Marketing Done Right

What We Did

• Search Engine Optimization
• Search Engine Marketing
• New Website

Platform

• WordPress

Overview

Knoxville Spine & Sports is a chiropractic care center located in Knoxville, TN, that offers personalized care plans based on each patient’s individual needs. Dr. Bert Solomon and his team evaluate patients in various areas to create a customized plan that will address their specific needs.

With a newly updated and modernized online presence, Knoxville Spine & Sports is now better equipped to attract new patients seeking chiropractic and physical therapy services. Their strong online search presence has increased new patient calls, and their engaging website design has doubled their conversion rate. Thanks to our marketing efforts, they generated over 600 additional leads last year alone.

Given their strong market position, Knoxville Spine & Sports is likely to remain a top contender in Knoxville’s highly competitive chiropractic and physical therapy landscape.

Project Challenges

• Was Using a slow CMS/website
• Already losing search visibility
• Keeping a low budget
• Less relative time marketing vs established competition

Solutions Provided

• Search Engine Optimization
• Search Engine Marketing
• New Website

Important Elements

• Local SEO Strategies
• Work with local partners for backlinking
• Google Ads for both Chiropractic and Physical Therapy
• Pagespeed optimizaiton
• Upgraded Web Hosting

Top Ranking Keywords

• Chiropractor Knoxville
• Chiropractor in Knoxville
• Sports chiropractor Knoxville
• Sports injury chiropractor Knoxville
• Sports medicine chiropractor Knoxville

What We Did

• Search Engine Optimization

Platform

• WordPress

Overview

American Wood Reface is a company with a wealth of experience in cabinet making and trim carpentry, averaging 25 years. They have mastered the art of cabinet refacing and have become the favored choice for kitchen cabinet refacing in Ohio, North Carolina, and South Carolina.

Upon taking on this client, MDR encountered a few obstacles. We needed to implement SEO strategies in three different states, and the client was experiencing issues with their CMS and high levels of spammy backlinks from competitors. With our team’s extensive knowledge and experience in search engine optimization, we were able to address the spammy backlinks and generate approximately 800 new leads for American Wood Reface last year.

Project Challenges

• SEO For 3 States
• Problematic CMS
• Increasing High Spam Backlink from Competition

Solutions Provided

• Search Engine Optimization

Important Elements

• National Content Approach to increase Authority
• On-page SEO
• Technical SEO
• Relevant and Authoritative Backlinks
• Improve & Increase Service Location Pages
• Large Disavow of Spammy Backlinks from Competition

Top Ranking Keywords

• Cabinet refacing near me
• Kitchen cabinet refacing near me
• Cabinet refacing Aurora
• Kitchen cabinet refacing Aurora
• Cabinet refacing Avon Lake

What We Did

• Search Engine Optimization
• Search Engine Marketing
• New Website

Platform

• WordPress

Overview

Houston Spine & Rehabilitation Centers is a comprehensive chiropractic-centered practice specializing in diagnostics and rehabilitation with two locations in Houston and The Woodlands, Texas. Their team of experienced chiropractors, physical therapists, and physicians has a combined experience of over 50 years.

When we first started working with Houston Spine & Rehabilitation Centers, we recognized a significant challenge ahead of us in terms of SEO and Google Ads. However, our team’s consolidated efforts enabled us to generate over 2000 new leads for them last year.

Project Challenges

• Provide ranking for multiple locations
• Highly Competitive Location
• Use advertising budget across Chiropractic, Physical Therapy, and Pain management
• Outdated and poorly done SEO by previous company
• Many duplicate Google My Business pages

Solutions Provided

• Search Engine Optimization
• Search Engine Marketing
• New Website

Important Elements

• Consolidated Content 300+ pages
• Consolidated Google My Business and Doctor's Pages
• Improved Pagespeeds to 90+
• Added Video to website banner
• Google Ads Campaign Weekly Optimization for higher Returns

Top Ranking Keywords

• sugar land chiropractor
• car accident doctor woodlands
• prenatal chiropractor sugar land
• work injury treatment woodlands
• pain management woodlands

What We Did

• Social Media Advertising
• Search Engine Optimization
• Search Engine Marketing

Platform

• WordPress

Overview

Zaker Chiropractic Pain & Wellness is a healthcare provider that offers chiropractic, physical therapy, and pain management services to patients. They specialize in treating musculoskeletal and nervous system conditions, such as back pain, neck pain, headaches, sciatica, and sports injuries.

