MYSense

Description
Mummys Market is a popular parenting and baby product exhibition that connects parents with trusted brands offering maternity, baby care, and family-related products. The event provides parents with opportunities to explore exclusive deals, discover new baby products, and gain parenting insights from various exhibitors and brands.

Challenge
Mummys Market aimed to increase awareness of the event among parents and families while encouraging more visitors to explore the exhibition. As many parents rely on social media for parenting tips, product recommendations, and event discovery, the campaign needed to effectively reach this audience through trusted voices online.

Solution
MYSense implemented an influencer marketing campaign across social media platforms (SMM) over a 3-month period, collaborating with parenting influencers and family-focused content creators.

Influencers shared authentic experiences about visiting Mummys Market, highlighting baby product deals, family-friendly activities, and event highlights. The content included photos, short videos, and personal recommendations that resonated with parents looking for baby essentials and parenting solutions.

By leveraging trusted parenting influencers, the campaign helped deliver relatable content that encouraged parents to discover and attend the event.

Impact
The campaign generated 65,004 total impressions across social media platforms, expanding awareness of Mummys Market among targeted parenting audiences.

The influencer posts also achieved 1,500 total actions, including likes, comments, and interactions. These engagements helped increase interest in the event while strengthening Mummys Market’s visibility within the parenting and family community online.

Description
MATTA Fair is Malaysia’s largest travel fair, organised by the Malaysian Association of Tour and Travel Agents (MATTA). The event brings together travel agencies, airlines, tourism boards, and travel brands to showcase exclusive travel deals, holiday packages, and international destinations for travellers planning their next trips.

Challenge
MATTA Fair aimed to increase awareness of the travel event and attract more visitors interested in travel promotions and holiday packages. With many travellers discovering travel inspiration through social media, the campaign needed to reach digital audiences and encourage them to visit the fair.

Solution
MYSense implemented an influencer marketing campaign across social media platforms (SMM) over a 3-month period, collaborating with lifestyle, travel, and content creators who regularly share travel experiences and destination inspiration.

Influencers created engaging content showcasing their visits to MATTA Fair, highlighting travel promotions, booth experiences, and attractive holiday deals available at the event. Visual storytelling through short videos, photos, and personal recommendations helped make the content relatable and appealing to travel enthusiasts.

The campaign focused on authentic content sharing to drive awareness while encouraging audiences to explore travel opportunities available at MATTA Fair.

Impact
The influencer campaign generated 1,560,230 total reach and 1,571,567 total impressions, significantly increasing online visibility for the event.

The content also achieved 24,994 total engagements, including likes, comments, and interactions across social media platforms. These results helped strengthen MATTA Fair’s digital presence and successfully captured the attention of travellers searching for travel inspiration and promotional holiday packages.

Description
HOMEDec is one of Malaysia’s leading home design and renovation exhibitions, bringing together homeowners, interior designers, and renovation brands under one platform. The event showcases the latest trends in home renovation, interior design solutions, furniture, and smart home technologies, helping visitors discover ideas and connect with trusted renovation providers.

Challenge
HOMEDec wanted to increase awareness of its exhibition among Chinese-speaking audiences and attract more visitors interested in home renovation and interior design. As many homeowners now search for renovation inspiration on social platforms, the campaign needed to reach audiences who actively follow home improvement content online.

Solution
MYSense implemented an influencer marketing campaign on Xiaohongshu (XHS) over a 3-month period, collaborating with lifestyle and home design influencers who regularly create content about interior decoration and renovation ideas.

Influencers produced authentic posts featuring HOMEDec exhibition highlights, renovation inspirations, and home improvement trends discovered at the event. Visual storytelling and informative captions were used to showcase products, booth experiences, and renovation ideas that resonated with homeowners planning upgrades.

This approach allowed HOMEDec to reach highly relevant audiences while leveraging the trust and credibility of influencer recommendations on Xiaohongshu.

Impact
The campaign collaborated with influencers with a combined follower base of 136,300, helping extend the campaign’s potential visibility across targeted audiences.

