Yan Yankeloits, Business Development Director at Overmobile LLC
Posted on May 14, 2019
Mobihunter
2 Reviews
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Mobihunter is a creative team of app marketing professionals who can help you with effective mobile marketing action plans and make all your goals and KPIs come true. Since 2015 we have helped more than 500 apps grow by using our custom approach and expertise. Our team consists of over 50 professionals, including media buyers, designers, account managers, and analysts. Our clients are industry leaders such as Aliexpress, Joom, Onfy, and TikTok. With extensive experience in various niches behind us, we always bring the client the desired result.
United States
1411 4th Avenue,
Seattle,
Washington
98101
+12532293527
$100 - $149/hr
50 - 249
2015
Service Focus
Industry Focus
- E-commerce - 30%
- Travel & Lifestyle - 20%
- Social - 20%
- Gaming - 10%
- Transportation & Logistics - 10%
- Art, Entertainment & Music - 5%
- Gambling - 5%
Client Focus
60% Small Business
30% Medium Business
10% Large Business
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Alan Chen, VP of Business at Hippo Game
Posted on Apr 03, 2019
User Acquisition for mobile games.
Executive Interview of Mobihunter
Nick Sych
CEO
Please provide your feedback on how GoodFirms has contributed to increasing your visibility among potential clients.
GoodFirms has been instrumental in boosting our visibility among potential clients. By attracting inquiries to our site and enhancing trust, it significantly contributes to our client acquisition efforts. Being listed on GoodFirms is crucial for us as it not only improves our recognition but also showcases our credibility and expertise in the mobile marketing industry. This increased visibility has led to valuable opportunities and has solidified our reputation as a reliable and effective mobile marketing agency.
Please introduce your company and describe your role within the organization.
Mobihunter is a mobile marketing agency promoting apps and games since 2015, which can help you with effective mobile marketing action plans and make all your goals and KPIs come true.We offers the following services: user acquisition, creative production, influencer marketing, ASO.
My role within Mobihunter is one of the key roles. I'm the CEO of Mobihunter mobile marketing agency, responsible for overseeing the overall strategic direction and growth of the company. I work closely with our talented team to ensure we deliver exceptional results for our clients. My duties include setting business objectives, developing marketing strategies, building client relationships, and fostering innovation within the organization. Under my leadership, Mobihunter has consistently achieved success in driving app and game promotions, ensuring our clients meet and exceed their goals.
What inspired the founding of your company, and what is the story behind its inception?
Mobihunter was founded in 2015, a time when mobile applications were rapidly gaining popularity and the demand for mobile marketing services was soaring. The inspiration for creating the company stemmed from these emerging trends and the growing need for specialized marketing solutions in the mobile space. Recognizing the opportunity to meet this demand, we established Mobihunter to help businesses navigate and thrive in the evolving mobile landscape.
What are the core values and principles that drive your company's culture, and how do you ensure alignment with these values across your team?
At Mobihunter, our core values and principles center around efficiency, flexibility, autonomy, transparency, and accountability. We ensure alignment with these values across our team by fostering an environment where each member feels responsible for their work and is invested in achieving our collective goals. We value the unique strengths and diverse perspectives of our team members, and we emphasize honesty and transparency to maintain clear communication and mutual understanding. Our proactive approach prioritizes client needs, testing various solutions to find the best strategies, and nurturing long-term client relationships.
Can you highlight some of the key achievements or milestones your company has accomplished since its inception?
We are incredibly proud of our work with each client and have achieved remarkable milestones since our inception. Some of our key accomplishments include successful user acquisition campaigns for high-profile clients like AliExpress, TikTok, Autodoc, Wish, Real boxing and Tennis Clash. These case studies highlight our ability to deliver exceptional results, driving significant growth and engagement for our clients. Each project reflects our commitment to efficiency, innovation, and client satisfaction, showcasing our expertise in mobile marketing and our dedication to achieving our clients' goals.
