Mobupps International Ltd.

Client’s goals:

Top Games are focused on getting the maximum number of users. Mobupps analyzed the audience segments, optimized the campaign and increased the volume of media with the highest ROI.

GEOs: US, UK, CA, AU, JP
OS: Android&iOS
Pricing Model: CPI

First Month:

Mobupps attracted targeted buyers inside and outside the market. Short-term investments generate current profits, and long-term investments in branding work for future profits.

Second Month:

Retained users started spending their money on in-app purchases. The team began working with already engaged customers to stay longer and spend more.
And in the third month, we achieved an excellent result.
US > 35k users brought $170k.
UK > 5k users made purchases for $20k.
Japan > 5k users produced $45k income.

Targeted advertising brings the maximum income from in-app purchases.
During these three months, loyal customers made purchases worth >$250,000.

Overview:

THE ACCOUNT LINK RATE is the ratio of the users who installed the application to those who created an account. It was the main goal we set out to achieve.Own automated technology for fighting fraud and maximizing customers' ROI through the use of performance and automation data.Mobupps was assured to achieve 5M+ downloads.

Results:

Mobupps has focused efforts on 3 areas:

• Installs
• Account link
• User Revenue
• All indicators increased by more than 500%. 

Rocket Money has become a successfully optimized case because of using audience profiling, anti-fraud tools, bugdet planning, and other automations from Mobupps.

Introducing PointsBet:

Imagine a world where sports betting isn 't just a game of chance, but an exhilarating experience powered by innovation and user engagement. This is the world PointsBet has created. As a leading figure in the online sports betting arena, PointsBet stands out with its user-centric interface and pioneering spirit in sports wagering. Their relentless pursuit of innovation and unwavering commitment to customer satisfaction have been the cornerstones of their robust presence in the highly competitive gambling sector. 

With a clear vision, PointsBet set out to conquer three major goals:

Slash the cost per acquisition (CPA) for first-time bets (FTB) to under $400
Revolutionize their marketing and user acquisition playbook
Score a significant increase in deposits and app downloads
Enter Mobupps, with a game plan meticulously crafted to help PointsBet hit these targets. At the heart of this strategy were Real-Time Bidding (RTB) and MAFO technologies. 

The initiative of ​​distributing exclusive T-shirts for registration and a minimum bet of $50 played an important role in attracting and retaining users. This creative across multiple formats and platforms was an immediate success.

Gambling Licensing Process in the U.S.

The licensing process for gambling ads in the U.S. is truly a journey. Each state has its unique regulatory framework, making the process comprehensive and state-specific. That's why we are working with a legal lawyers company in the US, helping us navigate the complexities state by state.

License Process Breakdown: 

Application submission required detailed information, legal confirmations, and team approvals.
A specialized legal team was engaged, investing a dedicated budget to ensure adherence to state regulations. 
Adapting our approach to fit the state-specific rules was akin to solving a puzzle.
Mobupps initiated the license-obtaining process in each state where the advertising campaign was launched. Basic documents: official application forms, ownership charts, organizational structures, financial statements, advertising plans, legal documentation, employee information, and compliance strategies. Despite the many challenges and tight deadlines, working with PointsBet was critical, demonstrating dedication and partnership. This journey highlights the importance of PointsBet's collaboration and invaluable support in Mobupps' licensing efforts.

Victorious Results:

Mobupps' strategic approach over four months culminated in significant results by September, demonstrating their ability to anticipate market trends and adapt accordingly. Starting from small numbers in June, there has been a steady increase in user engagement. The turning point came in August when the Jersey T-shirt offer was introduced, leading to a significant increase in both installs and deposits. This strategy paid off greatly in September: the installations number increased to 23,843, and the deposits number reached 3,126.

Summary:

The collaboration between Mobupps and PointsBet stands as a benchmark in strategic marketing and user acquisition in the online sports betting industry. By leveraging advanced technologies like MobuppsX and implementing a well-orchestrated strategy, Mobupps significantly reduced PointsBet's eCPA and increased first-time bets. The use of Real-Time Bidding targeted campaigns and innovative user engagement strategies like sign-up giveaways played a crucial role in this success.

The expertise of the North America Mobupps team was instrumental in navigating the project to achieve remarkable results, including a projected revenue forecast of hundreds of thousands of dollars for September 2023.

The legal work was done on the ground to ensure streamlined regulation delivery and the special incentive Jersey promotion which was able to push even further the growth and support mutual effort of taking more market share in the online gaming industry. Mobupps and PointsBet case is a shining example of how strategic partnerships, combined with cutting-edge technology and market expertise, can lead to outstanding achievements in digital marketing.