Within the campaign period, the posts generated 17,760 total reach and 522 total actions, including likes, comments, and interactions. The influencer-driven content successfully increased awareness of HOMEDec among users interested in home renovation and interior design inspiration.

Description
Souper Tang is a well-known Chinese restaurant brand specialising in nourishing herbal soups and traditional Chinese cuisine. The brand focuses on providing healthy, flavourful meals inspired by traditional Chinese wellness concepts, offering dishes designed to support balanced nutrition and family dining experiences.

Challenge
Souper Tang wanted to increase brand awareness during the Chinese New Year period while reaching Chinese-speaking audiences who actively discover food and dining recommendations through social platforms. The brand needed a strategy that could showcase its festive menu and attract potential customers looking for CNY dining options.

Solution
MYSense implemented an influencer marketing campaign on Xiaohongshu (XHS), leveraging lifestyle and food content creators to promote Souper Tang’s dining experience during the Chinese New Year season.

Selected influencers created authentic food review content, sharing photos and short videos featuring Souper Tang’s signature soups and festive dishes. These posts highlighted the restaurant’s dining atmosphere, traditional flavours, and CNY dining experiences.

The campaign focused on engaging storytelling and visually appealing food content to encourage social sharing and discovery among users browsing dining recommendations on Xiaohongshu.

Impact
Within the 1-month Chinese New Year campaign, the influencer collaboration generated 62,584 total impressions and 7,021 total engagements across the Xiaohongshu platform.

The campaign successfully increased brand visibility among targeted audiences and created strong user engagement through authentic food reviews and influencer recommendations, helping Souper Tang reach potential customers during the festive season.

Description
CUURA is a Malaysian skincare and wellness brand offering products designed to support healthy, radiant skin. The brand focuses on combining botanical ingredients with science-based formulations to create skincare and wellness solutions that help consumers improve their skin health and daily beauty routines.

Challenge
CUURA wanted to increase product awareness while driving more online purchases through social media advertising. As the skincare and wellness market is highly competitive, the brand needed a digital strategy that could attract new customers, encourage product discovery, and convert interested audiences into buyers.

Solution
MYSense implemented a Meta advertising strategy focused on messaging engagement and e-commerce conversions. Campaigns were structured to drive product discovery while encouraging users to interact directly with the brand through messaging channels.

Highly visual creatives and product-focused advertisements were deployed to showcase CUURA’s skincare benefits and product range. Audience targeting was optimised based on beauty, skincare, and online shopping interests to ensure the ads reached consumers most likely to purchase.

Retargeting campaigns were also implemented to re-engage users who previously interacted with the ads or visited product pages, helping move potential customers further down the purchase funnel.

Impact
The campaigns generated 907 messaging connections, creating strong opportunities for customer interaction and product enquiries.

In addition, the campaigns produced 3,478 add-to-cart actions and 259 confirmed purchases, demonstrating strong purchase intent from targeted audiences.

With an average cost per result of RM7.93, the campaign maintained strong cost efficiency while successfully converting social media engagement into measurable e-commerce sales. The strategy helped CUURA expand its digital reach, increase product visibility, and drive meaningful revenue growth through Meta advertising.

Description
AiD Optometry Family Eyecare is a professional eye care provider offering comprehensive vision services, including eye examinations, prescription glasses, and personalised eye care solutions for families. The clinic focuses on improving eye health awareness while providing quality optometry services to patients of all ages.

Challenge
AiD Optometry Family Eyecare wanted to increase awareness of their eye care services and generate more qualified leads from local audiences. The clinic needed a digital marketing strategy that could effectively reach people who may require eye examinations or vision care, while also encouraging them to enquire about services.

Solution
MYSense implemented a targeted Meta advertising strategy combining digital marketing and paid social campaigns to increase visibility and generate enquiries. The campaigns focused on audience targeting based on local demographics, family interests, and health-related behaviours.

Lead generation campaigns were used to capture potential patient enquiries directly through Meta’s contact forms. Engaging creatives and informative content highlighting eye care services were deployed to attract users and encourage interaction.

