identity, aligned with the existing logo, and to support its deployment across all platforms—digital and institutional—ensuring a strong, accessible, and lasting brand image focused on financial inclusion.

The challenge:
Craft a functional, rhythmic, and explanatory slogan that can be remembered immediately, avoiding traditional marketing clichés common in the payment facilitation sector. The goal was clarity, emphasizing everyday accessibility—both geographical (presence and proximity) and in app usage. In just a few words, the slogan conveys a pragmatic promise: ease of use, instant reach, and tangible value.

This required a balance between emotion and functionality. The aim was not just to attract attention but to convince through utility. Finding the right tone—conveying both emotional closeness and practical promise—was a precise exercise in brand communication.

The result:
Lézard & Balthazar transformed Enda Tao’s technological complexity into an intuitive, inclusive, and impactful brand identity. The slogan is clear, rhythmic, and instantly memorable, reflecting simplicity of use and enhancing advertising recall.

The official tagline:
Tao أقبض. ابعث. خلّص.
— a simple, easy-to-read code that embodies the brand’s promise and accessibility in daily life.

To support Diptox, the household insecticide brand, Lézard & Balthazar designed a 360° integrated campaign with radio at its core.

Approach:

• Radio spot featuring scripted dialogues and a unique voice-over, creating a fun, relatable, and memorable scene that brings the world of insects (cockroaches, mosquitoes, flies) to life while positioning Diptox as the go-to solution for Tunisian households in summer.
   

• Amplification through coordinated social media content (visuals, snack content, hashtags).
   

• Video tags featuring the campaign’s animated insect characters.
   

• Digital contest connected to the radio storytelling for interactive audience engagement.
   

Impact:

• Created a cohesive and original campaign combining audio branding, animated visuals, and community interaction.
   

• Enhanced brand recall and engagement across radio and digital platforms.
   

• Delivered a memorable summer campaign that balanced humor, storytelling, and product efficacy.

highlighting seasonal promotions and special offers.

Objective:
Ensure consistent and impactful visual communication across all campaigns throughout the year, enhancing product visibility and optimizing the customer experience both in-store and online.

Our approach:

• Monthly and seasonal planning to align campaigns with key sales periods
   

• Custom visual creation tailored to each promotion
   

• Consistent art direction: maintaining Point M’s visual identity across all activations while ensuring clarity, appeal, and modernity
   

• Omnichannel optimization: adapting visuals for in-store POS, window displays, outdoor advertising, catalogs, social media, and digital platforms
   

• Customer engagement: creating eye-catching experiences that guide choices and encourage conversions
   

Results:

• Elevated Point M’s brand image and visual coherence
   

• Increased visibility for promotions and flagship products
   

• Seamless and consistent customer experience across all touchpoints
   

• Enhanced customer loyalty and engagement through regular, attractive communication
   

This campaign demonstrates how a strategically designed retail activation can strengthen brand presence, drive sales, and create a memorable shopping experience for Tunisian consumers.

For the 2025 back-to-school season, Lézard & Balthazar developed a full 360° retail campaign for Point M, combining physical and digital touchpoints under the concept “Back-to-Beauty.”

From graphic design to art direction, we crafted a cohesive, soft and inspiring visual universe deployed across OOH displays, video content, social media carousels, stories and newsletters.

A campaign designed to elevate everyday beauty, enhance brand desirability, and strengthen Point M’s positioning in the Tunisian retail market.

Description

For the launch of Enda Tao, a new benchmark in mobile payment in Tunisia, Lézard & Balthazar developed an exclusive Instagram teasing campaign designed to build anticipation, drive engagement, and prepare the ground for the national reveal.

The objective was to position Enda Tao as a key player in financial inclusion while showcasing a modern, human-centered, and culturally resonant approach tailored to both urban and regional audiences, whether young or active.

Challenge

How do you create an effective Instagram teaser for a technical product while capturing the attention of a broad, non-expert audience?
The challenge was twofold: embed the brand in the public’s mind and generate positive anticipation, all while breaking away from the traditional communication codes of Tunisian financial services.
The goal was to offer Enda Tao a unique visual and narrative territory—instantly recognizable, engaging, and different.

Solution

An Instagram strategy built as a mini experiential journey:

• Visual and video teasing content highlighting Enda Tao’s core promise: simplifying, connecting, and bringing Tunisians together : Teasing video in an original format: 5120 x 1080 px

• Interactive stories and reels designed to maximize engagement and spark conversations around the brand.

• A structured publication calendar with phases of suspense, gradual reveal, and launch anticipation.

• Premium content creation combining motion design, illustrations, and short-form videos optimized for Instagram.

• Data-driven optimization with continuous monitoring of engagement, reach, and interaction KPIs to adjust the strategy in real time.

Impact

The result: a highly successful Instagram teasing campaign that generated strong community engagement, rapidly increased brand awareness, and established a modern, cohesive brand identity.
The Instagram page became a strategic hub for the launch, creating a powerful sense of anticipation before the national reveal.

For our client Bank ABC Tunisia, we developed a large-scale Out-of-Home (OOH) advertising campaign designed to strengthen brand visibility and highlight the bank’s prestigious recognition as “Best Customer Service of the Year 2025 – ESCDA.”

The objective was clear: deliver a high-impact urban presence through strategic locations and modern display technologies, ensuring the message stood out within Tunisia’s busiest environments.

To achieve this, our team designed and deployed a comprehensive OOH strategy combining:

• 30 urban billboards,
   

• 20 unipoles,
   

• 10 additional large-format panels,strategically placed across Tunis, Sfax, and Sousse, with a focus on areas surrounding Bank ABC branches.