Initially, we focused on revamping and modernizing their website which proved successful. Due to their strong online presence, they received over 30,000 visits to their Google Business Profile. Combined with effective marketing strategies and an attractive, conversion-focused website design, Zaker Chiropractic Pain & Wellness has experienced a huge increase in leads. Last year, they acquired over 1,700 new verified patient leads and are now well-positioned to continue providing local chiropractic care in the coming years.

Project Challenges

• Generate new patients
• Lack of relevant information regarding Patient Conditions
• New Practice and New Domain
• Multiple locations with one website

Solutions Provided

• Social Media Advertising
• Search Engine Optimization
• Search Engine Marketing

Important Elements

• Local Search Engine Optimization
• Social Media Lead Generation
• Effective Google Ads Campaign
• Directory Cleanups
• Page Speed Optimization
• Content Optimization

Top Ranking Keywords

• Auto accident chiropractor Torrance
• Car crash chiropractor Torrance
• Auto injury treatment Torrance
• Car accident treatment Torrance
• Prenatal chiropractic Torrance

What We Did

• New Website & Landing Pages
• Search Engine Optimization
• Search Engine Marketing

Platform

• WordPress

Overview

Kosak Chiropractic & Acupuncture healthcare clinic in Omaha, Nebraska providing various services including chiropractic, acupuncture, prenatal care, and auto accident injury treatment to patients.

They had been collaborating with chiropractic digital marketers even before Marketing Done Right came into the picture. The objective was to attract more high-value patients to their practice. Initially, the focus was on search queries related to Auto Accident Injury but later shifted to searches that target patients seeking long-term care.

Through the collective efforts of our team at MDR, Kosak Chiropractic & Acupuncture now has more than 30 keywords ranking among the top 10 results in search engine results pages. Last year, they acquired an additional 160 verified new patient leads solely through the implementation of search engine optimization (SEO).

Project Challenges

• Poor Google Ads Performance
• Outdated Website
• Low Website Conversions
• No Website Structure
• Abandoned Google My Businesses

Solutions Provided

• New Website & Landing Pages
• Search Engine Optimization
• Search Engine Marketing

Important Elements

• Creation of High Performing Landing Pages
• Upgraded Web Hosting
• Created Linking Strategy
• Relevant Keyword Research for Quality Content
• Google My Business Cleanup

Top Ranking Keywords

• Whiplash treatment near me
• Auto accident chiropractor West Omaha
• Auto accident doctor West Omaha
• Prenatal chiropractor West Omaha
• Whiplash doctor near me

What We Did

• Search Engine Optimization
• Search Engine Marketing
• Social Media Advertising

Platform

• WordPress

Overview

Hogan Spine & Rehabilitation Center is a multidisciplinary clinic that offers Chiropractic, Physical Therapy, Pain Management, and Auto Accident Rehabilitation services. Before we began working with them, the company’s digital footprint was minimal and had low rankings for only one or two keywords. 

MDR’s vision was to expand the number of keywords they showed for in both organic and paid channels such as Google, Facebook, and Instagram. Through these channels, our marketing strategies proved successful resulting in over 800 new verified patient leads last year.