Imagine a world where sports betting isn't just a game of chance, but an exhilarating experience powered by innovation and user engagement. This is the world PointsBet has created. As a leading figure in the online sports betting arena, PointsBet stands out with its user-centric interface and pioneering spirit in sports wagering. Their relentless pursuit of innovation and unwavering commitment to customer satisfaction have been the cornerstones of their robust presence in the highly competitive gambling sector. 

With a clear vision, PointsBet set out to conquer three major goals:

• Slash the cost per acquisition (CPA) for first-time bets (FTB) to under $400

• Revolutionize their marketing and user acquisition playbook

• Score a significant increase in deposits and app downloads

Enter Mobupps, with a game plan meticulously crafted to help PointsBet hit these targets. At the heart of this strategy were Real-Time Bidding (RTB) and MAFO technologies. This tactical move included:

• Customizing strategies for flawless RTB and MAFO integration and support.

• Launching targeted campaigns aimed at optimizing FTB CPA and ramping up app installations.

• Introducing a game-changing sign-up giveaway, a magnet for attracting and retaining users.

• Providing all-encompassing support during this crucial transition.

Technological Edge with MobuppsX: Mobupps brought its A-game by deploying its proprietary MobuppsX platform, a powerhouse of advanced targeting, pinpoint analytics, and streamlined campaign management. This approach was further enhanced with strategic external programmatic purchases, broadening the reach and fine-tuning ad placements for PointsBet. The MobuppsX platform stood out with:

1. Inhouse DSP targeting publisher traffic for top-tier inventory and impactful campaign outcomes.

2. Exclusive PMP deals ensuring premium inventory at cost-effective rates.

3. Our unique SSP, setting Mobupps apart in the digital arena.

MobuppsX - exclusive inhouse DSP, integrated with exchanges for rigorous publisher application verification and featuring tools like Pixalate, IAS, OMSDK, and MOAT, ensured a user acquisition strategy marked by: advanced reporting capabilities, unmatched transparency, complete control, and brand safety.

The initiative of ​​distributing exclusive T-shirts for registration and a minimum bet of $50 played an important role in attracting and retaining users. This creative across multiple formats and platforms was an immediate success.

Mobupps initiated the license-obtaining process in each state where the advertising campaign was launched. Basic documents: official application forms, ownership charts, organizational structures, financial statements, advertising plans, legal documentation, employee information, and compliance strategies. Despite the many challenges and tight deadlines, working with PointsBet was critical, demonstrating dedication and partnership. This journey highlights the importance of PointsBet's collaboration and invaluable support in Mobupps' licensing efforts.

Mobupps' strategic approach over four months culminated in significant results by September, demonstrating their ability to anticipate market trends and adapt accordingly. Starting from small numbers in June, there has been a steady increase in user engagement. The turning point came in August when the Jersey T-shirt offer was introduced, leading to a significant increase in both installs and deposits. This strategy paid off greatly in September: the installations number increased to 23,843, and the deposits number reached 3,126.
 

The partnership between Mobupps and PointsBet was nothing short of a grand slam:

• A dramatic dip in eCPA to $90, well below the $400 goal.

• Projected revenue hundreds of thousands of dollars by Sep 2023.

• PointsBet acclaimed Mobupps as an elite partner

• A 5% surge in first-time bets.

This partnership exceeded expectations, fortifying the Mobupps-PointsBet relationship and setting the stage for future successes. It exemplifies how strategic partnerships, leveraging advanced technology and expertise, can drive extraordinary outcomes in digital marketing and user acquisition.

The North American team at Mobupps was the driving force behind this collaboration, showcasing extraordinary skill and unwavering commitment. A dedicated analyst, media manager, and client manager worked on the campaign. Each was responsible for data, client communication, legal aspects, strategy running, and publishers' management and control. Their role was crucial in steering the campaign towards its triumphant outcome.

The collaboration between Mobupps and PointsBet stands as a benchmark in strategic marketing and user acquisition in the online sports betting industry. By leveraging advanced technologies like MobuppsX and implementing a well-orchestrated strategy, Mobupps significantly reduced PointsBet's eCPA and increased first-time bets. The use of Real-Time Bidding targeted campaigns and innovative user engagement strategies like sign-up giveaways played a crucial role in this success.

The expertise of the North America Mobupps team was instrumental in navigating the project to achieve remarkable results, including a projected revenue forecast of hundreds of thousands of dollars for September 2023.

THE ACCOUNT LINK RATE is the ratio of the users who installed the application to those who created an account. It was the main goal we set out to achieve. Own automated technology for fighting fraud and maximizing customers' ROI through the use of performance and automation data. Mobupps was assured of achieving 5M+ downloads. 

Results: Mobupps has focused efforts on 3 areas:

• Installs

• Account link

• User Revenue

All indicators increased by more than 500%. Final level account link rate is 90.67%.

Rocket Money has become a successfully optimized case because of using audience profiling, anti-fraud tools, budget planning, and other automation from Mobupps.