A major highlight of the campaign was the synchronized update of all OOH displays on the day of the ESCDA announcement. This included the integration of LED screens, enabling dynamic, high-visibility content that amplified the celebratory message and enhanced engagement.

This integrated OOH operation strengthened Bank ABC’s brand positioning as a modern, client-centric financial institution, while delivering strong nationwide visibility across key Tunisian cities.

A strategic annual partnership covering editorial planning, creative content, social media campaigns, and brand image for a modern and responsible bank.

💡 Our added value:

• Deep understanding of the banking sector and local market expectations.
   

• Ability to make banking readable, human, and inspiring through content.
   

• A creative yet disciplined approach, fully aligned with Bank ABC’s institutional DNA.
   

Structured and responsive campaign management for optimal execution.

Cristal x Lézard & Balthazar – "النظافة بالتونسي" (“Cleanliness, the Tunisian way”)

For summer 2025, Cristal La Brosse, a leading Tunisian household brush brand, partnered with Lézard & Balthazar to design and deploy a national OOH campaign. The goal: strengthen local cultural roots while maximizing brand visibility across Tunisia.

Campaign Highlights:

• Localized messaging: A simple, fully Tunisian claim resonating with everyday consumers.
   

• Visual identity: Modern, colorful, and impactful art direction.
   

• Cultural references: Typography inspired by Tunisian artisan signage, accented with a playful chéchia to celebrate national identity.
   

• Humor & engagement: Creative visuals designed to capture attention, spark smiles, and make the brand memorable in public spaces.
   

This campaign reinforced Cristal’s position as a household reference brand, leveraging local pride, humor, and strong OOH presence for maximum impact.

For its Summer 2025 campaign, DIPTOX, the household insecticide brand, aimed to deliver a fun, simple, and instantly understandable message. The goal was to capture attention at a glance, with a light, family-friendly tone, while highlighting the product’s effectiveness during peak pest season.

Challenge: Communicate efficacy without emphasizing the threat—focus on the joy of summer instead.

Approach:

• Humorous, visually striking OOH design featuring a caricatured fly on vacation, blasted away by DIPTOX.
   

• Signature in Tunisian Arabic: "صيفك على كيفك" ("a summer as you like it") directly engaging the audience.
   

• Vibrant palette, pop typography, and playful visuals for immediate roadside impact.
   

Impact:

• Strategically placed on high-traffic roads for maximum visibility.
   

• High visual recognition among target audiences.
   

• Organic social media buzz, with unsolicited shares and stories.
   

• Positive on-ground feedback, particularly in partner retail points.

The urban advertising campaign we executed for Cristal was designed to capture public attention in urban spaces and enhance the brand’s visibility. By leveraging strategically selected locations such as billboards, bus shelters, and exterior walls, we created a powerful visual impact.

The campaign visuals were carefully crafted to reflect Cristal’s brand identity and values. Striking images, vibrant colors, and clear messaging were used to attract passersby and effectively communicate the campaign’s core message.

One of the main challenges was the selection of advertising panels. Locations were meticulously chosen to reach Cristal’s target audience, whether in busy neighborhoods, shopping centers, or high-traffic areas, ensuring that the campaign reached the right viewers.

Through impactful visuals, clear messaging, and strategic placement, this urban advertising campaign increased exposure and strengthened Cristal’s brand awareness among its target audience.

To strengthen Diptox’s position as a modern and credible brand, Lézard & Balthazar implemented seven strategic UGC collaborations, designed to build trust and amplify organic reach.

In a market saturated with traditional influencer campaigns, UGC (User-Generated Content) emerges as a key differentiator:

• Authenticity & credibility: Real user experiences carry more weight than conventional advertising, providing direct, trustworthy social proof.
   

• Natural engagement: Encouraging users to create content fosters spontaneous interactions, driven by transparency and proximity.
   

• Organic reach & virality: Consumer-generated content spreads more freely, reaches new audiences, and increases brand visibility without intrusive tactics.
   

• Resource efficiency: Complementing branded content, UGC provides an agile, cost-effective, and relevant content source aligned with current digital behaviors.
   

By leveraging the voices of its users, Diptox moves beyond traditional influencer codes, establishing a more human, credible, and sustainable presence grounded in real usage and authentic testimonials.

TikTok-specific strategy:
With its short, dynamic, and highly visual format, TikTok requires content that captures attention within seconds. While Diptox already had a presence on Instagram and Facebook, we reimagined storytelling, pacing, and visuals for TikTok.

• Collaboration with micro and nano-influencers, experts in TikTok culture
   

• Freedom for creators to produce authentic, engaging, and short-form videos
   

• Focus on view duration, shares, and comments as key performance indicators
   

Results:

• Over 19,000 views
   

• Engagement rate increase: +6.26%
   

• 1,191+ interactions
   

This approach demonstrates how authentic UGC can transform a functional product into a culturally relevant and emotionally connected brand, resonating deeply with real users across Tunisia.

The innovative and unconventional urban advertising campaign we designed for KooL Delivery was a major success, capturing attention and creating buzz across urban spaces.

The challenge was to position KooL Delivery as a dynamic and innovative brand in the delivery sector.

For this campaign, we adopted a creative approach, using bold visuals and impactful slogans. The colorful, eye-catching designs stood out in the urban landscape, attracting the attention of diverse audiences.

This urban advertising campaign significantly increased brand awareness, helping KooL Delivery differentiate itself from competitors and reinforce its position as an innovative player in the delivery market.