Project Challenges

• Lack of Content on Website
• Low Website Conversions
• No Website Structure
• Several Duplicate Google My Business
• Spammy Backlinks

Solutions Provided

• Search Engine Optimization
• Search Engine Marketing
• New Website

Important Elements

• Improved CTR Through Ad Copy
• Facebook Lead Generation
• Google My Business Cleanup
• Webpage Content Development
• Frequent Blog Postings

Top Ranking Keywords

• Chiropractor in Sugar Land
• Chiropractic care in Sugar Land
• Auto accident chiropractor Sugar Land
• Sciatica treatment Sugar Land
• Car accident treatment Sugar Land

What We Did

• Search Engine Optimization
• Search Engine Marketing
• Content Creation

Platform

• WordPress

Overview

North East Chiropractic Center specializes in providing chiropractic care services to patients in Fort Wayne, Indiana. Their range of services is designed to improve patient’s overall health and wellness.

In September 2019, North East Chiropractic Center was working with a digital marketing service provider, but they saw mediocre results from their efforts. MDR’s goal was to increase their web presence and conversions without using promotions that devalued their services and prices. Last year, we generated over 900 verified new patient leads for them, which has since expanded from having one chiropractor to four, in addition to opening a second location.

Project Challenges

• Lack of Information on Website
• Low Website Conversion
• Poor Website Hosting
• Weak Website Ranking on Google
• Lack of Content Hierarchy

Solutions Provided

• Search Engine Optimization
• Search Engine Marketing
• Content Creation

Important Elements

• Improved Organic Traffic CTR
• Relevant Keyword Research
• Google My Business Cleanup
• Symptoms & Conditions Pages Created
• Content Optimization

Top Ranking Keywords

• Fort Wayne decompression
• Fort Wayne auto accident chiropractor
• Car accident doctor in Fort Wayne
• Prenatal chiropractor in Fort Wayne Migraine treatment near me
• Fort Wayne migraine treatment

What We Did

• Content Creation
• Pay Per Click

Platform

• WordPress

Overview

Austin Spine & Rehabilitation is a premier chiropractic care center located in Austin, TX, dedicated to providing personalized care plans tailored to each patient’s unique needs. With over 50 years of combined experience in the industry, their team of professionals is committed to delivering exceptional care and helping patients achieve optimal health and wellness.

Despite being a trusted destination for chiropractic care and rehabilitation services, the clinic encountered a significant slowdown in new patient inquiries and appointments during the peak of the pandemic. To address the challenge of sluggish New Patient Volume growth, we at MDR implemented a strategic approach to attract and engage potential patients through PPC Advertising.

This allows Austin Spine & Rehabilitation to optimize its advertising budget and ensure that resources are allocated to the most effective channels and strategies for generating new patient inquiries and appointments for their clinic.

Project Challenges

• Lack of Information on Website
• Low Website Conversion
• Poor Website Hosting
• Weak Website Ranking on Google
• Lack of Content Hierarchy

Solutions Provided

• Website Optimization
• Content Creation
• Pay Per Click

Important Elements

• Improved Organic Traffic CTR
• Relevant Keyword Research
• Google My Business Cleanup
• Symptoms & Conditions Pages Created
• Content Optimization

What We Did

• Search Engine Optimization
• Search Engine Marketing
• Pay Per Click

Platform

• WordPress

Overview

Shasta Meadows Wellness began its journey as a startup clinic to revolutionize holistic healthcare in the community. Their commitment to promoting wellness and offering complete care options like Ketamine Infusion Therapy, IV Therapy, TMS Therapy, Concierge Medicines, and Psychotherapy inspired them to open a clinic that offers a wide range of holistic treatments and therapies to nurture the mind, body, and soul.

As a start-up business, they also faced difficulties in generating leads and converting website visitors into clients. As they continue on their journey, we at MDR are dedicated to leveraging the expertise of digital marketing professionals and implementing data-driven strategies to enhance their business online presence and attract qualified leads.

Over the past year, our collaboration has yielded excellent outcomes. Shasta Meadows Wellness has received over 460 new patient leads as a result of our targeted digital marketing campaigns. The increase in leads has allowed them to broaden their reach and influence, giving more people access to their innovative healthcare services.