Main goal: Brain Test: Tricky Puzzles by Unico Studio has become very successful in Turkey by using our technology and tools. The next step was the release of the game to a new market in the United States.

Google Play Ratings: 100M+ Downloads

Achievements: 

1. Increasing the number of game installations and passing to a certain level.

• Up to level 20 more than 40% of users

• Up to level 50 more than 20% of users

2. Return On Ad Spend (ROAS)

• Day 3 over 45%

• Day 7 over 60%

• Day 14 over 75%

Due to audience profiling, and budget planning, Brain Test: Tricky Puzzles is a successful optimized case.

In this challenging COVID-era, financial support is important, so we are very excited to help people get loans faster with good rates. Robocash approached MobUpps to promote the Android app in the Philippines, and have chosen Mobupps MAFO product. 

MAFO is Mobupps flagship user acquisition and monetization engine, designed for profitability. Optimize key campaign metrics such as purchases and subscriptions, without spending any budget on “learning”. Ability to pre-select ideal placements for every campaign, and predict key results with extreme accuracy.

Targets:

Robocash intended to acquire maximum clients. Mobupps was paid for every loan inquiry and approved loan, which was even bigger challenge. We had good results from the start, but we received even better results in the upcoming months. Mobupps optimized the campaign by creating a dedicated private network of top-performing media and audience segments around the client app. 

Making deep analysis after creating such whitelist of media and audience Mobupps increased volumes of media and audience segments with the highest ROI. Mobupps provided services from both sides - Performance and Media Buying, which led to a maximum effort solution.

Results:

Using effective anti-fraud technology, we managed to optimize campaign and received stunning results in December, 40 % of leads were approved and credited with a loan.

Client’s goals: Top Games are focused on getting the maximum number of users. Mobupps analyzed the audience segments, optimized the campaign, and increased the volume of media with the highest ROI. 

GEOs: US,UK,CA,AU,JP

OS: Android&iOS

Pricing Model: CPI

First Month: Mobupps attracted targeted buyers inside and outside the market. Short-term investments generate current profits, and long-term investments in branding work for future profits.

Second Month: Retained users started spending their money on in-app purchases. The team began working with already engaged customers to stay longer and spend more.    

And in the third month, we achieved an excellent result.

• US, >35k users brought $170k. 

• UK, >5k users made purchases for $20k. 

• Japan, > 5k users produced $45k income. 

Targeted advertising brings the maximum income from in-app purchases. During these three months, loyal customers made purchases worth >$250,000. The mobile gaming market is saturated with products. But Evony has managed to achieve 100M+ downloads. 

Evony Case is just one example of a successful optimized strategy by Mobupps.

Shareit, one of our VIP Publisher clients with huge inventories for any audience. SHAREit is the world’s largest offline and online app, game and video discovery, and sharing platform.

Targets:

Main GEO: ID, IN, MX, SG, MY, PH, RU

OS: Android

Pricing Model: CPI

Results:

Mobupps the major platform helping Shareit do monetization. By now, based on our global campaign demands, Shareit generates hundreds of thousands conversions/month.

Dunzo is an on-demand delivery service available 24x7 in Indian Cities like Mumbai, Pune, Bangalore, Gurgaon, Delhi, Noida, Hyderabad and Chennai. They ensure distance is no bar, while you enjoy great offers and deals! They pick up and deliver anything in your city: food - your favorite pizza or burger, pharmacy, groceries, laundry, pet supplies, books, your next phone or any other electronic item. No cash, no hassle - use online payment options like debit or credit cards, net banking, or mobile wallets like Paytm and Simpl. Live track your delivery right to your doorstep.

Geo – India

Platform – Android

Pricing Model – CPA

Flow – App Install > Register > Order placed > payment complete

Traffic Type – Media Buying, Direct In-App, DSP

Results (Monthly Average):

Period – 2019

Avg daily caps achieved – 100 transactions

KPI Achieved – Monthly Unique Orders target assigned by client were achieved.

1mg is a complete health app for all your medical needs where you can View Medicine Information, Buy Medicines Online, Book Lab Tests & Health Check-ups, Consult Doctors Online, Read Regular Health Tips. Just search for your medicine, find lower priced alternate brands and save up to 90% after consulting your doctor.

Geo – India

Platform – Android + iOS

Pricing Model – CPA

Flow – App Install > Register > Transaction

Traffic Type – Media Buying, Direct In-App, DSP

Results:

Period – 2019

Avg daily caps achieved – 300 Transactions

KPI Achieved – D1 transactions / Installs = 6%

New Users / Transactions = 50%

Maintaining CAC below $6.5

Oyo is a hotel booking app. While you are travelling enjoy great experiences with amenities like Free Wi-Fi, AC, clean linen & much more in each room of OYO Hotels & Homes app.

