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Verified Profile
MLSDev is an award-winning custom software development company that builds web and mobile apps for SMBs, big brands, and ambitious entrepreneurs with awesome ideas.
- Established in 2009
- 100+ clients, 200+ projects
- 34 awards
- 97% client satisfaction rate
If you need a technical partner that will not just deliver the code but challenge you back, add some extra value to your project, and support your business’ growth - choose MLSDev. Be sure, with MLSDev, that your new app will bring you more profit quickly.
Our processes are oriented on:
- Transparent and regular communication
- Thoughtful project planning
- Risk reduction
- On-time and on-budget delivery
- Maintaining superior quality
- Quick project scaling
A few articles you should read before starting to develop your application:
How Much Does It Cost To Make An App?
How Much Does it Cost to Build a Website in 2019?
App Development Cost: Understand Your Budget To Build Powerful Apps
How to Hire an App Developer for Your Project
Locations
Ukraine
Kozatska St, 122,
Kyiv,
kyiv
03022
+380988864542
United States
-,
Carteret,
North Carolina
28557
+1 9842061312
Poland
3/12 Librowszczyzna str.,
Krakow,
Malopolskie
1-030
+48577813279
Ukraine
Pyrohova St, 112В,
Vinnytsya,
Vynnyts'ka
21001
+380988864542
Focus Areas
Service Focus
- Mobile App Development
- Web Development
- Software Development
Client Focus
- Medium Business
- Small Business
Industry Focus
- Healthcare & Medical
- Media
- Other Industries
MLSDev Inc. Executive Interview
Slava Ledenev
CBDO and Co-Founder
Please introduce your company and give a brief about your role within the company?
My name is Slava Ledenev. I am the co-founder and Chief Business Development Officer at MLSDev. Mу main responsibility includes mapping out and implementing innovative strategies for the company's development... strategies that will help MLSDev stand out from its competitors and make the company the best in our niche.
MLSDev is a web and mobile app development agency based in Ukraine. The company was founded in 2009. Now MLSDev has more than 60 employees and four offices: Kyiv and Vinnytsia (Ukraine), Krakow (Poland), and Denver (USA).
MLSDev's mission is to unlock the potential of clients' businesses through the use of innovative technologies. We try to cover all clients' needs, analyze all their requirements and offer the best possible solutions to their ideas.
MLSDev is a web and mobile app development agency based in Ukraine. The company was founded in 2009. Now MLSDev has more than 60 employees and four offices: Kyiv and Vinnytsia (Ukraine), Krakow (Poland), and Denver (USA).
MLSDev's mission is to unlock the potential of clients' businesses through the use of innovative technologies. We try to cover all clients' needs, analyze all their requirements and offer the best possible solutions to their ideas.
What was the idea behind starting this organization?
It all started in 2009 when my two partners, Ivan and Anton, and I wanted to explore the potential mobile apps. That's how MLSDev came into existence. At that time we became one of the first Ukrainian development companies building mobile apps. We were eager to create products for entrepreneurs who saw the potential in this technology and its global benefits.
Besides, it was the perfect time to enter the market that was only emerging in Ukraine and showed high growth rates. We managed to develop very fast especially when the competition was low.
Besides, it was the perfect time to enter the market that was only emerging in Ukraine and showed high growth rates. We managed to develop very fast especially when the competition was low.
What are your company’s business model–in house team or third party vendors/ outsourcing?
During these ten years of MLSDev existence, we have gone through a few experiments with the business model and conclude that only the in-house team can deliver the high quality we strive for. At the time being, 100% of our employees work in house.
How is your business model beneficial from a value addition perspective to the clients compared to other companies' models?
We often receive requests to build clones of Uber, Facebook, Tinder, etc. When we ask potential clients why they want to create a clone and what their business goals are, the instant answer is that they want to earn money. However, it's no secret that it is almost impossible to compete with such giants, especially in the US market.
In such cases, we ask them to quit such dreams at the very beginning of our communication and then do our best to show our clients a better way. This could be targeting other industries that face lots of problems and require an excellent app to solve them, or taking a particular niche — or even developing apps using innovative technologies like blockchain, machine learning, etc. Our goal is to lead clients to a more successful blue ocean strategy.
We are not interested in earning money from clones that will die in the face of fierce competition. Our goal is to help clients grow successful products that will become examples to follow. We are a company that doesn't ask what to do next and blindly follow all the instructions. We are proactive and always offer solutions to clients’ needs and requirements. This approach makes us stand out from the majority of companies that are looking for immediate income but don't think about further actions after the release.