This approach allowed AiD Optometry Family Eyecare to connect with potential patients while streamlining the process of collecting qualified leads.

Impact
The campaign generated 78,840 impressions and reached 37,435 users, helping increase brand visibility among local audiences.

In total, the ads achieved 17,059 engagements and 142 leads, demonstrating strong audience interaction and successful lead capture.

With an advertising investment of approximately RM1K+, the campaign successfully delivered cost-efficient results while helping AiD Optometry Family Eyecare generate new patient enquiries and strengthen its online presence.

Description
CarCity is an automotive dealership brand that offers a wide range of vehicles and car-related services to customers in Malaysia. The brand focuses on connecting potential car buyers with suitable vehicle options through both online and offline channels, providing a convenient and accessible car purchasing experience.

Challenge
CarCity aimed to increase the number of enquiries from potential car buyers while strengthening its online visibility. The brand needed a cost-effective digital strategy that could reach targeted audiences and convert interested users into direct leads through social media platforms.

Solution
MYSense implemented a Meta advertising strategy combining digital marketing and paid social campaigns to drive engagement and lead generation. The campaigns utilised targeted audience segmentation based on automotive interests, car ownership behaviour, and geographic targeting within Malaysia.

Multiple campaign objectives were used, including messaging campaigns to encourage direct enquiries and video campaigns to showcase vehicle offerings. Engaging ad creatives and video content were deployed to capture user attention and drive interest among potential buyers.

This strategy helped maximise reach while encouraging users to interact with the brand through messaging and engagement-based actions.

Impact
The campaigns generated 623,731 impressions and reached 478,374 users, significantly expanding CarCity’s online exposure among targeted audiences.

In total, the campaign achieved 2,653 engagements and 295 messaging connections, resulting in nearly 2,948 total user actions. The ads also generated 626,083 video views, helping increase brand visibility and audience interest.

With an average cost per result of RM3.53 and a total ad spend of RM1,522, the campaign successfully delivered strong engagement and a steady flow of potential customer enquiries for CarCity.

Description
BAAGUS is a home and living brand in Malaysia specialising in curtains, blinds, and customised window furnishing solutions for residential and commercial spaces. The company provides a wide range of modern curtain designs, motorised blinds, and interior styling options that help homeowners enhance both the aesthetics and functionality of their spaces.

Challenge
BAAGUS wanted to increase brand visibility and generate more enquiries from homeowners looking for curtain and blinds solutions. Although the brand had strong products, it needed a more effective digital strategy to reach a wider audience and convert online users into potential customers.

Solution
MYSense implemented a Meta Ads strategy focused on awareness and lead generation. Campaigns were structured using reach, engagement, and messaging objectives to maximise visibility and encourage enquiries through Facebook and Instagram.

Audience targeting focused on homeowners, renovation interests, and location-based targeting within Malaysia. Engaging creatives such as carousel ads and lifestyle visuals were used to highlight BAAGUS curtain designs and installations.

Messaging campaigns were also used to encourage users to connect directly through Facebook Messenger, allowing the sales team to respond quickly to enquiries.

Impact
The campaign generated 5.85M impressions and reached over 3.14M users, significantly expanding BAAGUS’s brand visibility.

It also achieved 21,011 engagements and 1,083 messaging connections, resulting in more than 22K total user actions.

With an average cost per result of RM17.08 and RM26,106.56 total ad spend, the campaign successfully drove strong engagement and consistent lead generation for BAAGUS.

Description
This healthcare clinic specialises in bone alignment, chiropractic care and musculoskeletal treatments for patients suffering from conditions such as back pain, neck pain, slip disc and posture-related issues. The clinic provides non-invasive treatment approaches designed to improve mobility and relieve chronic pain. As more patients search online for chiropractic and bone alignment treatments, the clinic aimed to strengthen its digital visibility and attract more potential patients through Google search.