Geo – IN, ID, MY

Platform – Android + iOS

Pricing Model – CPA & CPI

Flow – App Install > Register > Booking complete >Check-In

Traffic Type – Media Buying, Direct In-App, DSP

Results (Monthly Average):

Period – 2019

Avg daily caps achieved – Upto 10000 Installs & 400 Bookings

KPI Achieved – Install to Booking was > 40% 

Booking to Checkin% > 40%

CRED is a members-only app for users with Experian, CRIF or any other credit score greater than specific eligibility score that offers exclusive rewards for every credit card bill payment to members. CRED’s credit card spend tracking and management features provide simple, yet powerful tools for its members to manage their credit card more efficiently. You will need a valid Indian phone number to enrol as a member of CRED Club.

Geo – India

Platform – Android + iOS

Pricing Model – CPA

Flow – App Install > Register > Member Approval

Traffic Type – Media Buying, Direct In-App, DSP

Results:

Period – 2019

Avg daily caps achieved – 300 user approvals

KPI Achieved – CR 60% from install to approval.

Amazon Prime is a paid subscription service offered by Amazon that gives users access to services that would otherwise be unavailable, or cost extra, to the typical Amazon customer. This includes free two-day delivery, Two hour delivery for a fee through Prime Now, streaming music and video, and other benefits. 

Client’s target: looking for high quality users without frauds.

Geo: India

Platform: iOS, Android

Pricing model: CPI

Traffic Type: Non incent

Results:

Period: Spring 2019

Monthly Installs: 100 000+

KPI: %fraud on mFilterit - lower than 15%

Likee (formerly LIKE video) is a prominent global short video creation platform, with cutting-edge special effects video shooting and editing tools. Cutting-Edge Tools. Highlights: Providing Cutting-Edge Editing Tools, Founded In 2017.

Client’s target: get high amount of qualified users in IN market

Geo: IN

Platform: Android

Pricing model: CPI

Traffic Type: Non incent

Period: Jan 2019

Results:

Monthly Installs:  450k installs

KPI: RR above 45%

Rummy is amongst the most popular games in India. It’s easy, fun and packed with a healthy dose of challenge that will keep you coming back for more. RummyCircle is the online rummy platform that lets you play rummy and at the same time, brings excitement to your preferred device. We bring the very same game that was previously limited to small groups of friends and family with a digital avatar. Fast gameplay, secure platform and safe transactions along with international standards of gameplay, makes us amongst India’s most popular gaming websites.

KPI : CPL (Pro-rata based on sub-publisher wise ROI. D7 ROI target – 4%)

GEO: IN

Platform: iOS

Pricing Model: CPR

Flow - App Install > Register > Deposit > Game Play

Traffic type: In App traffic

KreditBee is an Instant Personal Loan platform for young professionals, where they can apply for a Salary Advance starting from 100$ up to 2000$ as per their requirement. The documentation required is very minimal, and the entire process - starting from registration on app to loan disbursement does not take more than 15 minutes. 

Main task from the client – came to us with the goal to acquire new users

Geo – IN 

Platform – Android 

Pricing Model – CPA 

Flow – App Install > Register > Loan approval 

Traffic Type – Media Buying, Direct In-App, DSP

Results:

Period – 2019

Avg Daily Caps achieved – 50-100 Loans per day

KPI Achieved – Loan disbursal CR around 13.8%

This is a mobile turn-based strategy massively multiplayer online game created by South Korean game developer, Com2uS. The game was announced and released at the Electronic Entertainment Expo on June 12, 2014 for iOS and Android devices. 

Client’s target: looking for valuable users, reach ROAS goal

Geos: China

Platform: iOS

Pricing model: CPI

Traffic Type: Direct in-app, SDK

Results:

Period: Spring 2019

Monthly Installs: 15 000+

Reach KPI: ROAS D30 30%+, +1D Retention

Rate < 10%, Registration rate < 10%.

HomeAdvisor’s app helps to connect homeowners with prescreened, local service professionals to carry out home improvement, maintenance and remodeling projects. It services a wide range of people and connects clients with a variety of services they would normally spend a lot of time trying to find. 

Three primary tasks from client:

1. getting those users who installed app to request for a service (ie renovations, painting, plumbing etc), 
2. ultimately getting those users to confirm the appointment for the service
3. increasing the revenue from the users based on type of service they have chosen (ie higher end services)

Geos: United States

Platform: AOS iOS

Pricing Model: CPI

Traffic Type: Direct In-app, SDK, Media Buy

KPIs from client:

• install to consumer ratio: 7%+

• install to service request ratio: 10%+

Results:

Period: Summer  2019

Monthly installs: 13000+

Service Request Ratio: iOS 41% AOS 15%

Consumer Request Ratio: iOS 15% AOS 10%