In such cases, we ask them to quit such dreams at the very beginning of our communication and then do our best to show our clients a better way. This could be targeting other industries that face lots of problems and require an excellent app to solve them, or taking a particular niche — or even developing apps using innovative technologies like blockchain, machine learning, etc. Our goal is to lead clients to a more successful blue ocean strategy.
We are not interested in earning money from clones that will die in the face of fierce competition. Our goal is to help clients grow successful products that will become examples to follow. We are a company that doesn't ask what to do next and blindly follow all the instructions. We are proactive and always offer solutions to clients’ needs and requirements. This approach makes us stand out from the majority of companies that are looking for immediate income but don't think about further actions after the release.
What industries do you generally cater to?
We have good experience in creating social networks (e.g., Yummi, Artstation in close cooperation with Ballistiq), hospitality and food services (e.g., McDonald’s), e-commerce solutions (e.g., GoPuff), and on-demand delivery (Mela.biz). In 2019, we will continue developing projects for the industries we have expertise in. However, we would also like to focus more on the healthcare and fintech industries. They are among the ten most prospective sectors in terms of financial opportunities; however, many new technologies are not widely used in these industries, which could solve the problems these industries are currently facing now.
For example, healthcare experiences various issues with data collection, centralized storage, and security. Databases are not protected from data breaches and fraud, which could result in bad experiences for patients and doctors. Some solutions can solve these problems partially, but we would like to dig deeper into this matter to create revolutionary products that could deal with them altogether.
It will take some time and effort to solve all of the current issues about collecting, storing, and using data. So, our company is exploring available innovative solutions for the same. We are 100% sure that MLSDev will take an active part in the Fourth Industrial Revolution.
For example, healthcare experiences various issues with data collection, centralized storage, and security. Databases are not protected from data breaches and fraud, which could result in bad experiences for patients and doctors. Some solutions can solve these problems partially, but we would like to dig deeper into this matter to create revolutionary products that could deal with them altogether.
It will take some time and effort to solve all of the current issues about collecting, storing, and using data. So, our company is exploring available innovative solutions for the same. We are 100% sure that MLSDev will take an active part in the Fourth Industrial Revolution.
Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?
Our main segments are the small business, midmarket, and startups that usually have one project to work on. It means that as a rule, they do not come back to us with new projects. However, our satisfied clients are always ready to recommend us to others, and we have many referral requests.
Due to structural and process changes, over the past few years, we have increased the number of satisfied clients from 57% to 82%. Plus, 15% of all our referral requests turn into closed deals.
Due to structural and process changes, over the past few years, we have increased the number of satisfied clients from 57% to 82%. Plus, 15% of all our referral requests turn into closed deals.
Mention the objectives or the parameters critical in determining the time frame of developing a mobile app.
During the initial communication with the client, we ask many questions to gather both business and technical requirements. Based on this information we provide a rough timeline and budget for development.
Once we understand what should be implemented, we assemble a project team that validates and estimates all the tasks and plans project development thoroughly right from the start. As a result, we know how much time it will take for the team to build the product and how much it will cost.
Once we understand what should be implemented, we assemble a project team that validates and estimates all the tasks and plans project development thoroughly right from the start. As a result, we know how much time it will take for the team to build the product and how much it will cost.
How much effort in terms of time goes into developing the front end and back end of a mobile app?
It is difficult to define timelines for the front end and back end separately as they depend on the product much.
Talking about product development in the existing circumstances, time is one of the critical factors that determine a product's success. If you are working on an idea for more than 5-6 months, and have come up with competitor analysis and a business plan for the same, there are cent percent chances that a new player has already entered your domain.
When we work with startups precarious in nature, we recommend having an MVP (Minimum Viable Product) version that can be ready within three months after the development start.
If we talk about ongoing products where you don't need to validate ideas, it is not easy to define deadlines. They can be extended but not significantly. Based on our own experience, we think that the first working prototype should be ready in 4-6 months.
Talking about product development in the existing circumstances, time is one of the critical factors that determine a product's success. If you are working on an idea for more than 5-6 months, and have come up with competitor analysis and a business plan for the same, there are cent percent chances that a new player has already entered your domain.
When we work with startups precarious in nature, we recommend having an MVP (Minimum Viable Product) version that can be ready within three months after the development start.
If we talk about ongoing products where you don't need to validate ideas, it is not easy to define deadlines. They can be extended but not significantly. Based on our own experience, we think that the first working prototype should be ready in 4-6 months.
What are the key parameters to be considered before selecting the right platform for a mobile application?
The choice of the right platform for a mobile application depends on its target audience. It should be thoroughly analyzed. We need to know which devices they use, their age, social standing, income, etc. Based on these criteria we define the right platform.
To ensure high quality, we try not to spread ourselves too thin. Thus we help clients to choose only between iOS and Android.
