Mobio Group

Mobile App Marketing Agency

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Mobio Group is a trusted mobile app marketing agency headquartered in the UK, offering quality mobile app promotion at cost-effective prices. Our team of experienced app marketers and specialists help clients toachieve maximum output for advertising budgets. 

Since 2013 we’ve worked with different industries, such as: E-commerce, FinTech, Gaming, Food & Drink and others. Our team of 70+ talented professionals promote mobile apps worldwide for startups and brand name Fortune 500 companies alike. Our clients include AliExpress, Burger King, DeliveryClub, Jiffy and many others. We also help companies in soft-launches of their internal MVPs and entering new markets.

We promote top applications all over the world and have a personalized approach to our clients. We are transparent and responsible in our work and we will do everything to make sure you get your users and profits. 

$50 - $99/hr
50 - 249
2013
Locations
United Kingdom
2nd Floor 2 Woodberry Grove, North Finchley, London, London N12 0DR
+14842634845

Focus Areas

Service Focus

90%
10%
  • Digital Marketing
  • Advertising

Client Focus

50%
30%
20%
  • Medium Business
  • Small Business
  • Large Business

Industry Focus

100%
  • Advertising & Marketing

Mobio Group Clients & Portfolios

Key Clients

  • Burger King
  • Jiffy
  • AliExpress
  • Herocraft
  • Playrix

AliExpress
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AliExpress
  • AliExpress screenshot 1
$50001 to $100000
20 weeks
E-commerce

Main goal: To attract new customers, incentivize current users or bring users back.

Monetization model: in-app purchases and advertising

Ad campaign: We developed a strategy to bring them back to the app and optimized retargeting. Retargeting campaigns used different approaches to reach audiences.

Results: 

- Average ROI – 360% (with a target ROI of 300%).

- Number of users returning per day – 301,000

Jiffy
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Jiffy
  • Jiffy screenshot 1
$10001 to $50000
14 weeks
E-commerce

About the client: Jiffy is a new grocery delivery service – an online supermarket that delivers good groceries and essentials in minutes.

Industry: Food Delivery

GEO: United Kingdom

Tasks from the client: Product development, increase in traffic volume

Channels: Facebook Ads and Google Ads

Ad campaign: 

At the first stage of initial tests, together with the client, we tested various approaches in creatives and targeting – we increased volumes by more than 300% in 4 months. At the second stage ​​we launched Web2App tests. Our team developed and created more than 300 creative materials - videos and static banners, including blogger’s content to give users relevant experience about the service.As a result we have reduced CAC by 20%.

Results:

- >700% Volume

- +5000 Purchases

- 20% CAC reduction

Herocraft
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Herocraft
  • Herocraft screenshot 1
$50001 to $100000
20 weeks
Gaming

Main Goal: Return users who are no longer active in the game.

Solutions:

  • Audience segmentation

Paying users are users who often make in-game purchases, but in the last week did not buy anything. Level 9 players - players who have reached level 9 in the game, but have not made a single payment. It was important to encourage them to make their first purchase.

  • Testing: sources, creatives

The campaign was launched in relevant sources for this task – DSP and Facebook. The DSP allows you to find users in other applications, including other games.

  • Setting up Deeplinks

On the technical side, the introduction of deeplinks technology was needed to direct the user immediately to the desired screen within the app. In this case, the user went to the screen of the promotion, which is available only by deeplink. Thus the value of retargeting for users increased - players could see a unique promotion that was not present in the game's offer system.

Results: 

  • By the end of the campaign, the client's ROAS exceeded 204% cumulatively on both platforms with an average conversion from retargeting to purchase - 25%.
  • Test results on Android showed which GEOs were the most profitable.

The top 10 countries with the highest rates tested were bundles (geo plus creative). The most effective ones were launched on iOS. In parallel, the test bundles were used on different sources. This allowed the campaign to scale and increase the number of daily purchases.

Burger King
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Burger King
  • Burger King screenshot 1
$50001 to $100000
15 weeks
Food & Beverages

Industry: Food & Drinks

GEO: Worldwide

Channels: Facebook Ads and Google Ads   

Challenge: Promotion of the Burgermania action. Coverage and attraction of mobile app installs

Ad campaign:

We accessed an audience of relevant bloggers, applied geo-targeting, and launched an advertising campaign. In the second phase, we launched banners for users who watched 50% or more of the video. As a result, the CPI went down by 40% with a 7-fold increase in CTR. In the third step, we expanded our reach even further. After that, the cost to install the app dropped by a factor of four, which was the lowest cost to install with a quality audience.

Results

- 1.5M new users in app 

- CPI decreased by four times 

- >200% ROAS 

Mobio Group Reviews

5.0 7 Reviews
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Oleg Naumov

A digital marketing campaign splendidly performed by Mobio Group agency.

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Review Summary

We were looking for a company that could promote our delivery app. We had a really hard KPI and special target audience so we needed a professional agency for effective ad campaigns.
Firstly, Mobio conducted market research using the Sensor Tower, in order to understand the market well. Then the initial tests were launched. Together with us, Mobio tested various approaches in creatives and targeting that were basic for the theme. They also launched Web2App tests. This made it possible to bypass SKAD restrictions when running FB on iOS.
By the right targeting, messaging and catchy creatives the conversion increased and CAC decreased by 20%. As a result, the volume increased by ~ 700%.
We had a rather hard goal to achieve, and we were surprised how easily the Mobio team handled the task.

