Mobio Group is a trusted mobile app marketing agency headquartered in the UK, offering quality mobile app promotion at cost-effective prices. Our team of experienced app marketers and specialists help clients toachieve maximum output for advertising budgets.
Since 2013 we’ve worked with different industries, such as: E-commerce, FinTech, Gaming, Food & Drink and others. Our team of 70+ talented professionals promote mobile apps worldwide for startups and brand name Fortune 500 companies alike. Our clients include AliExpress, Burger King, DeliveryClub, Jiffy and many others. We also help companies in soft-launches of their internal MVPs and entering new markets.
We promote top applications all over the world and have a personalized approach to our clients. We are transparent and responsible in our work and we will do everything to make sure you get your users and profits.
Focus Areas
Service Focus
- Digital Marketing
- Advertising
Client Focus
- Medium Business
- Small Business
- Large Business
Industry Focus
- Advertising & Marketing
Mobio Group Executive Interview

Mobio Group is an international growth marketing agency specializing in the promotion of mobile applications worldwide. We are headquartered in the United Kingdom and have offices in Silicon Valley (USA) and Europe. For over 10 years, Mobio Group has been helping startups and large companies in various industries increase revenue and conversion in mobile applications through 5 key services: User Acquisition, Mobile Retargeting, In-App Advertising, ASO, and Growth Marketing.
As the CEO, I oversee the strategic directions of the company, ensuring its growth, product development, and maximum customer satisfaction. My goal is to create an inspiring environment for our team where we can reach new heights and continue to lead in the mobile marketing industry.
In 2013, together with a partner, we decided to create Mobio Group with a clear goal of providing innovative solutions in mobile advertising. We underwent transformations, adaptations, and internal changes, but thanks to our readiness for growth and adaptation, the company became successful and resilient globally.
Since 2020 Mobio Global has been a subsidiary of Vox Valor Capital Limited, a London-based technology group that focuses on acquiring and growing companies that are active in the digital marketing and advertising technology or digital/mobile content sector.
On the 31 of October 2022, Vox Valor Capital Limited completed a reverse take-over and as a result became a publicly listed company on the standard list segment of the London Stock Exchange.
Having a robust in-house team allows us to maintain a high level of control over processes and quality while also enabling us to react promptly to market changes and demands. It's worth mentioning that we currently operate in a "remote-friendly" format, with optimized processes thanks to top-notch software, allowing our employees to work efficiently regardless of their location. However, we do have offices in Silicon Valley, the United Kingdom, and Europe, so each team member has the option to work from an office in a location convenient for them. This format provides us with flexibility and the ability to attract talent from different countries.
At present, Mobio Group comprises professionals from more than 15 countries worldwide, enabling us to expand our vision and achieve outstanding results.
We don't aim to increase product revenue solely by user acquisition. Our approach allows us to influence the product and user activation funnel, which provides more scalability opportunities and leads to higher revenue even from organic traffic. Our strategy is more comprehensive, focusing on the growth of various metrics related to both User Acquisition and the product itself. We are always ready to take on deeper product work, including improving activation, conversion, retention, and customer lifetime value. This is a long-term and in-depth strategy that delivers more significant value than isolated work on advertising campaigns.
Therefore, when we develop a product work plan, it encompasses not only User Acquisition but also product changes, as well as factors such as ASO, hypothesis testing, seasonality, and the market situation.
When it comes to repeat clients, our company takes pride in maintaining stable and long-term partnerships. Many of our clients become regular and return to us with new tasks. We value long-lasting relationships and we are ready at any time to pay attention to each client, adapting our strategies to their specific needs.
- Growth Marketing via AARRR & HADI Approach
- User Acquisition
- App Store Optimization
- Creatives Production
- Audit & Consulting
- Mobile Retargeting
- In-app network by Feedwise
We actively exchange information with our partners and regularly monitor feedback to understand what our clients value and which aspects of our work may require improvement.
Overall, we strive to ensure that our company remains a reliable partner for our clients and continues to provide high-quality services that meet and exceed their expectations.
Our team of experts is ready to provide answers to any question and assist in problem-solving. We value each customer and aim to ensure a positive interaction experience with us, leaving them with a lasting impression of our business collaboration. Every customer is unique, and each time we face individual challenges. We are prepared to adapt to the needs of each client and provide solutions aimed at increasing their ROI and achieving their KPIs.
For instance, if it's a commission-based arrangement, payment may be invoiced at the end of the month in accordance with the contract terms. In the case of consulting services, we issue an invoice after the service has been provided, taking into account the fixed cost. It all depends on the individual case.
- Seed-stage startups, funded. Budgets starting at $10,000 per month. The goal is to help find product-market fit, test growth channels, and ensure revenue inflow and the attraction of the next round of investments.
- Mature-stage startups, with revenue starting from $200,000. Budgets starting at $50,000 per month. The goal is to overcome growth barriers and significantly increase profits.
- Large companies and brands. Full-service marketing. Comprehensive management of mobile app marketing, ensuring the client's profitability KPIs are met. Budgets starting at $500,000 per month.
Thanks to our experience and the ability to efficiently utilize resources, we aim to deliver results to our clients that exceed their expectations.
- Become the #1 Growth Partner in Silicon Valley for all Global Startups.
- Be a Leading International AdTech Group.
- Develop and publish our very own apps.
Mobio Group Clients & Portfolios
Key Clients
- Burger King
- Jiffy
- AliExpress
- Herocraft
- Playrix