To ensure high quality, we try not to spread ourselves too thin. Thus we help clients to choose only between iOS and Android.
Which platform do you suggest your clients, to begin with when they approach you with an idea (Android or iOS) and why?
We usually suggest not making irrational decisions and choosing a platform based on the analysis of the target audience. So, we consider various information about target users so as to make the right decision (see the previous answer).
For example, we have a marketplace that works with customers from the USA and producers from South Africa. At the stage of market analysis, it turns out that 62% of Americans use iOS devices while in South Africa 78.2% of citizens use Android phones. To reach more users, it will be logically to make the iOS app for customers and the Android app for producers.
This example describes roughly how we work with our clients to choose the right platform for their apps.
For example, we have a marketplace that works with customers from the USA and producers from South Africa. At the stage of market analysis, it turns out that 62% of Americans use iOS devices while in South Africa 78.2% of citizens use Android phones. To reach more users, it will be logically to make the iOS app for customers and the Android app for producers.
This example describes roughly how we work with our clients to choose the right platform for their apps.
Android or iOS, Native or Hybrid — which platform is best to use to build your app? What are your recommendations?
We used to deal with hybrid app development many years ago, but the experience was not good. Our client's expectation for a high-quality app with a cross-platform approach was utterly impossible. Our hybrid projects faced issues with performance, animations, touches, swipes, and so on. Moreover, they had bugs that were hard to fix, specifically, when trying to adapt apps to different devices. Every release of a new version of iOS or Android made app support a challenging task.
We were limited by the cross-platform tools and could not fix all those issues properly. As a result, we quit hybrid app development for good.
It may seem that hybrid apps are cheaper to develop, but it is true only in the early stage. In the longer run, when it comes to full-scale product support, the difference in time and money levels off.
Now we offer only native app development services. We build mobile apps for iOS and Android. From the technical perspective, native apps win in everything as compared to hybrid apps. Native apps are characterized by flawless performance, great UX/UI design, good interaction with a device, better security, and reliability, ability to operate offline. Such an approach allows for the integration of sophisticated features, and developers always have access to up-to-date SDK and tools.
We were limited by the cross-platform tools and could not fix all those issues properly. As a result, we quit hybrid app development for good.
It may seem that hybrid apps are cheaper to develop, but it is true only in the early stage. In the longer run, when it comes to full-scale product support, the difference in time and money levels off.
Now we offer only native app development services. We build mobile apps for iOS and Android. From the technical perspective, native apps win in everything as compared to hybrid apps. Native apps are characterized by flawless performance, great UX/UI design, good interaction with a device, better security, and reliability, ability to operate offline. Such an approach allows for the integration of sophisticated features, and developers always have access to up-to-date SDK and tools.
What are the key factors that you consider before deciding the cost of a mobile application?
Our pricing model is quite flexible and depends on many factors. The main factors include experience/level of developers and platform-specific technology used (iOS, Android, web). The number of developers involved depends on the work type and project complexity.
What kind of payment structure do you follow to bill your clients? Is it Pay per Feature, Fixed Cost, Pay per Milestone (could be in phases, months, versions etc.
We prefer the Time & Material model when we follow good-faith estimates and send invoices based on actual hours spent. However, we can negotiate alternative options, such as Fixed Cost, if the client has some specific needs.
Do you take in projects which meet your basic budget requirement? If yes, what is the minimum requirement? If no, on what minimum budget you have worked for?
On average, we recommend startups to allocate $30k-50k for the development of the first product version. If the client's budget is significantly smaller, we offer to create materials for raising funds (e.g., documentation, design prototype, pitch deck, UX/UI design or deliverables of the full Discovery stage). The initial steps are the most difficult for startups, so we try to be flexible and help our clients as much as we can.
Talking about ongoing projects, the first version of a product may require a bigger budget.
Talking about ongoing projects, the first version of a product may require a bigger budget.
What is the price range (min and max) of the projects that you catered to in 2018?
The price range varies a lot depending on the project.
In 2018, the price ranges were as follows:
● The budget for the Discovery stage varied from $3k to $20k.
● Development of the first version of an MVP cost from $20k to $70k.
● Budgets for ongoing projects were from $100k to $500k.
In 2018, the price ranges were as follows:
● The budget for the Discovery stage varied from $3k to $20k.
● Development of the first version of an MVP cost from $20k to $70k.
● Budgets for ongoing projects were from $100k to $500k.
Which business model do you suggest to your clients enabling them to generate revenue from mobile applications? Why?
It depends. Generally speaking, monetizing an app is a matter of techniques and experiments. If the app has excellent value and solves important problems, not to mention if its bounce rate is low and users spend much time in it, then monetizing such apps is easy.