During Ramadan 2025, Wafacash Tunisia launched a high-impact outdoor advertising campaign, designed and executed by Lézard & Balthazar, to increase brand visibility and promote key services.

Objective:

• Inform users about Wafacash services (money transfers, bill payments, loan repayments, etc.)
   

• Reinforce Wafacash’s image as a trusted, accessible brand embedded in the daily lives of Tunisians.
   

Approach:

• Signature color scheme for instant recognition
   

• Clear, simple messaging
   

• Partner logos prominently displayed
   

• Integrated QR code for quick access
   

The campaign was designed for fast, direct, and memorable communication, ensuring maximum impact for anyone encountering the visuals in urban spaces.

Since 2018, our agency has maintained a strong partnership with Bio-Oil Tunisia. We had the privilege of launching the brand’s communication in Tunisia and have since managed its entire digital strategy, including social media, influencer collaborations, and photo & video production. We are fully committed to its strategic growth, working hand-in-hand to achieve the brand’s objectives.

Our agency successfully positioned Bio-Oil as a must-have for expecting mothers. Through a targeted and creative strategy, we raised awareness and educated pregnant women on the product’s specific benefits and properties, establishing strong brand recognition and positioning Bio-Oil Tunisia as a trusted reference for high-quality skincare for mothers-to-be.

We manage all aspects of Bio-Oil’s communication in Tunisia, including photo and video shoots, as well as 2D video production and animations to promote the brand. Additionally, we handle community management and social media, creating engaging content and interacting with the online community. Finally, we actively implement an influencer strategy, collaborating with relevant influencers to expand Bio-Oil’s visibility and reputation among the target audience.

For nearly two years, Lézard & Balthazar has been supporting Lentilles Moins Chères—one of the leading health e-commerce brands in France and the francophone market—in its digital communication strategy.

This motion design campaign showcases a clean, modern and fluid artistic direction, crafted to strengthen brand awareness, improve message clarity, and offer users a smoother, more intuitive experience.

🎨 Full creative production — concept, script, illustration and animation — was handled entirely in-house by Lézard & Balthazar.

As part of the 360° communication strategy we developed for our client Cristal La Brosse, we produced this video spot for social media to help modernize the brand’s image and increase its visibility.

The challenge was to communicate in a modern and engaging way about brooms, brushes, paint rollers, and other products in the cleaning and painting tools sector through a dynamic and attractive video.

Supported by outdoor advertising and multiple social media posts, this video helped the brand gain a significant number of new followers and encouraged users to explore Cristal La Brosse products.

The campaign generated notable interest, reflected in the numerous messages and comments from users eager to learn more about the features of the brand’s products.

This campaign, featuring the video spot, was recognized at the 2022 Pros d’Or Awards in the Mix Media category.

For Eid, Bank ABC wanted to convey a message of solidarity through an innovative and emotionally impactful CSR campaign. Lézard & Balthazar designed a multichannel digital and radio activation where every interaction contributed to a real gesture supporting hospitalized children.

Challenge: Turn digital engagement into tangible donations while reaching a wide audience during a festive period, without relying on typical promotional mechanics.

Approach:

• Social media interactions (likes, comments, shares) fueled a donation pot for hospitalized children.
   

• Strong editorial content on Facebook and Instagram.
   

• Immersive videos to generate emotion and track donation progress.
   

• Targeted social ads.
   

• Daily radio contest to extend offline reach.
   

Impact:

• Exceeded goals: +25,000 interactions, 25% above the initial target.
   

• Over 2.2 million total views across all content.
   

• Enhanced brand perception: Bank ABC recognized as human, modern, and socially engaged.
   

• Strengthened community involvement, enabling audiences to contribute to a cause directly from their screens.

Immerse yourself in the audio experience of our Uriage campaign for the perfect beauty routine. Let our voices and sounds guide you through the Uriage universe, an immersive audio solution designed to reveal your inner and outer beauty. Experience the sound of beauty with Uriage.

Introduction

A lifestyle-focused launch event designed to introduce Bio-Oil to key Tunisian beauty influencers.

Challenges

• Create a memorable “wow effect.”
   

• Encourage high-quality organic content.
   

• Build an engaged influencer base for future campaigns.
   

Solution

• Intimate event in an iconic Sidi Bou Saïd venue.
   

• Product presentations, live demos, and brand immersion.
   

• High-volume photo & video creation
   

Impact

• Strong organic social media coverage.
   

• Immediate association with a chic, poetic, feminine image.
   

• Established a solid influencer community for ongoing campaigns.

Facebook Page Statistics (2020)
The Bio-Oil Facebook page recorded in 2020 a total of 10.9K fans, 1.2M impressions, 1.1M reach, and 15.4K engagements.

Instagram Page Statistics (2020)
The Bio-Oil Instagram page recorded in 2020 a total of 5.1K followers, representing an increase of 3.1K followers, 618.6K impressions, 429.3K reach, and an engagement rate of 1.12%.

Our Google and Meta Ads campaign for Cristal was designed to maximize brand visibility and deliver measurable online results. By leveraging both Google Ads and Meta Ads, we reached a wide audience while taking advantage of advanced targeting capabilities.

The campaign utilized the strengths of both advertising platforms to increase visibility, engage a qualified audience, and drive tangible online outcomes. Through a combination of precise targeting, compelling ad formats, and continuous optimization, we successfully enhanced Cristal’s online presence and supported business growth.