Mobio Group Reviews
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- Advertising
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- Rating: low to high
Provided useful suggestions and ideas.
Review Summary
The client is very satisfied with Mobio because of the efforts they put in to perform the digital marketing for their application. The client feels that they have delivered as per their expectations and recommends them to their colleagues.
What was the project name that you have worked with Mobio Group?
Digital Marketing for a CarPooling Service
Have a professional team.
Review Summary
The client is very satisfied with Mobio because of their knowledge about Russian market and excellent quality of work and recommends them highly to their colleagues.
What was the project name that you have worked with Mobio Group?
Digital Marketing For A Game Development Company
They were very supportive.
Review Summary
The client is very satisfied with Mobio because of their expert team. They appreciate the responsiveness of Mobio and highly recommend them to work with.
What was the project name that you have worked with Mobio Group?
App Marketing For An Air Ticket Booking Company
Describe your project in brief
The client is a company providing the Eastern European airfare a search engine which helps users to find and buy the cheapest airline tickets. This helps travelers to make their trips more affordable. They associated with Mobio to promote their service through app marketing. The client is very satisfied with Mobio because of their expert team. They appreciate the responsiveness of Mobio and highly recommend them to work with.
A digital marketing campaign splendidly performed by Mobio Group agency.
Review Summary
Firstly, Mobio conducted market research using the Sensor Tower, in order to understand the market well. Then the initial tests were launched. Together with us, Mobio tested various approaches in creatives and targeting that were basic for the theme. They also launched Web2App tests. This made it possible to bypass SKAD restrictions when running FB on iOS.
By the right targeting, messaging and catchy creatives the conversion increased and CAC decreased by 20%. As a result, the volume increased by ~ 700%.
We had a rather hard goal to achieve, and we were surprised how easily the Mobio team handled the task.
What is it about the company that you appreciate the most?
Their timeliness is fascinating, not a single deadline was violated.
It was a pure joy working with Mobio Group team.
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What was it about the company that you didn't like which they should do better?
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Our experience with Mobio Global can be described with only the kindest words.
Review Summary
The launch of an advertising campaign for contextual queries helped to reduce CPA and achieve the planned KPI. Having received the first positive results, Mobio further optimized contextual queries and launched contextual targeting. The results of the campaign turned out to be impressive: CPA is 3 times lower than in campaigns for a wide target.
Thanks to the optimization of advertising campaigns for contextual queries, it was possible to reduce CPA by 3 times in a month, and the cost of the loan became 40% lower than the planned KPI.
What was the project name that you have worked with Mobio Group?
Mobile Marketing Campaign for a Financial Service
What is it about the company that you appreciate the most?
Their expertise in the industry is illimitable, it is truly fascinating
What was it about the company that you didn't like which they should do better?
Absolutely nothing, their job is perfect, we are really grateful to them

An excellent digital marketing campaign made by Mobio Group agency
Review Summary
First, we went through the tests phase. It was decided to try to acquire new traffic through a special platform. The breakdowns by age group were tested there, which made it possible to identify segments with the most effective CPA. They tested several audience segments for contextual queries. The division of search phrases into segments made it possible to better manage the distribution of the budget between campaigns and monitor CPA. Brand and competitive queries showed good dynamics – CPA was 47% lower. The monthly budget for the channel was constantly growing, scaling took place in a short time, so the average CPA increased, but remained within the established KPI.
Mobio are real professionals and know what they do!
What is it about the company that you appreciate the most?
The most wonderful thing about Mobio is how expert they are
What was it about the company that you didn't like which they should do better?
There is nothing negative that can be said about them

Mobio Group made a great campaign for us and I highly recommend them
Review Summary
What was the project name that you have worked with Mobio Group?
Mobile App User Acquisition & Retargeting
What is it about the company that you appreciate the most?
We were incredibly surprised how fast Mobio Global team operates
What was it about the company that you didn't like which they should do better?
I do not think that there is something they do badly