Considering the projects we work on, we have been implementing advertisement model, freemium + subscription-based model, etc.
Considering the projects we work on, we have been implementing advertisement model, freemium + subscription-based model, etc.
Kindly share your feedback on how GoodFirms has been doing so far in increasing your visibility among potential clients.
From time to time we receive inquiries from potential customers who find us on GoodFirms. This number is not significant so far, but we hope that in 2019 our collaboration will bring better results. Anyway, GoodFirms is an excellent opportunity for additional company visibility.
MLSDev Inc. Clients & Portfolios
MLSDev Inc. Reviews
8 Reviews
- All Services
- Web Development
- Mobile App Development
- Relevance
- Most Recent
- Rating: high to low
- Rating: low to high
Rafah Alkhatib, EA - COO Amala Project at Public Investment Fund (PIF)
Posted on Apr 30, 2019
Excellent team and professional work
Review Summary
I worked with MLSdev on UX and UI for LomiApp . They provide the job on time with quality.
What is it about the company that you appreciate the most?
Very professional and experienced. They provide their suggestions and recommendation and transfer your idea to a real working app
Pete Wong, Executive Director at sino1one
Posted on Jan 09, 2019
Quality and reliable mobile development partner
Review Summary
Three years ago, we had an idea for a mobile consumer app. We found MLSDev through Upwork. They were one of almost a hundred development firm around the world that responded to our bid. We went through a vetting process and selected MLSDev. Initially, we just worked on small things. Overtime, we really loved the team (UI/Backend/Frontend) that were assigned to us. The team was amazing to work with. Every idea for different functions and features, the team always deliver and did them fast and of great quality. Fast forward to today (3 yrs later), we're still with them. It's really hard to find a great remote partner team you can trust and rely on. We highly recommend MLSDev. Spend the time to get to know them, we're sure they can help you somehow.
What is it about the company that you appreciate the most?
Reliable, quality, reasonable pricing, and overall trustworthy team. MLSDev is very professional and the entire team are great people to work with. They're all respectful and has a good process in place with appropriate tools to communicate and update their clients.
What was it about the company that you didn't like which they should do better?
I wish they would invest in machine learning and blockchain technology support.
Claire Dishman CCH, Homeopath at Claire Dishman Homeopathy
Posted on Dec 22, 2018
A tight, focused company with excellent technical, communication, design
Review Summary
MLSDev created a custom app as a companion to my medical product. They drove the process forward using a great team, excellent communication tools and superior design skills.
Jerome Meinke, Cofounder & Head of Development at Tomes GmbH
Posted on Sep 15, 2018
Very professional company for web development
Review Summary
We've asked MLSDev to create a progressive web app for us. Everyone we worked with (designer, quality assurance, front-end developer, project manager) was an expert in their field, providing invaluable feedback and ideas and helped keep our project on schedule. From wireframes through creative design and super professional web development they are a fantastic company - one we will definitely continue working with!
Olivier Bourdin, CEO at Wave Mining
Posted on May 07, 2018
Very good developers
Review Summary
Their iOS and Android developers are excellent plus they are very nice to work with!
What is it about the company that you appreciate the most?
Working with the developers is great. They are very skilled and come up with very useful ideas.
What was it about the company that you didn't like which they should do better?
Small things surely but nothing stands out
Michael Dobslaw, Senior Manager Advisory Services at Ernst & Young
Posted on Apr 24, 2018
Great teaming and professional services
Review Summary
It's been a great journey with MLSDev developing augmented reality apps over the past 2+ years. They bring a very flexible approach; are willing to experiment and are very transparent about art of the possible and expectation setting. Likewise, they bring a decent project management approach.
Heather Weinstock, Head of Production at Sedna Films
Posted on Apr 03, 2018
MLSDev is a fantastic app and web developer
Review Summary
We hired MLS to create an app and landing page for us. Each phase of our project we were provided with a team that specialized in that particular area, with a project manager that was our liaison along the way. Everyone we worked with was an expert in their field, providing invaluable feedback and ideas and helped keep our project on schedule. From wireframes through creative design they are a fantastic company, one we would work with again in a heartbeat.
What is it about the company that you appreciate the most?
Experts in their field. Reasonably priced. Very organized and stayed on schedule.
Abdullah Boodai, Founder & Managing Director at Snapbook LLC
Posted on Jan 28, 2018
Android MVP
Review Summary
We worked with MLSDev for our MVP Android App. They did great job in delivering the project according to our requirements. Their QA needed some improvement; however, overall they did a good job and we were glad to work with them.
What is it about the company that you appreciate the most?
Solid development background and team.
What was it about the company that you didn't like which they should do better?
Quality Assurance.