What is it about the company that you appreciate the most?

Their timeliness is fascinating, not a single deadline was violated.

It was a pure joy working with Mobio Group team.

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What was it about the company that you didn't like which they should do better?

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Luiza Evdokimova

Our experience with Mobio Global can be described with only the kindest words.

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  • Schedule & Timing
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Project Detail

$200000+
In Progress

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Review Summary

Mobio's task was to attract new users using the CPA model to our mobile application through the main traffic sources.
The launch of an advertising campaign for contextual queries helped to reduce CPA and achieve the planned KPI. Having received the first positive results, Mobio further optimized contextual queries and launched contextual targeting. The results of the campaign turned out to be impressive: CPA is 3 times lower than in campaigns for a wide target.
Thanks to the optimization of advertising campaigns for contextual queries, it was possible to reduce CPA by 3 times in a month, and the cost of the loan became 40% lower than the planned KPI.

What was the project name that you have worked with Mobio Group?

Mobile Marketing Campaign for a Financial Service

What is it about the company that you appreciate the most?

Their expertise in the industry is illimitable, it is truly fascinating

What was it about the company that you didn't like which they should do better?

Absolutely nothing, their job is perfect, we are really grateful to them

They were very supportive.

Rating Breakdown

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  • Schedule & Timing
  • Communication
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Project Detail

$0 to $10000
In Progress

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Review Summary

The client is a company providing the Eastern European airfare a search engine which helps users to find and buy the cheapest airline tickets. This helps travelers to make their trips more affordable. They associated with Mobio to promote their service through app marketing.

The client is very satisfied with Mobio because of their expert team. They appreciate the responsiveness of Mobio and highly recommend them to work with.

What was the project name that you have worked with Mobio Group?

App Marketing For An Air Ticket Booking Company

Describe your project in brief

The client is a company providing the Eastern European airfare a search engine which helps users to find and buy the cheapest airline tickets. This helps travelers to make their trips more affordable. They associated with Mobio to promote their service through app marketing. The client is very satisfied with Mobio because of their expert team. They appreciate the responsiveness of Mobio and highly recommend them to work with.

Sergey Devyatov

An excellent digital marketing campaign made by Mobio Group agency

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Review Summary

We needed a company that could promote our mobile app. Our main goals were to acquire more relevant users for our app and find alternative sources for that instead of classic ones.
First, we went through the tests phase. It was decided to try to acquire new traffic through a special platform. The breakdowns by age group were tested there, which made it possible to identify segments with the most effective CPA. They tested several audience segments for contextual queries. The division of search phrases into segments made it possible to better manage the distribution of the budget between campaigns and monitor CPA. Brand and competitive queries showed good dynamics – CPA was 47% lower. The monthly budget for the channel was constantly growing, scaling took place in a short time, so the average CPA increased, but remained within the established KPI.
Mobio are real professionals and know what they do!

What is it about the company that you appreciate the most?

The most wonderful thing about Mobio is how expert they are

What was it about the company that you didn't like which they should do better?

There is nothing negative that can be said about them

Sergey Alyautdinov

Mobio Group made a great campaign for us and I highly recommend them

Rating Breakdown

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  • Schedule & Timing
  • Communication
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Project Detail

$10001 to $50000
In Progress

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Review Summary

One of the main tasks of promotion was to motivate and encourage users who installed the application, but used it only once or never at all, to place an order. An advertising campaign with a multi-format showed good results: it was possible not only to achieve KPIs, but also to exceed them. CPO decreased by 51%, CR increased by 15%. Mobio really does what they promise. They have a lot of experience in our industry, so everything they did was 100% right and well-planned.

What was the project name that you have worked with Mobio Group?

Mobile App User Acquisition & Retargeting

What is it about the company that you appreciate the most?

We were incredibly surprised how fast Mobio Global team operates

What was it about the company that you didn't like which they should do better?

I do not think that there is something they do badly

Yana Zavadskaya

Have a professional team.

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  • Schedule & Timing
  • Communication
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Project Detail

$10001 to $50000
In Progress

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Review Summary

The client is a mobile game developer company located in France with a lot of offices around the world. One of them is located in Moscow. The client promotes mobile games in Russian market through different digital channels. They have various genres of games such as Action, Adventure, Racing, Sports, Strategy, Puzzle and a lot more. They cooperated with Mobio to acquire users and promote different mobile games adhering to their marketing strategy.

The client is very satisfied with Mobio because of their knowledge about Russian market and excellent quality of work and recommends them highly to their colleagues.

What was the project name that you have worked with Mobio Group?

Digital Marketing For A Game Development Company

Timofey Levin

Provided useful suggestions and ideas.

Rating Breakdown

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  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$10001 to $50000
In Progress

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Review Summary

The client is a carpooling service in Russia and Europe and operates in 22 countries. It’s a service for people who travel by car. If you have empty seats in your car, you can find people who are going to the same destination as you are and sell your seats.

The client is very satisfied with Mobio because of the efforts they put in to perform the digital marketing for their application. The client feels that they have delivered as per their expectations and recommends them to their colleagues.

What was the project name that you have worked with Mobio Group?

Digital Marketing for a CarPooling Service