In 2022, Lézard & Balthazar launched a digital and multichannel campaign for Uriage Baby Products, designed to immerse young Tunisian parents in a trustworthy and expert brand universe across every touchpoint. The hybrid strategy combined content, influencer marketing, retail, and digital activations to create a complete ecosystem around family life.

Challenge: Increase visibility in a saturated baby product market while building long-lasting trust with parents. Uriage needed to become a go-to brand across social media, pharmacies, and pediatric/dermatology opinion leaders.

Approach:

• Video spots on key digital platforms.
   

• Collaborations with influencers and KOLs, including dermatologists and sector experts.
   

• Immersive in-pharmacy displays to enhance point-of-sale presence.
   

• Engaging social activations to connect with parents daily.
   

Impact:

• Significantly boosted visibility of Uriage Baby Products in Tunisia.
   

• Improved in-pharmacy shopping experience with strong visual presence.
   

• Strengthened emotional connection and trust with families.
   

• Established the brand as an integral part of Tunisian parents’ daily lives.

We are proud to count Marriott Sousse Pearl among our clients, trusting us since its full rebranding more than a year ago.

From the creation of a new logo and print materials to social media management and the production of graphic and editorial content, we support this prestigious hotel through a comprehensive 360° communication strategy.

For the official reopening of its La Fayette store in Tunis, Point M partnered with Lézard & Balthazar to design and roll out a fully integrated communication campaign.

Our mission: maximize visibility around this milestone event and drive strong in-store traffic.

Activation scope included:

• Urban display animation on a central city screen

• Social media campaign with engaging, brand-aligned content

• Print assets (flyer design & lightbox posters)

• Targeted newsletter to re-engage the customer base

Result: a strengthened presence across all customer touchpoints and a reopening celebrated with strong community engagement.

👉 At Lézard & Balthazar, we help brands turn milestone moments into lasting success stories.

Based on the storytelling framework we developed for Cristaline’s brand strategy, we launched a contest centered around a custom Instagram AR filter we created.

The objective was to engage the community in the Cristaline Race storyline by helping the character “Blech” win a race through an interactive and playful Instagram filter.

Augmented reality filters generate an average engagement time of 75 seconds, which is four times higher than traditional video content.

With this activation, the brand achieved impressive organic reach and visibility. The playful nature of the filter was highly appreciated by users, encouraging widespread participation.

We delivered a unique and original user experience that sparked strong engagement within the Cristaline community while also reaching new potential consumers.

Our agency has been supporting Bio-Oil Tunisia since the brand’s introduction to the Tunisian market, an implantation we proudly contributed to more than three years ago.

We collaborate with Bio-Oil Tunisia through a comprehensive 360° support, including:
• annual digital strategy,
• social media management,
• digital advertising campaigns,
• editorial and graphic content creation,
• press relations,
• event support.

The campaign presented here was released during the summer of 2020.

To highlight Bio-Oil’s products, we produced two video spots shot at Dar El Bhar, an exceptional seaside location in Tunisia. The videos feature a pregnant woman, embodying softness, beauty, and natural care—perfectly aligned with the brand’s universe.

The serene, sunlit atmosphere of the location offered the ideal setting for a summer campaign while reinforcing Bio-Oil’s local presence.

The two videos accumulated over 350K views, thousands of reactions, and hundreds of comments and shares across Facebook and Instagram.

To celebrate this prestigious recognition and make a memorable impact, Bank ABC sought a digital campaign that would highlight its commitment to customer service excellence. We produced a high-impact 3D animation designed to capture attention and showcase this achievement with dynamism and modernity.

Turning an award into a powerful brand message

• Transforming the ESCDA recognition into a strong, engaging visual narrative.
   

• Crafting a 3D animation that embodies the quality of the bank’s customer service and its positive impact.
   

• Ensuring an effective rollout across digital channels while maintaining full brand consistency.
   

Our Creative Approach

We developed a smooth and dynamic 3D video, featuring immersive visuals that bring this recognition to life with clarity and impact.

Key Outcomes

• High digital visibility, boosting the reach and resonance of the campaign.
   

• Strong audience engagement, reinforcing the brand’s positive perception.
   

A communication asset that positions Bank ABC as a leader in customer experience within the financial sector.

Introduction

Pathé BC Africa entrusted us with the promotion of multiple major movie releases in Tunisia, including The Fall Guy, Kung Fu Panda 4, Godzilla x Kong: The New Empire, Bad Boys: Ride or Die, Despicable Me 4, Garfield, It Ends With Us, and more.
The campaigns combined outdoor advertising, cross-posted video ads with cinemas such as Pathé and Agora, and full social media management across Instagram, Facebook, and TikTok.
We also organized the exclusive premiere of “Abigail” in partnership with Fatales and Gosh, adding a key event-driven dimension to the promotional ecosystem.

Challenges

The campaigns required navigating several complex challenges:

• Coordinating film visuals across strategic urban locations to ensure optimal visibility.

• Synchronizing advertising schedules with cinema screening timetables.

• Managing crossposted video campaigns between production partners and local cinemas for maximum impact.

• Maintaining high-performing social media channels, requiring fresh, relevant, and engaging content for diverse audiences.

• Organizing a high-profile premiere for Abigail with top partners, demanding flawless event logistics and brand alignment.

Solution

To overcome these challenges, we implemented tailored communication strategies for each film:

• Strategic OOH placement: selected key urban locations to maximize exposure and foot traffic.

• Coordinated advertising rollouts: designed video ad campaigns aligned with cinema schedules and crossposted across Pathé, Agora, and brand-owned channels.