Project Challenges

• Lack of Information on Website
• Low Website Conversion
• Poor Website Hosting
• Weak Website Ranking on Google
• Lack of Content Hierarchy

Solutions Provided

• Search Engine Optimization
• Search Engine Marketing
• Pay Per Click

Important Elements

• Improved Organic Traffic CTR
• Relevant Keyword Research
• Google My Business Cleanup
• Symptoms & Conditions Pages Created
• Content Optimization

Top Ranking Keywords

• Ketamine therapy near me
• IV therapy treatment near me
• Ketamine therapist near me
• Ketamine clinic Redding
• Ketamine therapy Redding

What We Did

• Search Engine Optimization
• Search Engine Marketing
• Content Creation
• Pay Per Click

Platform

• WordPress

Overview

Core Health Chiropractic is a leading provider of chiropractic care and physical therapy services, dedicated to helping patients achieve optimal health and wellness. Despite its success in providing top-notch services, Core Health Chiropractic faced several challenges in the digital realm that impacted its ability to effectively reach and engage with potential patients online.

The last advertising vendor they had was not consistent and focused on attention and effort made regarding their marketing and website updates. Leveraging our team’s deep understanding and proficiency in search engine optimization and website management, we devised a comprehensive approach to address these challenges. Through our strategic marketing efforts, Core Health Chiropractic has experienced remarkable growth, generating over 540 additional leads and an estimated revenue of $619,840 in the past year alone.

Project Challenges

• Lack of Information on Website
• Low Website Conversion
• Poor Website Hosting
• Weak Website Ranking on Google
• Lack of Content Hierarchy

Solutions Provided

• Search Engine Optimization
• Search Engine Marketing
• Pay Per Click

Important Elements

• Improved Organic Traffic CTR
• Relevant Keyword Research
• Google My Business Cleanup
• Symptoms & Conditions Pages Created
• Content Optimization

Top Ranking Keywords

• prenatal chiropractic the woodlands
• pediatric chiropractic the woodlands
• work injury treatment the woodlands
• chiropractic care in the woodlands
• car crash doctor the woodlands

What We Did

• Search Engine Optimization
• Search Engine Marketing
• Content Creation
• Pay Per Click

Platform

• WordPress

Overview

Allied Pain and Wellness specializes in providing chiropractic care services to patients in Burbank, California. Their range of services is designed to improve patient’s overall health and wellness.

One of the key challenges they faced was optimizing their website for search engines to improve its visibility and reach a wider audience. Despite their best efforts, their SEO strategies fell short of delivering the desired results, limiting online presence and hindering their ability to attract potential customers.

To address these challenges, our team implemented comprehensive digital solutions aimed at improving their online visibility and increasing the number of leads generated through their website. Through our concerted efforts, Allied Pain and Wellness successfully overcame their online challenges and achieved significant improvements in search engine rankings with over 67 top ranking keywords and 544 verified new patient leads. Today, we continue to refine and optimize our digital strategies to ensure that we remain at the forefront of this industry and continue to deliver exceptional results to our valued clients.

Project Challenges

• Lack of Information on Website
• Low Website Conversion
• Poor Website Hosting
• Weak Website Ranking on Google
• Lack of Content Hierarchy

Solutions Provided

• Search Engine Optimization
• Search Engine Marketing
• Pay Per Click

Important Elements

• Improved Organic Traffic CTR
• Relevant Keyword Research
• Google My Business Cleanup
• Symptoms & Conditions Pages Created
• Content Optimization

Top Ranking Keywords

• car crash chiropractor burbank
• auto injury doctor burbank
• back pain treatment burbank
• chiropractic care in burbank
• neck pain treatment burbank

What We Did

• Search Engine Optimization
• Search Engine Marketing
• Website Creation

Platform

• WordPress

Overview

Better Care Chiropractic & Physical Therapy is a comprehensive clinic that provides services for Chiropractic care, Physical Therapy, Pain Management, and Regenerative Medicine. Despite their commitment to delivering high-quality care, their online presence and website development have not been optimized to their fullest potential, leading to challenges in reaching and engaging with their target audience effectively.