Challenge
Despite offering specialised treatments, the website initially had very low search visibility. Only a few keywords were ranking on Google, making it difficult for potential patients searching for conditions such as back pain, slip disc treatment or chiropractic care to discover the clinic online. With strong competition in the healthcare sector, limited keyword rankings prevented the clinic from capturing high-intent search traffic.

Solution
MYSense implemented a comprehensive Search Engine Optimisation (SEO) strategy to improve the clinic’s online presence. This included keyword research targeting treatment-related searches, optimisation of service pages, technical SEO improvements and content development focusing on patient search intent. Internal linking and website structure were also refined to improve indexing and help search engines better understand the clinic’s services.

Impact
The SEO strategy significantly improved the clinic’s search performance. Impressions increased by 10,881%, reaching 575,526 impressions, while organic clicks grew by 5,376% to 10,022 clicks. Keyword rankings expanded from only 2 keywords to over 552 ranking keywords, with many treatment-related searches such as back pain symptoms, slip disc treatment and chiropractic services appearing on the first page of Google, driving consistent organic traffic to the website.

Description
This physiotherapy clinic provides rehabilitation and physical therapy services for individuals suffering from injuries, chronic pain and mobility issues. Treatments include physiotherapy sessions, dry needling, sports massage and shockwave therapy. As more patients search online for nearby physiotherapy services, the clinic aimed to strengthen its digital presence so potential patients could easily find its services on Google.

Challenge
Despite offering specialised physiotherapy treatments, the website initially had low search visibility. Many relevant keywords related to physiotherapy services were not ranking competitively on Google. Searches such as “physiotherapy near me”, “physio near me”, and “physiotherapy clinic near me” had strong demand but limited visibility for the clinic, which restricted organic traffic and reduced the number of potential patients discovering the website.

Solution
MYSense implemented a strategic Search Engine Optimisation (SEO) approach to improve the clinic’s search visibility. This included keyword research targeting high-intent physiotherapy searches, optimisation of service pages, technical SEO improvements and structured content optimisation. Internal linking and website structure were also enhanced to help search engines better crawl and understand the website.

Impact
The SEO strategy significantly improved the clinic’s online performance. Organic clicks increased by 16,210%, reaching 139,127 clicks, while impressions grew to 2,937,884 impressions. Keyword rankings also expanded from 253 keywords to over 811 ranking keywords, with many physiotherapy-related searches appearing on the first page of Google, driving consistent organic traffic to the website.

Description
This aesthetic clinic offers a variety of medical aesthetic treatments including facial rejuvenation, laser treatments, thread lift, IV drip therapy and hair removal services. With increasing competition in the aesthetic industry, the clinic aimed to strengthen its online presence so potential customers searching for aesthetic treatments could easily discover its services on Google.

Challenge
Despite offering multiple aesthetic treatments, the clinic’s website initially had limited search visibility. Only a small number of keywords were ranking on Google, and most were positioned outside the first page. This made it difficult for potential customers searching for services such as facial treatments, IV drip therapy, thread lift or laser hair removal to find the clinic online, resulting in low organic traffic.

Solution
MYSense implemented a comprehensive Search Engine Optimisation (SEO) strategy. This included keyword research targeting high-intent aesthetic searches, optimisation of service pages, technical SEO improvements and structured content development to improve topical relevance. Internal linking and site structure were also refined to help search engines better crawl and understand the website.

Impact
The SEO strategy significantly improved the clinic’s search visibility. Organic clicks increased by 478%, reaching 9,523 clicks, while impressions grew by 865% to 1,096,407 impressions. Keyword rankings also expanded from 259 keywords to over 2,502 ranking keywords, allowing more aesthetic-related searches to appear on Google and bringing consistent organic traffic to the website.

Description
Baagus is a home living brand offering a variety of household and lifestyle products designed to enhance comfort and functionality at home. Their product range focuses on practical home solutions that cater to modern living needs. With an expanding catalogue and growing brand ambitions, Baagus aimed to strengthen their online visibility and attract more potential customers through search engines.

Challenge
Although Baagus had a strong range of home living products, their website struggled to gain consistent organic visibility. Many relevant product and category keywords were not ranking competitively on search engines, limiting their exposure to potential customers actively searching for home living solutions. As a result, website traffic and discovery through Google were lower than expected, restricting their ability to grow organic sales and brand awareness.