• Social media strategy: created engaging content, interactive posts, curated highlights, and ensured active community management across Instagram, Facebook, and TikTok.

• Event execution: delivered a well-orchestrated exclusive premiere for Abigail with partners Fatales and Gosh, ensuring seamless planning, branding, and guest experience.

Impact

Our integrated strategies delivered strong performance across all campaign phases:

• Significant increase in film visibility across Tunisia.

• Reinforced brand image and market presence for Pathé BC Africa.

• The Abigail premiere generated high buzz and extensive social coverage.

• Social media performance saw notable improvements in engagement, reach, and community growth.

• Pathé BC Africa strengthened its position in the Tunisian entertainment market while deepening its connection with local audiences.

To support the launch of My TPE, BTK Bank’s digital solution for payment terminal management, Lézard & Balthazar created an explainer 2D motion design video to make the platform simple and engaging for merchants.

Challenge: Explain a complex banking tool in under a minute, without jargon, for a non-expert audience.

Approach:

• Scripted in French, Arabic, and optional English, with a clear, reassuring tone.
   

• Tech & banking-inspired visuals with simple, accessible illustrations.
   

• Step-by-step 2D animation (login, dashboard, terminal management) for maximum clarity.
   

• Professional voice-over to enhance the human and practical aspect of the message.
   

Impact: The video made the platform easy to understand and adopt, serving as a central tool for online promotion, in-agency use, and merchant training.

Eight videos, familiar faces, genuine smiles, and heartfelt testimonies…
From January to March 2021, Uriage became the brand that surprised and moved audiences through the “Chya3nikekezine” campaign, which resonated deeply with thousands of Tunisian women.

This campaign — “What does beauty mean to you?” — embraced themes of self-acceptance and featured spontaneous, touching testimonials from Tunisian personalities with diverse backgrounds. Their authentic stories extended the campaign’s emotional impact far beyond the brand’s community.

🌟 Chedlya – When a brand creates its own digital influencer

Lézard & Balthazar proudly partnered with Cristal La Brosse for a groundbreaking campaign in Tunisian digital communication: the launch of Chedlya, the first AI-generated virtual influencer in Tunisia.

Chedlya embodies the Tunisian spirit: witty, direct, intelligent, and deeply human. One voice, one face, one attitude. 100% digital. 100% local.

Our philosophy: AI doesn’t replace creativity—it amplifies it.

Chedlya allowed a household cleaning brand to become a conversation starter, sparking emotion, engagement, and innovation.

Campaign Impact (in just a few weeks):

• 2M+ organic impressions
   

• +480% engagement increase
   

• A community interacting with Chedlya as if she were a friend
   

This campaign demonstrates that Tunisian creativity, when combined with technology and cultural relevance, can compete with the best in the world.

Discover the product video we created for Stunas Industries, a client who has trusted us with their full communication strategy for nearly two years.

For this video, distributed on YouTube and Facebook, we implemented a YouTube In-Stream (skippable) ads strategy that generated nearly 80,000 views and 749,000 impressions, surpassing network performance benchmarks.

The video highlights the technical advantages of the client’s sandwich panels—especially rock wool—showcasing its unique multi-performance properties: fire protection, water resistance, thermal and acoustic insulation, and long-lasting durability.

The Google Ads strategy we deployed generated nearly 80,000 views and 749,000 impressions, surpassing network performance benchmarks.

BTK Bank selected Lézard & Balthazar to support the launch of My TPE, an intuitive web & mobile solution designed for merchants who want to manage their payment terminals independently.
Our objective was clear: create a communication ecosystem that simplifies a banking technology product and highlights its concrete value for everyday business owners.

Challenges

How do you introduce a fintech tool to merchants with different levels of digital literacy?
The goal was to make the benefits of My TPE easy to understand, visually accessible, and aligned with BTK Bank’s positioning as a modern, customer-centric institution.

Our Approach

We developed a complete set of cohesive, educational and user-centric communication assets, tailored for both digital and physical touchpoints:

• Core message: “The solution that adapts to your business: My TPE”
   

• Social media assets: static posts, carousels, and story formats optimized for Facebook, Instagram and LinkedIn
   

• A 2D motion design explainer video built for quick understanding and product onboarding
   

• Print materials (flyers, posters) to equip branches and merchant contact points
   

• Web adaptations to strengthen My TPE’s digital presence across BTK’s ecosystem
   

Each deliverable was designed with a modern, trustworthy, and accessible art direction, ensuring clarity and strong product comprehension.

Results

Thanks to this structured and user-focused launch strategy:

• My TPE gained stronger visibility and understanding among Tunisian merchants
   

• The platform is now perceived as a simple, reliable, and daily-use tool
   

• BTK Bank reinforced its image as a bank that delivers practical, modern, and field-oriented digital services
   

This project demonstrates Lézard & Balthazar’s ability to transform a complex fintech product into a clear, engaging, and high-impact communication experience, fully aligned with GoodFirms’ standards for digital product communication.

We produced a video for our client Boga Tunisia in collaboration with the Tunisian DJ Benjemy.
To maximize its visibility, we launched a YouTube and Display ads campaign, generating over 1.1 million impressions and nearly 100,000 views — results that significantly exceeded network benchmarks.

This campaign not only enhanced brand visibility but also demonstrated strong audience engagement across YouTube’s ecosystem.

Project Overview

We produced an exclusive promotional video for Uriage Tunisia to highlight the Bariesun sun care range and capture the vibrant spirit of the 2022/2023 summer season. Our agency managed the full creative process, from concept development to production and distribution.