As a result, we enhanced their SEO and website development efforts. By improving search engine rankings, optimizing and creating new website for user experience and accessibility, and implementing effective digital marketing strategies.

Project Challenges

• Lack of Information on Website
• Low Website Conversion
• Poor Website Hosting
• Weak Website Ranking on Google
• Lack of Content Hierarchy

Solutions Provided

• Search Engine Optimization
• Search Engine Marketing
• New Website

Important Elements

• Improved Organic Traffic CTR
• Relevant Keyword Research
• Google My Business Cleanup
• Symptoms & Conditions Pages Created
• Content Optimization

Top Ranking Keywords

• Chiropractor in Willis Texas
• Chiropractic Care in Willis Texas
• Chiropractic Care Near Me
• Spinal Manipulation in Willis Texas
• Auto Injury Treatment in Willis Texas

What We Did

• Search Engine Optimization
• Search Engine Marketing
• Pay Per Click
• Content Creation

Platform

• WordPress

Overview

Edge Weight Loss & Fatigue specializes in providing comprehensive wellness solutions to individuals seeking to achieve their health goals. They offer a range of services designed to address weight loss challenges, combat fatigue, and improve overall well-being.

Edge Weight Loss & Fatigue recognized the need to enhance its digital presence and attract more clients to its clinic. Seeking to maximize their outreach and impact. Over the past year, our collaboration has yielded remarkable outcomes. Through strategic digital marketing initiatives, we’ve generated over 200 verified leads for them. As Edge Weight Loss & Fatigue continues to grow and evolve, we remain dedicated to supporting their mission of helping individuals achieve optimal health and vitality.

Project Challenges

• New Domain
• Lack of Information on Website
• Low Website Conversion
• Poor Website Hosting
• Weak Website Ranking on Google
• Lack of Content Hierarchy

Solutions Provided

• Search Engine Optimization
• Search Engine Marketing
• Pay Per Click
• New Website

Important Elements

• Improved Organic Traffic CTR
• Relevant Keyword Research
• Google My Business Cleanup
• Symptoms & Conditions Pages Created
• Content Optimization

Top Ranking Keywords

• High Dose Vitamin C in Spring Texas
• Fatigue Treatment in Spring Texas
• Glutathione Shots in Spring Texas
• Glutathione Shots Near Me
• Weight Loss Center Near Me

What We Did

• Search Engine Optimization
• Search Engine Marketing
• Content Creation
• Platform
• WordPress

Overview

Open Arms Adoption is a leading adoption agency committed to providing compassionate and personalized adoption services to families and expectant mothers across the United States.

The agency was struggling to reach and connect with potential clients. Additionally, there was a need to enhance the agency’s online presence and visibility to attract more prospective adoptive families and birth mothers.

To address these challenges, we at MDR implemented a comprehensive digital marketing strategy that helps Open Arms Adoption overcome growth and success. The agency experienced an increase in website traffic, leads, and client inquiries, leading to more successful adoptions and fulfilled families.

Project Challenges

• Lack of Information on Website
• Low Website Conversion
• Poor Website Hosting
• Weak Website Ranking on Google
• Lack of Content Hierarchy

Solutions Provided

• Search Engine Optimization
• Search Engine Marketing
• Content Optimizing

Important Elements

• Improved Organic Traffic CTR
• Relevant Keyword Research
• Google My Business Cleanup
• Content Optimization

Top Ranking Keywords

• Adoption agency
• Infant adoption
• Domestic infant adoption in Ohio
• Newborn adoption in Ohio
• LGBTQ+ adoption near me

What We Did

• Search Engine Optimization
• Search Engine Marketing
• Content Creation

Platform

WordPress

Overview

Artcraft Sign Company, which specializes in creating high-quality signs that leave a lasting impact, has established itself as Denver’s leading choice for signage solutions for over 140 years.