Could you explain your company's business model? Do you primarily operate with an in-house team or utilize third-party vendors/outsourcing?
Our business model is centered around our in-house team of professionals. The Mobihunter team comprises marketing experts, data analysts, creatives, and media buyers, each selected for their expertise, creativity, and unwavering dedication to achieving our clients' goals. We do not rely on third-party vendors or outsourcing; instead, we leverage our internal team's strengths to deliver exceptional results. This approach ensures a cohesive strategy, consistent quality, and a deep understanding of our clients' needs, allowing us to create tailored solutions that drive success.
How does your company differentiate itself from competitors in the industry?
Mobihunter differentiates itself from competitors through several key factors:
- 1. In-House Expertise: We rely exclusively on our in-house team, which comprises marketing experts, data analysts, creatives, and media buyers. This ensures a cohesive and integrated approach to every project, maintaining consistent quality and deep client understanding.
- 2. Comprehensive Services: We offer a broad range of services including user acquisition, creative production, influencer marketing, and ASO, providing a one-stop solution for mobile marketing needs.
- 3. Data-Driven Strategies: Our focus on leveraging data analytics allows us to create highly effective, targeted campaigns that drive superior results for our clients.
- 4. Proven Success: We have a track record of successful projects, such as user acquisition for Aliexpress, TikTok, and Monobank, showcasing our ability to deliver outstanding outcomes.
- 5. Commitment to Client Success: Our philosophy revolves around efficiency, transparency, and client satisfaction. We prioritize our clients' needs, offering flexible and proactive strategies tailored to their specific goals.
These elements combine to create a unique value proposition that sets Mobihunter apart in the competitive landscape of digital marketing.
How would you describe the dynamics within your team, and how do you foster collaboration and teamwork to achieve common goals?
Mobihunter team’s interrelationships are forged on the mutual understanding of cooperation, openness, and common objectives. It embraces diversity in that disagreements and differences in ideas are welcomed out in the organization. Every employee is allowed to capitalize on their strengths within their teams hence improving the overall team performance.
Thus, in your work, we emphasize compliance with the rules of communication and mutual responsibility for the result. This fosters co-ordination as all people involved in the project are aware of what is expected of them and this is made possible by daily/weekly meetings and other collaboration tools. The independent work organization structure empowers people and helps making them more responsible and productive. This kind of organizational culture is important so that all of us could work together for the attainment of our objectives and provide the best services to our clients.
What measures do you take to support the professional development and growth of your employees? Do you offer training programs or opportunities for skill enhancement?
To support the professional development and growth of our employees, we invest in various training and skill enhancement programs. We compensate for training, provide in-house training sessions, and encourage attendance at external training and certifications. Additionally, we involve our team in participating in industry conferences, ensuring they stay updated with the latest trends and best practices. This comprehensive approach helps our team continuously improve their skills and knowledge, contributing to both personal and professional growth.
Could you share a notable success story or case study that exemplifies the impact your company has had on a client's business?
One of our notable success stories is our collaboration with Aliexpress. Through our efforts, we were able to attract an average of 400,000 new installations per month, with approximately 5,000 of those making a purchase just a day after installation. This campaign was a blockbuster success, showcasing our ability to test various approaches, identify winning strategies, and scale rapidly. This experience not only provided valuable insights for serving small and medium businesses but also established us as one of the most effective marketing teams in the industry.
What industries do you primarily cater to, and do you have a significant percentage of repeat clients? If so, what is the ratio of repeat clients?
We serve a wide range of mobile applications across various industries, including games, banking, e-commerce, utilities, and more. Our client base consists of both long-term repeat clients and new customers, reflecting our ongoing growth and ability to attract diverse projects. While we don’t disclose exact ratios, we are proud to have a strong mix of returning clients who value our services, as well as a steady influx of new clients.
What initiatives does your company undertake to foster innovation and stay at the forefront of industry trends? Do you invest in research and development projects?