Challenge

Uriage aimed to modernize the image of its Bariesun line and appeal to a younger, more dynamic audience in Tunisia. The challenge was to create a viral, engaging video that would stand out, reflect summer trends, and boost online visibility.

Our Approach

To meet these goals, we crafted a fresh, modern creative direction based on seasonal consumer insights and digital trends:

• A dynamic visual identity inspired by summer aesthetics

• High-quality product shots showcasing textures, protection, hydration, and freshness

• Engaging music and energetic storytelling

• A distribution strategy optimized for visibility across key platforms

Each element was designed to highlight Bariesun as the go-to summer skincare essential.

Execution

Our team handled the entire process:

• Creative concept and script

• Full video production and editing

• Visual and musical identity

• Social media adaptation

• Distribution strategy to maximize reach and engagement

The final video presents Bariesun products elegantly, emphasizing their protective formulas and pleasant textures while evoking a refreshing summer vibe.

Impact

The campaign successfully rejuvenated the Bariesun brand image among younger audiences and reinforced Uriage’s visibility in the Tunisian market. The promotional video generated strong engagement, increased product awareness, and supported the brand’s seasonal objectives through creative storytelling and effective distribution.

As part of this campaign, we produced a video to bring Safia’s new brand message and slogan to life.
We also amplified the launch through podcasts and two interactive giveaways.

Throughout the broader “الصل هي صافية” 360° campaign (online and offline), the posts and stories published on Safia’s social media channels significantly increased community engagement and attracted a remarkable number of new followers across both platforms.

This comprehensive activation successfully conveyed Safia’s core values, strengthened the brand message, and promoted its new slogan.

The campaign took place in August 2021 across Safia’s Instagram account and Facebook page, boosting visibility and deepening the brand’s connection with its audience.

Wafacash partnered with Lézard & Balthazar to establish a strong and consistent digital presence in Tunisia, combining a full 360° digital strategy with an always-on social media approach.

A 360° Digital Strategy Built for Trust and Proximity

Since entering the Tunisian market, Wafacash has relied on our agency to manage its online and offline communication, ensuring seamless alignment across all touchpoints.

Our mission was clear:

• Position Wafacash as a trusted financial services brand in Tunisia
   

• Strengthen proximity with local communities
   

• Build a consistent, engaging and culturally relevant presence
   

• Deliver measurable digital performance across channels
   

Our Approach

We designed and executed a comprehensive 360° digital strategy, including:

• Social media management & community engagement
   

• Creative content tailored to the Tunisian audience
   

• Online/offline activation to maximize visibility
   

• Cohesive brand storytelling supporting trust, accessibility, and everyday usefulness
   

This integrated approach allowed the brand to establish a solid footprint and maintain a strong relationship with its customers.

Award-Winning Results

🏆 Wafacash was elected “Best Customer Service of the Year 2025.”
This recognition is a direct outcome of the strategic and consistent digital ecosystem built and managed by Lézard & Balthazar.

As part of the 360° communication strategy we developed for our client Mirage Resort & Spa, whom we’ve proudly supported for over a year, we produced this promotional video to accompany the reopening of the resort in April 2022.

The video showcases the elegance, atmosphere, and premium experience offered by this prestigious establishment, reinforcing the brand’s positioning and enhancing visibility ahead of its relaunch.

Project Overview

As part of our collaboration with Magic, a well-established textile company, we led a full rebranding initiative designed to redefine and elevate the brand’s market presence. As a strategic communication and digital consulting agency, our mission was to bring a modern, joyful, and innovative spirit to Magic’s identity while ensuring strong alignment with the company’s core values and long-term vision.
Through a close partnership with Magic’s internal team, we crafted a refreshed visual identity that captures the brand’s heritage while positioning it for future growth in an increasingly competitive textile market in Tunisia and beyond.

Challenges

Magic was evolving within a highly competitive textile landscape and needed a significant brand transformation to remain relevant, innovative, and emotionally engaging.
The main challenge was to create an identity that balanced modernity, creativity, imagination, and joy without disconnecting from the brand’s historical DNA.
Our team also had to navigate the delicate process of preserving Magic’s authentic essence while delivering a bold, future-ready visual universe that could stand out across digital and physical touchpoints.

Our Approach

We adopted an immersive and collaborative approach focused on strategic insight and co-creation:

• Conducted brand audits, competitor analysis, and stakeholder workshops

• Led brainstorming sessions with Magic’s team to align vision, goals, and core messages

• Designed a refreshed visual identity that merges modern aesthetics with recognizable elements from the company’s history

• Developed a narrative and graphical system emphasizing innovation, emotion, and consumer connection

This holistic methodology enabled us to deliver a coherent and engaging brand identity, optimized for visibility, recognition, and digital performance across regional and international markets.

Impact

The new identity reinforced Magic’s position as a key player in the textile sector, strengthening brand consistency, consumer trust, and market perception.
The rebranding project successfully repositioned Magic as a forward-thinking, joyful, and innovative brand—supporting long-term growth, competitive differentiation, and stronger audience engagement both in Tunisia and internationally.

For Valentine’s Day, we created a tailor-made digital activation to increase Uriage Tunisia’s brand awareness and reach new potential customers.

The campaign, titled “The Perfect Match”, was built around an interactive giveaway designed to engage the audience around themes of love and connection. It was launched exclusively on Uriage Tunisia’s Instagram account and included a Reel, multiple feed posts, and stories, all aligned with the Valentine’s Day aesthetic.