MDR’s strategic approach led to significant improvements in Artcraft Sign Company’s online visibility efforts. Through targeted SEO initiatives and meticulous backlink analysis, we were able to drive approximately 1.4 Million Total Search Impressions in Google search for the past year. With a renewed focus on digital marketing and a commitment to innovation, Artcraft Sign Company is poised for continued growth and success in the competitive signage industry.

Project Challenges

• Lack of Information on Website
• Low Website Conversion
• Poor Website Hosting
• Weak Website Ranking on Google
• Lack of Content Hierarchy

Solutions Provided

• Search Engine Optimization
• Search Engine Marketing
• Content Creation

Important Elements

• Improved Organic Traffic CTR
• Relevant Keyword Research
• Google My Business Cleanup
• Content Optimization

Top Ranking Keywords

• Sign removal Denver
• Custom business signs Denver
• Commercial sign companies Denver
• Denver commercial sign companies
• Custom sign maker Denver

What We Did

• Search Engine Optimization
• Website Optimization

Platform

• WordPress

Overview

Fleet Response has maintained its core values while continuously evolving to meet customer needs. Since its establishment in 1986, the company has expanded capabilities and set industry standards by prioritizing innovation, professionalism, accountability, and effectiveness.

One of the primary struggles they faced was staying ahead of constant algorithm updates, which significantly impacted their search rankings and visibility. Additionally, fierce competition within industries often makes it more challenging for them to achieve and maintain their goals.

MDR’s strategic approach has led to significant improvements in Fleet Response’s online visibility efforts. Through our effective strategies, Fleet Response has experienced remarkable growth, increasing from 111,000 total search impressions and 1,830 website visits in 2022 to achieving over 914,000 total search impressions and 7,000 website visits in just over a year.

Project Challenges

• Lack of Information on Website
• Low Website Conversion
• Poor Website Hosting
• Weak Website Ranking on Google
• Lack of Content Hierarchy

Solutions Provided

• Search Engine Optimization
• Website Optimization

Important Elements

• Improved Organic Traffic CTR
• Google My Business Cleanup
• Content Optimization
• Relevant Keyword Research

Top Ranking Keywords

• Fleet MVR Monitoring
• Fleet Insurance Claims
• Fleet Claims Management
• Fleet Visibility
• Fleet Management Claims

Overview

The Lakehouse is renowned for offering the best lakefront dining. It features a diverse, seasonally inspired menu, exceptional service, and breathtaking waterfront views. While staying true to its commitment to quality, the restaurant recognized the need to strengthen its digital presence to attract more guests and enhance customer engagement.

One of the key challenges The Lakehouse faced was low website conversion rates and weak search engine visibility, limiting its ability to reach new customers. Additionally, the lack of structured content and informative blogs made engaging users searching for dining recommendations difficult.

Over the past year, Marketing Done Right’s strategic digital marketing efforts have led to impressive growth. Through search engine optimization, content creation, and targeted marketing, we generated

• 406,000 total impressions
• 164,000 total website visits
• 6,594 new customer calls.

All of these contributed to an estimated revenue of $1.18 million.

As The Lakehouse continues to thrive, we remain committed to supporting its mission of delivering exceptional cuisine and unforgettable moments by the water.

