Mobio Group

The client is a carpooling service in Russia and Europe and operates in 22 countries. It’s a service for people who travel by car. If you have empty seats in your car, you can find people who are going to the same destination as you are and sell your seats. The client is very satisfied with Mobio because of the efforts they put in to perform the digital marketing for their application. The client feels that they have delivered as per their expectations and recommends them to their colleagues.

The client is a mobile game developer company located in France with a lot of offices around the world. One of them is located in Moscow. The client promotes mobile games in Russian market through different digital channels. They have various genres of games such as Action, Adventure, Racing, Sports, Strategy, Puzzle and a lot more. They cooperated with Mobio to acquire users and promote different mobile games adhering to their marketing strategy. The client is very satisfied with Mobio because of their knowledge about Russian market and excellent quality of work and recommends them highly to their colleagues.

The client is a company providing the Eastern European airfare a search engine which helps users to find and buy the cheapest airline tickets. This helps travelers to make their trips more affordable. They associated with Mobio to promote their service through app marketing. The client is very satisfied with Mobio because of their expert team. They appreciate the responsiveness of Mobio and highly recommend them to work with.

We were looking for a company that could promote our delivery app. We had a really hard KPI and special target audience so we needed a professional agency for effective ad campaigns. Firstly, Mobio conducted market research using the Sensor Tower, in order to understand the market well. Then the initial tests were launched. Together with us, Mobio tested various approaches in creatives and targeting that were basic for the theme. They also launched Web2App tests. This made it possible to bypass SKAD restrictions when running FB on iOS. By the right targeting, messaging and catchy creatives the conversion increased and CAC decreased by 20%. As a result, the volume increased by ~ 700%. We had a rather hard goal to achieve, and we were surprised how easily the Mobio team handled the task.

Mobio's task was to attract new users using the CPA model to our mobile application through the main traffic sources. The launch of an advertising campaign for contextual queries helped to reduce CPA and achieve the planned KPI. Having received the first positive results, Mobio further optimized contextual queries and launched contextual targeting. The results of the campaign turned out to be impressive: CPA is 3 times lower than in campaigns for a wide target. Thanks to the optimization of advertising campaigns for contextual queries, it was possible to reduce CPA by 3 times in a month, and the cost of the loan became 40% lower than the planned KPI.

One of the main tasks of promotion was to motivate and encourage users who installed the application, but used it only once or never at all, to place an order. An advertising campaign with a multi-format showed good results: it was possible not only to achieve KPIs, but also to exceed them. CPO decreased by 51%, CR increased by 15%. Mobio really does what they promise. They have a lot of experience in our industry, so everything they did was 100% right and well-planned.

We needed a company that could promote our mobile app. Our main goals were to acquire more relevant users for our app and find alternative sources for that instead of classic ones. First, we went through the tests phase. It was decided to try to acquire new traffic through a special platform. The breakdowns by age group were tested there, which made it possible to identify segments with the most effective CPA. They tested several audience segments for contextual queries. The division of search phrases into segments made it possible to better manage the distribution of the budget between campaigns and monitor CPA. Brand and competitive queries showed good dynamics – CPA was 47% lower. The monthly budget for the channel was constantly growing, scaling took place in a short time, so the average CPA increased, but remained within the established KPI. Mobio are real professionals and know what they do!