This creative and playful activation allowed the brand to boost visibility, strengthen affinity with its community, and attract new followers through an emotionally resonant social moment.

Lézard & Balthazar designed a tailor-made social media campaign for Cristal La Brosse for Eid Al Adha. This key cultural moment—marked by family preparations and household traditions—was leveraged as an opportunity to create an emotional and authentic connection between the brand and its audience.
Our objective: demonstrate how social media, when activated with precision and cultural insight, can generate high engagement both online and offline.

The Challenge

• How can a utility brand build emotional affinity and drive virality without complex production or heavy media spending?
   

• How can we activate a culturally significant moment to maximize organic reach and brand preference?
   

Our Approach: A Micro-Trottoir Activation

We produced an engaging street-interview video, asking passers-by light-hearted questions about their Eid household routines (cleaning, cooking, family anecdotes…).
Each participant received a Cristal product box, creating immediate real-world brand visibility.

Double objective:

• Offline: direct visibility and product showcasing.
   

• Online: highly relatable, authentic, and shareable content designed to boost organic engagement.
   

The Results

The campaign quickly resonated with the audience across social platforms:

- 295,000+ total views across Facebook & Instagram
- Over 220,000 organic impressions, without massive media boosting

- 1,000+ spontaneous interactions (comments, tags, stories, reactions)

Users tagged friends, laughed, shared personal memories—each scene echoed a familiar cultural experience.

Impact

This campaign is a strong demonstration that simple, human-centered content—rooted in cultural truth—can outperform traditional media-heavy approaches.

Cristal didn’t just gain visibility; it strengthened emotional connection and brand affinity within its core audience.

For Uriage Tunisia, we developed a high-impact social media campaign titled “Mon Témoignage”, designed to promote two new products from the Hyséac range: the Peel-Off Mask and the Skin Renewal Serum.

Our strategy combined authentic customer testimonials, influencer partnerships, professional photo shoots, motion design content, sponsored ads, and digital activations including a giveaway. This integrated approach allowed the brand to significantly boost engagement and attract a highly targeted audience.

Key Results

Facebook

• 2M+ impressions
   

• 1.7M reach
   

• 25.6K likes
   

• 15.1K engagement
   

Instagram

• 17K new followers
   

• 2.9M impressions
   

• 1.5M reach

Every sponsored campaign achieved its performance objectives, reinforcing Uriage Tunisia’s visibility and strengthening the brand’s connection with its community.

Etihad Airways inaugurated its new Abu Dhabi–Tunis flight on November 1, 2025, strengthening its presence in North Africa and reinforcing Abu Dhabi as a global connectivity hub to the Middle East, Asia, and beyond.

Lézard & Balthazar was commissioned to manage the entire PR strategy around this strategic launch.

Our mission: ensure a strong, coherent, and high-standard media presence, aligned with Etihad’s reputation for excellence.

We supported Etihad in highlighting this major announcement, handling all PR aspects from press invitations to media coordination.

Key actions included:

• Designing and sending targeted press invitations
   

• Mobilizing and coordinating journalists to maximize media coverage
   

• Overseeing the PR activation at Azur City Mall, ensuring strong media presence
   

Results & impact:

• Immediate, high-quality press coverage
   

• A cohesive narrative around the new route launch
   

• Strengthened Etihad brand visibility in Tunisia
   

• Highlighted a key milestone in the airline’s expansion strategy
   

This PR activation showcased Etihad Airways’ commitment to connecting Tunisia with the world while leveraging a strategic, well-executed communications plan.

Diptox: transforming a product into a cultural icon.

Over the past three years of online and offline campaigns, Lézard & Balthazar has guided Diptox through a rare transformation: turning a functional product brand into a true love brand.

Through cultural storytelling, local humor, authentic tone, and consistent visual identity, every piece of communication has built a strong emotional connection with the Tunisian audience.

Today, Diptox no longer just exists on shelves or screens — it lives in everyday language, expressions, and local references across Tunisia.

🔹 Significant increase in organic engagement rates
🔹 Thousands of spontaneous, affectionate comments
🔹 A brand that has become a cultural reflex

At Lézard & Balthazar, this is exactly what we aim to create: brands that do more than sell — they connect, engage, and inspire communities.

Project Overview

Here is an overview of our work with KooL, a brand that has trusted us since its very first steps. Our collaboration covers the full spectrum of communication, digital strategy, and creative direction—ensuring consistent growth and strong brand positioning in Tunisia and on international markets.

Our Contribution

We provided KooL with a complete 360° communication ecosystem, including:

• Full brand identity creation: logo design, visual guidelines, and brand assets

• UI design for the mobile application

• Print materials and branded merchandise

• Digital strategy and ongoing social media management

• Brand activations and performance-driven advertising campaigns

• Creation of engaging graphic and editorial content across platforms

Our integrated approach ensures coherence across all touchpoints, helping KooL establish a strong, modern, and memorable presence while continuously engaging its audience.

Impact

Through cohesive branding and a data-driven digital strategy, KooL strengthened its visibility, built a loyal online community, and positioned itself as a rising player in its industry. Our long-term partnership continues to support the brand’s growth, consistency, and digital performance.

As part of our collaboration with French Innov, we led a full rebranding project aimed at modernizing and harmonizing their visual identity. As a communication and branding agency, our mission was to provide French Innov with a strong, cohesive, and future-ready brand identity that aligns with their positioning as an innovative player in the food-service technology sector.

Working closely with French Innov’s team, we developed a refreshed brand system that reflects their core values: innovation, reliability, and performance.