To foster innovation and stay ahead of industry trends, we developed our own Business Intelligence (BI) system. This initiative stemmed from three main objectives:
- 1. Streamlining Campaign Management: We aimed to enhance media buyers' efficiency by creating a tool that quickly loads reports, thus optimizing the analysis process and eliminating the hassle of processing information in tables.
- 2. Big Data Analysis and Predictive Modeling: Our BI system helps analyze large datasets and create predictive models to improve advertising campaign performance.
- 3. Simplifying Payroll Calculation: Due to the complexity of our bonus system and the large volume of customers, we needed a solution to streamline wage analysis and reduce the time spent on payroll calculations.
Our BI system integrates all aspects of our daily operations, increasing team effectiveness and optimizing processes. It allows us to match data from tracking tools and ad platforms, providing comprehensive insights for all clients and performance metrics. The platform is customizable, offering different account levels to meet the specific needs of project managers, media buyers, finance specialists, and C-level managers.
Please share some of the most sought-after services that clients approach your company for.
Our most popular service is user acquisition, which many clients seek out to effectively grow their customer base and drive engagement. We specialize in strategies that attract and retain users, ensuring our clients can achieve their growth objectives.
How do you build and maintain strong relationships with your clients, and what mechanisms do you have in place for gathering and acting upon client feedback?
At Mobihunter, we prioritize building and maintaining strong relationships with our clients through a personalized approach. Each client is assigned their own dedicated manager to ensure a tailored experience and to address their specific needs effectively. We actively seek client feedback regularly to understand how we can improve our services. Additionally, we encourage our clients to leave reviews on various platforms, which we carefully review and use to refine our approach. Our commitment to ongoing communication and relationship-building means that many of our clients return to us year after year, reflecting the lasting partnerships we strive to create.
How has your company adapted to changes and challenges in the business landscape, and what strategies have you employed to ensure resilience and sustainability?
Our company has adapted to changes and challenges by embracing flexibility and innovation. We continuously monitor industry trends and client needs to adjust our strategies accordingly. Our focus on leveraging data-driven insights and fostering strong client relationships has been key to our resilience and sustainability, ensuring we remain agile and responsive in a dynamic business landscape.
What payment structure do you typically follow when billing clients? Is it Pay per Feature, Fixed Cost, or Pay per Milestone (phases, months, versions, etc.)?
At Mobihunter, we offer a variety of payment structures to accommodate different client needs. Our primary models include Cost per Install, Agency Fee, and Revenue Share. This flexibility allows us to tailor our billing approach to align with each client's specific goals and preferences.
Do you accept projects that meet your basic budget requirements? If yes, what is the minimum budget requirement? If no, what is the minimum budget you have worked with in the past?
Yes, we do accept projects that meet our basic budget requirements. The minimum budget requirement for our services is $10,000 USD. This ensures we can deliver the quality and effectiveness our clients expect.
Can you provide an overview of the price range (minimum and maximum) of the projects your company worked on in 2023?
This is private information that we do not have the right to disclose. However, we are happy to discuss potential project budgets and provide tailored proposals based on your specific needs and requirements.
What technological capabilities does your company possess, and are there any ongoing or planned investments in technology infrastructure or tools to enhance your services?
We possess advanced technological capabilities and are committed to continuous improvement. Currently, we are focusing on refining and enhancing our Business Intelligence (BI) system to make it more accessible and valuable to the public. This ongoing investment in our technology infrastructure will help us deliver even more insightful and effective services.
Where do you envision your company in the next 10 years? What are your long-term goals and aspirations for growth and development?
In the next 10 years, we envision our company as a leading innovator in the mobile marketing industry, known for pioneering advanced solutions and setting new standards of excellence. Our long-term goals include expanding our global reach, continually enhancing our technological capabilities, and adapting to emerging trends to provide unparalleled value to our clients. We aspire to foster strategic partnerships and maintain a dynamic, growth-oriented culture that drives our evolution and positions us at the forefront of the industry.