Description
Klinik Suzana is a professional aesthetic clinic located in Johor Bahru with two branches at Bukit Indah and Bandar Dato Onn. The clinic offers a wide range of aesthetic and dermatological treatments designed to address various skin concerns such as pigmentation, acne scars, anti-ageing, skin rejuvenation and other aesthetic conditions. With a team of experienced medical professionals and modern treatment technologies, Klinik Suzana aims to provide safe and effective aesthetic solutions while maintaining high medical standards.
Challenge
Although Klinik Suzana had strong expertise in the aesthetic industry, their online visibility was initially limited. Many potential patients rely heavily on Google to search for aesthetic treatments, clinics and skin solutions in their local area. However, the website was not ranking competitively for many high-intent aesthetic keywords, which reduced the clinic’s ability to attract new patients organically. Limited keyword rankings and relatively low search visibility meant that a large portion of potential traffic was being captured by competitors in the aesthetic industry.
Solution
MYSense implemented a comprehensive SEO strategy to improve Klinik Suzana’s organic search presence. This included extensive keyword research targeting aesthetic treatment searches, optimisation of service pages, technical SEO improvements, and the creation of informative content that aligned with patient search intent. In addition, internal linking and website structure were refined to help search engines better understand the clinic’s services and improve crawlability, ensuring that more treatment-related keywords could rank on Google.
Impact
The SEO implementation significantly improved Klinik Suzana’s search visibility and organic performance. Website clicks increased by 415%, reaching 29,020 organic clicks, while impressions grew by 605% to 2,873,086 impressions across the year. Keyword rankings also expanded substantially, increasing by 2,317 keywords to a total of 4,488 ranking keywords, representing an improvement of 106%. By December 2025, 488 keywords ranked in the Top 5 positions and 398 keywords ranked in the Top 10, significantly strengthening Klinik Suzana’s visibility in Google search results and bringing a consistent flow of potential patients to the website.