Project Challenges

• Lack of Information on Website
• Low Website Conversion
• Weak Website Ranking on Google
• Lack of Content Hierarchy
• No Blogs for that Users Seeks Informative Content

Solutions Provided

• Search Engine Optimization
• Search Engine Marketing
• Content Creation
• GBP Optimization and Postings

Important Elements

• Improved Organic Traffic CTR
• Relevant Keyword Research
• Google My Business Cleanup
• Content Optimization

Top Ranking Keywords

• lakeside restaurant cleveland
• sunset views dining in cleveland
• waterfront dining in cleveland
• late night cocktails
• cleveland flats restaurants

What We Did

• Search Engine Optimization
• Website Optimization
• Content Creation
• Hyperlocal SEO

Platform

• WordPress

Overview

Storm Guard Roofing and Construction has provided homeowners with top-tier exterior restoration services for over two decades. Despite its strong industry reputation, the company faced growing digital marketing challenges, including fierce local competition, search ranking fluctuations, and technical SEO issues.

Storm Guard significantly improved its online visibility through MDR’s data-driven SEO strategy focused on content refinement, keyword optimization, and local search enhancements. Over the past year, our efforts resulted in 3.86 million search impressions, 170,578 website visits, 1,855 new customer leads, and 7,715 calls, driving substantial business growth. Storm Guard has strengthened its online presence and continues to connect with homeowners seeking reliable exterior restoration services. 

Project Challenges

• Keyword Competition
• Multiple Google Core updates Released this Year
• Fluctuation of keyword rankings
• Local Competitions
• Technical Issues
• Content Challenges
• Backlink Acquisition
• User Experience (UX)

Solutions Provided

• Content Refreshes to qualify in Google ranking criteria
• Keyword Research
• Onpage Optimization
• Off Page Optimization
• Local SEO
• Competitor Research
• Regular SEO Audits
• Improve Page Speed and Mobile Optimization
• Optimize Core Web Vitals

 Important Elements

• Keyword Research and Remapping Strategies
• High-Quality Content Creation
• Building High-Quality Backlinks
• UX/UI Website Optimization
• Google Business Profile Optimization
• Dynamic Pages Creation for High-Population Service Areas

Top Ranking Keywords

• emergency roof tarp in Nashville
• window damage assessment in Nashville
• emergency roof tarp in Madison
• window damage assessment in Madison
• emergency roof tarp in Columbus
• emergency roof tarping in Columbus
• emergency roof repair in Charlotte
• emergency roof tarp in Charlotte

What We Did

Paid Search Advertising

Conversion Rate Optimization (CRO)

Platform

HubSpot

Overview

Avatar Fleet needed a reliable and scalable source of leads to support its year-over-year growth goals. Despite prior efforts to run digital ad campaigns, its internal attempts and outsourced solutions failed to deliver, often burning through ad budgets with little to show for it. Most leads were unqualified, unresponsive, or completely irrelevant.

That’s where Marketing Done Right came in.

We launched with Google Ads and explored every viable strategy, but the space was oversaturated and conversions didn’t justify the cost. Rather than continuing to compete in an overcrowded market, we made a deliberate, data-led shift to Bing Ads, a platform with lower Cost Per Click and less competition.

This strategic move proved to be the turning point. Lead quality improved, acquisition costs dropped, and performance stabilized. Over the past year, consistent results have allowed us to scale budgets confidently, turning what began as a test into one of Avatar Fleet’s most efficient and sustainable growth channels. By staying flexible and focused on outcomes, we delivered results where others might have stalled.

Today, Avatar Fleet receives 10 qualified leads weekly at a consistently low Cost Per Lead. This results in a predictable lead flow that matches their sales goals and a strategy built to grow with them.

Project Challenges

• Low Starting Budget
• Low Website Conversion
• Keyword Overlap
• Poorly Designed Landing Pages

Solutions Provided

• Paid Search Advertising
• Heat Mapping and User Behavior
• Conversion Rate Optimization
• Campaign A/B Testing
• Landing Page A/B Testing

Important Elements

• Refocus of Bidding To High Intent Searches
• Remove Overlapping Keywords to Other Industries
• Conversion Rate Optimization (CRO)
• Relevant Keyword Research

Top Ranking Keywords

• Driver Training Courses
• Safety Training For Drivers
• Driver Safety Courses
• Driver Training Course Online
• Defensive Driving Course