Oaky by Plusgrade

Oaky is a hyper-personalised upselling software that helps hotels boost revenue through enriched guest experience and branding. Enabling hotels to leverage segmentation, personalisation, dynamic pricing and more, Oaky takes upselling services and upgrades to the next level, maximising the average spend per guest and taking the legwork out of the upselling process.

Oaky has been recognised as the Best Upselling Software by Hotel Tech Report for 5 years in a row and is trusted by innovative hotels, groups and chains across the globe, including the ONYX Hospitality & Radisson Hotel Group.

In 2025, Oaky was acquired by Plusgrade, a global leader in ancillary revenue solutions. Together, they help hotels around the world drive more revenue and deliver elevated guest experiences.