Challenges & Objectives

• Modernize the brand identity while preserving coherence with the company's vision.
   

• Create a visual ecosystem that mirrors French Innov’s technological advancements.
   

• Provide clear and actionable brand guidelines for consistent use across all communication materials.
   

Our Approach

We redesigned the entire visual identity, including the color palette, typography, graphic elements, and usage rules. The visual universe was enhanced to better reflect the technological expertise of French Innov, while ensuring seamless application across digital and print touchpoints.

We also delivered a comprehensive brand guideline to help internal teams adopt the new identity easily and maintain consistency across all channels.

Results

• A strong and modern brand identity aligned with French Innov’s innovative positioning.
   

• Enhanced brand coherence across all platforms and communication materials.
   

• Improved market recognition and credibility among clients, partners, and stakeholders.
   

• A smoother internal adoption thanks to clear guidelines, strengthening brand consistency on the long term.
   

This rebranding marks a strategic milestone for French Innov, supporting their growth and consolidating their leadership in the tech-driven food-service sector.

Introduction

Strategic training event to reinforce in-pharmacy recommendation.

Challenges

• Strengthen product expertise among pharmacy assistants.
   

• Boost authentic prescription and in-store recommendation.
   

• Build long-term brand trust in the healthcare ecosystem.
   

Solution

• Hands-on workshops covering routines, usage, and benefits.
   

• Branded immersive setup aligned with Bio-Oil’s identity.
   

• User-generated content spontaneously posted by attendees.
   

Impact

• Noticeable increase in pharmacy-level expertise.
   

• Dozens of organic content posts generated during the event.
   

• Stronger brand–prescriber relationship.

Facebook Page Statistics (2020)
The Bio-Oil Facebook page recorded in 2020 a total of 10.9K fans, 1.2M impressions, 1.1M reach, and 15.4K engagements.

Instagram Page Statistics (2020)
The Bio-Oil Instagram page recorded in 2020 a total of 5.1K followers, representing an increase of 3.1K followers, 618.6K impressions, 429.3K reach, and an engagement rate of 1.12%.

Campaign Overview

For our client Boga Tunisia, we developed the nostalgic social media and influencer campaign “9bal Wala Tawa”, designed to spark emotional engagement by tapping into collective memories that resonate deeply with Tunisian consumers. By partnering with respected and popular influencers, we created an authentic and relatable connection between the audience and the brand.

Challenge

The main challenge was to capture attention in a highly saturated social media environment. It was crucial to identify nostalgic themes that would genuinely resonate with the Tunisian audience, evoke positive memories, and encourage participation. Understanding cultural touchpoints—music, lifestyle habits, childhood memories—played a key role in building a campaign that felt authentic and meaningful.

Our Approach

We developed a multi-platform strategy across Instagram, YouTube, and Facebook, anchored in influencer-led storytelling and nostalgic content. Our actions included:

• Collaborations with top Tunisian influencers

• Nostalgic video concepts designed for emotional impact

• Community-driven challenges and contests

• User-generated content incentives tied to personal memories

• Clear calls to action inviting followers to share their own “9bal wala tawa” moments

This interactive structure helped humanize the brand and invite audiences to express themselves while strengthening their bond with Boga.

Execution

We orchestrated the full digital rollout:

• Influencer selection and brief development

• Creative direction for nostalgic storytelling

• Production of multi-format social content

• Activation of contests and participation mechanics

• Community management and engagement tracking

Each influencer shared personalized memories that blended sincerity with brand visibility, amplifying the reach and emotional appeal of the campaign.

Impact

The campaign achieved remarkable results, including:

• A significant increase in social media engagement

• Strong participation in challenges and contests

• A boost in brand sentiment and visibility

• A measurable rise in Boga product sales during the activation period

By blending nostalgia with influencer credibility, “9bal Wala Tawa” successfully strengthened Boga’s emotional connection with its audience, showcasing the brand as one that values the memories and cultural identity of its consumers.

Description

For World Bee Day (BEE DAY) on May 20, we executed a 5-day digital activation (May 16–20) to celebrate Apivita and highlight its flagship products. The objective was to engage a young and active audience around the brand’s natural and responsible universe.

Challenge

How can we generate meaningful engagement on social media around a short-lived event, while showcasing Apivita’s hero products and reaching a 17–35 target audience?
The challenge was to design an activation that was impactful, viral, and easy to participate in, while leveraging influencers and their communities.

Solution

A multi-phase activation built around influencer marketing and social content:

• Branded box delivery to 5 influencers to spark surprise, desirability, and early excitement.

• Instagram involvement: each influencer shared the unboxing in stories and launched a giveaway on May 20, allowing followers to win the same Apivita box.

• TikTok Challenge: the influencers created a “Don’t Rush Challenge” video—fun, viral, and tailored for the 18–35 demographic.

TikTok Results:

• Molka Gharbi (50.4K followers): 19K views

• Eya Naccacha (197K followers): 12,813 views

• Farah Belkadhi (295K followers): 33,525 views

• Kenza Chiha (212K followers): 21,368 views

• Hend Makni (88.3K followers): 15,673 views

The activation relied on both Instagram and TikTok, combining interactive stories and creative short-form videos.

Impact

• Instagram (2019): 2.6K total followers, with +2.2K gained during the activation period.

• Total impressions: 124K

• TikTok: cumulative views exceeding 110K among the 17–35 target group.

The campaign generated strong, targeted engagement, increased brand visibility, and strengthened Apivita’s image as a young, modern, and nature-driven brand.