Solution
MYSense implemented a comprehensive Search Engine Optimisation (SEO) strategy focused on improving Baagus’ organic search performance. This included keyword research targeting high-intent home living search terms, on-page optimisation for product and category pages, technical SEO improvements, and consistent content optimisation to strengthen relevance. In addition, site structure and internal linking were refined to improve crawlability and help search engines better understand the website’s content hierarchy.

Impact
The SEO strategy significantly improved Baagus’ organic search performance throughout 2025. Website clicks increased by 432%, while impressions grew by 624%, reaching 461,696 impressions across the year. Organic traffic continued to rise quarter by quarter, with clicks increasing from 1,832 in Q1 to 3,246 in Q4. This steady growth improved the website’s visibility in search results and allowed Baagus to reach a much larger audience actively searching for home living products online.

Solution

MYSense significantly enhanced FCUC’s online presence by implementing some strategies from Search Engine Optimisation (SEO) such as targeting keywords, optimising pages on the website, backlink building, and fixing some technical errors.

Impact

As of implementing those strategies, FCUC has made an online presence with 90% of their website content ranked on Google’s pages 1-2 after 6 months. Besides that, FCUC also gained 21,125 likes & 1.8 million of reach on their social media in 6 months.

Solution

MYSense implemented a comprehensive strategy for White Perfect Dental, focusing on enhancing its online presence. This involved leveraging Google SEO techniques, managing social media platforms, and employing influencer marketing to amplify visibility. Through a combined approach of pull and push marketing strategies, White Perfect Dental experienced a substantial increase in online visibility, effectively reaching a broader audience.

Impact

The implementation of strategic measures led to an exceptional surge in keyword performance, experiencing a remarkable 6200% increase. This substantial enhancement directly correlated with a staggering 3775% surge in website traffic.

Description
Klinik Suzana is a professional aesthetic clinic located in Johor Bahru with two branches at Bukit Indah and Bandar Dato Onn. The clinic offers a wide range of aesthetic and dermatological treatments designed to address various skin concerns such as pigmentation, acne scars, anti-ageing, skin rejuvenation and other aesthetic conditions. With a team of experienced medical professionals and modern treatment technologies, Klinik Suzana aims to provide safe and effective aesthetic solutions while maintaining high medical standards.

Challenge
Although Klinik Suzana had strong expertise in the aesthetic industry, their online visibility was initially limited. Many potential patients rely heavily on Google to search for aesthetic treatments, clinics and skin solutions in their local area. However, the website was not ranking competitively for many high-intent aesthetic keywords, which reduced the clinic’s ability to attract new patients organically. Limited keyword rankings and relatively low search visibility meant that a large portion of potential traffic was being captured by competitors in the aesthetic industry.

Solution
MYSense implemented a comprehensive SEO strategy to improve Klinik Suzana’s organic search presence. This included extensive keyword research targeting aesthetic treatment searches, optimisation of service pages, technical SEO improvements, and the creation of informative content that aligned with patient search intent. In addition, internal linking and website structure were refined to help search engines better understand the clinic’s services and improve crawlability, ensuring that more treatment-related keywords could rank on Google.

Impact
The SEO implementation significantly improved Klinik Suzana’s search visibility and organic performance. Website clicks increased by 415%, reaching 29,020 organic clicks, while impressions grew by 605% to 2,873,086 impressions across the year. Keyword rankings also expanded substantially, increasing by 2,317 keywords to a total of 4,488 ranking keywords, representing an improvement of 106%. By December 2025, 488 keywords ranked in the Top 5 positions and 398 keywords ranked in the Top 10, significantly strengthening Klinik Suzana’s visibility in Google search results and bringing a consistent flow of potential patients to the website.

With 45% of keywords achieving Page 1 to 3 positions in less than 4 months. This substantial improvement underscores the effectiveness of the approach, driving significant visibility and potential traffic growth for the website.